# Blake Morgan | Capterra

> Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on CX.

Source: https://www.capterra.com/resources/author/blake-morgan-guest-contributor

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# /Articles by Blake Morgan

Blake Morgan

Follow on[](https://www.linkedin.com/in/blakemichellemorgan/)

Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on CX.

[Online Reviews Make or Break Customer Experience: Reputation Management Software Makes it Easy

Published July 10, 2024

If you’re a business owner, chances are you rely on reviews to attract and retain customers. Whether reviews are good or bad, your customers will look to those sites to better understand your reputation to decide if they should trust you with their business.](https://www.capterra.com/resources/online-review-management-software/)[3 Ways Brand Management Software Can Uplevel Your Business’s Social Presence

Published July 2, 2024

Growing your brand’s social media presence seems like a no-brainer when everything happens online. However, a recent Capterra survey suggests online consumers don’t want brands infiltrating their feeds—just over a quarter (27%) prefer not to interact with brands' social profiles at all, and 29% have blocked or unfollowed a brand's social media account within the past year due to ads.\*](https://www.capterra.com/resources/small-business-social-media/)[Are You Sabotaging Your Online Sales? A Customer Experience Pro's Do's and Don'ts

Published June 24, 2024

Small businesses in need of more sales should focus on their online presence because that’s where the buyers are. In fact, a Capterra survey of 5,585 online shoppers worldwide found that more than half (63%) say they make web purchases at least once a week on average.\*](https://www.capterra.com/resources/customer-experience-strategy/)