# AWeber Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is AWeber the right Email Marketing solution for you? Explore 321 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews

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AWeber

4.4 (321)

[View alternatives](https://www.capterra.com/p/95949/AWeber-Email-Marketing/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of AWeber

Ease of use

4.3

Customer Service

4.5

## Pros and Cons in Reviews

Md Imran H

AnalystApparel & Fashion, 1,001 - 5,000 employeesUsed the software for: I used a free trial.

“Works well for small businesses.“

March 5, 2026

Md Imran H

AnalystApparel & Fashion, 1,001 - 5,000 employeesUsed the software for: I used a free trial.

“Design templates feel a bit limited.“

March 5, 2026

Francois Pascal N

Service providerInternet, 2 - 10 employeesUsed the software for: 6-12 months.

“This software allows me to automate my email communication and improve my email open rate, thanks to features like A/B testing to test and optimize conversion.“

July 25, 2023

CR

Christopher R

CoachHealth, Wellness and Fitness, Self-employedUsed the software for: More than 2 years.

“Adding in a verified email address is also slightly difficult if you dont know what you are doing, a lot of other platforms do this automatically for you“

December 25, 2024

DE

Duncan E

CIOE-Learning, 2 - 10 employeesUsed the software for: More than 2 years.

“So if you don't need those things its a good starting point - allthough like many other providers they did double the price on us this year.“

June 5, 2025

John S

Social Media ConsultantMarketing and Advertising, Self-employedUsed the software for: I used a free trial.

“One downside I have experienced with AWeber is the limited flexibility in customizing certain features. While the templates and drag-and-drop editor are great, there are times when I want to customize certain elements in my emails, and AWeber's limitations make it difficult to do so.“

May 5, 2023

DE

Duncan E

CIOE-Learning, 2 - 10 employeesUsed the software for: More than 2 years.

“Good basic feature set, Fairly easy to use, proactively tries to limit spam sign ups.“

June 5, 2025

MA

Mohamed A

معلم لبرامج ميكروسوفتE-Learning, 51 - 200 employeesUsed the software for: 6-12 months.

“Outdated Interface in Some Areas“

April 20, 2025

## Showing most helpful reviews

Showing 1-25 of 321 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Steve D.  
Owner and Chief Bottle Washer  
E-Learning  
Used the software for: 2+ years

### "Aweber-The Email Marketing OG - Still Getting Better"

February 26, 2025

5.0

I've been using them since 2008 so that kinda speaks for my overall happiness and experience with Aweber.

Pros

It works as it is supposed to, but my most liked feature is the customer service. The app/tool can be great 99% of the time, but that one time you need help, you want that support ASAP, and Aweber delivers this in spades.

Cons

The recent cost increase. Even though it was the first major increase in a very, very long time, still, anytime you have to rework your budget to keep the tools you have used as much as Aweber, it is a hassle. But, without the increase in cost, how can we, as customers, expect Aweber to keep up with technology with their spending?

Alternatives considered

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing AWeber

Originally, I do not think these two were around when I first purchased Aweber. But over the years, I've looked into these two alternatives but decided to stick with Aweber.

Review Source

BH

Bahaa H.  
Planning Manager  
Construction  
Used the software for: 1-2 years

### "Tested and verified Aweber is a gem."

April 11, 2025

5.0

Just as we expected the experience was phenomenal.

Pros

Aweber is the new gem in town. With it's excellent features it does exactly what it was created for. Connect,automate and sell your vision and dreams to the world with Aweber. Easy to use and a very user friendly tool.

Cons

Cons? It works perfectly we can't complain.

Switched from

[PayPal](https://www.capterra.com/p/207944/PayPal/)

PayPal is very expensive for our business. Aweber sorts us all.

Review Source

VR

Verified Reviewer  
Analyst  
Apparel & Fashion  
Used the software for: I used a free trial

### "Simple and Reliable Email Marketing Platform"

March 5, 2026

5.0

Overall a reliable email marketing tool. Easy to learn, good for newsletters and basic automation. Great for beginners and small teams.

Pros

Easy email marketing platform. Simple campaign setup, good contact management, and helpful automation. Works well for small businesses.

Cons

Design templates feel a bit limited. Advanced automation features could be stronger. Pricing grows quickly as subscriber lists expand.

