# Adam Carpenter | Capterra

> Adam Carpenter is a writer specializing in tech, fintech, and marketing topics for small businesses. He is a frequent contributor to Capterra.

Source: https://www.capterra.com/resources/author/acarpenter

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# /Articles by Adam Carpenter

Adam Carpenter

Adam Carpenter is a writer specializing in tech, fintech, and marketing topics for small businesses. He is a frequent contributor to Capterra.

[Improve Your Employee Experience by Adopting a User-Centric Intranet Strategy

Published January 28, 2025

Communications leaders and intranet content creators may struggle with older, low-quality, and inconsistent intranet content. But when a business adopts a user-centric intranet strategy, employees get consistent content that’s high-quality and easy to search through.](https://www.capterra.com/resources/intranet-strategy/)[What Is Creative Marketing? A Step-By-Step Guide

Published August 9, 2024

When small-to-midsize business (SMB) leaders approach their marketing strategies, it’s important to think outside the box. Creative marketing provides a unique twist that may be more effective for connecting with specific audiences than traditional methods. By taking a different tactic than other companies, you help differentiate your brand, which can boost brand recognition.](https://www.capterra.com/resources/what-is-creative-marketing/)[Public Relations Versus Advertising: Differences and Benefits

Published August 8, 2024

Small-to-midsize business (SMB) leaders are constantly on the lookout for marketing techniques to help grow their brands. They need to attract customers while simultaneously managing their brand image. Advertising and public relations (PR) are two tools many SMB owners turn to, but it can be challenging to understand how these differ.](https://www.capterra.com/resources/public-relations-vs-advertising/)[Signs That It's Time To Outsource Bookkeeping Services

Published May 3, 2024

Bookkeeping has long been a problematic time sink for many organizations. Finance teams spend more than 80% of their time either bookkeeping or studying historical performance because they're so invested in daily reporting and consolidation.](https://www.capterra.com/resources/outsource-bookkeeping/)[What Is a Managed Security Service Provider (MSSP)?

Published April 19, 2024

Small to midsize business (SMB) leaders regularly look for ways to save time and money on their IT needs. At the same time, they need to improve their IT capabilities. This can be a challenge because they may not have the resources to hire in-house IT staff. In addition, the process of monitoring and managing security devices and systems can be time-consuming and expensive.](https://www.capterra.com/resources/what-is-managed-security-service-provider-mssp/)[Types of Backlinks To Improve Your SEO

Published April 15, 2024

Given the time-tested popularity of SEO, small business leaders, chief marketing officers (CMOs), and digital marketing professionals may want to learn more about the effectiveness of backlinks for SEO. Businesses need to understand why backlinks are important and their effect on SEO to achieve higher search engine rankings.](https://www.capterra.com/resources/types-of-backlinks/)[Agile Learning: A Comprehensive Guide

Published March 12, 2024

The word “agile” has been all the rage, dominating discussions among DevOps teams, project managers, and small business executives. Given its success in a range of areas, learning and development professionals often wonder how to implement agile learning principles to make their programs more efficient and effective.](https://www.capterra.com/resources/agile-learning/)[Types of Public Relations and Channels

Published March 1, 2024

When you have to invest tons of time and energy into developing and supporting products, it can be difficult to find the bandwidth to build and improve relationships with customers. Many small-to-midsize business (SMB) leaders know that public relations (PR) can be a valuable tool, yet they don’t understand which types of programs are the most effective. So, instead of trying to design a winning strategy, many companies avoid PR altogether, resulting in lost opportunities.](https://www.capterra.com/resources/types-of-public-relations/)[What Is Financial Accounting? Types and Examples

Published February 7, 2024

It’s important for small business owners and solopreneurs to explore the different types of accounting so they can understand how each can benefit their bottom line. Given the variety of accounting approaches, this is easier said than done. With tight schedules and limited resources, many small to midsize businesses (SMBs) don’t have the time to study the different types.](https://www.capterra.com/resources/what-is-financial-accounting/)[Should Your Business Outsource Staffing Services?

Published January 8, 2024

Are you considering outsourcing your recruiting efforts to a staffing service? In that case, you’re not alone: 44% of businesses use staffing and other service providers because they don’t have the bandwidth to handle it in-house—even if they have the internal expertise. If your company is like many others, your HR staff may find the demands associated with managing staffing overwhelming. Identifying candidates, vetting them, conducting interviews, and onboarding can easily eclipse other business-critical tasks.](https://www.capterra.com/resources/outsource-staffing-services/)

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