# Lauren Spiller | Capterra > Lauren Spiller is a senior content writer at Capterra, covering sales and CRM with a focus on retail and customer experience. After receiving an MA in rhetoric and composition from Texas State University, Lauren has pursued a career that allows her to help others through writing. Lauren’s research and writing for Capterra is informed by nearly 300,000 authentic user reviews and more than 15,000 interactions between Capterra software advisors and CRM or sales software buyers. Lauren also regularly speaks to leaders in the sales and CRM space so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services. Lauren previously taught college writing and served as writing center assistant director at Texas State University. She has presented at the European Writing Centers Association, Canadian Writing Centres Association, and the International Writing Centers Association conferences. She currently lives in Wimberley, Texas, with her husband and their three cat sons. Source: https://www.capterra.com/resources/author/lspiller --- # /Articles by Lauren Spiller Lauren Spiller Follow on[](https://www.linkedin.com/in/lauren-spiller-a6556121/)[](https://twitter.com/LaurenSpiller_) Lauren Spiller is a senior content writer at Capterra, covering sales and CRM with a focus on retail and customer experience. After receiving an MA in rhetoric and composition from Texas State University, Lauren has pursued a career that allows her to help others through writing. Lauren’s research and writing for Capterra is informed by nearly 300,000 authentic user reviews and more than 15,000 interactions between Capterra software advisors and CRM or sales software buyers. Lauren also regularly speaks to leaders in the sales and CRM space so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services. Lauren previously taught college writing and served as writing center assistant director at Texas State University. She has presented at the European Writing Centers Association, Canadian Writing Centres Association, and the International Writing Centers Association conferences. She currently lives in Wimberley, Texas, with her husband and their three cat sons. [Ready To Outsource Content Marketing? Read This First Published October 23, 2023; Modified August 30, 2024 According to the 2023 Gartner Technology Marketing Benchmarks Survey, content ranks second to in-person events as the best-performing call to action. This is according to technology marketers in organizations with over $100 million in annual revenue. But balancing volume with quality is easier said than done when it comes to content, especially as your business grows.](https://www.capterra.com/resources/outsource-content-marketing/)[What Is a Performance Management System? Published August 13, 2024 If you’re searching for a performance management system, also known as a performance appraisal system, you’re likely a human resources (HR) professional or manager looking to ensure employees are meeting their performance objectives and contributing to organizational goals.](https://www.capterra.com/resources/what-is-performance-management-system/)[What Is HR Software? Published August 13, 2024 If you’re searching for human resources (HR) software, you’re likely an HR manager or small-business owner looking to manage employee records, digitize HR processes such as recruiting, hiring, and performance management, and automate common administrative tasks such as payroll and fulfillment of HR compliance.](https://www.capterra.com/resources/what-is-hr-software/)[What Is CRM Software? Published August 5, 2024 If you’re searching for customer relationship management (CRM) software, you likely work in sales, marketing, or customer service for a customer-facing business, and you have more data than can easily be tracked in a spreadsheet. You’d also likely benefit from the automation or streamlining of tasks or processes that can be tedious or repetitive when done manually.](https://www.capterra.com/resources/what-is-crm-software/)[3 Ways Brand Management Software Can Uplevel Your Business’s Social Presence Published July 2, 2024 Growing your brand’s social media presence seems like a no-brainer when everything happens online. However, a recent Capterra survey suggests online consumers don’t want brands infiltrating their feeds—just over a quarter (27%) prefer not to interact with brands' social profiles at all, and 29% have blocked or unfollowed a brand's social media account within the past year due to ads.\*](https://www.capterra.com/resources/small-business-social-media/)[5 Ways GenAI Can Help Your Team Write Better Sales Emails Published February 1, 2024 If you’re a B2B sales manager looking to help your team save time on sales emails and write them more effectively, generative AI (GenAI) is your solution. Nearly a third of respondents in Gartner’s 2023 Technology and Service Provider Generative AI Survey are using or planning to use this new technology to develop sales pitch emails.](https://www.capterra.com/resources/how-to-write-a-sales-email/)[A Beginner’s Guide to Account-Based Selling Published January 17, 2024 Business-to-business (B2B) companies often use account-based selling to pursue high-value accounts. But what many new business owners don’t know is this strategy requires careful consideration and planning, and alignment between marketing and sales.](https://www.capterra.com/resources/what-is-account-based-selling/)[3 Steps To Measure the Impact of Your Sales Enablement Program Published January 11, 2024 Sales enablement drives change within organizations by impacting the behaviors of frontline sellers. And businesses are rightfully prioritizing these efforts, with sales enablement budgets expected to increase on average by 50% over current levels by 2027.](https://www.capterra.com/resources/how-to-measure-sales-enablement/)[Your Essential Guide to Atlassian Software Published December 28, 2023 Atlassian products are among the most recognizable products on the market and feature in Capterra Shortlist rankings of high-performing products for multiple software categories. But with 19 products and counting, it can be tough to discern which Atlassian software you need. For instance, how do you choose between two products with similar functionality? Which would fit best with your existing stack? What are reviewers saying?](https://www.capterra.com/resources/what-is-atlassian/)[4 Tips To Choose the Best SEO Company Published November 17, 2023 Forty-two percent of tech CEOs at companies under $250 million in revenue outsource search engine optimization (SEO) to an external agency, per a Gartner study. They are wise to do so, considering SEO agencies can assist in expanding business reach, building brand authority, and boosting revenue.](https://www.capterra.com/resources/how-to-choose-an-seo-company/) Page 1 of 5