# Molly Burke | Capterra > Senior Specialist Analyst Experience I have been writing content for Capterra since April 2022. I cover technology trends in retail, hospitality, and customer experience.  I’m deeply interested in how technology, automation, and AI are transforming the way customers shop. I focus on software solutions that deliver personalized customer experiences, such as digital signage, scheduling, and appointment scheduling software. I also report on tools that form the data-driven scaffolding behind these experiences, such as help desk, CPG, inventory management, and warehouse management software.  Expertise I strive to help small and midsize businesses make savvy tech investments that help them deliver the increasingly digital and immersive experiences today’s consumers want. This includes nudging software buyers toward adopting the right kind of automation—that which frees employees from spending time and effort on routine tasks, so they can instead focus their creativity and skills on providing exceptional customer experiences.  To do so, I use a combination of proprietary survey research, interviews with industry experts, conversations between Capterra software advisors and software buyers, and thousands of verified software user reviews. I also draw upon the years I’ve spent working in kitchens, writing for ecommerce companies, and utilizing emerging retail and restaurant technology in everyday life as a consumer. My research has been featured in various publications including: The New York Times Adweek Vogue CNBC BBC Education I have a Bachelor of Science degree in nutritional sciences from the University of Texas at Austin. Source: https://www.capterra.com/resources/author/mburke --- # /Articles by Molly Burke Molly Burke Follow on[](https://www.linkedin.com/in/mollburke) **Senior Specialist Analyst** **Experience** I have been writing content for Capterra since April 2022. I cover technology trends in retail, hospitality, and customer experience.  I’m deeply interested in how technology, automation, and AI are transforming the way customers shop. I focus on software solutions that deliver personalized customer experiences, such as digital signage, scheduling, and appointment scheduling software. I also report on tools that form the data-driven scaffolding behind these experiences, such as help desk, CPG, inventory management, and warehouse management software.  **Expertise** I strive to help small and midsize businesses make savvy tech investments that help them deliver the increasingly digital and immersive experiences today’s consumers want. This includes nudging software buyers toward adopting the right kind of automation—that which frees employees from spending time and effort on routine tasks, so they can instead focus their creativity and skills on providing exceptional customer experiences.  To do so, I use a combination of proprietary survey research, interviews with industry experts, conversations between Capterra software advisors and software buyers, and thousands of verified software user reviews. I also draw upon the years I’ve spent working in kitchens, writing for ecommerce companies, and utilizing emerging retail and restaurant technology in everyday life as a consumer. My research has been featured in various publications including: - The New York Times - Adweek - Vogue - CNBC - BBC **Education** I have a Bachelor of Science degree in nutritional sciences from the University of Texas at Austin. [Stop Overpaying: How SMBs Can Cut Inventory Software Costs Published March 31, 2026 Inventory software becomes expensive when “we might need this later” drives decision-making. You choose a plan that fits your team today, but then someone asks for access to reports. Finance wants visibility. Operations want fewer limits. During the demo, the higher tier feels like the safer call.](https://www.capterra.com/resources/reduce-inventory-management-software-cost/)[Habit 3 of the 5 Habits of Successful Software Adopters: Shortlist Decisively to Maintain Decision-making Momentum Published January 19, 2026 Buying software? Many stall at the final choice. Decision fatigue, endless research, and bloated shortlists slow progress—leading to delays and regret.](https://www.capterra.com/resources/five-habits-successful-software-adopters-habit-3/)[The 5 Habits of Successful Software Adopters: Habit 2: Seek Expert and Peer Input Published January 12, 2026 Only 34% of software buyers succeed in adopting new tools, according to Capterra’s 2026 Software Buying Trends Report. Most face implementation challenges or regret their purchase. What makes the difference? Five habits: defining requirements, seeking expert and peer input, acting decisively, negotiating contracts, and planning for implementation. To help buyers succeed, we examine these five key habits. This article highlights Habit 2: seek expert and peer input.](https://www.capterra.com/resources/five-habits-successful-software-adopters-habit-2/)[The 5 Habits of Successful Software Adopters: Habit 1: Define Requirements & Outcomes Early Published November 21, 2025 Software buyers can be broadly categorized into two groups. One third (34%) of buyers are successful software adopters who find the right software for their needs. The remaining majority are unsuccessful, with 40% experiencing the worst outcomes: implementation and regret. These disappointed buyers face costly downtime and further spending to correct their bad investments.](https://www.capterra.com/resources/five-habits-successful-software-adopters-habit-1/)[Capterra 2026 Software Buying Trends Report: The 5 Habits of Successful Software Adopters Published October 7, 2025 Successful software adopters follow patterns that consistently lead to better software investments.  The outlook for 2026 shows that software buying is increasingly complex and costly, especially for small and midsize businesses (SMBs). Aggressive return on investment (ROI) expectations, economic uncertainty, and pressure to adopt artificial intelligence (AI) are driving software investment priorities, while security concerns pose internal obstacles to new investments. The stakes are high: The right software can boost output, reduce manual work, and help achieve business goals, but the wrong choice can cause downtime, cybersecurity issues, and budget overruns.](https://www.capterra.com/resources/software-buying-trends-2026/)[Capterra's 2025 Tech Trends Report: For Retailers, Leveraging Verified Reviews Can Prevent Regrettable Software Purchases Published November 18, 2024 According to Capterra’s 2025 Tech Trends Survey, nearly half (48%) of retail businesses of all sizes experience software purchase regret, largely due to insufficient pre-purchase research. But retailers don’t have to stay trapped in a cycle of bad software purchases.](https://www.capterra.com/resources/retail-trends/)[Labeling AI-Generated Content on Social Media: What Marketers Need To Know Published July 31, 2024 As governments weigh regulations for generative AI, social media platforms are tagging AI-generated content with informative labels. While these labels are primarily intended to prevent the spread of political misinformation, consumer reactions have already impacted the way marketing organizations approach GenAI for content creation.](https://www.capterra.com/resources/labeling-ai-generated-content-social-media/)[Trading Creativity for KPIs: Marketers Using GenAI See Results, But Most Are Uneasy Published July 29, 2024 Generative AI is supposed to help humans get more creative work done, faster. Why, then, are over half of marketers undecided on whether generative AI helps or hurts human creativity?](https://www.capterra.com/resources/generative-ai-creativity/)[GenAI Leaves ‘No Room for Purists’: A Marketing Expert’s Reasoned Approach Published July 24, 2024 To help businesses make better decisions around generative AI, we asked a marketing expert with over two decades of experience for her thoughts on some of the biggest takeaways from Capterra’s 2024 GenAI for Social Content Survey.\*](https://www.capterra.com/resources/genai-marketing-expert/)[By 2026, Nearly Half of All Social Media Content Created by Businesses Will Be AI-Generated Published July 15, 2024 Social media users are about to see a lot more AI-generated content on their favorite platforms. According to Capterra’s survey of over 1,600 social media marketers, companies around the globe will use generative AI (GenAI) to produce an average of 48% of their social media marketing content by 2026—a rise from their current average of 39%.\*](https://www.capterra.com/resources/generative-ai-for-social-media-content/) Page 1 of 3