# Pam Didner | Capterra

> Pam Didner is a B2B marketing expert, author, podcaster, and international speaker. As president of Portland-based consulting firm Relentless Pursuit, she trains, coaches, and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies. She’s advised organizations across the world including Intel, Southwest Airlines, 3M, Sunstar, Cisco, and TE Connectivity.

Source: https://www.capterra.com/resources/author/pam-didner

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# /Articles by Pam Didner

Pam Didner

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Pam Didner is a B2B marketing expert, author, podcaster, and international speaker. As president of Portland-based consulting firm Relentless Pursuit, she trains, coaches, and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies. She’s advised organizations across the world including Intel, Southwest Airlines, 3M, Sunstar, Cisco, and TE Connectivity.

[Ready To Outsource Content Marketing? Read This First

Published October 23, 2023; Modified August 30, 2024

According to the 2023 Gartner Technology Marketing Benchmarks Survey, content ranks second to in-person events as the best-performing call to action. This is according to technology marketers in organizations with over $100 million in annual revenue. But balancing volume with quality is easier said than done when it comes to content, especially as your business grows.](https://www.capterra.com/resources/outsource-content-marketing/)[Martech Pro Explains How To Refresh Your Social Strategy with GenAI

Published August 26, 2024

The future of AI in social media looks incredibly promising. A recent Capterra survey of 1,680 social media marketers worldwide found that 76% plan to increase spending on generative AI tools over the next 18 months.\* Yet, many leaders struggle to integrate AI in a way that maximizes time-saving benefits while minimizing brand reputation risks.](https://www.capterra.com/resources/future-of-ai-in-social-media/)[Marketing Alignment Boosts ROI—Why Sales and Marketing Alignment Is Essential

Published October 12, 2023

Demonstrating marketing’s contribution to sales becomes increasingly urgent, especially in uncertain times, so Capterra asked for my opinion on this pressing issue ahead of their sales and marketing alignment survey. The results are exciting and insightful, offering a sneak peek into the successes and challenges of the sales and marketing feedback loop. The survey explores why alignment is still such a challenge, as well as what you can do to build close relationships with your sales team.](https://www.capterra.com/resources/how-sales-and-marketing-alignment-boosts-roi/)[Do Marketers Need ChatGPT Now? A Leading Expert Guides Us Through 2023's Biggest Martech Trends

Published March 28, 2023

Amid the backdrop of a possible recession and massive layoffs across industries, a new AI tool threatens to disrupt the way B2B content marketers operate. And customer privacy, always a hot button among B2B marketers, is going to take center stage next year when Google eliminates third-party cookie technology.](https://www.capterra.com/resources/marketing-expert-on-latest-martech-trends/)[Insights From a B2B Marketing Expert on Getting the Most From Your Martech Stack

Published February 21, 2023

Everyone is frustrated by martech. That’s a given, according to Pam Didner.  We had a lively conversation with Didner, a B2B marketing thought leader, on how to choose the right tech tools to execute marketing campaigns. We got a plethora of insights, much of it belying conventional wisdom. But Didner knows of what she speaks, having spent time in the marketing trenches with Intel, Southwest Airlines, 3M, Sunstar, Cisco, TE Connectivity, and many other leading global companies.](https://www.capterra.com/resources/expert-advice-on-building-a-martech-stack/)