# Best Reputation Management Software 2026 | Capterra > Find the top Reputation Management software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/reputation-management-software --- # Best Reputation Management Software Last updated on April 15, 2026 How to find the right Reputation Management Software? Learn more from our team about Reputation Management Software pricing features and benefits in our Reputation Management Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is reputation management software and how do I choose the right one? Researched by: [Marcela Gava](https://www.capterra.com/resources/author/marcela-gava/)and reviewed by: [Blake Morgan](https://www.capterra.com/resources/author/blake-morgan-guest-contributor/) Updated on April 15, 2026 Reputation management software helps organizations measure and evaluate consumers' reactions to marketing campaigns and with this information, helps companies better plan future outreach. Businesses that rely on reviews to attract clients or patients, such as medical institutions, primarily use this software to manage their reputations, but it is also used by marketing and advertising professionals.  Most reputation management solutions on the market are priced on a per-month basis, and they can range from $131 per month for basic plans to more than $400 for top tier plans. When acquiring this type of tool, in addition to evaluating price, users should also ask vendors the following questions: _Does the software offer translation of user-generated content to contribute to the brand's international presence?_ _How easy is it to integrate my company's social media accounts with the reputation management software?_ _How is the visualization that this tool offers regarding consumer sentiment analysis?_ For more information consult our [Reputation Management Buyers Guide](#buyers-guide-content) [4.1 (77)](https://www.capterra.com/p/207701/Hibu/reviews/) [Capterra Shortlist](https://www.capterra.com/reputation-management-software/shortlist/) Reputation management that helps local businesses generate reviews, manage feedback, and build trust with potential customers. [Learn more about Hibu](https://www.capterra.com/p/207701/Hibu/) [4.6 (41)](https://www.capterra.com/p/239159/GatherUp/reviews/) GatherUp helps digital agencies collect, analyze, and showcase reviews to improve client reputation, retention, and business growth [Learn more about GatherUp](https://www.capterra.com/p/239159/GatherUp/) [3.3 (10)](https://www.capterra.com/p/93547/Agility-PR-Solutions/reviews/) Your reputation is the currency you trade on. Monitor topics wherever you need with broad content coverage of online, print, broadcast  [Learn more about Agility PR Solutions](https://www.capterra.com/p/93547/Agility-PR-Solutions/) [4.8 (35)](https://www.capterra.com/p/141023/ReviewInc/reviews/) ReviewInc's online reputation management and customer experience software drives reviews, reputation, and local search rankings. [Learn more about ReviewInc](https://www.capterra.com/p/141023/ReviewInc/) [4.6 (37)](https://www.capterra.com/p/171738/uberall/reviews/) Take control of your online reputation and ratings, so your business is the top choice for both search engines and prospective customer [Learn more about Uberall](https://www.capterra.com/p/171738/uberall/) [5.0 (150)](https://www.capterra.com/p/210085/TrueReview/reviews/) [Capterra Shortlist](https://www.capterra.com/reputation-management-software/shortlist/) Great for: Small Business TrueReview is an easy-to-use, all-in-one tool that helps businesses quickly collect, manage, and respond to customer feedback. [Learn more about TrueReview](https://www.capterra.com/p/210085/TrueReview/) 95% of users recommend this product [5.0 (2)](https://www.capterra.com/p/205104/Stratus/#reviews) Multi-location marketing platform to help you easily respond to your reviews and keep your local listing profile information accurate. [Learn more about Stratus](https://www.capterra.com/p/205104/Stratus/) [4.7 (703)](https://www.capterra.com/p/152997/BirdEye/reviews/) [Capterra Shortlist](https://www.capterra.com/reputation-management-software/shortlist/) Great for: Ease of Use Birdeye is an all-in-one AI-enabled Online Reputation Management Experience Marketing platform for multi-location businesses.  [Learn more about Birdeye](https://www.capterra.com/p/152997/BirdEye/) 85% of users recommend this product [4.2 (235)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Good for: Customer Service Understand your customers, your brand, and your market with Brandwatch’s advanced Consumer Intelligence platform. [Learn more about Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) [4.0 (6)](https://www.capterra.com/p/181148/Reviewpro-Reputation/#reviews) Use guest reviews to make smarter decisions, boost reputation, and grow revenue. Discover Shiji Reviewpro Reputation. [Learn more about Reviewpro Reputation](https://www.capterra.com/p/181148/Reviewpro-Reputation/) [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3795)](https://www.capterra.com/p/121701/HootSuite/reviews/) [Capterra Shortlist](https://www.capterra.com/reputation-management-software/shortlist/) Good for: Enterprise Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media. [Learn more about Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [## Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) [4.5 (1202)](https://www.capterra.com/p/169618/Trustpilot/reviews/) Good for: Surveys & Feedback A customer review management tool that brings businesses and consumers together through reviews. [Learn more about Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) [## Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5 (1134)](https://www.capterra.com/p/148516/Marketing-360/reviews/) [Capterra Shortlist](https://www.capterra.com/reputation-management-software/shortlist/) Good for: Small Business Create a Free Account today. Manage, monitor, and get alerts for your business reviews. [Learn more about Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) 82% of users recommend this product [## Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) [4.6 (713)](https://www.capterra.com/p/123971/Agorapulse/reviews/) Great for: Customer Service Complete social media management tool for agencies and teams of all sizes. Read why Capterra reviewers love Agorapulse. [Learn more about Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) [## Weave](https://www.capterra.com/p/141842/Weave/) [4.3 (668)](https://www.capterra.com/p/141842/Weave/reviews/) [Capterra Shortlist](https://www.capterra.com/reputation-management-software/shortlist/) Good for: Ease of Use Appointment scheduling solution that helps businesses manage bookings, reminders, payments, email marketing, reviews and more. [Learn more about Weave](https://www.capterra.com/p/141842/Weave/) [## Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) [Capterra Shortlist](https://www.capterra.com/reputation-management-software/shortlist/) Good for: Small Business Drive satisfaction, expand relationships and ensure long-term loyalty with social customer care | Try Sprout Free [Learn more about Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [## Podium](https://www.capterra.com/p/164285/Podium/) [4.3 (522)](https://www.capterra.com/p/164285/Podium/reviews/) Good for: Features Podium simplifies reputation management by making it easy to collect reviews, rise in the ranks of local search, and drive more leads. [Learn more about Podium](https://www.capterra.com/p/164285/Podium/) [## Thryv](https://www.capterra.com/p/156926/Thryv/) [4.2 (507)](https://www.capterra.com/p/156926/Thryv/reviews/) Good for: Small Business Thryv is an AI-powered CRM and marketing platform helping small businesses capture leads, automate follow-ups, and grow. [Learn more about Thryv](https://www.capterra.com/p/156926/Thryv/) [## Yotpo](https://www.capterra.com/p/144389/Yotpo/) [4.5 (376)](https://www.capterra.com/p/144389/Yotpo/reviews/) Good for: Small Business Yotpo is software that helps brands collect reviews, ratings, and photos to boost trust and drive sales on online stores. [Learn more about Yotpo](https://www.capterra.com/p/144389/Yotpo/) [## Swell](https://www.capterra.com/p/172802/Swell/) [4.6 (356)](https://www.capterra.com/p/172802/Swell/reviews/) Good for: Value for Money Swell helps your practice build an online reputation that fuels growth by automating your patient review and feedback requests. [Learn more about Swell](https://www.capterra.com/p/172802/Swell/) 80% of users recommend this product [## Broadly](https://www.capterra.com/p/161326/Broadly-Reviews/) [4.8 (336)](https://www.capterra.com/p/161326/Broadly-Reviews/reviews/) Great for: Negative Feedback Management Manage and build a strong, lasting online reputation. Broadly helps local businesses engage with customers and send review requests. [Learn more about Broadly](https://www.capterra.com/p/161326/Broadly-Reviews/) 88% of users recommend this product [## Mention](https://www.capterra.com/p/149705/Mention/) [4.7 (288)](https://www.capterra.com/p/149705/Mention/reviews/) Great for: Small Business Reputation management solution that helps businesses manage brand, market research, crisis, public relations and more. [Learn more about Mention](https://www.capterra.com/p/149705/Mention/) 81% of users recommend this product [## Superchat](https://www.capterra.com/p/210968/Superchat/) [4.8 (282)](https://www.capterra.com/p/210968/Superchat/reviews/) Great for: Small Business Superchat gives businesses more control over online reviews. Send out review reminders, get notified and keep track of your progress. [Learn more about Superchat](https://www.capterra.com/p/210968/Superchat/) 94% of users recommend this product [## Doctible](https://www.capterra.com/p/187669/Doctible/) [4.8 (265)](https://www.capterra.com/p/187669/Doctible/reviews/) Great for: Review Monitoring Boost your online reputation through Doctible's HIPAA compliant automation platform. Helps your practice grow & thrive. [Learn more about Doctible](https://www.capterra.com/p/187669/Doctible/) 94% of users recommend this product [## XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/) [4.6 (255)](https://www.capterra.com/p/152924/Customer-Frontlines/reviews/) Great for: Customer Service Improve every key moment along the customer journey with the world's most advanced, AI-driven customer experience platform.  [Learn more about XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/) 82% of users recommend this product Page 1 of 12 Filter (288) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot AI/Machine Learning Automated Responses Competitive Analysis Customer Experience Management Engagement Tracking Generative AI Hashtag Tracking Keyword Tracking Multi-Channel Distribution Negative Feedback Management Reporting/Analytics Response Management Review Request Review Sharing Sentiment Analysis SEO Management Social Media Integration Template Management White Label Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Review Management Software](https://www.capterra.com/review-management-software/)[Social Media Monitoring Software](https://www.capterra.com/social-media-monitoring-software/)[Public Relations Software](https://www.capterra.com/public-relations-software/)[Social Media Analytics Tools Software](https://www.capterra.com/social-media-analytics-tools-software/)[Social