# Meghan Bazaman | Capterra > Meghan Bazaman is a senior analyst at Capterra, covering all the latest trends, issues, and developments in marketing technology. With more than a decade of experience conducting qualitative and quantitative research, her work has been featured in publications such as Ad Age, MediaPost, and Martech Zone. In her spare time she enjoys looking for the best hiking trails around Austin and spoiling her cat Javier. Source: https://www.capterra.com/resources/author/mbazaman --- # /Articles by Meghan Bazaman Meghan Bazaman Follow on[](https://www.linkedin.com/in/mbazaman/)[](https://twitter.com/meghanbAnalyst) Meghan Bazaman is a senior analyst at Capterra, covering all the latest trends, issues, and developments in marketing technology. With more than a decade of experience conducting qualitative and quantitative research, her work has been featured in publications such as Ad Age, MediaPost, and Martech Zone. In her spare time she enjoys looking for the best hiking trails around Austin and spoiling her cat Javier. [Tracking Dark Social Metrics Can Illuminate 49% of Your Brand’s Web Traffic Published October 24, 2023 In an era where privacy-minded consumers are seeking refuge in smaller, more private spaces online, data tracking and attribution have become increasingly difficult for marketers. And as a marketer, you could be missing out on important brand conversations and unable to track the outbound sharing of links when consumers go “dark.”](https://www.capterra.com/resources/dark-social-media/)[Capterra’s 2024 Tech Trends Report: Insights From Marketers To Watch Published November 30, 2022; Modified October 5, 2023 In today’s modern marketing landscape, the adoption of new software and technology has become not only a choice, but a business necessity. That's why we take the pulse of SMB technology investment and adoption through an annual survey. This year, Capterra’s 2024 Tech Trends Survey included more than 3,400 respondents in nine countries and provides insights on the selection, adoption, and implementation challenges in business software purchasing.](https://www.capterra.com/resources/technology-trends-among-marketing-professionals/)[How Will New FTC Guidelines Push Marketers To Rethink Influencer Partnerships? Published September 21, 2023 For the first time in 14 years, the Federal Trade Commission (FTC) updated its endorsement guide which gives recommendations to businesses for sponsored content, influencer marketing, and the use of commercial online reviews.](https://www.capterra.com/resources/marketing-ftc-endorsement-guide/)[Amid Social Media Chaos, Marketers Wait for Competitors To Make the First Move Published August 23, 2023 In today's fragmented social media environment, marketers have to navigate a variety of platforms and decide which makes sense for their brand in order to optimize their budget and grab as much attention as possible.](https://www.capterra.com/resources/marketing-fragmented-social-media/)[Despite Some Concerns, 68% of Marketers Believe Learning AI is Essential Published July 24, 2023 With the use of AI continuing to grow and more tools integrating generative and ChatGPT applications, upskilling can help marketing professionals stand out in a competitive and fast-paced industry.](https://www.capterra.com/resources/marketing-ai-upskilling/)[Considering Using Business Services? Agility Is a Key Factor for Small Businesses Published May 8, 2023 Macroeconomic forces and hiring shortages continue to pose challenges for small to midsize businesses (SMBs) and many companies are turning to service providers to fill those staffing gaps.](https://www.capterra.com/resources/business-services-for-smbs/)[Making the Most of Service Providers: A Guide for Midsize Businesses Published May 8, 2023 In today’s labor market, working with service providers has become a popular strategy for businesses of all sizes to cut costs, improve efficiency, and free up time. However, midsize businesses often fall through the cracks in this trend. These businesses are too big to be served by small, local providers and too small to have the budget for large professional firms.](https://www.capterra.com/resources/midsize-business-services/)[Marketing App Sprawl is Wasting Time and Money. Here’s How to Fix It Published May 2, 2023 Marketers rely on software or applications for just about everything—managing campaigns, analyzing data, and connecting with their target audiences. In fact, 67% of SMB marketers plan to invest more in tech in 2023.](https://www.capterra.com/resources/marketing-app-sprawl/)[Ban or Not, 87% of Marketers Are Sticking With TikTok—for Now Published April 14, 2023 A potential TikTok ban in the U.S. is causing anxiety among businesses that have invested heavily in building a presence on the platform. Losing TikTok could have a big impact on marketing and advertising strategies. This is especially true for small business and direct-to-consumer (DTC) brands that rely on TikTok’s large audience to grow their online communities and create brand awareness.](https://www.capterra.com/resources/tiktok-ban-impact-on-marketing/)[Why Marketers Need a Brand Monitoring Strategy in the Age of AI Published March 30, 2023 Generative artificial intelligence (AI) tools like ChatGPT have entered the scene, making it easier than ever for anyone to create content about your brand. But for marketers, these free or low-cost tools mean an escalation of potentially hazardous fake or misleading content on social media. In fact, Gartner predicts that by 2027, 80% of marketers will establish a dedicated content authenticity function to combat such issues.](https://www.capterra.com/resources/ai-brand-monitoring/) Page 1 of 2