# CRM Software Pricing Report | Capterra

> Compare pricing for CRM software products, and check out pricing details for top-rated CRM software to select a tool that best meets your business needs.

Source: https://www.capterra.com/resources/CRM-software-pricing-report

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Sales BasicsSales & Business Development

# Capterra Value Report: A Price Comparison Guide for CRM Software

Written by:

Baljeet Kaur

Baljeet KaurAuthor

Experience I’ve been a senior research specialist at Capterra since May 2019, focusing on the HR and project management software markets.  Before I joined Ca...

[See bio & all articles](https://www.capterra.com/resources/author/bkaur/)

  

Published May 10, 2023 | Updated on March 1, 2024

14 min read

Table of Contents

-   [CRM software: Highest value-for-money functionality ratings](#crm-software-with-the-highest-value-for-money-and-functionality-ratings)
-   [Price comparison for top-rated CRM software](#price-comparison-for-top-rated-crm-software)
-   [CRM software pricing models and related costs](#crm-software-pricing-models-and-related-costs)

## Check out value-for-money and functionality ratings for CRM tools.

We hear from software buyers time and again that price and functionality are two of their top considerations when investing in customer relationship management (CRM) software. Budget is a consideration for most businesses, but affordability alone doesn't make a product valuable—it must also offer the required functionality. 

[Customer relationship management (CRM)](https://www.capterra.com/customer-relationship-management-software/) software is software that automates and manages the customer life cycle of an organization. It is usually used by the sales team or sales reps to maintain contact with customers and quickly respond to their needs. CRM software pricing can range from $12 to over $200 per user per month. Read this [buyers guide](https://www.capterra.com/customer-relationship-management-software/#buyers-guide-content) to further understand the system’s benefits, considerations when buying this type of tool, and more.

Below, we’ve ranked the top CRM software products based on user reviews—those with the highest ratings for both value for money and functionality. We’ve also included the starting price and functionality details for each product.

## CRM software with the highest value-for-money and functionality ratings

The graph below shows CRM tools that offer the best value for money and functionality, according to user ratings. Products are arranged in increasing order of their value-for-money ratings (bottom to top) and functionality ratings (left to right).

**_Note_**_: While products in the top-right zone of the graph rank higher in terms of both functionality and value-for-money ratings, all products in this graph are top-rated CRM software solutions._

## Price comparison for top-rated CRM software

The cost of CRM software may vary based on the number of users, features, or other factors, and comparing pricing for multiple products can be time-consuming. We’ve created a table to highlight how different CRM tools stack up against each other in terms of starting price, free trials, and freemium versions—allowing you to compare these products side by side.

**From the products mapped on the scatter plot above, only those with publicly-available pricing information on vendor websites are listed in the price comparison table below. They are arranged in decreasing order of their combined ratings—value for money plus functionality.**

We selected products for this article based on their average ratings between January 2022 to January 2024, which may differ from their current overall average ratings.

## 1\. [Teamgate](https://www.capterra.com/p/139094/Teamgate/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

5.0

#### Value-for-money rating

5.0

#### Functionality rating

4.9

#### Device Compatibilty

**Starting price:** $39.90 per user, per month (billed annually).

**Features available at starting price:** The starter pack offers features such as lead management, a sales dashboard, workflow automation, deals forecasting, marketing integrations, 24/7 chat and email support, and a dedicated account manager.

**Cost to upgrade:** $59.90 per user, per month (billed annually).

**Features available in advanced versions:** In addition to the starter features, advanced versions offer features such as lead scoring, advanced sales insights and analytics, multi-currency, 24/7 phone and video support, sales training, and exclusive access to the sales accelerator community.

## 2\. [OA Mobile](https://www.capterra.com/p/10003807/OA-Mobile/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

5.0

#### Value-for-money rating

4.8

#### Functionality rating

4.9

#### Device Compatibilty

**Starting price:** $75 per user, per month (billed monthly).

**Features available at starting price:** The starter pack offers features such as contact management, calendaring, prospect management, lead development, activity logging, email marketing, and a user activity report.

