# Bruno Peláez | Capterra > Senior Content Analyst Experience I’ve been writing for Capterra since 2019, establishing myself as a thought leader in the B2B software market. My current focus is on human resources (HR) and finance and accounting trends, complemented by expertise in marketing, customer service, construction, SEO, and project management. I am dedicated to helping organizations make informed software decisions by applying a methodical approach and a deep understanding of industry dynamics. Before joining Capterra, I developed my skills as a tech journalist, covering the mobile devices and video game industries, and I reported on major events like the Mobile World Congress and the Tokyo Game Show. As a content manager, I oversaw and developed materials throughout the production cycle of tech accessories and gadgets, including testing, writing manuals, and creating promotional materials and marketing assets. This diverse background has given me a comprehensive perspective on the intersection of technology and business. Expertise For almost two decades, I have been writing and producing media content about technology. My current insights are informed by the analysis of over 250,000 authentic user reviews, more than 20,000 interactions between software advisors and software buyers, and the development and analysis of over 60 global B2B market research surveys in the last five years. These surveys help identify emerging trends across diverse regions, including the U.S., Europe, Asia, and Latin America. I possess skills in content writing, marketing, market research, SEO analytics, data insights, and reporting capabilities in both text and graph formats. Additionally, I am an experienced video producer and editor, particularly of videos on tech topics, which requires skills that complement my comprehensive understanding of the industry. My research has been featured in Spanish-speaking publications from Mexico and Spain, such as: El Economista  Forbes México El Universal  El Financiero  El Periódico Cinco Días from El País Education I hold a master's degree in digital arts and a postgraduate degree in digital video from Universitat Pompeu Fabra in Barcelona, Spain, as well as a major in communication from Universidad Iberoamericana in Mexico City. Source: https://www.capterra.com/resources/author/bruno-pelaez --- # /Articles by Bruno Peláez Bruno Peláez Follow on[](https://www.linkedin.com/in/brunopelaez/) **Senior Content Analyst** **Experience** I’ve been writing for Capterra since 2019, establishing myself as a thought leader in the B2B software market. My current focus is on human resources (HR) and finance and accounting trends, complemented by expertise in marketing, customer service, construction, SEO, and project management. I am dedicated to helping organizations make informed software decisions by applying a methodical approach and a deep understanding of industry dynamics. Before joining Capterra, I developed my skills as a tech journalist, covering the mobile devices and video game industries, and I reported on major events like the Mobile World Congress and the Tokyo Game Show. As a content manager, I oversaw and developed materials throughout the production cycle of tech accessories and gadgets, including testing, writing manuals, and creating promotional materials and marketing assets. This diverse background has given me a comprehensive perspective on the intersection of technology and business. **Expertise** For almost two decades, I have been writing and producing media content about technology. My current insights are informed by the analysis of over 250,000 authentic user reviews, more than 20,000 interactions between software advisors and software buyers, and the development and analysis of over 60 global B2B market research surveys in the last five years. These surveys help identify emerging trends across diverse regions, including the U.S., Europe, Asia, and Latin America. I possess skills in content writing, marketing, market research, SEO analytics, data insights, and reporting capabilities in both text and graph formats. Additionally, I am an experienced video producer and editor, particularly of videos on tech topics, which requires skills that complement my comprehensive understanding of the industry. My research has been featured in Spanish-speaking publications from Mexico and Spain, such as: - El Economista  - Forbes México - El Universal  - El Financiero  - El Periódico - Cinco Días from El País **Education** I hold a master's degree in digital arts and a postgraduate degree in digital video from Universitat Pompeu Fabra in Barcelona, Spain, as well as a major in communication from Universidad Iberoamericana in Mexico City. [How To Set Up Payroll for a Small Business Published September 8, 2022; Modified March 2, 2026 Payroll mistakes are costly. For small businesses, running payroll in‑house can be stressful and time‑consuming. Software can help ensure timely, compliant payments to employees and the IRS. Many SMBs can’t outsource, so software becomes the practical route. In fact, 63% of HR leaders who use it consider it critical for their HR operations.\*](https://www.capterra.com/resources/steps-to-setting-up-your-small-business-payroll/)[3 Big HR Challenges Ahead for SMBs Published December 2, 2025 Small and midsize businesses (SMBs) must combat growth-cost tension, AI integration hurdles, and employee engagement challenges in 2026 to stay competitive and resilient.](https://www.capterra.com/resources/key-hr-challenges-smbs/)[Drive Loyalty and Retention With the Right Employee Engagement Tools Published November 24, 2025 Retention starts with the right HR tools—these six software platforms help small and midsize businesses (SMBs) hire smarter, boost engagement, and upskill teams for long-term loyalty.](https://www.capterra.com/resources/retention-and-employee-engagement-tools-tech-stack/)[4 Key Recruitment Trends to Look out for in 2026 Published November 19, 2025 Recruitment is shifting rapidly—rising costs, technological changes, and tougher hiring standards mean small and midsize businesses (SMBs) must rethink how they attract and onboard talent.](https://www.capterra.com/resources/key-recruitment-trends-insights/)[Capterra’s 2025 HR Software Trends: How Leading Organizations Transform Talent With Technology Published July 24, 2025 In today’s uncertain and volatile global environment, HR leaders are navigating new challenges as they work to attract, develop, and retain talent. Many are focused on adapting to rising recruiting costs, ongoing skills gaps, and the growing use of AI in HR processes.](https://www.capterra.com/resources/hr-software-trends-ai-talent-transformation/)[Capterra’s 2025 HR Software Trends: AI-Driven Talent Transformation Published June 17, 2025 HR is changing fast. Finding and keeping top talent is harder than ever in today’s unpredictable world. Rising costs, skills gaps, and the rise of artificial intelligence (AI) are forcing HR leaders to rethink how they manage people. In this high-stakes environment, technology isn’t just helpful—it’s essential.](https://www.capterra.com/resources/hr-technology-trends/)