# Gary Froniewski | Capterra > Gary Froniewski is a Content Writer at Capterra, covering all things digital marketing, with a focus on emerging trends in experiential marketing. A recipient of multiple AMD Spotlight Awards for flagship product launch campaigns, he has a wealth of experience creating compelling copy to support Fortune 500 companies and small businesses alike. In his spare time he loves to enjoy food experiences, play tennis and disc golf, and explore nature in his home base of Austin, TX. Source: https://www.capterra.com/resources/author/gfroniewski --- # /Articles by Gary Froniewski Gary Froniewski Follow on[](https://www.linkedin.com/in/gary-froniewski-8722b223/) Gary Froniewski is a Content Writer at Capterra, covering all things digital marketing, with a focus on emerging trends in experiential marketing. A recipient of multiple AMD Spotlight Awards for flagship product launch campaigns, he has a wealth of experience creating compelling copy to support Fortune 500 companies and small businesses alike. In his spare time he loves to enjoy food experiences, play tennis and disc golf, and explore nature in his home base of Austin, TX. [Email Marketing Analytics: 7 Metrics to Consider Measuring Published January 28, 2025 Are you measuring the right metrics for your new email marketing program or pilot?  Newer marketers and small-business leaders in any industry need to be confident about this as they strive to produce quality emails that resonate with customers. If you regularly track the most relevant analytics for your goals, you're able to focus your limited resources on the kinds of emails that actually make an impact.](https://www.capterra.com/resources/email-marketing-analytics/)[What Can Videography Do For Your Marketing? Published January 5, 2024 More people than ever before consume video content on a daily basis. In fact, as of April 2022, YouTube is the second most visited site in the world as well as the second largest search engine.](https://www.capterra.com/resources/videography-for-marketing/)[Reach More Customers With These 5 Hyperlocal Marketing Strategies Published February 10, 2021; Modified December 15, 2023 Nearly half (48%) of SMBs identified attracting or retaining customers as the top challenge they face as a business.\* If you’re a local business depending on visits to a physical location, the stakes are even higher since you can’t depend on the internet. Or can you?](https://www.capterra.com/resources/hyperlocal-marketing/)[What Is Multi-Touch Attribution and Why Does It Matter? Published December 5, 2023 The goal of effective marketing is to reach the right person with the right message at the right time. This is easier said than done since, traditionally, attributing marketing results to a specific marketing effort can be a laborious process at best and a simple guessing game at worst.](https://www.capterra.com/resources/multi-touch-attribution/)[What Is First-Party Data? A Beginner's Guide Published November 17, 2023 Do you collect customer data? The answer is likely yes (even if you don’t know it).  Whether it’s responses to marketing emails, data collected from marketing software, or even just feedback gleaned from customers in the course of doing business, the first-party data you collect is the most powerful data at your disposal.](https://www.capterra.com/resources/first-party-data/)[Mobile Marketing Examples and Tactics to Emulate Published November 16, 2023 How often do you check your phone? If you’re like the average American consumer, it’s likely upwards of 144 times a day. And if you’re really plugged in? You’re part of the three quarters of consumers who check their notifications within just five minutes of receipt.](https://www.capterra.com/resources/mobile-marketing-examples/)[What Is a Backlink Profile in SEO? Published October 26, 2023 Search engine optimization (SEO) is a huge topic, but there are several fundamental SEO tactics that have an outsized impact on organic visibility. Monitoring (and earning) backlinks is one of those key fundamentals, especially for smaller businesses just getting started with search.](https://www.capterra.com/resources/what-is-a-backlink-profile/)[What Is Personalized Marketing? A Beginner's Guide For Small Businesses Published October 26, 2023 Attention, business leaders and marketers: How important is personalizing your marketing content? It turns out, very. You might think simply sharing a high-quality, well-thought-out message that speaks to your business and what you have to offer is enough, but consumers expect much more these days. In fact, 40% of consumers say they would stop doing business with a brand when they perceive a communication as irrelevant.](https://www.capterra.com/resources/personalized-marketing/)[What Is Voice Search Marketing, and Is It Important for My Business? Published October 12, 2023 SEO remains king for helping consumers find businesses online, but it’s no longer as simple as selecting the right keywords and going to town. Now, consumers are turning to technology for more convenient and advanced search options.](https://www.capterra.com/resources/voice-search-marketing/)[Inclusive Marketing: What It Is And Why It's The Right Thing To Do Published October 12, 2023 When marketing for a small business it’s important to be specific with who you’re trying to reach, but is there a danger in being too specific? The short answer is yes.](https://www.capterra.com/resources/what-is-inclusive-marketing/) Page 1 of 5