# Mehar Luthra | Capterra > Experience I’ve been a team lead at Capterra for nearly three years, helping shape educational articles, thought leadership research reports, and content designed to help businesses compare software to find the best fit.  Prior to joining Capterra, I spent nearly a decade in the editorial space, serving as a content writer, editor, editorial head, and now as a team lead. Moreover, I spent nearly two years as a research analyst for KPMG and picked up research skills that I still use.  My job is to advocate for the reader. What’s the most helpful insight I can offer? How can I help small businesses make the right software decisions? Expertise As an editor responsible for quality analysis and content structure, I’m well-versed in editing nuanced articles that delve into SMB-focused topics including return-to-work and digitalization.  I’m also familiar with the AP style guide and have experience adapting content to country-specific guidelines such as in the UK, Canada, Australia, India, and Brazil, as well as Japan, which involved editing content to ensure it spoke to the cultural sensibilities of a diverse audience. My forte is editing technical content and distilling it into actionable, easy-to-digest articles that resonate with all kinds of audiences. Over the past decade, I have written blog articles on a variety of topics, such as fiction and nonfiction books, mental health and anxiety, the latest restaurants, and more. My articles have been featured in Ireland’s national magazine, The Village, among other publications. In addition, I won a full scholarship to study for a master’s in creative writing at the National University of Ireland, Galway. Education Double bachelor’s in law (LL.B.) and business economics from Delhi University. Master’s in Creative Writing from The National University of Ireland, Galway. Source: https://www.capterra.com/resources/author/mehar-luthra --- # /Articles by Mehar Luthra Mehar Luthra **Experience** I’ve been a team lead at Capterra for nearly three years, helping shape educational articles, thought leadership research reports, and content designed to help businesses compare software to find the best fit.  Prior to joining Capterra, I spent nearly a decade in the editorial space, serving as a content writer, editor, editorial head, and now as a team lead. Moreover, I spent nearly two years as a research analyst for KPMG and picked up research skills that I still use.  My job is to advocate for the reader. What’s the most helpful insight I can offer? How can I help small businesses make the right software decisions? **Expertise** As an editor responsible for quality analysis and content structure, I’m well-versed in editing nuanced articles that delve into SMB-focused topics including return-to-work and digitalization.  I’m also familiar with the AP style guide and have experience adapting content to country-specific guidelines such as in the UK, Canada, Australia, India, and Brazil, as well as Japan, which involved editing content to ensure it spoke to the cultural sensibilities of a diverse audience. My forte is editing technical content and distilling it into actionable, easy-to-digest articles that resonate with all kinds of audiences. Over the past decade, I have written blog articles on a variety of topics, such as fiction and nonfiction books, mental health and anxiety, the latest restaurants, and more. My articles have been featured in Ireland’s national magazine, The Village, among other publications. In addition, I won a full scholarship to study for a master’s in creative writing at the National University of Ireland, Galway. **Education** Double bachelor’s in law (LL.B.) and business economics from Delhi University. Master’s in Creative Writing from The National University of Ireland, Galway. [Project Management Software for Creative and Marketing Workflows Published April 13, 2026 Marketing and creative teams often manage multiple campaigns, tight deadlines, and frequent feedback cycles. These projects involve coordinating with designers, writers, and stakeholders while keeping assets organized and approvals on track.](https://www.capterra.com/resources/project-management-software-creative-marketing-workflows/)[Measuring What Matters: Setting KPIs for Help Desk Performance Published April 8, 2026 A reliable help desk platform is essential for keeping daily operations moving, but many small and midsize businesses (SMBs) lack clear visibility into how well their support teams are performing.](https://www.capterra.com/resources/help-desk-kpis/)[Common Project Management Software Use Cases SMBs Should Know Published April 7, 2026 Many small to midsize business (SMB) teams adopt project management software but don’t use it fully. They set up tasks, assign work, and stop there. The gap is not the tool; it’s how teams use it.](https://www.capterra.com/resources/project-management-software-use-cases/)[CRM Data Management Explained: From Clean Data to Customer Insights Published March 18, 2026 Clean, consistent customer data has become a competitive advantage for small and midsize businesses. As organizations implement automation and advanced analytics, customer relationship management (CRM) data management shifts from a back‑office task to a strategic requirement.](https://www.capterra.com/resources/crm-data-management/)[Your PM team is switching tools faster. Here’s what AI has to do with it Published March 17, 2026 Nearly half of SMB project management teams now say AI is the top factor when selecting PM software, based on Capterra’s 2025 PM Software Trends Survey.\*](https://www.capterra.com/resources/ai-for-project-managers/)[How To Choose an LMS With Confidence: Insights From Real Buyers Published March 17, 2026 When it comes to learning management software (LMS), prospective buyers and current users have different needs. For instance, conversations with software advisors reveal that prospective buyers usually seek certification and compliance management, while current users cite course management as their top requirement.](https://www.capterra.com/resources/learning-management-software-buyer-insight/)[Help Desk Chatbots Explained: What They Are, How to Implement, and How They Improve Performance Published March 16, 2026 Small and midsize businesses (SMBs) are reaching a turning point in how they support employees and customers. Ticket volume keeps rising, service expectations are higher than ever, and many teams simply don’t have the staffing to respond as quickly as they’d like. That’s why many SMB leaders are asking the same question: Should we implement a help desk chatbot?](https://www.capterra.com/resources/help-desk-chatbots/)[What Buyers Look for in Inventory Software vs What Users Rely on Daily Published March 16, 2026 Most businesses buy inventory software the same way they buy other tools. They scan feature lists, watch a demo, and gravitate toward reports and dashboards that promise visibility. It feels like the safe choice. But once the software is live, priorities shift.](https://www.capterra.com/resources/inventory-software-features-buyers-vs-users/)[6 Steps to Building a Business Case for Project Management Software Published November 14, 2023; Modified March 10, 2026 Project management (PM) software is now a strategic investment, but poor planning leads to wasted dollars and missed goals. Why are people investing in new-gen PM software? More than half of buyers (55%) say they purchased or upgraded their system to add AI features, according to Capterra’s 2025 Project Management Trends Report\*.](https://www.capterra.com/resources/6-steps-to-building-a-bulletproof-business-case-for-project-management-software-with-free-template/)[Build Your SMB's HR Tech Stack to Address Growth, Skills, and Retention Challenges Published March 6, 2026 HR operations in small and midsize businesses (SMBs) rarely break inside a single system. They break at the seams—where payroll data doesn’t feed into time tracking, where onboarding records should update employee files but don’t, or where scheduling changes fail to reach payroll on time. As teams grow and add tools incrementally, these seams become friction points that slow execution and cloud decision-making. Even when SMBs rely on HR software for core tasks, their HR tech stacks are rarely unified. According to Capterra’s HR trends survey\*, HR leaders report using an average of four HR products, and 56% say improving system integrations triggered an HR software purchase last year. This highlights a common challenge: As teams add tools to address specific needs, keeping those systems connected becomes harder—and more consequential—for HR operations that need to scale.](https://www.capterra.com/resources/build-your-smbs-hr-tech-stack/) Page 1 of 5