# Parul Sharma | Capterra > Content Editor Experience I have been an editor at Capterra for over two years, contributing to curating and enhancing content for various niches, including SaaS, digital marketing, and search engine optimization. As an editor, I collaborate with analysts and writers to shape thought leadership research reports and other content that help businesses find the best software solutions for their needs and budgets.  Before starting my career at Capterra, I was a sub-editor at India’s premier media channel, DNA India. Besides writing content for the channel's daily news, lifestyle, education, and health sections, I conducted live interviews with experienced influencers over the channel’s official social media channels.  I also spent over two years as a content writer at a digital marketing agency, refining my skills in SEO, keyword research, article writing, social media post generation, and blog publishing on WordPress. With over half a decade of experience as a content strategist, writer, and editor, I have the expertise to simplify complex terms into engaging, valuable content for targeted audiences. Expertise As an editor responsible for delivering quality, audience-centric content, I aim to generate content that’s easy to understand and remember for small and midsize businesses (SMBs). I leverage my technical expertise to edit nuanced articles focused on varied topics of SMB interest, including human resources, accounting, and digitalization, for international audiences. Education I hold a master’s degree in English literature from the esteemed Delhi University and was awarded the Dr. Asha Sahni Memorial Award for being the highest scorer in my graduating class. Source: https://www.capterra.com/resources/author/parul-sharma --- # /Articles by Parul Sharma Parul Sharma **Content Editor** **Experience** I have been an editor at Capterra for over two years, contributing to curating and enhancing content for various niches, including SaaS, digital marketing, and search engine optimization. As an editor, I collaborate with analysts and writers to shape thought leadership research reports and other content that help businesses find the best software solutions for their needs and budgets.  Before starting my career at Capterra, I was a sub-editor at India’s premier media channel, DNA India. Besides writing content for the channel's daily news, lifestyle, education, and health sections, I conducted live interviews with experienced influencers over the channel’s official social media channels.  I also spent over two years as a content writer at a digital marketing agency, refining my skills in SEO, keyword research, article writing, social media post generation, and blog publishing on WordPress. With over half a decade of experience as a content strategist, writer, and editor, I have the expertise to simplify complex terms into engaging, valuable content for targeted audiences. **Expertise** As an editor responsible for delivering quality, audience-centric content, I aim to generate content that’s easy to understand and remember for small and midsize businesses (SMBs). I leverage my technical expertise to edit nuanced articles focused on varied topics of SMB interest, including human resources, accounting, and digitalization, for international audiences. **Education** I hold a master’s degree in English literature from the esteemed Delhi University and was awarded the Dr. Asha Sahni Memorial Award for being the highest scorer in my graduating class. [Bookkeeper vs. Accounts Payable Software: Which One Should You Choose? Published March 20, 2023; Modified May 7, 2026 You receive an invoice, record it, and then pay it. On the surface, it feels like one continuous task. But when you start comparing bookkeeper vs. accounts payable software, you find different tools handling different parts of that same flow.](https://www.capterra.com/resources/category-compare-bookkeeper-vs-accounts-payable-software/)[5 Key Help Desk Software Features With Top Products That Offer Them Published May 5, 2026 Responding to customer requests quickly and consistently depends on organized workflows, clear communication, and reliable tracking of each issue. As support teams grow and ticket volume increases, companies often need structured tools that bring everything together.](https://www.capterra.com/resources/help-desk-software-key-features/)[Switching Accounting Software: Common Risks to Avoid in 2026 Published April 28, 2026 Switching accounting software is a major undertaking for any growing business, yet delaying an upgrade can limit efficiency, visibility, and performance longer term. This is a factor that firms in the accounting sector are taking increasingly seriously. However, there are many accounting software problems that can trip up buyers when selecting and implementing a new system.](https://www.capterra.com/resources/switching-accounting-software-problems-risks/)[Contact Management in CRM: Features, Benefits, Best Practices, and FAQs Published April 22, 2026 Customer relationships don’t grow by chance; they’re built through consistent attention and care. Customer relationship management (CRM) systems have become essential tools for businesses looking to strengthen these connections. Often cited as a must-have feature in CRM software evaluation, contact management consistently earns high importance ratings by users.](https://www.capterra.com/resources/contact-management-in-crm-guide/)[How Much Does Accounting Software Cost in 2026? Real Buyer Budget Data Published April 22, 2026 Accounting software pricing isn’t as straightforward as it looks. Most tools list starting prices, but what businesses actually pay depends on users, features, and how they operate. This creates a gap between advertised pricing and real costs—making it harder to set a reliable budget.](https://www.capterra.com/resources/accounting-software-cost/)[CRM cloud vs. on-premise: Which is better for your business? Published April 1, 2026 Choosing CRM software is more than selecting a tool. It determines where customer data lives, how teams collaborate, and how much control or convenience the business prioritizes. Before you compare features or book a demo, you must decide between a cloud CRM or an on‑premise CRM, because many vendors offer only one deployment model.](https://www.capterra.com/resources/crm-cloud-vs-on-premise/)[AI in CRM: 5 Steps To Stay Competitive Published March 27, 2026 AI isn’t just an add-on for CRM, it’s the new foundation for sales and marketing success. Artificial Intelligence and CRM are now inseparable for organizations aiming to stay ahead. As customer expectations rise and digital competition intensifies, the ability to quickly analyze data, predict customer needs, and automate routine tasks is no longer optional. According to Capterra’s Sales and Marketing Software Trends Report , 67% of organizations already use AI-enabled tools in their sales and marketing stack.](https://www.capterra.com/resources/ai-in-crm-strategies/)[Personalizing Recruiting and Onboarding With the Right HR Tools Published March 26, 2026 The earliest stages of the employee journey often determine whether engagement takes hold or starts to fade. New hires begin forming impressions even before their first week ends—judgments shaped by how clearly the role was described, how steady the communication feels, and how prepared they are to take part in daily work. These early signals tend to stick and influence how quickly someone settles into their new environment.](https://www.capterra.com/resources/how-hr-software-personalizes-recruiting-onboarding/)[AI vs. HR Software Reviews: What SMBs Should Consider When Selecting HR Tools Published March 24, 2026 AI‑generated insights are becoming common in HR software research. According to Capterra’s Software Reviews Preferences survey\*, more than half of software buyers in HR roles who use reviews now rely on generative AI tools—such as ChatGPT or Google AI Overviews—during their software research process. While AI can summarize feature lists or highlight product strengths, it can miss the real‑world context HR teams need—like how a system performs during payroll week, adapts to new regulations, or handles onboarding at scale.](https://www.capterra.com/resources/ai-vs-hr-software-reviews/)[Employee Retention Strategy: Practical Steps and Resources for SMB HR Teams Published March 13, 2026 This playbook breaks retention down into three practical actions and includes ready‑to‑use resources HR professionals can adapt. Employee retention has become harder to manage as work expectations shift and competition for talent remains tight. For small and midsize businesses (SMBs), the impact is amplified; even one resignation can slow projects, strain customer relationships, and increase pressure on managers.](https://www.capterra.com/resources/employee-retention-strategies-smbs/) Page 1 of 6