**Cost to upgrade:** It provides a flat rate pricing that includes all features.

**Features available in advanced versions:** All features are offered in a single plan.

## 3\. [Breakcold](https://www.capterra.com/p/10011093/Breakcold/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.9

#### Value-for-money rating

4.9

#### Functionality rating

4.7

#### Device Compatibilty

**Starting price:** $17.40 per user, per month for agencies, startups, and consultants (billed annually).

**Features available at starting price:** The starter pack offers features such as contact management, sales pipelines, user activity history, custom fields, lead tracking, collaborative notes, task reminders, and social media engagement feeds. 

**Cost to upgrade:** $29.40 per user, per month (billed annually).

**Features available in advanced versions:** In addition to the features offered at starting price, advanced versions include features such as email campaigns, campaign analytics, custom domain tracking, email assistant, mobile and desktop preview, and email verifier and rotation.

## 4\. [Salesforce Customer360](https://www.capterra.com/p/10017314/Salesforce-Customer360/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.8

#### Value-for-money rating

4.7

#### Functionality rating

4.8

#### Device Compatibilty

**Starting price:** $25 per user, per month (billed annually).

**Features available at starting price:** The starter plan offers features such as contact management, account management, lead management, lead assignment and routing, opportunity management, campaign management, a customizable sales process, as well as customizable reports and dashboards, and case management.

**Cost to upgrade:** $80 per user, per month (billed annually).

**Features available in advanced versions:** In addition to starting plan features, advanced versions include features such as forecast management, opportunity scoring, the ability to track and manage sales orders, create quotes, automated topics, and recommendations on what to follow and join.

## 5\. [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.8

#### Value-for-money rating

4.8

#### Functionality rating

4.7

#### Device Compatibilty

**Starting price:**  $250 per month for unlimited users (billed monthly).

**Features available at starting price:** The starter plan offers features such as lead management, contact management, deals management, a customizable lead and deal pipeline, custom quotations, a mobile app, productivity dashboard, history feed, workflow automation, automated lead routing, sales dashboard, calendaring, email templates, and email support.

**Cost to upgrade:**  $1,250 per month for unlimited users (billed monthly).

**Features available in advanced versions:** In addition to the starting plan features, advanced versions include features such as business intelligence (BI) analytics, multi-currency support, phone support, and an account manager.

## 6\. [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.8

#### Value-for-money rating

4.9

#### Functionality rating

4.6

#### Device Compatibilty

**Starting price:** $15 per user, per month (billed monthly).

**Features available at starting price**: The starter plan offers features such as contact management, pipeline management, custom fields, email logging, task management, calendar and task management, lead management, mobile app, collaboration, email and phone support.

**Cost to upgrade:** It provides a flat rate pricing that includes all features.

**Features available in advanced versions:** All features are offered in a single plan.

## 7\. [VipeCloud](https://www.capterra.com/p/178044/VipeCloud/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.9

#### Value-for-money rating

4.8

#### Functionality rating

4.7

#### Device Compatibilty

**Starting price:** $20 per month (billed annually).

**Features available at starting price**: The starter plan offers features such as contact management, opportunity management, a visual pipeline, task management, content library, and reports, as well as unlimited CRM contacts, sign-up forms, landing pages, 500 marketing contacts, social sharing, email open, click, and attachment tracking, personal email templates, email marketing with mail merge, and a help center.

**Cost to upgrade:** $40 per user, per month (billed annually).

**Features available in advanced versions:** The advanced versions offer the same as the starting plan’s features in addition to auto-responders to create triggers and automations, sales estimates, automatic contact creation, account management, custom fields, user roles, and email support.

## 8\. [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.7

#### Value-for-money rating

4.7

#### Functionality rating

4.6

#### Device Compatibilty

**Starting price:** $11.95 per user, per month (billed annually).

**Features available at starting price**: The starter package includes features such as 500 CRM contacts, tag management, calling minutes, deal management, task management, appointment scheduling, predictive lead scoring, user activity, email tracking, and embed forms, as well as live chat, email templates, landing pages, reports dashboard, Gmail and Outlook integration, and email and chat support.

**Cost to upgrade:** $45.99 per user, per month (billed annually).

**Features available in advanced versions:** Advanced versions offer the same as starting plan features in addition to custom deal tracking, email scheduling, multi-currency support, proposals, timezone-based delivery, custom fields, custom sales reports, dedicated account manager, and free onboarding sessions.

