# Liza Amlani | Capterra

> Liza Amlani is the Principal of Retail Strategy Group, a consulting practice that helps retailers improve profitability and increase organizational effectiveness. An industry veteran in retail merchandising, product creation, and speed-to-market strategies, Liza’s expertise is sought after and regularly found in Reuters, The New York Times, and The Wall Street Journal. She sits on the advisory boards of TalkDesk and the Women of Color Retail Alliance, and serves as an adjunct professor at the Fashion Institute of Technology.

Source: https://www.capterra.com/resources/author/liza-amlani

---

# /Articles by Liza Amlani

Liza Amlani

Liza Amlani is the Principal of Retail Strategy Group, a consulting practice that helps retailers improve profitability and increase organizational effectiveness. An industry veteran in retail merchandising, product creation, and speed-to-market strategies, Liza’s expertise is sought after and regularly found in Reuters, The New York Times, and The Wall Street Journal. She sits on the advisory boards of TalkDesk and the Women of Color Retail Alliance, and serves as an adjunct professor at the Fashion Institute of Technology.

[Retail Strategist Reveals How Technology Can Deliver Personalized And Frictionless Experiences

Published February 7, 2024

Every customer wants to feel like they’re a brand’s only customer, which is why personalization will be the difference between success and failure for retailers in 2024. It’s also the one area where SMB brands are well-positioned to differentiate themselves from the Amazons and Sheins of the retail world.](https://www.capterra.com/resources/retail-technology-to-enhance-customer-experience/)