Review Source

AR

Anthony R.  
Publisher  
Publishing  
Used the software for: 1-2 years

### "A Little Too Much for a Lot Too Little"

December 30, 2024

3.0

I joined AWeber on the advice of more than a few people in my circles, with the strongest accolade being about the superb customer support. Indeed, the service and support were, for the most part, excellent. They have good people at AWeber. My stay with AWeber lasted until recently (December 2024) when they decided to increase their prices while not really updating their services. The services at AWeber are at this point more than a touch behind other email service providers. The WYSIWYG email builder is wonky; the form generator is ancient; the templates are at are best not-bad and at worst atrocious; and the overall interface is lagging behind other companies, especially at the new price point. So, this combined with the new pricing made me look elsewhere -- and, believe me, I am glad that I did, because I found a couple other companies that are much better. One aspect of AWeber that was fantastic was their allowance of using multiple lists. That made sending emails for different businesses easy. But there is one down note about their customer service: when I emailed them about the massive price increase as well as a tacked-on fee, the response was what one would best call "glib." In their email they asserted how infrequently they increase prices and that what they're offering is more than worth the money and that if I wanted to decrease my costs all I had to do was delete some contacts and . . . You get the idea. It was the tone of the email, though, that made it somewhat condescending. AWeber overall is a good company, which is fine. The problem is that we're in a world in which a company has to be better than good. AWeber stumbled at this and didn't make my job easier. I wish them well, though I am happy they forced me to look elsewhere because I definitely found better -- and at a much lower price point.

Pros

AWeber is known for its fantastic customer service and support -- and deservedly so. The service and support personnel at AWeber are second-to-none: they are quick, knowledgable, open, and personable.

Cons

The issue that made me leave AWeber was primarily pricing, although to state that it was pricing alone would be incorrect. It would be correctly stated as well as be what I disliked most about AWeber was the price-to-quality ratio. Simply put, they decided to charge too much for too little.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing AWeber

MC was -- and is -- too expensive. Simple.

Switched from

[1ShoppingCart](https://www.capterra.com/p/83912/1ShoppingCart-com/)

1ShoppingCart was a nightmare, plain and simple.

Review Source

NE

Nathalie E.  
Consultant  
E-Learning  
Used the software for: 2+ years

### "Aweber the right tool to start as a small business entrepreneur "

September 17, 2024

5.0

Great. I’ve been using Aweber for almost 7 years. But have to move to another software which include a CRM.

Pros

Very easy tool and the availability of the support team.

Cons

I would like to have more flexibility with the tool. A map would be great to have an overall view of the campaign. It would also be great to have more automations tools

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing AWeber

My coach advise at that time. He was an affiliate but it was really a good choice anyway

Review Source

CM

Carolyne M.  
Owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Not the best at keeping subscribers"

September 17, 2024

4.0

Aweber was the 'gold standard' in email marketing when I used it a few years ago. The problem I encountered was when transferring an email list over from another provider. Not everyone clicked the link to resubscribe and I lost thousands from their software. I couldn't send them another email from there. I understand the requirement to resubscribe but this was an existing list from another provider. I also lost clients and friends from my list who were confused as to why they no longer received emails. They had to go to my website and sign up again. I couldn't contact others to do the same - because I couldn't email them! Years of building a list was gone.

Pros

Aweber is straightforward and has a good interface and a no-nonsense approach to email marketing. Their pricing is fair and you pay more as your list grows giving you the chance to get started without an inflated cost.

Cons

I found them to be really restrictive with my email list and I lost a lot of subscribers.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Recommendation to use a mail provider with a better recommendation

Review Source

JK

Josh K.  
Marketer and Recruiter  
Staffing and Recruiting  
Used the software for: 2+ years

### "Good Software"

October 15, 2024

5.0

Overall good. It was always user friendly and never created any frustrating days. I’d definitely recommend it to someone.

Pros

I liked that it guaranteed the deliverability of emails. I like how you don’t have to have people opt in to get them on your email list and rather customize it there. I liked that it would integrate with a lot of software.

Cons

I think the price compared to how many people you can have in the campaign isn’t very good. It’s too high for what you get. They didn’t have AI at the time I was using it either so that was a negative. As well.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

More users for a cheaper cost. You can add more users into your campaign for lower monthly costs per user.

