# James La Forte | Capterra

> James La Forte is a writer specializing in IT, business, and technology. He is a frequent contributor to trusted business resources including Tech Republic, U.S. News & World Report, and Capterra.

Source: https://www.capterra.com/resources/author/james-la-forte-guest-contributor

---

# /Articles by James La Forte

James La Forte

James La Forte is a writer specializing in IT, business, and technology. He is a frequent contributor to trusted business resources including Tech Republic, U.S. News & World Report, and Capterra.

[The Ultimate Guide to Getting the Most Out of Product Demos

Published December 11, 2019; Modified October 3, 2023

According to Capterra’s 2024 Tech Trends Survey on software buying trends, 31% of businesses responded that they used product demos to create their initial list of software vendor candidates. Only customer reviews (37%) and Google/search results (35%), and product trails (34%) ranked higher.](https://www.capterra.com/resources/how-to-survive-a-software-demo/)[Be an Informed Buyer: Understanding the True Cost of Business Software

Published June 2, 2020; Modified September 29, 2023

Note: This article is intended to inform our readers about business-related concerns in the United States. It is in no way intended to provide financial advice or to endorse a specific course of action. For advice on your specific situation, consult your accountant or financial consultant.](https://www.capterra.com/resources/business-software-cost/)