# Marisa Lather | Capterra

> Marisa Lather is a marketing and communications expert and speaker specializing in data-driven growth marketing. As Director of Marketing and Communications for Bridge Partners, she oversees marketing for the firm specializing in revenue growth for tech and cloud leaders, where she blends her experience in multimedia content creation with an inbound marketing approach to deliver engaging, omnichannel campaigns.  Marisa is recognized by LinkedIn as a Rising Star in Marketing (2023) and a Top Voice in Marketing & Advertising (2022). She has also been named a Top Missouri Leader by Women We Admire (2023, 2024). She is a member of the International Academy of Digital Arts & Science, and serves on the board of the American Marketing Association St. Louis and Women in Leadership at Lindenwood University.

Source: https://www.capterra.com/resources/author/marisa-lather

---

# /Articles by Marisa Lather

Marisa Lather

Follow on[](https://www.linkedin.com/in/marisalather/)

Marisa Lather is a marketing and communications expert and speaker specializing in data-driven growth marketing. As Director of Marketing and Communications for Bridge Partners, she oversees marketing for the firm specializing in revenue growth for tech and cloud leaders, where she blends her experience in multimedia content creation with an inbound marketing approach to deliver engaging, omnichannel campaigns. 

Marisa is recognized by LinkedIn as a Rising Star in Marketing (2023) and a Top Voice in Marketing & Advertising (2022). She has also been named a Top Missouri Leader by Women We Admire (2023, 2024). She is a member of the International Academy of Digital Arts & Science, and serves on the board of the American Marketing Association St. Louis and Women in Leadership at Lindenwood University.

[A Marketing Pro’s Tips for Building a Loyal Email Audience

Published October 7, 2024

Growing a loyal email audience is a top priority for marketers trying to strengthen customer relationships and drive consistent engagement. Yet, many small and midsize companies need help finding the right approach to building and maintaining that audience without overwhelming their subscribers or their marketing budget.](https://www.capterra.com/resources/email-marketing-tips/)