Listening Tools Software](https://www.capterra.com/social-listening-tools-software/)[Customer Loyalty Software](https://www.capterra.com/customer-loyalty-software/)[Social Media Marketing Software](https://www.capterra.com/social-media-marketing-software/)[Influencer Marketing Software](https://www.capterra.com/influencer-marketing-software/) I'm looking for Reputation Management Software that is: [Free](https://www.capterra.com/reputation-management-software/s/free/) Table of Contents - [Essential reputation management software buying information](#essential-reputation-management-software-buying-information) - [What are the best reputation management systems?](#what-are-the-best-reputation-management-systems) - [What is reputation management software?](#what-is-reputation-management-software) - [Reputation management system pricing](#reputation-management-system-pricing) - [Reputation management software features rated by users](#reputation-management-software-features-rated-by-users) - [Top reputation management software benefits identified by users](#top-reputation-management-software-benefits-identified-by-users) - [Common challenges of reputation management software identified by users](#common-challenges-of-reputation-management-software-identified-by-users) - [What is reputation management software used for?](#what-is-reputation-management-software-used-for) - [Who uses reputation management software?](#who-uses-reputation-management-software) - [Common reputation management software integrations](#common-reputation-management-software-integrations) - [Recent trends in reputation management software](#recent-trends-in-reputation-management-software) - [Learn more about how reputation management software can help your business](#learn-more-about-how-reputation-management-software-can-help-your-business) ## Essential reputation management software buying information Reputation management software helps organizations stay on top of what is being said in blogs, social networks, and media about their brand and products. It allows users to measure and evaluate consumers' reactions to marketing campaigns and with this information, helps companies better plan future outreach. Businesses that rely on reviews to attract clients or patients, such as medical institutions, use this software to manage their reputations. It is also used by marketing and advertising professionals in small and midsize businesses across a variety of industries. Most reputation management solutions on the market are priced on a per-month basis, and their entry-level pricing plans are around $131 per month. Mid-tier and enterprise products will have higher prices, typically range from $248 to $400+, and usually include additional features.\[[1](#sources)\] When acquiring this type of tool, in addition to evaluating price and integration capabilities with other tools, users should also ask vendors the following questions: - Does the software offer translation of user-generated content to contribute to the brand's international presence? - How easy is it to integrate my company's social media accounts with the reputation management software? - How is the visualization that this tool offers regarding consumer sentiment analysis? * * * **Pro tip: The importance of reviews-related features** An especially valuable component of reputation management software is the ability to generate, share and address online reviews. Blake Morgan\[[2](#sources)\], a [customer experience (CX) futurist and bestselling author](https://www.capterra.com/resources/customer-experience-strategy/), observes that most of today's customers don't trust a product that hasn't been reviewed. "We really trust our peers more than we trust marketers or advertisers," she says. "Being proactive in promoting user reviews, they even if it makes your brand vulnerable, is a really important part of your competitive strategy. Responding to good _and_ bad reviews not only improves the relationship with individual customers, but also shows everyone else that you really care about the customer experience."  See how specific features in reputation management software can uplevel your brand’s online presence [here.](https://www.capterra.com/resources/online-review-management-software/) * * * ## What are the best reputation management systems? Capterra Shortlist identifies the top reputation management systems based on a proprietary blend of user ratings and popularity, helping small businesses efficiently find the most effective reputation management solution for their needs.\[[3](#sources)\] Here are the five most-reviewed products in our Capterra Shortlist for this category: **Product** **Overall score** **Popularity score** **Ratings score** [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) 96/100 49/50 47/50 [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) 95/100 49/50 46/50 [Birdeye](https://www.capterra.com/p/152997/BirdEye/) 91/100 43/50 48/50 [Broadly](https://www.capterra.com/p/161326/Broadly-Reviews/) 91/100 42/50 49/50 [Weave](https://www.capterra.com/p/141842/Weave/) 91/100 46/50 45/50 These rankings are determined by combining verified user ratings and publicly available web search popularity data:  - **Ratings score:** Relative score of the software based on average ratings (on a scale of one to five) given by users on Capterra, normalized for number and recency of reviews. - **Popularity score:** Relative popularity of software based on web search trends, products’ web presence and product’s number and recency of reviews. ## What is reputation management software? Reputation management software, or online reputation management (ORM), is the process