# David J. Brin | Capterra > David is the Managing Partner for the Code Ninjas franchise responsible for the Baton Rouge, LA market, where he facilitates the education of youth in programming, game design, and STEM education fundamentals. A lifelong learner, David combines a passion for strong business practices and solid marketing strategies honed throughout his 20-year career in the food and beverage industry with his desire to share those best practices with other business owners to create content for Capterra. When he's not helping his daughter build her digital art-focused social media brand, he's creating content focused on digital marketing trends, B2B best practices, and IT and cybersecurity managed services. Source: https://www.capterra.com/resources/author/david-brin --- # /Articles by David J. Brin David J. Brin David is the Managing Partner for the Code Ninjas franchise responsible for the Baton Rouge, LA market, where he facilitates the education of youth in programming, game design, and STEM education fundamentals. A lifelong learner, David combines a passion for strong business practices and solid marketing strategies honed throughout his 20-year career in the food and beverage industry with his desire to share those best practices with other business owners to create content for Capterra. When he's not helping his daughter build her digital art-focused social media brand, he's creating content focused on digital marketing trends, B2B best practices, and IT and cybersecurity managed services. [Exploring Different Types of Video Content and Their Benefits Published May 25, 2023; Modified October 9, 2024 Video content is a highly versatile marketing tool that can be leveraged across various channels in order to support your overall marketing goals. Video is an extremely effective tool for small to midsize marketing and brand professionals and business leaders in their efforts to communicate information to audiences visually in order to raise brand awareness, engage potential customers in your sales funnels, or educate audiences about topics.](https://www.capterra.com/resources/types-of-video-content/)[Common Branding Strategy Mistakes and How To Avoid Them Published September 16, 2024 Brand identity provides marketing professionals with a flexible and adaptive foundation upon which to build out a comprehensive marketing strategy that supports their organization’s growth and revenue goals. While a well-developed brand identity provides consumers with a vision to latch onto in an economic landscape crowded with competition, a poorly defined identity will leave a business fading into the background noise.](https://www.capterra.com/resources/branding-mistakes/)[What Is a Call Center? Published April 3, 2024; Modified August 26, 2024 Small businesses face unique challenges as they grow and build their brand. For example, when there are a limited number of employees, handling a growing volume of inbound or outbound calls can be overwhelming.](https://www.capterra.com/resources/what-is-call-center/)[Is Inbound Call Center Outsourcing Right for You? Published April 8, 2024; Modified August 26, 2024 In a recent article, Capterra explored the various types of call centers and the roles each type played in the overall success of small businesses. In this article, small-business owners and customer service professionals interested in making improvements to their customer journeys can follow along as we take a deeper look at inbound call centers. If you’re handling client phone traffic, you’ll want to discover the benefits of an inbound call center, what function they fill in lead generation, and the signs that you should consider outsourcing to a service provider.](https://www.capterra.com/resources/inbound-call-center-outsourcing/)[Inbound Versus Outbound Call Centers: Choose the Right Strategy Published April 24, 2024; Modified August 26, 2024 Call centers and contact centers can be extremely lucrative business units when properly leveraged by small business owners and entrepreneurs. Call centers help to introduce improved efficiencies and opportunities to grow the bottom line, as long as the type of call center strategically aligns with the operating model of the business.](https://www.capterra.com/resources/inbound-vs-outbound-call-centers/)[What Is an IT Disaster Recovery Plan, and Why Do You Need One? Published August 1, 2024 Surviving operational disruptions is one of the most challenging tasks when a business is witnessing a disaster. Businesses of all sizes rely upon business continuity plans (BCPs) as a necessary tool in the disaster recovery process to avoid infrastructural damage and other disruptions. A well-structured BCP has multiple components that can be utilized by different departments:](https://www.capterra.com/resources/what-is-an-it-disaster-recovery-plan/)[The Relationship Between SEO and UX Explained Published July 19, 2024 Capterra’s 2024 Elusive Online Consumer Survey reveals that more than one-fifth of customers (21%) typically make a purchase through their internet search engine when performing searches for products or services.\* Because of this, brand visibility across search engines and an optimized shopping experience for users are both priorities for small businesses.](https://www.capterra.com/resources/how-user-experience-affects-seo/)[Performance Marketing: Explore the Benefits and Strategies Published April 30, 2024 Are you a small-business owner or marketing professional looking to improve your marketing efforts? Marketing has expanded and evolved into a cross-disciplinary business process that requires marketing teams to tackle multiple channels of customer engagement and communication. While many marketing channels can be tackled individually with their own budgets and campaigns, performance marketing has emerged as a way to fold data into several disciplines at once to create more effective and informed marketing campaigns.](https://www.capterra.com/resources/performance-marketing-benefits-and-strategies/)[How the Right Mobile App Enhances the Customer Journey Published April 29, 2024 Deciding whether to support your business’s digital real estate by investing in the development and launch of a digital application takes extensive market research to determine which type of mobile app best suits your customers—and your company.](https://www.capterra.com/resources/types-of-mobile-apps/)[Web App Versus Mobile App: What Are the Differences and How Do You Choose? Published April 10, 2024 Your digital real estate is just as important as any brick and mortar space you maintain. Aside from a website and social media presence, many businesses fold in a web or mobile app to support the customer journey.](https://www.capterra.com/resources/web-app-vs-mobile-app/)