--- title: "Best Sales Coaching Software for Small Businesses 2026 | Capterra" description: "Find and compare the 2026 best Sales Coaching software for small businesses, using our interactive tool to quickly narrow your choices based on businesses like yours." source_url: "https://www.capterra.com/sales-coaching-software/s/small-businesses/" page_type: "subcategory" language: "en" --- # Best Sales Coaching Software for small business ## Top 8 ranked by small-business reviewer ratings ### Ranked small business Sales Coaching products | Rank | Product | Overall rating | Category rating | Key attribute | Starting price | Key features | | --- | --- | --- | --- | --- | --- | --- | | 1 | [Substrata](https://www.capterra.com/p/201748/SUBSTRATA-SCIP/) | 4.9 out of 5 (166 reviews) | 5.0 out of 5 (22 category reviews) | Highly rated for Ease of Setup | Contact vendor | Included: Onboarding, Performance Metrics, Training Management; Not included: AI/Machine Learning, Assessment Management, Call Recording, Goal Setting/Tracking, Learning Management, Third-Party Integrations | | 2 | [Fathom](https://www.capterra.com/p/276054/Fathom/) | 5.0 out of 5 (810 reviews) | 5.0 out of 5 (47 category reviews) | Highly rated for Quality of Support | $16.00 Per User, Per Month | Included: AI/Machine Learning, Call Recording, Third-Party Integrations; Not included: Assessment Management, Goal Setting/Tracking, Learning Management, Onboarding, Performance Metrics, Training Management | | 3 | [Leexi](https://www.capterra.com/p/268555/Leexi/) | 4.9 out of 5 (35 reviews) | 4.9 out of 5 (15 category reviews) | Highly rated for Ease of Setup | €23.00 Per Month | Included: AI/Machine Learning, Call Recording, Goal Setting/Tracking, Onboarding, Performance Metrics, Third-Party Integrations; Not included: Assessment Management, Learning Management, Training Management | | 4 | [Mindtickle](https://www.capterra.com/p/129616/MindTickle/) | 4.8 out of 5 (125 reviews) | 4.9 out of 5 (17 category reviews) | Highly rated for Ease of Setup | $15.00 Per Feature | Included: AI/Machine Learning, Assessment Management, Call Recording, Goal Setting/Tracking, Learning Management, Onboarding, Performance Metrics, Third-Party Integrations, Training Management | | 5 | [FriedmanU](https://www.capterra.com/p/228848/FriedmanU/) | 4.7 out of 5 (51 reviews) | 4.9 out of 5 (16 category reviews) | Highly rated for Quality of Support | $649.00 Per User, Per Year | Included: AI/Machine Learning, Goal Setting/Tracking, Learning Management, Onboarding, Performance Metrics, Training Management; Not included: Assessment Management, Call Recording, Third-Party Integrations | | 6 | [Salesken](https://www.capterra.com/p/210355/Salesken/) | 4.7 out of 5 (22 reviews) | 4.9 out of 5 (14 category reviews) | Highly rated for Functionality | $99.00 Flat Rate, Per Month | Included: AI/Machine Learning, Assessment Management, Call Recording, Onboarding, Performance Metrics, Third-Party Integrations; Not included: Goal Setting/Tracking, Learning Management, Training Management | | 7 | [Gong](https://www.capterra.com/p/157969/Gong-io/) | 4.8 out of 5 (561 reviews) | 4.9 out of 5 (77 category reviews) | Highly rated for Ease of Use | Contact vendor | Included: AI/Machine Learning, Assessment Management, Call Recording, Onboarding, Performance Metrics, Third-Party Integrations, Training Management; Not included: Goal Setting/Tracking, Learning Management | | 8 | [Salesloft](https://www.capterra.com/p/157977/Salesloft/) | 4.5 out of 5 (562 reviews) | 4.7 out of 5 (96 category reviews) | Highly rated for Ease of Setup | $0.01 | Included: AI/Machine Learning, Call Recording, Onboarding, Performance Metrics, Third-Party Integrations; Not included: Assessment Management, Goal Setting/Tracking, Learning Management, Training Management | Category rating: Rating from reviewers who used each product as Sales Coaching software, with the number of those reviews. Products are ranked by this rating, adjusted for how many reviews support it. For the complete directory, see [the full product list](#full-product-list). --- ## See top 8 product details ### 1. [Substrata](https://www.capterra.com/p/201748/SUBSTRATA-SCIP/) Overall rating: 4.9 out of 5 (166 reviews) Category rating: 5.0 out of 5 (22 category reviews) Key attribute: Highly rated for Ease of Setup Starting price: Contact vendor Free trial: Available Free version: Not available #### Features reviewers most value - AI/Machine Learning: Not included - Assessment Management: Not included - Call Recording: Not included - Goal Setting/Tracking: Not included - Learning Management: Not included - Onboarding: Included - Performance Metrics: Included - Third-Party Integrations: Not included - Training Management: Included --- ### 2. [Fathom](https://www.capterra.com/p/276054/Fathom/) Overall rating: 5.0 out of 5 (810 reviews) Category rating: 5.0 out of 5 (47 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $16.00 Per User, Per Month Free trial: Available Free version: Available #### Features reviewers most value - AI/Machine Learning: Included - Assessment Management: Not included - Call Recording: Included - Goal Setting/Tracking: Not included - Learning Management: Not included - Onboarding: Not included - Performance Metrics: Not included - Third-Party Integrations: Included - Training Management: Not included --- ### 3. [Leexi](https://www.capterra.com/p/268555/Leexi/) Overall rating: 4.9 out of 5 (35 reviews) Category rating: 4.9 out of 5 (15 category reviews) Key attribute: Highly rated for Ease of Setup Starting price: €23.00 Per Month Free trial: Available Free version: Not available #### Features reviewers most value - AI/Machine Learning: Included - Assessment Management: Not included - Call Recording: Included - Goal Setting/Tracking: Included - Learning Management: Not included - Onboarding: Included - Performance Metrics: Included - Third-Party Integrations: Included - Training Management: Not included --- ### 4. [Mindtickle](https://www.capterra.com/p/129616/MindTickle/) Overall rating: 4.8 out of 5 (125 reviews) Category rating: 4.9 out of 5 (17 category reviews) Key attribute: Highly rated for Ease of Setup Starting price: $15.00 Per Feature Free trial: Not available Free version: Not available #### Features reviewers most value - AI/Machine Learning: Included - Assessment Management: Included - Call Recording: Included - Goal Setting/Tracking: Included - Learning Management: Included - Onboarding: Included - Performance Metrics: Included - Third-Party Integrations: Included - Training Management: Included --- ### 5. [FriedmanU](https://www.capterra.com/p/228848/FriedmanU/) Overall rating: 4.7 out of 5 (51 reviews) Category rating: 4.9 out of 5 (16 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $649.00 Per User, Per Year Free trial: Not available Free version: Not available #### Features reviewers most value - AI/Machine Learning: Included - Assessment Management: Not included - Call Recording: Not included - Goal Setting/Tracking: Included - Learning Management: Included - Onboarding: Included - Performance Metrics: Included - Third-Party Integrations: Not included - Training Management: Included --- ### 6. [Salesken](https://www.capterra.com/p/210355/Salesken/) Overall rating: 4.7 out of 5 (22 reviews) Category rating: 4.9 out of 5 (14 category reviews) Key attribute: Highly rated for Functionality Starting price: $99.00 Flat Rate, Per Month Free trial: Available Free version: Not available #### Features reviewers most value - AI/Machine Learning: Included - Assessment Management: Included - Call Recording: Included - Goal Setting/Tracking: Not included - Learning Management: Not included - Onboarding: Included - Performance Metrics: Included - Third-Party Integrations: Included - Training Management: Not included --- ### 7. [Gong](https://www.capterra.com/p/157969/Gong-io/) Overall rating: 4.8 out of 5 (561 reviews) Category rating: 4.9 out of 5 (77 category reviews) Key attribute: Highly rated for Ease of Use Starting price: Contact vendor Free trial: Not available Free version: Not available #### Features reviewers most value - AI/Machine Learning: Included - Assessment Management: Included - Call Recording: Included - Goal Setting/Tracking: Not included - Learning Management: Not included - Onboarding: Included - Performance Metrics: Included - Third-Party Integrations: Included - Training Management: Included --- ### 8. [Salesloft](https://www.capterra.com/p/157977/Salesloft/) Overall rating: 4.5 out of 5 (562 reviews) Category rating: 4.7 out of 5 (96 category reviews) Key attribute: Highly rated for Ease of Setup Starting price: $0.01 Free trial: Not available Free version: Not available #### Features reviewers most value - AI/Machine Learning: Included - Assessment Management: Not included - Call Recording: Included - Goal Setting/Tracking: Not included - Learning Management: Not included - Onboarding: Included - Performance Metrics: Included - Third-Party Integrations: Included - Training Management: Not included #### Pros based on reviews - Effective sales process enablement - Comprehensive sales team coordination #### Cons based on reviews - Frequent technical disruptions --- ## All sales coaching software for small businesses [5.0 (9)](https://www.capterra.com/p/10022202/Sales-Ask/#reviews) Cloud-based sales coaching tool that records, transcribes, and analyzes sales meetings to deliver real-time guidance and performance. [Learn more about Sales Ask](https://www.capterra.com/p/10022202/Sales-Ask/) Sales Coaching features reviewers most value AI/Machine Learning Assessment Management Call Recording Goal Setting/Tracking Learning Management Onboarding Performance Metrics Third-Party Integrations Training Management [4.2 (572)](https://www.capterra.com/p/190976/Dialpad-Sell/reviews/) Real-time AI sales coaching, delivered while the call is happening. [Learn more about Dialpad Connect](https://www.capterra.com/p/190976/Dialpad-Sell/) Sales Coaching features reviewers most value AI/Machine Learning Assessment Management Call Recording Goal Setting/Tracking Learning Management Onboarding Performance Metrics Third-Party Integrations Training Management [4.5 (562)](https://www.capterra.com/p/157977/Salesloft/reviews/) Cloud-based sales platform that helps businesses manage deals, automate engagement, forecast revenue, and coach sellers using. [Learn more about Salesloft](https://www.capterra.com/p/157977/Salesloft/) Sales