of managing the perception of a brand or business in the online environment. This process is carried out by monitoring reviews and mentions of a brand or business on third-party websites, social media, and search engines. Most reputation management software tools use natural language processing (NLP) to identify positive, negative, and neutral customer sentiments and actively engage with customers to protect their brand’s image. Reputation management software also assists with identifying trends and insights related to the brand image, competition, and upcoming customer requirements. These reputation monitoring insights are converted into reports with charts, tables, and graphs to list actionable points for businesses to optimize their product and service portfolio. Reputation management software is used as a stand-alone solution, but can also be integrated with marketing tools, including [brand management software](https://www.capterra.com/brand-management-software/) and [review management software](https://www.capterra.com/review-management-software/). Gartner indicates that CMOs report social media as the highest investment channel, and the most likely to receive an increase in expenses year over year. In this sense, reputation management can serve as an ally to social media strategies.\[[4](#sources)\] Capterra covers 423 reputation management software products, and we published 2,069 reviews from reputation management software users in the past year.\[[5](#sources)\] ## Reputation management system pricing Most reputation management software products on the market are priced per month, and their entry-level pricing plans typically cost $131, while mid-tier systems commonly cost $248 and enterprise plans range around $400+. - Entry-level reputation management systems include core features such as review monitoring and social media monitoring. - Mid-tier reputation management software usually provides features such as review generation and sentiment analysis. - Enterprise products that are priced higher may include additional features such as lead forms, industry-specific content templates, impact recommendations, and spam management. ## Reputation management software features rated by users Reputation management software usually includes review monitoring and social media monitoring features, and can also offer common features such as review generation, review requests, response management, among others. ### Core reputation management software features - **Review monitoring:** Track and monitor customer reviews on multiple platforms, such as social media, review sites, and search engines. The feature alerts users in real time when customers share feedback about their brand via comments, mentions, and star ratings. 90% of reviewers say this is a highly-important feature. - **Media monitoring:** Monitor brand mentions, clicks, backlinks, and engagement of distributed content such as blogs, press releases, or social media posts.   ### Common reputation management software features - **Review requests:** Allows businesses to request reviews from their customers. 88% of reviewers say this is a highly-important feature. - **Response management:** Respond to queries, track status, and remediate problems in a centralized way. 85% of reviewers say this is a highly-important feature. - **Customer experience management:** Oversee and analyze customer interactions throughout their entire buyer experience journey. - **Engagement tracking:** Tracks metrics that provide insight into how a user interacts with any interface or product. - **Sentiment analysis:** Categorize emotions expressed in written text and identify whether they are positive, negative, or neutral. - **Negative feedback management:** Identify, track, and respond to negative feedback. - **Reporting/analytics:** View and track pertinent metrics to find patterns and gain insights from data. ## Top reputation management software benefits identified by users **Supports informed decision-making**: Users say that reputation management software can generate robust and detailed reports that provide valuable insights into customer sentiment, reputation score, and reviews collection progress, allowing users to implement actionable measures to improve their brand's credibility. _"Super effective reporting that does not take too much time to generate for effective presentations."_ –Thomas Q., digital marketing manager, marketing and advertising **Collaboration with social media management:** With a reduction in manual tasks, reviewers of reputation management software note efficiency gains in managing social media accounts and engaging with their audience. _"I believe that this platform has cut back on my man hours spent fumbling through social media accounts significantly."_ –Michael W., owner, online media **Assists in review management:** Reviewers of reputation management software highlight the tool's ability to help with prompt responses to customer comments—especially negative ones. This allows for the creation of a set of honest reviews and also demonstrates the company's effort to solve problems. _"It's helped streamline our review request process as well as give our clients a way to reach out on chat which has saved us a ton of time and gotten us more sales."_ –Samantha W., director of growth, retail ## Common challenges of reputation management software identified by users When it comes to challenges, one of the most cited issues is pricing. Many reputation management software users complain about the high cost of the system for their needs. This challenge highlights the importance of users carefully evaluating their choice of vendor before signing long-term contracts. One of the key aspects to avoiding buyer’s regret is understanding the total cost of ownership (TCO) to avoid unpleasant surprises, which is often a higher final price than initially planned—this is the main reason for product-related purchase regret.