/ Articles by Capterra

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Nearly every discussion around generative AI over the past 18 months has centered around AI replacing human jobs. But what about the other side of the equation?

The pandemic drove nonprofits to embrace new technologies and new ways of working. While some of these changes were sustainable, others were temporary measures only, says Veronica LaFemina, founder and CEO of LaFemina & Co., a woman-owned advisory firm that helps nonprofits strategically plan for the future.

Every customer wants to feel like they’re a brand’s only customer, which is why personalization will be the difference between success and failure for retailers in 2024. It’s also the one area where SMB brands are well-positioned to differentiate themselves from the Amazons and Sheins of the retail world.

What does B2B thought leadership look like in the age of AI? According to Jason Bradwell, it's podcasting—using a human voice to speak authentically to customers.

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Language matters. Did you know that if you use the word “because” when asking for something you want, people are 50% more likely to say “yes”? In business, we tend to spend a lot of time mulling over our thoughts and ideas but not very much time considering the specific words we use. That can be counterproductive, according to insights from Jonah Berger.