# Eduardo Garcia | Capterra > Content Analyst Experience I’m a content analyst with over a decade of experience in content strategy and corporate communication across the technology, finance, and healthcare sectors. I  have been writing for Capterra since 2021, where I specialize in researching emerging technology trends and translating complex market data into practical insights for small and midsize businesses (SMBs). With a current focus on accounting and retail trends, I have also covered marketing, HR, IT security and project management.  Before joining Capterra, I built my expertise in content creation, external communications, and online marketing while working for the European Investment Bank, the World Organisation for Animal Health, and several multinational technology companies. From crafting thought leadership reports on conversational AI to managing SEO strategies for global institutions, my background gives me a comprehensive understanding of how technology impacts diverse industries. Expertise My research draws from analyzing more than 200,000 authentic user reviews on Capterra and over 33,000 conversations between Capterra software advisors and software buyers in accounting, retail, and other industries. I also regularly conduct primary survey research, capturing the latest shifts in technology adoption, consumer preferences, and software purchasing behaviors with a general focus on the UK and US markets. My insights on issues such as the role of AI in the workplace, the importance of providing support to middle managers, the growing preference for localized customer service or consumer attitudes toward first-part data have been featured in publications such as: The Times The Guardian Vogue Business NHS Computer Weekly Tech Radar Education I hold a Licentiate degree in journalism from Universidad Cardenal Herrera CEU in Valencia and an MA in diplomatic studies and international relations from the University of Leicester. I am fluent in English, Spanish, and French. Source: https://www.capterra.com/resources/author/eduardo-garcia --- # /Articles by Eduardo Garcia Eduardo Garcia Follow on[](https://www.linkedin.com/in/edugarciarod/) **Content Analyst** **Experience** I’m a content analyst with over a decade of experience in content strategy and corporate communication across the technology, finance, and healthcare sectors. I  have been writing for Capterra since 2021, where I specialize in researching emerging technology trends and translating complex market data into practical insights for small and midsize businesses (SMBs). With a current focus on accounting and retail trends, I have also covered marketing, HR, IT security and project management.  Before joining Capterra, I built my expertise in content creation, external communications, and online marketing while working for the European Investment Bank, the World Organisation for Animal Health, and several multinational technology companies. From crafting thought leadership reports on conversational AI to managing SEO strategies for global institutions, my background gives me a comprehensive understanding of how technology impacts diverse industries. **Expertise** My research draws from analyzing more than 200,000 authentic user reviews on Capterra and over 33,000 conversations between Capterra software advisors and software buyers in accounting, retail, and other industries. I also regularly conduct primary survey research, capturing the latest shifts in technology adoption, consumer preferences, and software purchasing behaviors with a general focus on the UK and US markets. My insights on issues such as the role of AI in the workplace, the importance of providing support to middle managers, the growing preference for localized customer service or consumer attitudes toward first-part data have been featured in publications such as: - The Times - The Guardian - Vogue Business - NHS - Computer Weekly - Tech Radar **Education** I hold a Licentiate degree in journalism from Universidad Cardenal Herrera CEU in Valencia and an MA in diplomatic studies and international relations from the University of Leicester. I am fluent in English, Spanish, and French. [Tech Trends 2025: How Businesses in Finance Can Turn to Technology to Fuel Their Growth Published January 29, 2025 Financial businesses are optimistic about their business growth in 2025 and will bet on technology to fuel their expansion. However, with the risk of purchase regret present, we analyze the latest software buying trends to help these make businesses invest smartly.](https://www.capterra.com/resources/tech-trends-business-software-buying/)[Short-Term Rentals, Long-Term Problems—Using Tech to Address Tenant Concerns Published September 9, 2024 In recent years, the proliferation of short-term rental platforms has reshaped the rental housing sector, presenting both opportunities and challenges for property managers and tenants alike.](https://www.capterra.com/resources/property-management-tools-combat-rental-prices-and-short-term-rentals/)[Advanced Tech Can Shape Decisions For 73% Of Tenants: How Property Management Software Can Help Landlords Published August 19, 2024 Today’s rental market is characterized by soaring rents driven by inflation, rising interest rates redirecting potential buyers towards renting, and the popularity of short-term rentals competing with long-term leases. With this, many landlords face intensified competition.](https://www.capterra.com/resources/boosting-tenant-experience-with-property-management-software/)