# Kathryn Todd | Capterra > Kathryn Todd is a senior editor at Capterra. She specializes in editing data-driven research reports that cover the latest technology trends. She has almost a decade of experience writing and editing content to help small businesses stay ahead of trends and find the best tech solutions for their needs. Kathryn holds a bachelor's degree in English Language and Linguistics from Sheffield Hallam University in the U.K. When not editing content herself, she enjoys reading content other people have edited and can usually be found with her head in a fiction book and a cup of tea in hand. Source: https://www.capterra.com/resources/author/kathryn-todd --- # /Articles by Kathryn Todd Kathryn Todd Kathryn Todd is a senior editor at Capterra. She specializes in editing data-driven research reports that cover the latest technology trends. She has almost a decade of experience writing and editing content to help small businesses stay ahead of trends and find the best tech solutions for their needs. Kathryn holds a bachelor's degree in English Language and Linguistics from Sheffield Hallam University in the U.K. When not editing content herself, she enjoys reading content other people have edited and can usually be found with her head in a fiction book and a cup of tea in hand. [Tech Trends 2025: How Businesses in Finance Can Turn to Technology to Fuel Their Growth Published January 29, 2025 Financial businesses are optimistic about their business growth in 2025 and will bet on technology to fuel their expansion. However, with the risk of purchase regret present, we analyze the latest software buying trends to help these make businesses invest smartly.](https://www.capterra.com/resources/tech-trends-business-software-buying/)[Active Talent Sourcing and AI Conundrums: 3 Recruiting Trends for SMBs Published October 30, 2024 Just one employee can make a huge difference to a small business. The smaller the workforce, the greater the effect that one good (or bad) person can have on productivity, morale, and culture. In fact, it’s fair to say that recruiting and retaining the right candidates is more important in SMBs than in larger companies.](https://www.capterra.com/resources/active-talent-sourcing-ai-conundrums-three-recruitment-trends-for-smbs/)[AI and Agencies: Trends That Will Influence Customer Service Strategy in 2025 Published October 15, 2024 Because of their size, small to midsize businesses (SMBs) have a huge potential advantage over larger competitors: their customer service. While smaller companies may struggle to compete on price, scale, and reach, they can often focus on a different type of value by providing a more personal experience. And while some aspects of customer service are timeless, new trends and technologies are emerging that threaten to disrupt the profession.](https://www.capterra.com/resources/customer-service-trends/)[Project Leaders Increasingly Rely on These EQ Strategies as Technology Progresses Published September 16, 2024 Project managers require a diverse set of skills in order to navigate their role successfully. While project management (PM) software is helpful for tracking the work, your soft skills can determine how well you lead people. Emotional intelligence (EQ) plays a pivotal role in this, empowering project managers to identify, understand, and respond effectively to both their own emotions and those of their team and stakeholders.](https://www.capterra.com/resources/project-managers-increasingly-rely-on-these-emotional-intelligence-strategies-as-technology-progresses/)[Short-Term Rentals, Long-Term Problems—Using Tech to Address Tenant Concerns Published September 9, 2024 In recent years, the proliferation of short-term rental platforms has reshaped the rental housing sector, presenting both opportunities and challenges for property managers and tenants alike.](https://www.capterra.com/resources/property-management-tools-combat-rental-prices-and-short-term-rentals/)[Document Management Price Comparison Guide: A Capterra Value Report Published August 27, 2024 We hear from software buyers time and again that price and functionality are two of their top considerations when investing in a new document management solution. Budget is a constraint for most businesses, but affordability alone doesn't make a product valuable—it must also offer the required functionality.](https://www.capterra.com/resources/document-management-software-pricing-report/)[Advanced Tech Can Shape Decisions For 73% Of Tenants: How Property Management Software Can Help Landlords Published August 19, 2024 Today’s rental market is characterized by soaring rents driven by inflation, rising interest rates redirecting potential buyers towards renting, and the popularity of short-term rentals competing with long-term leases. With this, many landlords face intensified competition.](https://www.capterra.com/resources/boosting-tenant-experience-with-property-management-software/)[What Is a Performance Management System? Published August 13, 2024 If you’re searching for a performance management system, also known as a performance appraisal system, you’re likely a human resources (HR) professional or manager looking to ensure employees are meeting their performance objectives and contributing to organizational goals.](https://www.capterra.com/resources/what-is-performance-management-system/)[What Is HR Software? Published August 13, 2024 If you’re searching for human resources (HR) software, you’re likely an HR manager or small-business owner looking to manage employee records, digitize HR processes such as recruiting, hiring, and performance management, and automate common administrative tasks such as payroll and fulfillment of HR compliance.](https://www.capterra.com/resources/what-is-hr-software/)[What Is CRM Software? Published August 5, 2024 If you’re searching for customer relationship management (CRM) software, you likely work in sales, marketing, or customer service for a customer-facing business, and you have more data than can easily be tracked in a spreadsheet. You’d also likely benefit from the automation or streamlining of tasks or processes that can be tedious or repetitive when done manually.](https://www.capterra.com/resources/what-is-crm-software/)