Coaching features reviewers most value AI/Machine Learning Assessment Management Call Recording Goal Setting/Tracking Learning Management Onboarding Performance Metrics Third-Party Integrations Training Management 84% recommend this product [4.4 (69)](https://www.capterra.com/p/152887/Showpad/reviews/) Deliver data-driven coaching and AI-powered practice to improve sales performance. [Learn more about Showpad](https://www.capterra.com/p/152887/Showpad/) Sales Coaching features reviewers most value AI/Machine Learning Assessment Management Call Recording Goal Setting/Tracking Learning Management Onboarding Performance Metrics Third-Party Integrations Training Management [## Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [4.4 (19024)](https://www.capterra.com/p/61368/Salesforce/reviews/) Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution. [Learn more about Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Sales Coaching features reviewers most value AI/Machine Learning Assessment Management Call Recording Goal Setting/Tracking Learning Management Onboarding Performance Metrics Third-Party Integrations Training Management [## RingEX](https://www.capterra.com/p/242188/RingCentral-MVP/) [4.2 (1206)](https://www.capterra.com/p/242188/RingCentral-MVP/reviews/) Complete cloud phone system that is easy to set up and easy to manage. [Learn more about RingEX](https://www.capterra.com/p/242188/RingCentral-MVP/) Sales Coaching features reviewers most value AI/Machine Learning Assessment Management Call Recording Goal Setting/Tracking Learning Management Onboarding Performance Metrics Third-Party Integrations Training Management [## CaptivateIQ](https://www.capterra.com/p/182174/CaptivateIQ/) [4.8 (874)](https://www.capterra.com/p/182174/CaptivateIQ/reviews/) Sales commission management solution that helps businesses with capacity planning, quota setting, territory management, and more. [Learn more about CaptivateIQ](https://www.capterra.com/p/182174/CaptivateIQ/) Sales Coaching features reviewers most value AI/Machine Learning Assessment Management Call Recording Goal Setting/Tracking Learning Management Onboarding Performance Metrics Third-Party Integrations Training Management 94% recommend this product [## Fathom](https://www.capterra.com/p/276054/Fathom/) [5.0 (810)](https://www.capterra.com/p/276054/Fathom/reviews/) Fathom is the #1-rated AI meeting partner: bot or bot-free capture, AI summaries, CRM sync, and searchable meeting history. [Learn more about Fathom](https://www.capterra.com/p/276054/Fathom/) Sales Coaching features reviewers most value AI/Machine Learning Assessment Management Call Recording Goal Setting/Tracking Learning Management Onboarding Performance Metrics Third-Party Integrations Training Management 99% recommend this product [## Gong](https://www.capterra.com/p/157969/Gong-io/) [4.8 (561)](https://www.capterra.com/p/157969/Gong-io/reviews/) Gong gives managers complete visibility into coaching opportunities so they can close crucial skills gaps and ramp new reps faster. [Learn more about Gong](https://www.capterra.com/p/157969/Gong-io/) Sales Coaching features reviewers most value AI/Machine Learning Assessment Management Call Recording Goal Setting/Tracking Learning Management Onboarding Performance Metrics Third-Party Integrations Training Management 92% recommend this product [## Apollo.io](https://www.capterra.com/p/158696/Apollo/) [4.5 (399)](https://www.capterra.com/p/158696/Apollo/reviews/) Cloud-based B2B sales platform combining contact database, multi-channel outreach, built-in dialer, lead enrichment, and workflow. [Learn more about Apollo.io](https://www.capterra.com/p/158696/Apollo/) Sales Coaching features reviewers most value AI/Machine Learning Assessment Management Call Recording Goal Setting/Tracking Learning Management Onboarding Performance Metrics Third-Party Integrations Training Management 83% recommend this product ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (236) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot AI/Machine Learning Assessment Management Built-in Course Authoring Call Recording Gamification Generative AI Goal Setting/Tracking Learning Management Learning Paths/Tracks Onboarding Performance Metrics Third-Party Integrations Training Management Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Sales Enablement Software](https://www.capterra.com/sales-enablement-software/)[Partner Management Software](https://www.capterra.com/partner-management-software/)[Customer Advocacy Software](https://www.capterra.com/customer-advocacy-software/)[Customer Identity and Access Management (CIAM) Software](https://www.capterra.com/ciam-software/)[Customer Reference Management Software](https://www.capterra.com/customer-reference-management-software/)[Channel Management Software](https://www.capterra.com/channel-management-software/)[Referral Software](https://www.capterra.com/referral-software/)[Customer Engagement Software](https://www.capterra.com/customer-engagement-software/)[Demo Software](https://www.capterra.com/demo-software/) I'm looking for Sales Coaching Software that is: [Free](https://www.capterra.com/sales-coaching-software/s/free/)