## 9\. [Upnify CRM](https://www.capterra.com/p/232132/Upnify-CRM/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.7

#### Value-for-money rating

4.7

#### Functionality rating

4.7

#### Device Compatibilty

**Starting price:** $14 per user, per month (billed annually). 

**Features available at starting price**: The starter pack offers features such as appointment scheduling, user roles and permissions, geolocation, sales reports, report forecasting, email tracking, simple quoting, and sales forecasting.

**Cost to upgrade:** $20 per user, per month (billed annually). 

**Features available in advanced versions:** Advanced versions offer the same starting plan features while including API for integration with external tools, mass email campaigns, email marketing, quoting for products, multi-currency support, live chat, and email and phone support.

## 10\. [Mokapen](https://www.capterra.com/p/209827/Mokapen/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.6

#### Value-for-money rating

4.8

#### Functionality rating

4.5

#### Device Compatibilty

**Starting price:** $10.78\* per month for one member (billed annually).

**Features available at starting price**: The starter pack offers features such as appointment management, sales pipeline management, task monitoring, contact management, and a deals progress report.

**Cost to upgrade:** $63.61\* per month for 50 members (billed annually).

**Features available in advanced versions:** In addition to base features, advanced versions include booking management, booking reports, time tracking, online pages and forms, and user permission roles.

_\*Converted Euro to USD on February 13, 2024 using xe.com._

## 11\. [Zixflow](https://www.capterra.com/p/240699/Zixflow/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.6

#### Value-for-money rating

4.7

#### Functionality rating

4.6

#### Device Compatibilty

**Starting price:** $19 per user, per month (billed annually).

**Features available at starting price**: The starter plan offers features such as the ability to store 25,000 CRM contacts, contact enrichment, email and calendar sync, one email account, campaign analytics, and member level permission.

**Cost to upgrade:** $49 per user, per month (billed annually).

**Features available in advanced versions:** Advanced versions offer the same as starting price features along with unlimited CRM contacts, automated record creation, two email accounts, and white-labeled webforms.

## 12\. [Escala](https://www.capterra.com/p/275431/Escala/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.7

#### Value-for-money rating

4.6

#### Functionality rating

4.7

#### Device Compatibilty

**Starting price:** $30 per month for one user (billed annually).

**Features available at starting price**: The starter plan offers features such as contact management, contacts’ historical activities, opportunity filters, opportunity analytics, task-and-activity calendar, synchronization with Google calendar, email marketing, content generator for landing pages, and email marketing.

**Cost to upgrade:** $77.60 per month for one user (billed annually).

**Features available in advanced versions:** Advanced versions include all the base plan features in addition to an assigned success manager, live training, advanced filters and segmentation, multiple sales funnels, automatic contact qualification for lead scoring, and pre-designed templates.

## 13\. [NetHunt CRM](https://www.capterra.com/p/153625/NetHunt-CRM/)

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**Starting price:** $24 per user, per month (billed annually).

**Features available at starting price**: The starter plan offers features such as contact management, leads management, sales opportunity management, pipeline management, call logs, meeting notes, tasks and reminders, document management, team collaboration, activity logging, duplicates management, automated email logging, contact segmentation, shared email templates, and custom user roles.

**Cost to upgrade:** $34 per user, per monthly (billed annually).

**Features available in advanced versions:** All the base plan features are available in advanced versions. However, this plan also includes additional features such as email campaigns, campaign analytics, email personalization, personal messaging apps for client communication, such as Facebook, Instagram, and Viber Chatbots, and additional custom user roles.

## 14\. [Clientjoy](https://www.capterra.com/p/215655/Clientjoy/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.7

#### Value-for-money rating

4.8

#### Functionality rating

4.4

#### Device Compatibilty

**Starting price:** $12 per member, per month (billed annually). 

**Features available at starting price**: The key features of the starter plan are visual charts and reporting, a sales pipeline with a Kanban view, audit trail logs of activities, embedded forms, mass campaigns, email sequencing, an AI content writer, proposal management, document tracking, and an appointment scheduler.

