# Adam Rosenthal | Capterra > Adam Rosenthal is a Senior Specialist Analyst covering Vendor Marketing. He received his Masters from the University of Chicago and worked on several TV shows you might have heard of. Source: https://www.capterra.com/resources/author/arosenthal --- # /Articles by Adam Rosenthal Adam Rosenthal Adam Rosenthal is a Senior Specialist Analyst covering Vendor Marketing. He received his Masters from the University of Chicago and worked on several TV shows you might have heard of. [What To Do With All These Numbers: Turning Data Into Actionable Insights Published January 22, 2020 Most of the time, three versus one isn't a fair fight. But if you're talking about three little pigs versus one big bad wolf, things get a little more interesting.](https://www.capterra.com/resources/turning-data-into-actionable-insights/)[Where to Begin With Data Segmentation Published January 17, 2020 In about four months, people across the United States will be opening envelopes inviting them to take part in a decennial tradition: the census. The census collects data from everyone living in the United States for a variety of purposes.](https://www.capterra.com/resources/where-to-begin-with-data-segmentation/)[3 Amazing Benefits to Combining Account-Based Marketing and SEO Published December 16, 2019 By 2020, more than 70% of midsize to large B2B businesses will pilot or launch a full-scale account-based marketing (ABM) program, which means, chances are pretty high you've heard of ABM before. (Full research available to Gartner clients.)](https://www.capterra.com/resources/benefits-to-account-based-marketing-and-seo/)[The Quick-and-Easy Guide to Boosting Your SEO With Social Media Published December 10, 2019 In 2014, Google's Matt Cutts said that social media didn't impact how sites were ranked on Google. He wasn't lying ... technically. But as time went on, marketers noticed that social media campaigns boosted search engine results page (SERP) rankings all the same.](https://www.capterra.com/resources/boost-your-seo-with-social-media/)[The Ultimate Guide on How to Start Your Event Planning Business Published December 5, 2019 Maybe it started in high school, when you planned out the snacks, the agenda, and everyone's roles for study sessions. Maybe it started in college, when you organized open mic nights at a local bar. All you know is you've got the itch: You want to start an event planning business.](https://www.capterra.com/resources/the-ultimate-guide-on-how-to-start-an-event-planning-business/)[4 Easy Tips to Optimize Your Video for Social Media Published November 25, 2019 By the time you finish this article, at least 900 hours of video will have been uploaded to YouTube. No one person will ever be able to watch all of that.](https://www.capterra.com/resources/easy-tips-to-optimize-your-video-for-social-media/)[Your Clients Will Jump Ship If You Don't Start Using Reviews to Improve Customer Retention Published November 15, 2019 Business is a lot like butter. But what is churn? In the business world, churn is when your customers leave you, and a high churn rate can spell disaster. One of your best weapons to combat it?](https://www.capterra.com/resources/use-reviews-to-improve-customer-retention/)[How to Plan an Event: A Simple 8-Step Guide Published November 1, 2019 It's panic time. Your boss has tapped you to plan an event. Your company doesn't have an event team, so it's all on you. Don't worry. You can totally do this. And we're here to help. This eight-step guide on how to plan an event has everything you need to get started.](https://www.capterra.com/resources/how-to-plan-an-event-a-10-step-guide/)[What Is Social Media Segmentation and How Can It Boost Your Marketing Strategy? Published October 29, 2019 I was once mocked by a student of mine about Facebook. “You are so old," the child scolded me. “Only old people have Facebook." In addition to it being a crushing indictment of my entire life that I didn't have a TikTok account, it was a good lesson in why social media segmentation is so important to your marketing campaign.](https://www.capterra.com/resources/social-media-segmentation-can-boost-your-marketing/)[6 Secrets to Mobile Content Creation That Will Grow Your Business Published June 26, 2019 Phones. You can't eat them. You can't fold them (anymore). You can blend them, but besides that, what are they actually good for? B2B marketing, that's what.](https://www.capterra.com/resources/secrets-to-mobile-content-creation/) Page 1 of 3