# Jason Bradwell | Capterra

> Jason Bradwell is the founder of B2B Better, a U.K.-based podcast consultancy that helps B2B companies reposition their marketing strategies to generate revenue from today’s B2B customers. Bradwell spent most of his career as a marketing executive for technology solution providers in the media industry, and created B2B Better to boost success of businesses seeking to generate leads that convert into long-term sales pipelines and high marketing ROI.

Source: https://www.capterra.com/resources/author/jason-bradwell

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# /Articles by Jason Bradwell

Jason Bradwell

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Jason Bradwell is the founder of B2B Better, a U.K.-based podcast consultancy that helps B2B companies reposition their marketing strategies to generate revenue from today’s B2B customers. Bradwell spent most of his career as a marketing executive for technology solution providers in the media industry, and created B2B Better to boost success of businesses seeking to generate leads that convert into long-term sales pipelines and high marketing ROI.

[Leading B2B Marketer Offers Fresh Take on Thought Leadership Through Podcasting

Published December 19, 2023

What does B2B thought leadership look like in the age of AI? According to Jason Bradwell, it's podcasting—using a human voice to speak authentically to customers.](https://www.capterra.com/resources/thought-leadership-through-podcasting/)