**Cost to upgrade:** $20 per member, per month (billed annually). 

**Features available in advanced versions:** All the base plan features are included in addition to a client portal, custom fields, multi-currency support, embedded project management tools, and white-labeling.

## 15\. [OpenCRM](https://www.capterra.com/p/129881/OpenCRM/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.7

#### Value-for-money rating

4.6

#### Functionality rating

4.5

#### Device Compatibilty

**Starting price:** $41.42\*\* per user, per month (billed monthly).

**Features available at starting price:** The starter plan offers direct quote creation from an opportunity, the ability to track leads, as well as to build campaign lists using custom views and searches, a sales pipeline with a graphical view, automated emailing, activity management including custom views, easy reminders, time tracking, contact management including contacts’ full history, and list management; it also includes email marketing, email templates, and a mobile app.

**Cost to upgrade:** It provides a flat rate pricing that includes all features.

**Features available in advanced versions:** All features are offered in a single plan.

_\*\*Converted GBP to USD on February 13, 2024 using xe.com._

## 16\. [Vtiger CRM](https://www.capterra.com/p/112491/vtiger-CRM/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.3

#### Value-for-money rating

4.5

#### Functionality rating

4.7

#### Device Compatibilty

**Starting price:** $12 per user, per month for up to 15 users (billed annually). 

**Features available at starting price**: The key features of the starter plan are contact management, contact engagement, internal collaboration, web-to-lead forms, email campaign reports, sales enablement, a sales pipeline, auto assignment and routing of leads, email tracking and real-time notifications, and Salesforce automation. 

**Cost to upgrade:** $30 per user, per month (billed annually).

**Features available in advanced versions:** Advanced versions include all the base plan features in addition to lead scoring, profile and engagement scoring, social ticketing, sales insights, sales order, and customizable sales reports and dashboards.

## 17\. [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.7

#### Value-for-money rating

4.8

#### Functionality rating

4.3

#### Device Compatibilty

**Starting price:** $39 per user, per month for minimum three users (billed annually). 

**Features available at starting price**: The key features of the starter plan are account management, contact management, lead management, task management, event management, calendar management, relationship linking, a mobile app, sales pipeline management, price quotations, an activity feed, email templates, email tracking, custom user types, custom contact rules, and customizable reports and dashboards.

**Cost to upgrade:** $49 per user, per month for minimum three users (billed annually). 

**Features available in advanced versions:** All the base plan features are included in addition to project management, help desk management, a pipeline Kanban board view, custom advanced fields, and an audit log.

## 18\. [OneHash CRM](https://www.capterra.com/p/206491/OneHash/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.5

#### Value-for-money rating

4.4

#### Functionality rating

4.7

#### Device Compatibilty

**Starting price:** $48.16\*\*\* per user, per month for ten users (billed annually). 

**Features available at starting price**: The key features of the starter plan are lead management, customized web forms, domain white-labeling, user roles and permissions, multi-language and currency support, sales target monitoring, interactive dashboards, sales forecasts, sales funnel and pipeline analysis, campaign tracking, and approval automation.

**Cost to upgrade:** $198.70\*\*\* per user, per month for thirty users (billed annually). 

**Features available in advanced versions:** All features available in the base plan are seamlessly integrated into the advanced version; however this tailored plan is designed specifically to accommodate a user base of up to 30 users.

\*\*\*_Converted INR to USD on February 13, 2024 using xe.com_.

## 19\. [monday sales CRM](https://www.capterra.com/p/245800/Monday-CRM/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.7

#### Value-for-money rating

4.6

#### Functionality rating

4.5

#### Device Compatibilty

**Starting price:** $12 per seat, per month for minimum three seats (billed annually). 

**Features available at starting price**: The key features of the starter plan are a contacts database, web forms to capture leads, customizable pipelines, unlimited CRM contacts, templates for leads, and contact and deal management.

**Cost to upgrade:** $17 per seat, per month for minimum three seats (billed annually). 

**Features available in advanced versions:** All the base plan features are included in addition to lead management, account and contact management, deal management, two-way email integration with Gmail and Outlook, an AI email generator, activity management, custom CRM automation, as well as quotes and invoices.

