# Carolyn Santa Maria | Capterra > Carolyn Santa Maria is a senior editor at Capterra. Carolyn has been working in content for more than five years as an editor. With her keen eye for detail, technical experience, and cross-team collaborative expertise, she has developed new content types, briefs, and processes for a variety of different projects and teams. She has edited a large variety of content, including research reports, white papers, eBooks, email marketing campaigns, and many other types of technical papers. When she isn’t correcting grammar or changing the structural flow of an article, Carolyn is spending her time with her nose in a book, cuddling with her dog Mac, or traversing Austin looking for the best meal. Source: https://www.capterra.com/resources/author/carolyn-santa-maria --- # /Articles by Carolyn Santa Maria Carolyn Santa Maria Carolyn Santa Maria is a senior editor at Capterra. Carolyn has been working in content for more than five years as an editor. With her keen eye for detail, technical experience, and cross-team collaborative expertise, she has developed new content types, briefs, and processes for a variety of different projects and teams. She has edited a large variety of content, including research reports, white papers, eBooks, email marketing campaigns, and many other types of technical papers. When she isn’t correcting grammar or changing the structural flow of an article, Carolyn is spending her time with her nose in a book, cuddling with her dog Mac, or traversing Austin looking for the best meal. [Capterra's 2025 Tech Trends Report: How Successful Buyers Find, Evaluate, and Purchase Software Published November 18, 2024 We were surprised to learn last year that businesses make regretful software purchases more often than not—causing immediate harm and impacting their long-term performance. Has a new year made businesses better at buying software?](https://www.capterra.com/resources/tech-trends-successful-buyer-purchase-journey/)[Capterra’s 2025 Tech Trends Report: Where Regretful HR Software Purchases Go Wrong Published November 18, 2024 We find that HR software represents the third most common source of purchase regret among B2B software categories, according to our 2025 Tech Trends Survey.\* Why are so many HR software purchases going awry?](https://www.capterra.com/resources/tech-trends-hr-software-purchase-regret/)[Capterra's 2025 Tech Trends Report: For Retailers, Leveraging Verified Reviews Can Prevent Regrettable Software Purchases Published November 18, 2024 According to Capterra’s 2025 Tech Trends Survey, nearly half (48%) of retail businesses of all sizes experience software purchase regret, largely due to insufficient pre-purchase research. But retailers don’t have to stay trapped in a cycle of bad software purchases.](https://www.capterra.com/resources/retail-trends/)[Survey Software Price Comparison Guide: A Capterra Value Report Published September 8, 2022; Modified October 25, 2024 We hear from software buyers time and again that price and functionality are two of their top considerations when investing in a new survey solution. Budget is a constraint for most businesses, but affordability alone doesn't make a product valuable—it must also offer the required functionality.](https://www.capterra.com/resources/survey-software-pricing-report/)[Common Branding Strategy Mistakes and How To Avoid Them Published September 16, 2024 Brand identity provides marketing professionals with a flexible and adaptive foundation upon which to build out a comprehensive marketing strategy that supports their organization’s growth and revenue goals. While a well-developed brand identity provides consumers with a vision to latch onto in an economic landscape crowded with competition, a poorly defined identity will leave a business fading into the background noise.](https://www.capterra.com/resources/branding-mistakes/)[How To Implement AI in Recruiting Without Repelling Top Talent Published September 10, 2024 Employers are increasingly interested in leveraging artificial intelligence (AI) in recruiting software to help screen, evaluate, and hire talent. At the same time, there are concerns that job seekers will react negatively to AI handling what have historically been people-driven processes.](https://www.capterra.com/resources/how-to-implement-ai-in-recruiting/)[5 Key Payment Processing Software Features and Top Products That Offer Them Published September 4, 2024 With the increasing complexity of payment methods, businesses often have to face slow processing times, reconciliation errors, and security threats. Payment processing software can address these issues by automating routine tasks, preventing fraud, and ensuring compliance with industry regulations.](https://www.capterra.com/resources/key-payment-processing-software-features/)[Nearly Half of Job Seekers Are Using AI To Cheat—Here’s How Recruiters Can Fight Back Published August 29, 2024 Seasoned recruiters are no strangers to people exaggerating their credentials to land a job, but job seekers now have a new tool to take their deception even further in the form of artificial intelligence (AI).](https://www.capterra.com/resources/how-to-stop-job-application-ai-cheating/)[Is Inbound Call Center Outsourcing Right for You? Published April 8, 2024; Modified August 26, 2024 In a recent article, Capterra explored the various types of call centers and the roles each type played in the overall success of small businesses. In this article, small-business owners and customer service professionals interested in making improvements to their customer journeys can follow along as we take a deeper look at inbound call centers. If you’re handling client phone traffic, you’ll want to discover the benefits of an inbound call center, what function they fill in lead generation, and the signs that you should consider outsourcing to a service provider.](https://www.capterra.com/resources/inbound-call-center-outsourcing/)[Inbound Versus Outbound Call Centers: Choose the Right Strategy Published April 24, 2024; Modified August 26, 2024 Call centers and contact centers can be extremely lucrative business units when properly leveraged by small business owners and entrepreneurs. Call centers help to introduce improved efficiencies and opportunities to grow the bottom line, as long as the type of call center strategically aligns with the operating model of the business.](https://www.capterra.com/resources/inbound-vs-outbound-call-centers/) Page 1 of 4