# Brian Westfall | Capterra > HR Technology Expert Experience I worked at Capterra for over a decade, becoming a trusted thought leader on all aspects of the HR technology market. I have a passion for helping organizations cultivate a great place to work, and I draw on my eye for detail, curious nature, and ability to distill information in engaging formats to help them do so. Prior to joining Capterra, I honed my writing skills doing journalism for various newspapers, creating social media content for businesses, and managing search engine advertising campaigns. Expertise In my role with Capterra, I helped small and midsize businesses (SMBs) navigate the intersection of talent management and technology for over a decade. During that time, I kept up-to-date on the rapid changes in the HR technology market through analysis of more than 250,000 authentic user reviews on Capterra, over 20,000 interactions between Capterra software advisors and HR software buyers, and interviews with other HR experts and practitioners. In addition, I regularly performed primary survey research to understand the latest trends in HR—breaking down complex topics into easy-to-read content so you can understand what they mean for you and your organization. Notable examples of my research have focused on how to spot job seekers using AI to cheat and how HR departments can leverage technology to make workforce reduction decisions. I’ve also presented research in-person and online at events organized by the likes of the Society for Human Resource Management (SHRM) and the HR Certification Institute (HRCI). My research has been featured in:  Bloomberg Fortune TIME The Washington Post The Wall Street Journal. Education I have a Bachelor of Science degree from Trinity University in Marketing & Economics. Source: https://www.capterra.com/resources/author/bwestfall --- # /Articles by Brian Westfall Brian Westfall Follow on[](https://www.linkedin.com/in/brian-westfall/)[](https://twitter.com/CapterraBrian) **HR Technology Expert** **Experience** I worked at Capterra for over a decade, becoming a trusted thought leader on all aspects of the HR technology market. I have a passion for helping organizations cultivate a great place to work, and I draw on my eye for detail, curious nature, and ability to distill information in engaging formats to help them do so. Prior to joining Capterra, I honed my writing skills doing journalism for various newspapers, creating social media content for businesses, and managing search engine advertising campaigns. **Expertise** In my role with Capterra, I helped small and midsize businesses (SMBs) navigate the intersection of talent management and technology for over a decade. During that time, I kept up-to-date on the rapid changes in the HR technology market through analysis of more than 250,000 authentic user reviews on Capterra, over 20,000 interactions between Capterra software advisors and HR software buyers, and interviews with other HR experts and practitioners. In addition, I regularly performed primary survey research to understand the latest trends in HR—breaking down complex topics into easy-to-read content so you can understand what they mean for you and your organization. Notable examples of my research have focused on how to spot job seekers using AI to cheat and how HR departments can leverage technology to make workforce reduction decisions. I’ve also presented research in-person and online at events organized by the likes of the Society for Human Resource Management (SHRM) and the HR Certification Institute (HRCI). My research has been featured in:  - Bloomberg - Fortune - TIME - The Washington Post - The Wall Street Journal. **Education** I have a Bachelor of Science degree from Trinity University in Marketing & Economics. [Capterra’s 2025 HR Software Trends: How Leading Organizations Transform Talent With Technology Published July 24, 2025 In today’s uncertain and volatile global environment, HR leaders are navigating new challenges as they work to attract, develop, and retain talent. Many are focused on adapting to rising recruiting costs, ongoing skills gaps, and the growing use of AI in HR processes.](https://www.capterra.com/resources/hr-software-trends-ai-talent-transformation/)[Capterra’s 2025 HR Software Trends: AI-Driven Talent Transformation Published June 17, 2025 HR is changing fast. Finding and keeping top talent is harder than ever in today’s unpredictable world. Rising costs, skills gaps, and the rise of artificial intelligence (AI) are forcing HR leaders to rethink how they manage people. In this high-stakes environment, technology isn’t just helpful—it’s essential.](https://www.capterra.com/resources/hr-technology-trends/)[Capterra’s 2025 Tech Trends Report: How Goals, Fears, and Challenges Impact SMB and Enterprise Software Purchases Published January 24, 2025 When we analyzed data from the 3,500 software buyers around the world that responded to Capterra’s 2025 Tech Trend Survey, we found that small and midsize businesses (SMBs, 5-999 employees) and enterprises (1,000+ employees) have a few things in common when it comes to buying software:\*](https://www.capterra.com/resources/tech-trends-smb-enterprise-software-purchase-tips/)[Capterra's 2025 Tech Trends Report: How Successful Buyers Find, Evaluate, and Purchase Software Published November 18, 2024 We were surprised to learn last year that businesses make regretful software purchases more often than not—causing immediate harm and impacting their long-term performance. Has a new year made businesses better at buying software?](https://www.capterra.com/resources/tech-trends-successful-buyer-purchase-journey/)[Capterra’s 2025 Tech Trends Report: Where Regretful HR Software Purchases Go Wrong Published November 18, 2024 We find that HR software represents the third most common source of purchase regret among B2B software categories, according to our 2025 Tech Trends Survey.\* Why are so many HR software purchases going awry?](https://www.capterra.com/resources/tech-trends-hr-software-purchase-regret/)[How To Implement AI in Recruiting Without Repelling Top Talent Published September 10, 2024 Employers are increasingly interested in leveraging artificial intelligence (AI) in recruiting software to help screen, evaluate, and hire talent. At the same time, there are concerns that job seekers will react negatively to AI handling what have historically been people-driven processes.](https://www.capterra.com/resources/how-to-implement-ai-in-recruiting/)[Nearly Half of Job Seekers Are Using AI To Cheat—Here’s How Recruiters Can Fight Back Published August 29, 2024 Seasoned recruiters are no strangers to people exaggerating their credentials to land a job, but job seekers now have a new tool to take their deception even further in the form of artificial intelligence (AI).](https://www.capterra.com/resources/how-to-stop-job-application-ai-cheating/)[Here’s How Inflation Is Affecting Employees Around the World Published May 6, 2024 With inflation raising the price of things such as food and gasoline, employees are being forced to spend more of their paycheck just to be at work. If companies want to attract and retain top talent, finding ways to mitigate or share these work costs with employees is becoming increasingly critical.](https://www.capterra.com/resources/global-inflation-trends/)[Companies Wanting Employees Back in the Office Must Overcome a New Obstacle: Inflation Published April 29, 2024 As businesses ramp up their efforts to get employees back in the office, workers say the higher cost of things such as gas, food, and child care is dampening their return-to-office (RTO) enthusiasm.](https://www.capterra.com/resources/return-to-office-strategy/)[Overcoming Time Differences, Language Barriers, and Culture Clashes To Optimize Global Team Collaboration Published March 20, 2024 The rise of remote work has, in turn, led to a rise in companies hiring talent abroad. Even small businesses now find themselves employing workers in multiple countries, presenting unique challenges when these workers need to come together (remotely) to achieve organizational goals.](https://www.capterra.com/resources/global-team-collaboration/) Page 1 of 8