\[[6](#sources)\] A second challenge buyers may encounter is related to customer service. Users often mention that a vendor's support team takes a long time to respond to them, provides no response, or lacks problem-solving skills. It is crucial to analyze the support offered by the vendor, which can be assessed by reading reviews from other users who have had experiences with the same supplier. ## What is reputation management software used for? Analysis of our extensive reputation management software reviews highlight the most common use cases: - **Enhance online presence:** Companies use this tool to improve and safeguard their online reputation.  - **Centralize social media management:** Users highlight the ability to manage multiple social media accounts in the same place, facilitating interaction with their audience. - **Make a good impression on patients:** This type of tool allows patients to easily and quickly leave reviews, helping to easily manage the business or clinic’s online reputation. - **Improve customer experience:** Reputation management software helps companies gather feedback and use it to improve the consumer experience with the company. ## Who uses reputation management software? Reputation management software is used primarily in businesses where reviews play an important role in attracting consumers or patients. Specifically, this system is generally used by these professionals or businesses:  1. Marketing and advertising professionals 2. Digital marketing professionals 3. Social media specialists 4. Brand strategy agencies or consultancies The software market also includes vendors that cater to specific sectors and industries, such as health, wellness, fitness, and hospitality. Of the businesses that reviewed reputation management software on Capterra in the last year, more than half were small businesses with up to 50 employees, and another quarter were midsize businesses with between 51 and 500 employees.  ## Common reputation management software integrations We analyzed our extensive reviews database and determined the three categories that most often integrate with reputation management software are [email marketing](https://www.capterra.com/email-marketing-software/), [social media management](https://www.capterra.com/social-media-management-software/), and [CRM](https://www.capterra.com/customer-relationship-management-software/). Integrations allow reputation management software to work together with other programs in your company's technology stack, and there is no more significant integration than with your CRM, according to reviewers. Integrating your reputation management tool with a CRM makes it possible to follow the customer throughout their purchasing journey. ## Recent trends in reputation management software **Regulatory updates require adaptation:** With the [updated FTC regulations](https://www.capterra.com/resources/marketing-ftc-endorsement-guide/) in regards to influencer marketing and product endorsements, all of which impact reputation management, most marketers are aware of the changes (89%). One of the most important changes is the new guidance for reviews regarding not procuring, suppressing, organizing, upvoting, downvoting, or editing consumer reviews in ways that likely distort the consumers’ actual perceptions of a brand or product.  ## Learn more about how reputation management software can help your business After learning the benefits of reputation management and the software itself, we have selected articles that can be useful for your company to build a valuable customer experience, resulting in good reviews.  - [Capterra Value Report: A Price Comparison Guide for Customer Service Software](https://www.capterra.com/resources/customer-service-software-pricing-report/) - [Capterra Value Report: A Price Comparison Guide for Call Center Software](https://www.capterra.com/resources/call-center-software-pricing-report/) - [3 Top-Rated Free Email Marketing Software](https://www.capterra.com/resources/free-email-marketing-software/) - [6 Top-Rated AI-enabled tools for Marketers](https://www.capterra.com/resources/ai-marketing-tools/) Sources 1. **Capterra software pricing data:** Only products with publicly available pricing information and qualified software products within the category, as of the production date, are included in the pricing analysis. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology). 2. [Blake Morgan](https://www.linkedin.com/in/blakemichellemorgan/), LinkedIn 3. **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. We featured the products with the most reviews at the time of Capterra Shortlist publication. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology). 4. [Market Guide for Social Monitoring and Analytics](https://www.gartner.com/document/5282163?ref=solrAll&refval=408391576&), Gartner 5. **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. For this report, we analyzed reviews from the past year as of the production date. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology). 6. **Capterra 2024 Tech Trends Survey:** The 2024 Tech Trends Survey was conducted online in July 2023 to understand the timeline, organizational challenges, adoption & budget, vendor research behaviors, ROI expectations, and satisfaction levels for software buyers. [Read the complete survey methodology](https://www.capterra.com/resources/tech-trends-software-purchase-regret/).