# 7 Top-Rated Content Management Software | Capterra > Looking for the best content management software for your business? Review these content management tools with the highest user ratings and guidance for how to choose. Source: https://www.capterra.com/resources/top-rated-content-management-software --- # 7 Top-Rated Content Management Software By Shephalii Kapoor Shephalii Kapoor Writer Experience I’ve been writing for Capterra since September 2021, providing expert insights to help small businesses find the right software solutions. ... [See bio & all articles](https://www.capterra.com/resources/author/skapoor/) Published June 16, 2023 13 min read Effective content management is not only necessary in order to keep digital assets organized but it also helps marketing professionals maintain a unified brand identity, facilitate collaborative authoring, and optimize content to improve visibility. However, managing an increasing volume of content is no easy feat. A [content management solution](https://www.capterra.com/content-management-software/) can help marketers create, organize, and publish digital content.  So, how do you identify the right content management software for your business? To help you make the right choice, we have highlighted the seven best content management software for marketing professionals, in alphabetical order, based on verified software reviews. [Read more](#methodology). We’ve categorized these tools into two categories—products that specialize in content management alone and products that also have a unique specialization other than content management. For example, in addition to content management, Jotform offers form building, whereas Seismic specializes in sales enablement and engagement. Regardless of the types, common features across all these solutions include content creation, publishing, and document management. ## 1\. [Adobe Experience Manager](https://www.capterra.com/p/142300/Adobe-Experience-Manager/) Adobe Experience Manager is a comprehensive content management solution that allows users to create, manage, and deliver content, including documents, images, PDFs, and online forms. The software uses natural language processing to automatically summarize text for smaller screens so that marketers can create the text once and reuse it easily across multiple channels. This feature shortens text in content fragments to a predefined word count and allows users to polish up the final version by identifying edits and restoring sentences that should remain intact.  **Product features of interest**: - **In-context editing:** Update pages using the in-context What You See Is What You Get (WYSIWYG) interface. With this feature, users can drag-and-drop components, choose assets such as video files to add to their layout and move them around to quickly visualize your final published page.  - **Template editor:** Create and manage templates for consistent content authoring and page creation. The software allows content creators to add and pre-configure components, such as text, images, and responsive grid columns for the ease of use by multiple authors.  - **Rule-based targeting:** Deliver the right content to the right audience by establishing targeting parameters for your visitor segments. You can group visitors on the basis of the information gathered during their site visit, their current location, the actions taken on your website, gender, age, spending patterns, and other parameters.  **Customer support options:** Phone, chat, and knowledge base ### Who should consider Adobe Experience Manager? Content marketers or businesses looking for robust content management capabilities and digital experience delivery can use Adobe Experience Manager to create, manage, and personalize content for various customer segments. The software also offers experience audit testing to evaluate and assess the quality of content experiences offered through the platform, including content consistency, accuracy, and performance. #### Trial/Free Version - Free Trial - Free Version #### Starting price Available upon request from the vendor #### Device Compatibilty \* Analysis Accurate as of June 2023 ## 2\. [Brandfolder](https://www.capterra.com/p/133103/Brandfolder/) An online asset management platform, Brandfolder allows users to add metadata, including titles, descriptions, and tags to online documents, spreadsheets, and image files. The software supports both manual and automated metadata tagging that leverages artificial intelligence to inspect the content within each digital asset before applying specific metadata. It uses product-image recognition to add branded tags and speech recognition to transcribe information from audio. This metadata tagging helps users organize and search for specific assets.  **Product features of interest**: - **Versioning workflow:** Enable users to check out digital assets that are being worked on, track edits, restore previous file versions, and ensure that the files are not permanently deleted. The platform utilizes artificial intelligence to detect files with similar attributes and alert users.  - **Collaboration tools:** Drive collaboration across internal and external teams using the collaboration tools offered by the software. These include brand portals, asset sharing, guest upload, user management, commenting, annotations, and approval workflows.  - **Approval workflows:** Set up custom workflows to define specific steps, stakeholders, and deadlines for reviewing and approving assets before they are shared or published.  **Customer support options:** Phone, email, and live chat ### Who should consider Brandfolder? Creative teams, including marketers and brand managers, looking to create and customize content at speed, can benefit from this tool. The software offers content automation to create and customize templates for social media posts, presentations, and email campaigns, all at once. Brandfolder also ensures brand consistency by providing centralized access to approved and up-to-date brand assets, including the latest versions of brand logos, images, and videos. #### Trial/Free Version - Free Trial - Free Version #### Starting price Available upon request from the vendor #### Device Compatibilty \* Analysis Accurate as of June 2023 Pro tip Consider a content management platform that offers pre-made templates for creating consistent and coherent web pages. An ideal CMS platform should help you create your own templates or modify existing ones to meet specific brand requirements. ## 3\. [HubSpot CMS Hub](https://www.capterra.com/p/201318/HubSpot-CMS/) HubSpot’s content management system, also called CMS Hub, helps businesses grow their web presence while enabling marketers to create and manage content. The system facilitates the creation of several types of content, including website pages, landing pages, blogs, and emails. It allows users to create smart content and calls-to-action (CTAs) based on specific criteria or visitor attributes, such as their lifecycle stage, location, and past interactions. The feature helps businesses deliver targeted content and present more relevant CTA’s to different audience segments, thereby increasing engagement and conversions.   **Product features of interest**: - **Blog maker and publishing tools:** Drive traffic to your website by creating an SEO-friendly blog for your business, without any coding experience. You can also use the tool to publish, unpublish, or schedule content in bulk. - **Content staging:** Test and preview website content and changes in a separate staging environment before publishing. With this feature, users can work on their website content, including blog posts and landing pages without affecting the live version of their site. They can make changes, add new content, and even modify existing content.  - **Multi-language content:** Create multi-language variants of your content and allow end-users to view content in the language most comfortable to them. The tool also enables marketers to analyze page performance in multiple languages.  **Customer support options:** Live chat, call, email, and help desk ### Who should consider HubSpot CMS Hub? Businesses looking for a CMS platform specifically for their sales teams can consider investing in HubSpot CMS. The software offers features, such as Smart CTAs and personalized content that can help sales representatives provide a tailored experience to their leads and prospects. Moreover, it integrates with HubSpot CRM, which allows sales teams to align their efforts with marketing activities. #### Trial/Free Version - Free Trial - Free Version #### Starting price $23 per month #### Device Compatibilty \* Analysis Accurate as of June 2023 ## 4\. [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Jotform is an online form builder that allows users to create and customize forms. The software offers over 10,000 free form templates that can be used as a starting point for creating forms. These templates cover a wide range of use cases and categories, such as appointments, employee surveys, job applications, feedback forms, and more. Users can further modify these templates, including the form layout, fields, and design to match their branding and preferences.  **Product features of interest**: - **Approval workflow:** Create a structured process for reviewing and approving form submissions. With this feature, you can set approval conditions, configure approval settings, and even set up email notifications to notify relevant team members.  - **Document management:** View uploaded files within form submissions or download them for later reference. The software also allows users to accept electronic signatures on documents, save uploaded files to their preferred cloud storage location, and retrieve documents. - **Document collaboration:** Share form submissions and collaborate with team members using Jotform’s built-in collaboration tools. The tool offers features, such as shareable links, commenting, reminder notifications, and form assignments to help users collaborate on forms and attached documents.  **Customer support options:** Live chat, email, and FAQs ### Who should consider Jotform? Businesses looking for a cost-effective content management solution to manage data collected through online forms and attached documents can benefit from this tool. Jotform’s form builder allows users to create submission forms, as well as organize, manage, and review the content approval workflows. Best functionality #### Trial/Free Version - Free Trial - Free Version #### Starting price $34 per month #### Device Compatibilty \* Analysis Accurate as of June 2023 Pro tip Choose a CMS tool that helps you create targeted content for individual users or groups based on their preferences, behavior, demographics, and other relevant factors. The software should be able to collect and process data in real time so that users can understand where the customers are in their buying journey and develop content that’s personalized to their situation. ## 5\. [Microsoft SharePoint](https://www.capterra.com/p/1167/SharePoint/) SharePoint is a web-based application by Microsoft for content collaboration and management. The software’s enterprise content management capabilities help businesses manage archives, documents, reports, and other content forms. It offers an eDiscovery feature as well that assists businesses in identifying documents, messages, and other forms of content that might be of relevance in legal matters.  **Product features of interest**: - **Centralized document repository:** Store documents in various formats, including PDF, PowerPoint, and Microsoft Word in a centralized document repository. The software also supports rare file formats, such as OpenDocument Text, OpenDocument Spreadsheet, and PowerPointShow.  - **Document categorization:** Organize and classify diverse documents based on their content or metadata. The software leverages machine learning algorithms to classify documents into predefined categories and assign tags to them for easy retrieval. - **Enterprise search:** Find relevant information using name, metadata, keywords, and full document text across multiple repositories, including SharePoint sites, file shares, databases, and integrated systems. The software also offers filters to narrow down search results based on specific criteria, such as author, date, and location.  **Customer support options:** Phone, chat, and knowledge base ### Who should consider Microsoft SharePoint? Businesses looking for a tool that also helps manage legal content can benefit from Microsoft SharePoint. Users can leverage the software’s eDiscovery capabilities to perform targeted searches, place holds on relevant pages and documents to prevent accidental or unauthorized edits or deletion, and export required information for legal proceedings. #### Trial/Free Version - Free Trial - Free Version #### Starting price U.S. pricing not available on vendor website #### Device Compatibilty \* Analysis Accurate as of June 2023 ## 6\. [Seismic](https://www.capterra.com/p/140225/Seismic/) Seismic is a digital sales enablement and engagement solution with content management capabilities to enable sellers to find, personalize, and share content. The software offers content analytics with clear reporting on how the prospects are interacting with the sales content. It also helps sales representatives understand what’s working well and driving revenue for the organization. Analytics in Seismic also allows users to identify gaps in content. **Product features of interest**: - **Sales content automation:** Repurpose content by mixing and matching from different sources to craft targeted messages for your audience. You can also use the software to automatically pull data from your customer relationship management (CRM) platform directly into content to create charts, tables, and other elements.  - **LiveDocs**: Create and update dynamic content, including documents and presentations while staying compliant with built-in rules and controls using the LiveDocs feature for content personalization.  - **Digital sales room:** Create collaborative spaces for buyers and sellers to interact, share deal-related content, and capture engagement insights to speed up the sales process. You can also personalize these rooms by customizing the layout, content, and branding for each and every buyer.  **Customer support options:** Live chat, email, and knowledge base ### Who should consider Seismic? Businesses looking to automate sales content can consider this tool. Seismic’s content analytics capabilities provide sales and marketing teams with a complete picture of prospect engagement, a customizable dashboard to understand granular buyer behavior and insights into top-performing content for driving sales. All these can help businesses refine their sales approaches and accelerate deals. #### Trial/Free Version - Free Trial - Free Version #### Starting price Available upon request from the vendor #### Device Compatibilty \* Analysis Accurate as of June 2023 Pro tip Look for a content management solution that can help you create different language variations of your content. A CMS tool with a multi-language feature is especially beneficial if you have a global outreach or plan to reach customers across different countries. ## 7\. [WordPress](https://www.capterra.com/p/131687/WordPress/) WordPress is also a content management system used to build, modify, and maintain websites. It is an open-source platform that has built-in search engine optimization (SEO) features, such as image optimizing, google analytics integration, SEO-friendly URLs, auto-generated sitemaps, and custom titles to improve website rankings. Additionally, it offers numerous SEO plugins, such as Yoast SEO and Rank Math for advanced SEO functionality.  **Product features of interest**: - **Publishing tools:** Create drafts, schedule content publication, and review post revisions using the publishing tools offered by the software. You can also make your content private or public and even secure pages and posts with a password.  - **User management:** Add, remove, or update user accounts within your WordPress website. You can set permissions and define user roles as administrator, editor, author, contributor, and subscriber to restrict access to the website.  - **Multilingual support:** Create a multilingual WordPress site and translate your text, including posts, pages, and categories into the language of your choice, WordPress supports over 70 languages, such as English, Japanese, German, and French.  **Customer support options:** Phone, live chat, and email ### Who should consider WordPress? Small businesses looking for a budget-friendly tool can consider WordPress for their CMS requirements. The software is a free and open-source solution that is also easy to customize. It can be used by anyone to create beautiful websites and manage content, even without zero coding knowledge. #### Trial/Free Version - Free Trial - Free Version #### Starting price $4 per month #### Device Compatibilty \* Analysis Accurate as of June 2023 ## How much does content management software cost? A content management tool can cost as low as $4 per month, or all the way up to $300+ per month, depending on various factors—features, customization, deployment options, customer support, and integrations. Most content management software typically offers the following pricing plans: - **Free trial:** No-cost trial plans ranging from 5 to 15 days, giving users access to either all or limited features of the software. - **Free version:** Free software plans offer basic features and limited premium feature access. These are ideal for small businesses or individuals with a limited budget. - **Entry-level:** Starts at $4 per month and offers limited features such as a limited number of documents that you can manage and simplified proofing. This is a good option for small businesses or teams with basic content management needs. - **Mid-tier:** Mid-range pricing for content management ranges from $21 to $80 per month. It is ideal for midsize businesses with multiple software users looking for advanced features such as customizable templates, SEO Editor, keyword filtering, document sharing, and better customer support. - **High-end:** Advanced plans offer keyword research, AI-writing assistance, content research, full-text search, document watermarking, unlimited guests, and priority query resolution. These are ideal for large enterprises with high-end content management teams. ### Hidden costs associated with content management software While the upfront price of content management software is an important consideration, there can be hidden costs as well that businesses should look out for. These may include licensing, customization, upgrades, extensions, storage, and data backup charges. ## Frequently asked questions when selecting content management software What are the available data security features offered by the software? While evaluating different CMS solutions, consider how the tool protects your data and your role in the process. You can ask the vendor about the security features and protocols offered by the tool to secure your data and if you need to install security add-ons or an SSL (Secure Sockets Layer) certificate. The security features offered by the system may include access controls, user authentication, data encryption, secure storage, audit trails, and disaster recovery options. Does the software offer multi-channel scalability? Multi-channel scalability in content management solutions refers to the ability of the software to support and manage content across multiple platforms. Before investing in the top content management software, make sure that the tool allows you to create, manage, and distribute content across various channels and devices, such as websites, desktops, social media channels, and mobile devices. Does the software offer user and role-based administration? The top content management software allows administrators to control the actions that can be performed by users, the content that they access, and the features they can use within the CMS. Consider a tool that helps you define different groups and roles to reflect the responsibilities of users. * * * **Methodology** To be considered for this list, products had to: - Feature in [Capterra Shortlist report 2023 for content management software](https://www.capterra.com/content-management-software/shortlist/). We selected the top seven products with the highest ratings to include in this article. - Include collaboration, content publishing, and document management as core features. - Meet our content management software market definition: _“Content management software (CMS) is used for managing digital content across the enterprise and often refers specifically to managing websites and editing web content.”_ The “best functionality” tool is identified based on the highest user ratings for functionality that a vendor receives based on user reviews as of June 7, 2023. Read more about our editorial independence. Products evaluated for the pricing calculation were taken from [Capterra’s content management software directory](https://www.capterra.com/content-management-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in the Capterra directory that offer them. Only products with publicly available pricing information, as of June 07, 2023, were considered for pricing calculation. * * * Looking for Content Management software?Check out Capterra's list of the [best Content Management software](https://www.capterra.com/content-management-software/) solutions. ### Was this article helpful? * * * ## About the Author [### Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. 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