# Haldis Toppen | Capterra

> Haldis Toppen is the Director of Communications of the cultural exchange organization, Greenheart International. With 10 years of experience in leading marketing and communication teams, Haldis has a proven record of successfully leading national campaigns and international programming. She is passionate about bringing the right message to the masses and finding those audiences who need to hear it.

Source: https://www.capterra.com/resources/author/haldis-toppen

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# /Articles by Haldis Toppen

Haldis Toppen

Haldis Toppen is the Director of Communications of the cultural exchange organization, Greenheart International. With 10 years of experience in leading marketing and communication teams, Haldis has a proven record of successfully leading national campaigns and international programming. She is passionate about bringing the right message to the masses and finding those audiences who need to hear it.

[Types of Data Backups Explained

Published July 2, 2024

A data attack can come out of nowhere. In a recent Capterra survey, of the 37% of companies who have been subject to a ransomware attack in the past 12 months, 19% say data was lost but then recovered from the attack using data backup (without pay ransom), and only 3% did not pay ransom or have a data backup strategy and accepted permanent loss of data.\*](https://www.capterra.com/resources/types-of-data-backups/)[What You Need To Know About Brand Visual Identity

Published June 11, 2024

When it comes to effective communication, 55% of first impressions are made by what we see. Now translate that to your brand identity. If your customers are not seeing your brand, or see it and don’t understand it, then their first impression will be a loss. And so will your prospective customer.](https://www.capterra.com/resources/brand-visual-identity/)[How To Create a Brand Perception Survey

Published June 7, 2024

According to Capterra’s 2023 Role of AI in Digital Brand Management Survey, 72% of marketers say online brand reputation management is very important while another 21% consider it moderately important for their company.\* That means that almost 100% of marketers believe that the identity and perception of their company is important and worth actively monitoring.](https://www.capterra.com/resources/brand-perception-surveys/)