# Best Video Making Software 2026 | Capterra > Find the top Video Making software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/video-making-software --- # Best Video Making Software Last updated on April 1, 2026 How to find the right Video Making Software? Learn more from our team about Video Making Software pricing features and benefits in our Video Making Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ### 1\. What is video making software? Video making software enables businesses and marketers to create, edit, and publish video content. As video making is a time-consuming process, this software provides pre-made templates, graphics, animation, and editing features to create professional-looking videos. Videos are crucial for any business as marketing videos result in higher engagement, more knowledge of your company’s offerings due to product videos, and it also enables visual communication within your organization through training, HR, and leadership material. With a video making and editing tool, you can create explainer videos, YouTube videos, training and education material, promotional videos, and more. * * * ### 2\. The benefits of video making software Benefits of video making software include: - **Increased cost-efficiency:** With pre-made templates, you reduce the cost of shooting videos using expensive equipment. You can shoot parts even with a good-quality phone camera and edit videos using a video editor or stick with the pre-made templates. Templates bring standardization to your professional videos and prevent you from spending on equipment. - **Saves time:** Creating a video takes a lot of effort and time. A video making software can drastically save you some of that time by simplifying the creation process. With a video editing app, you can easily trim your video or add an element to it without needing help from video professionals. - **Boosts productivity:** Video making software helps you save time in creating a video and streamlines the creation process which means an increase in productivity. The resources and time that you would put into hiring video professionals and creating a video team can now be used elsewhere in your company. - **Improves standardization:** Use a video editing tool to edit templates and video backgrounds that suit your brand’s theme and bring standardization to your videos across the board. Following a theme or a pattern will create and enhance your brand’s identity. * * * ### 3\. Typical features of video making software Here are some of the most common features of video making software: - **Video creation:** Enables video production for social media platforms, television, search engines, websites, and e-learning platforms. The creation process includes planning and strategizing, scriptwriting, and shooting the video. - **Video editing:** Edit video using video backgrounds, themes, text, soundtracks, color grading, color correction, video effects, audio editing, and more. - **Video capture:** Convert video recording through the camera from an analog signal to a digital file format. This feature allows you to transfer your audio and video files to your computer and store it on a hard drive. - **Templates:** Use pre-made templates to start video creation and edit layouts according to your requirements. - **Social sharing:** Share social media videos directly from your video making software on social media platforms such as Instagram, LinkedIn, Facebook, and YouTube. - **Text overlay:** Add text using your preferred font and text color that appears on the forefront of your video and provides extra information. - **Media library:** Choose from a range of images, sample videos, and audio to make your video more engaging and professional. - **Drag-and-drop editor:** Create videos by dragging and dropping GIFs, graphics, text, images, and other elements into the software interface. - **Customizable branding:** Add backgrounds, color themes, and brand logos to customize videos according to your company’s branding guidelines. - **Collaboration tools:** Collaborate with your teammates and stakeholders by sharing videos for review and approval. - **Animation:** Create animated videos using pre-built templates, unique characters, graphics, and media objects, and synchronize them with audio. * * * ### 4\. The cost of video making software Most products in the market are priced on a per user, per month basis and can be divided into three pricing tiers based on their starting price. **Price ranges\*:** - $0 - $10 - $11 - $25 - $26+ _\*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of September 23, 2021. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products._ The above lists include pricing for the base plans of most products. An enterprise or premium product, which is priced higher, may include additional features such as unlimited live streaming, customizable video players, all-access pass, and more. * * * ### 5\. Considerations when purchasing video making software - **Pricing:** Before deciding on a video making software, look for the product pricing as many vendors offer free video editing software, but not all features are usually included in the free version. On the other hand, after buying expensive software, you might end up with a product that has features you don’t need, so make sure to check which features your business needs and which product will offer you suitable pricing for those features. - **Ease of use:** Small businesses do not usually have the resources to hire video professionals. However, a video maker can easily help you make a video clip. After investing in software, you don’t want to spend months learning how to create and edit videos. It’s advisable to choose video editing software that can be easily used by all of your teams, including marketing, HR, sales, and training. - **Video formatting support:** With new types of cameras emerging in the market, you need to ensure that your video editing tool is updated to edit videos from the camera you plan to record with. Choose a video editing software that can output in high quality, 4K video format, and other popular video formats so that you don’t have difficulty uploading on your desired platforms. Also, most video editing platforms support optimization for devices such as iPhone, iPad, Mac, Android, etc. * * * ### 6\. Relevant video making software trends - **Artificial intelligence (AI) to drive video content:** As the pressure of creating engaging video content is increasing, many market players are inclining toward using AI to ensure that every type of audience is catered to through video content across platforms. An [AI-enabled video editor](https://yourstory.com/2021/06/ai-revolutionising-video-industry/amp) includes features such as deep video analysis, translation, visual recognition, motion tracking, and more. These features help understand the elements of content through data, and which type of content will be more helpful in targeting specific audiences. - **Machine learning for video editing:** Through machine learning, you can automate tasks such as color casts, blurring out people, and object recognition. The technology is also helpful in creating 3D objects that would otherwise require expensive equipment. The inclusion of [machine learning in video editing apps](https://www.reelnreel.com/video-editing-using-machine-learning/) aims to increase efficiency and the quality of work. * * * **Sources** Products evaluated for the pricing calculation were taken from Capterra’s [video making software directory](https://www.capterra.com/video-making-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra’s directory](https://www.capterra.com/video-making-software/) that offer them. The following sources were used for this document: 1. [How AI is revolutionising the video industry, YourStory](https://yourstory.com/2021/06/ai-revolutionising-video-industry/amp) (Date accessed: September 23, 2021) 2. [Video Editing Using Machine Learning: How To Edit Video Using Machine Learning](https://www.reelnreel.com/video-editing-using-machine-learning/) (Date accessed: September 23, 2021) For more information consult our [Video Making Buyers Guide](#buyers-guide-content) Page 1 of 10 Filter (245) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Animation Collaboration Tools Customizable Branding Drag & Drop Generative AI Media Library Privacy Options Social Sharing Templates Text Overlay Text to Video Video Capture Video Creation Video Editing Voice-Over/Audio Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Table of Contents - [2\. The benefits of video making software](#2-the-benefits-of-video-making-software) - [3\. Typical features of video making software](#3-typical-features-of-video-making-software) - [4\. The cost of video making software](#4-the-cost-of-video-making-software) - [5\. Considerations when purchasing video making software](#5-considerations-when-purchasing-video-making-software) - [6\. Relevant video making software trends](#6-relevant-video-making-software-trends)