# Lisa Morris | Capterra > Associate Principal Analyst Experience I’ve been writing for Capterra since June 2017. I initially covered supply chain and enterprise resource planning technology, but quickly transitioned to the medical market in 2018—and I’ve been writing about healthcare ever since.  My focus is primarily technologies impacting independent practices and mental healthcare providers, such as electronic medical records and practice management tools. It’s my job to stay on top of technology trends in healthcare so that I can help practices make the right software and tech decisions for their businesses and their patients.  Expertise My research and analysis is informed by more than 15,000 authentic user reviews on Capterra and over 20,000 interactions between Capterra software advisors and medical software buyers. I also regularly analyze market sentiment by conducting surveys of medical practitioners and administrators so I can provide the most up-to-date and helpful information to small and midsize practices purchasing software or services. I have presented my research at functions such as the 2022 Sensors Summit in La Jolla, California, and I’ve also appeared on the Health Innovation Matters podcast with Logan Plaster.  My work has been featured in multiple publications, including: Becker’s Hospital Review Healthcare IT News AP News. Education I have a master’s in English from Mississippi College and a Bachelor of Education from the University of Mississippi. Source: https://www.capterra.com/resources/author/lmorris --- # /Articles by Lisa Morris Lisa Morris Follow on[](https://www.linkedin.com/in/lisa-hedges-4428b877/)[](https://twitter.com/notadoctorLisa) **Associate Principal Analyst** **Experience** I’ve been writing for Capterra since June 2017. I initially covered supply chain and enterprise resource planning technology, but quickly transitioned to the medical market in 2018—and I’ve been writing about healthcare ever since.  My focus is primarily technologies impacting independent practices and mental healthcare providers, such as electronic medical records and practice management tools. It’s my job to stay on top of technology trends in healthcare so that I can help practices make the right software and tech decisions for their businesses and their patients.  **Expertise** My research and analysis is informed by more than 15,000 authentic user reviews on Capterra and over 20,000 interactions between Capterra software advisors and medical software buyers. I also regularly analyze market sentiment by conducting surveys of medical practitioners and administrators so I can provide the most up-to-date and helpful information to small and midsize practices purchasing software or services. I have presented my research at functions such as the 2022 Sensors Summit in La Jolla, California, and I’ve also appeared on the Health Innovation Matters podcast with Logan Plaster.  My work has been featured in multiple publications, including: - Becker’s Hospital Review - Healthcare IT News - AP News. **Education** I have a master’s in English from Mississippi College and a Bachelor of Education from the University of Mississippi. [Help Desk Chatbots Explained: What They Are, How to Implement, and How They Improve Performance Published March 16, 2026 Small and midsize businesses (SMBs) are reaching a turning point in how they support employees and customers. Ticket volume keeps rising, service expectations are higher than ever, and many teams simply don’t have the staffing to respond as quickly as they’d like. That’s why many SMB leaders are asking the same question: Should we implement a help desk chatbot?](https://www.capterra.com/resources/help-desk-chatbots/)[Integration Matters: Why Your Help Desk Software Should Work With Your Existing Tools Published March 4, 2026 Most customer service teams rely on several tools—CRMs, knowledge bases, project management systems, and communication apps. But when these tools don’t share information, daily work slows down.](https://www.capterra.com/resources/helpdesk-integration/)[Stuck in the Middle: Why Midsize Businesses Have the Most Software Regret Published December 1, 2023 According to our latest 2024 Tech Trends survey data, most businesses—regardless of size or market—have something in common: They regret a recent software purchase.](https://www.capterra.com/resources/midsize-business-software-purchase-regret/)[Small Businesses Reveal The Types of Software That Helped Them Survive 2021 Published April 22, 2022 Every year, Capterra runs a global small business survey that digs into software and tech trends to surface insights that matter to you and your peers.](https://www.capterra.com/resources/small-business-buying-trends/)[Top 20 of 2020: Tech Companies That Helped Businesses Thrive This Year Published December 14, 2020 I don’t have to tell you what a doozy this year has been. You already know that an unprecedented global pandemic has ravaged the economy and affected every single business in some way for the past twelve months.](https://www.capterra.com/resources/top-20-of-2020/)