# Alexandra Bower | Capterra

> Alexandra Bower is a writer specializing in law, politics, and health industries. She is a frequent contributor to business resources including Capterra.

Source: https://www.capterra.com/resources/author/abower

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# /Articles by Alexandra Bower

Alexandra Bower

Alexandra Bower is a writer specializing in law, politics, and health industries. She is a frequent contributor to business resources including Capterra.

[What is LOE in Project Management? What You Need To Know

Published November 7, 2023

Project management often involves estimating the effort required to complete tasks and deliverables. However, some activities, such as ongoing support and maintenance, are difficult to estimate in terms of duration or resource requirements. This is where the concept of Level of Effort (LOE) comes in handy.](https://www.capterra.com/resources/what-is-loe/)[How HR Leaders Can Help Managers Set and Achieve Performance Goals

Published November 3, 2023

As an HR leader, you play a key role in ensuring managers establish realistic, motivating goals and have the tools to track progress. Setting clear and measurable performance goals is crucial for employee development and organizational success. This guide covers types of goals to set, how to make them achievable, tips for consistent tracking, performance goal examples, and ways to keep employees engaged. Follow these best practices for goal-setting, and your team will be poised to succeed.](https://www.capterra.com/resources/setting-clear-measurable-performance-goals/)[Types of Compensation: A Complete Guide for HR Professionals

Published November 2, 2023

Developing a thoughtful compensation strategy is crucial for attracting and retaining top talent, especially during times of high inflation and labor shortages. In fact, 65% of organizations are paying new hires higher salaries or wages than usual.](https://www.capterra.com/resources/types-of-compensation/)[Questions to Ask a Video Production Company Before Hiring One

Published September 15, 2023

Video is a powerful tool for brand connection and audience engagement—92% of marketers believe that video provides a good return on investment. By leveraging the expertise of a reliable video production company, businesses can create compelling videos that align with their brand reputation and maximize the impact and effectiveness of their video marketing efforts.](https://www.capterra.com/resources/questions-to-ask-video-production-company/)[Guide to the Website Development Process

Published August 28, 2023

Developing a website is no easy task. From planning and research to design, development, and launch, there are many steps involved in creating a polished, high-performing website. Following a structured website development process ensures no critical tasks are missed, and keeps the project on track.](https://www.capterra.com/resources/website-development-process/)[Video Production for Small Business: Benefits and Strategies for Getting Started

Published August 18, 2023

If content is king, video content is the undisputed monarch—especially for you as a small business owner. In the digital age, video content stands out for its ability to captivate audiences and convey your brand's story effectively. It can be a game-changer, providing your business with a competitive edge in a crowded marketplace.](https://www.capterra.com/resources/video-production-for-small-businesses/)[How To Create a Pivot Table in Excel

Published August 11, 2023

Increases in volume and complexity of your Excel data sets often make it difficult to analyze and utilize information. Since manually sorting through loads of data-packed rows can be tedious and time consuming, Excel’s pivot table feature can come in handy.](https://www.capterra.com/resources/how-to-create-a-pivot-table-in-excel/)[How To Change Your Name on Facebook

Published November 2, 2021; Modified August 8, 2023

Got a new name? Updating your Facebook profile is easy. Whether due to marriage, divorce, or anything in between, a name change on the world's largest social network only takes a few clicks. However, the process is not without potential hiccups. Read on for step-by-step instructions to change your name seamlessly on Facebook.](https://www.capterra.com/resources/how-to-change-your-name-on-facebook/)[The 3 Biggest Project Management Trends of 2023

Published September 9, 2020; Modified August 4, 2023

In today's complex and ever-evolving business environment, it's more pressing than ever for project management professionals, business owners, and team leaders to stay up to date with the latest project management trends.](https://www.capterra.com/resources/project-management-trends/)[How To Alphabetize in Excel: Sort Rows and Columns Alphabetically

Published August 3, 2023

Organizing information alphabetically in Excel is an invaluable skill for managing data. From customer records to product listings, alphabetizing rows and columns can optimize your spreadsheets and help you organize cluttered spreadsheets, leading to effortless data analysis.](https://www.capterra.com/resources/how-to-alphabetize-in-excel/)

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