## 20\. [Nutshell](https://www.capterra.com/p/144340/Nutshell/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.6

#### Value-for-money rating

4.6

#### Functionality rating

4.4

#### Device Compatibilty

**Starting price:** $16 per user, per month (billed annually). 

**Features available at starting price**: The key features of the starter plan are contact management including automatic customer data scouring, a centralized customer database, and automatic contact syncing. It also includes lead capture, pipeline management, including a customizable sales pipeline, communication and task management, including communication histories, bulk email templates, user roles and permissions, and shareable email templates.

**Cost to upgrade:** $42 per user, per month (billed annually). 

**Features available in advanced versions:** All the base plan features are included in addition to guided sales process builders, automated pipeline distribution, automated lead advancement, post-sale lead management, hot leads, click-to-call as well as phone recordings, advanced reports such as a forecast report, activity report, and funnel report—it also has sales and activity quotas, personal email sequences, and email marketing migration assistance.

## 21\. [Prospect CRM](https://www.capterra.com/p/107031/ProspectSoft-CRM-Software/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.7

#### Value-for-money rating

4.5

#### Functionality rating

4.6

#### Device Compatibilty

**Starting price:** $200 per month for a minimum four users (billed annually). 

**Features available at starting price**: The key features of the starter plan are unlimited customer accounts, integrated quoting and order processing, sales pipeline management, telesales, and customer service management.

**Cost to upgrade:** $400 per month for minimum four users (billed annually). 

**Features available in advanced versions:** All the base plan features are included in addition to contract management, account manager record restriction, auto contact enrichment using social data, and API access.

Check out our [Capterra Shortlist for CRM software](https://www.capterra.com/customer-relationship-management-software/shortlist/) to view the highest-rated and most popular products.

## CRM software pricing models and related costs

Understand the common pricing models for CRM software:

-   **Perpetual license:** You pay an upfront sum for the license in order to own the CRM tool and use it in perpetuity. This is the more traditional model and is most common with on-premise applications.
    
-   **Subscription:** You pay a monthly fee to use the software for a specific amount of time. Subscription-based pricing has gained popularity, thanks to the increased adoption of the cloud-based model.
    
-   **Open source license:** Open source licenses are usually free of charge, which reduces your upfront investment. Implementation, integration, and ongoing maintenance, however, can be major expenses. 
    

Watch out for these often overlooked costs:

-   **Data migration**: While this can be done in-house, you might want to pay the vendor to transfer your existing software data to the new system.
    
-   **Training**: Web-based training is often included in your plan, but vendors might charge for in-person training.
    
-   **Hardware and IT:** This could be a major expense for on-premise software buyers who need their own servers.
    
-   **Maintenance and upgrades**: Some vendors charge for updates, patches, upgrades, and other maintenance activities.
    

* * *

Looking for CRM software?Check out Capterra's list of the [best CRM software](https://www.capterra.com/customer-relationship-management-software/) solutions.

### Was this article helpful?

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## About the Author

[### Baljeet Kaur](https://www.capterra.com/resources/author/bkaur/)

Baljeet has been a senior research specialist at Capterra for six years, helping businesses identify the right software based on their specific needs. She’s spent nearly a decade in the research field, sharpening her skills in competitive intelligence and marketing research, and juggling roles such as a content analyst and methodology developer.

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**​​Methodology**

To be considered for this list, products had to:

-   Have at least 20 unique product reviews published on Capterra within the past two years, as of January 15, 2024.
    
-   Qualify as a market fit by meeting our definition of CRM software: _“Customer relationship management (CRM) software helps automate and manage the customer life cycle for sales and marketing departments. CRM software consolidates customer information into one repository so that users can better organize and manage relationships, automates common processes, and provides tools for monitoring performance and productivity.”_
    
-   From the products that met the above criteria, 25 with the highest functionality and value-for-money ratings were mapped on the scatter plot.
    
-   From these 25 products, only those with publicly-available pricing information on their vendor website were included in the price comparison table. Therefore, the price comparison table is a subset of the scatter plot.
    

**Editorial independence**: We select and rank products based on an objective methodology developed by our research team. While some vendors may pay us when they receive web traffic or leads, this has no influence on our methodology.