# Best Web Analytics Software 2026 | Capterra > Find the top Web Analytics software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/web-analytics-software --- # Best Web Analytics Software Need help? Tell us your requirements and get a personalized shortlist of the best software. For more information consult our [Web Analytics Buyers Guide](#buyers-guide-content) [4.6 (5)](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/#reviews) Adobe Customer Journey Analytics enables easy exploration of the full customer journey by connecting customer behavior across channels. [Learn more about Adobe Customer Journey Analytics](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [5.0 (2)](https://www.capterra.com/p/127617/WebMeUp/#reviews) WebMeUp auto-tracks real GSC rankings, queries & performance, stores historical data forever, submits sitemaps, and supports teams. [Learn more about WebMeUp](https://www.capterra.com/p/127617/WebMeUp/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) AI-powered website analytics that help you find actionable insights in your data. Trusted by 500,000+ websites. Seven-day free trial. [Learn more about Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 85% recommend this product Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.8 (14)](https://www.capterra.com/p/219928/Userflow/reviews/) AI-powered product adoption platform to onboard, guide, and support users in-app—driving activation, adoption, and retention. [Learn more about Userflow](https://www.capterra.com/p/219928/Userflow/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [4.6 (2316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 82% recommend this product [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) world's #1 retention cloud empowering digital consumer brands to increase customer retention and lifetime value [Learn more about CleverTap](https://www.capterra.com/p/155737/CleverTap/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [4.5 (1135)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Powerful analytics software for brands. Talk to a web analytics expert today. [Learn more about Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 82% recommend this product [4.7 (20)](https://www.capterra.com/p/163298/Visual-Visitor/reviews/) We Make B2B Sales Easier. Helping over 2,200 Sales and Marketing Teams Sell More in Less Time.  [Learn more about Visual Visitor](https://www.capterra.com/p/163298/Visual-Visitor/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [4.8 (8)](https://www.capterra.com/p/206769/SegMetrics/reviews/) Finally, get clarity on your true lead value for each step of your marketing funnel [Learn more about SegMetrics](https://www.capterra.com/p/206769/SegMetrics/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [4.6 (28)](https://www.capterra.com/p/182661/LiveSession/reviews/) LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions. [Learn more about LiveSession](https://www.capterra.com/p/182661/LiveSession/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [4.6 (7)](https://www.capterra.com/p/81919/Marketing-Optimizer/reviews/) Provides a single interface to increase targeted traffic, maximize website conversion rates, and improve sales team performance. [Learn more about Marketing Optimizer](https://www.capterra.com/p/81919/Marketing-Optimizer/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [4.9 (16)](https://www.capterra.com/p/170271/Funnel-Science/reviews/) The ultimate call tracking, conversion tracking, sales, and marketing software with predictive analytics [Learn more about Funnel Science](https://www.capterra.com/p/170271/Funnel-Science/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. [Learn more about Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 86% recommend this product [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3796)](https://www.capterra.com/p/121701/HootSuite/reviews/) Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media. [Learn more about Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Squarespace](https://www.capterra.com/p/143461/Squarespace/) [4.5 (3393)](https://www.capterra.com/p/143461/Squarespace/reviews/) Cloud-based software that lets users build professional websites with customizable templates, AI tools, and domain names. [Learn more about Squarespace](https://www.capterra.com/p/143461/Squarespace/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3045)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Reveal which companies are browsing your website, how they found you and what they view using Pipedrive's Web Visitors add-on. [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 81% recommend this product [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 84% recommend this product [## Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond. [Learn more about Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 85% recommend this product [## Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Hotjar compliments your traditional analytics. Go beyond the "what" to understand the "why" behind your data. [Learn more about Hotjar](https://www.capterra.com/p/163516/Hotjar/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 84% recommend this product [## Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) [4.1 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/) Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500. [Learn more about Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## TWIPLA](https://www.capterra.com/p/183761/Visitor-Analytics/) [4.7 (386)](https://www.capterra.com/p/183761/Visitor-Analytics/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) A high-performing app that offers an all-in-one solution for any website: website stats, UX & behavior, visitor interactions, & more. [Learn more about TWIPLA](https://www.capterra.com/p/183761/Visitor-Analytics/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 80% recommend this product [## SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) [4.5 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) SEO PowerSuite is an SEO software that offers keyword research, rank tracking, on-page optimization, and backlink analysis tools. [Learn more about SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 80% recommend this product [## Sisense](https://www.capterra.com/p/86955/Sisense/) [4.5 (378)](https://www.capterra.com/p/86955/Sisense/reviews/) Sisense delivers rapid, full-scale analytics on large and scattered datasets and allows for easy exploration of complex data. [Learn more about Sisense](https://www.capterra.com/p/86955/Sisense/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 84% recommend this product [## Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) [4.5 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results. [Learn more about Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) [4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) SaaS solution that helps businesses manage large-scale SEO activities, track keywords, analyze organic reach of websites, and more. [Learn more about AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 93% recommend this product Page 1 of 13 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (318) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Campaign Management Funnel Analysis Generative AI Goal Setting/Tracking Heatmaps Keyword Tracking Multiple Site Management Pageview Tracking Referral Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [AI Marketing Tools Software](https://www.capterra.com/ai-marketing-tools-software/)[Marketing Attribution Software](https://www.capterra.com/marketing-attribution-software/)[Marketing Planning Software](https://www.capterra.com/marketing-planning-software/)[Mobile Analytics Software](https://www.capterra.com/mobile-analytics-software/)[MRM Software](https://www.capterra.com/mrm-software/)[Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/)[Market Research Software](https://www.capterra.com/market-research-software/)