# Best Social Media Analytics Tools Software 2026 | Capterra > Find the top Social Media Analytics Tools software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/social-media-analytics-tools-software --- # Best Social Media Analytics Tools Software Last updated on March 31, 2026 How to find the right Social Media Analytics Tools Software? Learn more from our team about Social Media Analytics Tools Software pricing features and benefits in our Social Media Analytics Tools Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What are social media analytics tools? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on March 31, 2026 [Social media analytics tools](https://www.capterra.com/social-media-analytics-tools-software/) are used by businesses to track interactions around their content as well as identify social trends. The software allows users to track social media channels as well as campaign performance, generate reports, calculate social media return on investment (ROI), conduct sentiment analysis, and analyze post-publishing statistics. * * * For more information consult our [Social Media Analytics Tools Buyers Guide](#buyers-guide-content) Page 1 of 10 Filter (229) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Generative AI Influencer Tracking Lead Attribution Multi-Channel Data Collection Post Scheduling Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Table of Contents - [The benefits of social media analytics tools](#the-benefits-of-social-media-analytics-tools) - [Typical features of social media analytics tools](#typical-features-of-social-media-analytics-tools) - [The cost of social media analytics tools](#the-cost-of-social-media-analytics-tools) - [Considerations when purchasing social media analytics tools](#considerations-when-purchasing-social-media-analytics-tools) - [Relevant social media analytics tool trends](#relevant-social-media-analytics-tool-trends) ## The benefits of social media analytics tools - **Centralized location for tracking all the parameters:** Social media analytics tools provide a single place to track the performance of all your social media accounts, campaigns, ad performance, and other metrics that matter to you most. Users don't have to look for analytics for individual social media accounts, as all the metrics are able to be seen in a centralized location for efficient monitoring of your brand. Some social media tools come with premade dashboards that allow you to customize as per your business needs. - **Get to know your followers:** The solution helps you to understand your audience using social media data. You can see when your audience is typically online, what trending hashtags they are using, their sentiments, languages, and locations. Social media analytics tools also help in identifying which influencers are more engaging to use within your content.  - **Get to know your competitors:** Some of these tools offer a built-in competitor tracking system to measure their performance. The software helps in tracking various parameters such as followers on different platforms, engagement, and performance of a competitor’s content. This also helps in identifying and tracking a competitor's unique social media content strategy and avoid mistakes they are making. * * * ## Typical features of social media analytics tools - **Social media monitoring:** Monitors your company's social media channels and tracks the interactions taking place on your own accounts. - **Campaign analytics:** Tracks and interprets campaign performance metrics. - **Reporting/analytics:** Generates reports including spreadsheets, visuals, statistics, and other useful data to help you make informed decisions. - **Multi-channel data collection:** Collects information from multiple platforms to perform an overall analysis. - **Engagement tracking:** Tracks engagement metrics that provide insight into how often followers interact with posts. * * * ## The cost of social media analytics tools Most products in the market are priced on a "per month" basis and can be divided into three pricing tiers based on their starting price. **Price ranges\*:** - $10 - $24 - $24 - $147 - $147+ _\*The pricing included is for the entry-level/lowest-priced offering that was found on vendor websites on August 19, 2018. These ranges correspond to 25th, 75th, and 100th percentile of the pricing information gathered from the vendor websites of sample products._ The above list summarizes pricing for the base plans of most products. An enterprise or premium product, which is priced higher, may include some additional features such as influencer tracking, lead attribution, and post scheduling. * * * ## Considerations when purchasing social media analytics tools - **Check your requirements for the type of tool:** Businesses come with different requirements when it comes to creating social media analytics strategies.  If you are planning to purchase a new social management solution, you will need to decide what your end objective is and then start the selection process from a wide variety of tools. There are various types of tools present in the market such as social media monitoring, social listening, social media customer care, social intelligence, and enterprise social platforms.  - **Check how many social media platforms it can track:** Many social media analytics tools are built for specific platforms. You need to identify what the preferred platform is for your target audience, which will also help in deciding whether you need a platform-specific tool or a tool that covers multiple platforms. - **Integration with other software:** If you are already using any system to track social media, we recommend choosing a social media analytics tool that integrates with your existing software. To enable smooth syncing between software, it is necessary that the chosen tool should offer open API access. * * * ## Relevant social media analytics tool trends - **Visual listening to analyze photos:** According to a [Brandwatch study](https://www.brandwatch.com/blog/what-visual-listening/), 3.2 billion images are being shared every day on different social media platforms, and 80% of these include a brand's logo without mentioning it in text or description. Visual listening with image recognition technology helps brands and agencies to analyze these images that are related to them and provide a deeper perception of their brands. These insights will help businesses to create better advertisements, check the ROI of their ads, and eventually sell more. - [**Use of natural language processing (NLP) to detect data in different languages**](https://www.kdnuggets.com/2019/02/natural-language-processing-social-media.html)**:** Social media platforms have a lot of unstructured textual data in different formats, languages, and writing styles. Social media analytics tools powered with NLP technology uses methods such as machine translation, clustering, and automatic categorization. These methods will be able to quickly and more accurately analyze the data and offer actionable insights to businesses. - **Audience analytics to listen beyond your brand:** Traditional social media analytics involves tracking mentions about your brand on social networks. Audience analytics goes beyond this. An example is tracking and analyzing the real-time engagement of your target audience on social media with other brands. Doing so will give you a better picture of the type of content your potential audience typically consumes, likes, and shares. Armed with this data, you can create more engaging content for your core customers. * * * **Sources** Products evaluated for the pricing calculation were taken from [Capterra's top products](https://www.capterra.com/social-media-analytics-tools-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra's directory](https://www.capterra.com/social-media-analytics-tools-software/) that offer them. The following sources were used for this document: 1\. [Top 5 Tech Trends for Small Business](https://www.capterra.com/resources/top-5-small-business-tech-trends/) (Date accessed: July 8, 2019) 2\. [Five hottest trends in social analytics](https://www.netbase.com/wp-content/uploads/NetBase_20171213_2018-The-Five-Hottest-Trends-in-Social-Analytics.pdf?utm_medium=Email&utm_source=Gated&utm_campaign=EB-5HottestTrends) (Date accessed: July 8, 2019) 3\. [What is Visual Listening and Why Do I Need It?](https://www.brandwatch.com/blog/what-visual-listening/) (Date accessed: July 8, 2019) 4\. [Natural Language Processing for Social Media](https://www.kdnuggets.com/2019/02/natural-language-processing-social-media.html) (Date accessed: July 8, 2019)