# 5 Top-Rated Email Marketing Software for Small Businesses | Capterra > Looking for the best email marketing software for your small business? Check out the top five email marketing software tools to help you create, send, and track emails. Source: https://www.capterra.com/resources/email-marketing-software-for-small-businesses --- Marketing 101Marketing # 5 Top-Rated Email Marketing Software for Small Businesses By Shephalii Kapoor Shephalii Kapoor Writer Experience I’ve been writing for Capterra since September 2021, providing expert insights to help small businesses find the right software solutions. ... [See bio & all articles](https://www.capterra.com/resources/author/skapoor/) Published January 28, 2025 7 min read ## Email marketing software for small businesses help build and manage email lists. Picture this: You are a marketing professional who frequently needs to reach out to prospects and customers through email campaigns to inform them about new events and products. Your daily routine involves creating emails, building email lists, and analyzing the effectiveness of your marketing campaigns. All these tasks, when carried out simultaneously on a day-to-day basis, can be overwhelming. Thankfully, there are plenty of email marketing tools available on the market that you can benefit from. [Email marketing software](https://www.capterra.com/email-marketing-software/) enables marketers to plan, execute, and monitor email marketing campaigns. The software segregates your audience based on the age, location, and purchasing habits of your clients and helps you send targeted emails to increase conversions. However, in order to benefit the most from the software, you need to select the right software based on your specific requirements.  This article highlights, in alphabetical order, the top five email marketing software for small businesses based on user reviews. For each product, we include overall user ratings along with the highest-rated parameter, review excerpts from industry professionals, and product pricing. [Read more](#methodology). _\*Analysis accurate as of February 2023_ ## 1\. BEE Pro #### Trial/Free Version - Free Trial - Free Version #### Highest-rated parameter Ease-of-use - 4.83 #### Commonly used by Small businesses #### Starting price $30 per month #### Device Compatibilty #### Screenshots Email and landing page templates in BEE Pro ([Source](https://www.capterra.com/p/231760/Beefree/)) **Here are some review excerpts from small-business professionals who have used BEE Pro for email marketing:** " This is the absolute best software for an email marketer looking to make dynamic emails.Once you master using BeeFree your life just becomes so much easier & your emails are as good as those of top players.I also love how nicely it integrates with Klaviyo, how you can view the email from your phone with a QR code.Just a bunch of tiny features that make me say "oh that's nice" " BEE is very easy to use.WSIWYG structure makes it simple even for newer users to get started, and it's fast and easy to produce great-looking emails.The interface has consistently improved over time, and it's a great deal -- especially for nonprofits, but also for anyone, particularly in comparison to other leading email tools.Exporting the email for use in other software is also an excellent advantage that is not always found elsewhere! " " The drag and drop feature feature in BeePro makes creating email template easy.With Bee Pro team members can now collaborate in real time and receive feedback or suggestion.Creat responsive HTML email template faster with BEE Pro 600+ pre built html responsive templates." [Read all BEE Pro reviews here.](https://www.capterra.com/p/231760/Beefree/) ## 2\. EmailOctopus #### Trial/Free Version - Free Trial - Free Version #### Highest-rated parameter Value-for-money - 4.76 #### Commonly used by Small businesses #### Starting price $8 per month #### Device Compatibilty #### Screenshots Campaign metrics in EmailOctopus ([Source](https://www.capterra.com/p/147415/EmailOctopus/)) **Here are some review excerpts from small-business professionals who have used EmailOctopus for email marketing:** " The best thing I like about Email Octopus is that is affordable and yet provides easy installation, the user interface is superb and customer service is prompt and very helpful. " " I was impressed because this tool is flexible and easy to use.Automation and segmentation have helped us to create and send targeted emails to our subscribers.And this was a  great savior to our business because our email list have exploded.And their web-based program is easy and flexible. " " When I started using EmailOctopus, the first feature that attracted me to their service was their templates.There is a good variety to choose from.The designs are nice and not boring like most of the presets that come with mailers.It was easy to use to send weekly newsletters. " [Read all EmailOctopus reviews here.](https://www.capterra.com/p/147415/EmailOctopus/#reviews) ## 3\. MailerLite #### Trial/Free Version - Free Trial - Free Version #### Highest-rated parameter Customer support - 4.9 #### Commonly used by Small businesses #### Starting price $9 per month #### Device Compatibilty #### Screenshots Dashboard overview in MailerLite ([Source](https://www.capterra.com/p/136603/MailerLite/)) **Here are some review excerpts from small-business professionals who have used MailerLite for email marketing:** " I recently changed ESP and came to Mailerlite, and I am in love with it !It's so easy to use, plus they allow us to create multiple automated email sequences, even on the free plan, which was a big thing for me...Also, the customer service and support is amazing !Always quick to respond, very helpful and will do back-and-forth emails if necessary, until we understand the problem or find the solution we're looking for! " " I was pleasantly surprised after reading reviews and trying this platform myself for a couple of email campaigns.It's a very solid tool, with great email deliverability and all the features you need to get going.It's easy to use, everything is clear (you don't need tech skills to get started) and the platform keeps getting improved which is important. " " Easy to use email design that creates professional looking emails with minimal technical know-how.Brilliant customer service - I am a small account just starting to grow my list and received the highest quality support regardless; swift responses, and they stayed with me until my issue was resolved.Great to have virtually all features available to use despite being on the free plan as I am not in a position to invest more until my business grows. " [Read all MailerLite reviews here.](https://www.capterra.com/p/136603/MailerLite/reviews/) ## 4\. Remarkety #### Trial/Free Version - Free Trial - Free Version #### Highest-rated parameter Customer support - 4.86 #### Commonly used by Small businesses #### Starting price $25 per month #### Device Compatibilty #### Screenshots Reports in Remarkety ([Source](https://www.capterra.com/p/173484/Remarkety/)) **Here are some review excerpts from small-business professionals who have used Remarkety for email marketing:** " It's very easy to use platform.Very good and quickly customer support.It's very efficient for our business, we have great results.The integration was quick and easy. " " Easy to create campaigns, segmentation has been a big help, automation emails have increased customer conversion and retention " " We have a good background in email marketing and don't plan to move over to a new tool.Remarkety has a great support team. " [Read all Remarkety reviews here.](https://www.capterra.com/p/173484/Remarkety/reviews/) ## 5\. UseINBOX #### Trial/Free Version - Free Trial - Free Version #### Highest-rated parameter Value-for-money - 4.93 #### Commonly used by Small businesses #### Starting price $7 per month #### Device Compatibilty #### Screenshots Dashboard view in UseINBOX ([Source](https://www.capterra.com/p/159684/INBOX/)) **Here are some review excerpts from small-business professionals who have used UseINBOX for email marketing:** " I have been using MailterLite for a while now but after Inbox moving all my contacts to this, it is easy to set up your account within few clicks and design your personalized newsletter for your subscriber.Highly recommended this deal for email marketers " " With Inbox I have all the solutions for emailing in one site, easy to use, nice design, extremely friendly staff, and the developers are working hard in improve the system every day.Just a great found.Super happy with them " " The user interface and experience immediately stood out due to its clean, simple layout.Everything I needed was easy to access and navigate.Other software has overcomplicated this, so this was a plus.Also, I really like the easy automation options that are available.Mapping out workflows has been a piece of cake. " [Read all UseINBOX reviews here.](https://www.capterra.com/p/159684/INBOX/reviews/) ## What features do email marketing tools offer? The core features of an email marketing tool include: Email campaign management Facilitates the creation, optimization, and delivery of your email marketing campaigns. The tool also helps digital marketing experts analyze the efficiency of their marketing campaigns using different metrics, including engagement and conversions. Email list management Automatically segregates the mailing list into smaller, targeted groups on the basis of demographics, geolocation, purchase history, autoresponder feedback, and other metrics. Subscriber management Enables users to add or delete subscribers from their mailing lists. The system also allows them to organize their subscribers and locate them by setting filter requirements, including their sign-up date, interests, campaigns, time zones, and more. All products listed in this report include the features mentioned above.  **Besides these core features, email marketing software for small businesses also commonly tends to offer:** - CAN-SPAM compliance - Contact management - Customizable fields - Landing pages/web forms - Mobile optimized emails - Reporting/analytics - Template management - WYSIWYG editor ## How to choose the best email marketing software for small business Here are some factors you should consider while evaluating potential email marketing software for small business: - **Evaluate the subscriber and message limits:** Email marketing software providers often have restrictions on the number of messages you can send to a set of subscribers which can limit your opportunities. The best email marketing tool for your business should support the number of subscribers you have and the messages that you intend to send in a month. Moreover, it should offer an unlimited plan in case you decide to scale.  - **Consider the email marketing automation capabilities:** Email marketing software with marketing automation capabilities enable digital marketing experts to automatically send emails to individuals, such as their customers and prospects using a preset trigger. Before finalizing the best email marketing tool for your business, make sure that the platform allows you to send automated emails to welcome new subscribers, update them on upcoming events/deadlines, collect feedback, and wish them on their special occasions, such as birthdays and anniversaries. - **Look for mobile-optimized email templates:** In general, email marketing platforms offer built-in templates to help you design emails and landing pages. However, having a mobile-responsive design template ensures that your customers/subscribers are able to read your emails and navigate through them even on small screens. While considering the best email marketing software, make sure that the templates provided by the software are also compatible with mobile devices for easy access. ## Common questions to ask software vendors before purchasing email marketing software Does the tool allow you to send bulk emails? Check if your selected email marketing software allows you to send bulk emails to a list of recipients, including customers and prospects. The software should also offer features, such as list segmentation, personalization, and email templates to facilitate the creation of bulk emails and increase the chances of conversion. Does the tool facilitate email campaign scheduling? Before investing in an email marketing platform, make sure to check that the tool allows you to schedule your email marketing campaign well in advance. With the right tool, you should be able to schedule both individual and bulk emails-days, weeks, or months in advance. Does the tool offer a no-code drag-and-drop editor? Look for an email marketing platform that offers a no-code drag-and-drop editor to help you create emails quickly, merely by dragging and dropping elements on the design page instead of writing codes for them. * * * **Methodology** To be considered for this list, products had to: - Have at least 20 unique product reviews from users in the small business industry, published on Capterra between February 2021-2023. We selected the five products with the highest ratings to feature in this article. - Offer the following core email marketing features: Email campaign management, list management, subscriber management.  To determine which size businesses each product is “commonly used by,” we check if at least 20% of reviewers come from a particular business size, and only then classify the product as having customers from that business size. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. Read more about our editorial independence. * * * Looking for Email Marketing software?Check out Capterra's list of the [best Email Marketing software](https://www.capterra.com/email-marketing-software/) solutions. ### Was this article helpful? * * * ## About the Author [### Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. 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