# Tayla Carpenter | Capterra

> Tayla Carpenter is a writer specializing in software, finance, and technology topics. Her work has been featured on the websites of several leading fintech and tech providers, and she is a frequent contributor to Capterra.

Source: https://www.capterra.com/resources/author/tayla-carpenter

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# /Articles by Tayla Carpenter

Tayla Carpenter

Tayla Carpenter is a writer specializing in software, finance, and technology topics. Her work has been featured on the websites of several leading fintech and tech providers, and she is a frequent contributor to Capterra.

[What Are the 8 Types of Digital Marketing?

Published October 9, 2024

Marketing is a complex business process that requires creativity and a dedicated focus on data and results. Digital marketing has heightened the need for data-driven strategies, which is quite challenging when you consider the various types of digital marketing you can use to reach your target market.](https://www.capterra.com/resources/types-of-digital-marketing/)[Why Should You Hire a Website Designer? Benefits and Considerations

Published September 21, 2022; Modified September 13, 2024

Many small-to-midsize business owners understand the importance of an effective website but may struggle to carve out the time or resources to design one themselves. While hiring a web designer is an effective solution, you must learn about the services they provide and the unique benefits of bringing one on.](https://www.capterra.com/resources/benefits-of-hiring-website-designer/)[Is It Time to Outsource Appointment Setting Services?

Published April 26, 2024

Managing an in-house appointment setting system can take a lot of time and effort, especially if you’re a small to midsize business (SMB) owner who already has a full plate. This is where outsourced appointment setting services can make a significant difference.](https://www.capterra.com/resources/outsource-appointment-setting-services/)[Mobile App Development Outsourcing: Benefits and Challenges

Published April 19, 2024

Small-to-midsize business (SMB) leaders often have too much on their plates to deal with internal mobile app development. According to Capterra’s Services Users Survey, 44% of business leaders still opt for external service providers even if they have the expertise in-house.\* The same survey found that 32% of businesses that purchase external services do so for custom software or web development.](https://www.capterra.com/resources/mobile-app-development-challenges/)[Important Financial Ratios for Businesses

Published March 27, 2024

Small business leaders and decision-makers often strive to enhance their financial analysis and decision-making capabilities to manage progress toward their goals. But it can be difficult to quantify financial factors, especially when you don't have ratios that align with the metrics you're examining. For instance, when analyzing profitability, you would need one ratio to assess profitability that includes the cost of materials and labor (gross profit margin). But you'd need a different ratio to analyze profit after considering taxes and interest earned on investments (net profit margin).](https://www.capterra.com/resources/important-financial-ratios/)[How To Keep Books for a Small Business

Published March 27, 2024

Small business leaders who handle their own accounting often find it challenging to keep their books. The same goes for accounting department leaders who may be too preoccupied with other tasks to master their bookkeeping. These leaders have a desire to learn more about the basics of bookkeeping to save time and minimize errors.](https://www.capterra.com/resources/how-to-keep-books-for-small-business/)