Review Source

Karen M.  
Senior Director of Marketing  
Construction  
Used the software for: 1-2 years

### "Optimization and lead generation."

January 3, 2025

5.0

It is really a very useful tool to create campaigns and get more visibility, it allows us to create from professional, attractive and easy to fill subscription forms to design specific landing pages for each campaign. It helps us track comprehensive metrics by measuring open rates, clicks and conversions to then improve and make our campaigns more intuitive.

Pros

Enables advanced personalization of email campaigns. Reduces workload through workflow automation. Helps generate qualified leads and convert them into customers.

Cons

I have no complaints about this tool, it has allowed us to optimize our campaigns and generate better results.

Review Source

Yolandi E.  
Founder  
Management Consulting  
Used the software for: 6-12 months

### "Straightforward if that's your taste"

February 9, 2025

4.0

For me it was a pretty bland exeperience, nothing very exciting but nothing bad

Pros

I've used a lot of email platforms and software, AWeber was basically the same as most of them, which meant I did not have to learn or research anything

Cons

There wasn't anything that really made it stand out from any other software

Review Source

DE

Duncan E.  
CIO  
E-Learning  
Used the software for: 2+ years

### "Good for basic requirements - watch out for price increases!"

June 5, 2025

3.0

Good platform for simple requirements. We move one of our companies off Aweber owning to lack of eCommerce integration (they say they have it but its basic using tags and some idea of overall sale value, but its not a full integration like say ActiveCampaign). The automation builder lacks branching/conditional logic. So if you don't need those things its a good starting point - allthough like many other providers they did double the price on us this year.

Pros

Good basic feature set, Fairly easy to use, proactively tries to limit spam sign ups. Reasonable support.

Cons

Lack of ecommerce integration, lack of sophistication in automation builder. Have sometimes removed contacts that have been genuinely added because of sign ups on multiple lists. Price increases.

Review Source

MSB

Manish Singh B.  
Affiliate Marketer  
Marketing and Advertising  
Used the software for: 2+ years

### "A Comprehensive Review of Aweber: Pros, Cons, and Overall User Experience"

February 4, 2023

5.0

Aweber is well-regarded as a solid option for managing email marketing campaigns, but it may not be the best fit for everyone's needs and preferences. It's important to evaluate the specific needs and budget of your email marketing strategy before choosing a tool. But AWeber gives a free account, which is the best point of this software.

Pros

I like most about Aweber is the Drag-and-drop email builder, Automated email sequences, and pricing.I can subscribe and Unsubscribed people from my list. A wide range of integrations with other tools. Comprehensive reporting and analytics. Also, testing tools and a Good deliverability rateOverall, Aweber is often praised for being a reliable and effective tool for managing email marketing campaigns.

Cons

Its interface is outdated and not as visually appealing as other email marketing tools, and the automation features could be more flexible and customizable.

Alternatives considered

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

Reason for choosing AWeber

Because:Ease of useLow pricing with good featuresAutomationIntegrationGood customer support

Review Source

JH

Jeffrey H.  
President  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Great Customer Support"

September 4, 2023

5.0

Excellent experience with Aweber. They have always answered our questions and even offered suggested articles that are so helpful.

Pros

We have used Aweber for over 5 years and love their customer service. They have been able to help us with suggestions on landing pages, templates for broadcasts, and sign-up forms. They make it easy for a beginner to set this all up.

Cons

Like everything they offer. Really can't think of any changes they could make.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing AWeber

It was much easier to use than Mailchimp. We get so much value out of using Aweber.

Review Source

CT

Carleton T.  
Admin  
Retail  
Used the software for: 1-2 years

### "Industry-Standard Email Marketing"

November 23, 2024

5.0

Basically, I've used Aweber for decades to handle email-marketing and collection. Works reliably and their customer support is helpful.

Pros

AWeber's forms are easy to implement and they're accurate.

Cons

Sometimes, I don't know what features exist that might benefit me.

Review Source

AA

Adegboyega A.  
Ticketing Agent  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "What I Know bout AWeber"

June 27, 2024

5.0

My overall experience is remarkable, AWeber is the real deal solution for automating marketing strategies.

Pros

AWeber enables me to seamlessly create, customize and send high volume outbound marketing emails in just few clicks.

Cons

I use AWeber on a daily basis and I barely come across any hectic aspect.

Review Source

Patty H.  
CEO Virtual Consultant  
Marketing and Advertising  
Used the software for: 1-2 years

### "Aweber is a go-to email marketing platform"

April 7, 2024

5.0

Love the platform. It’s the only one I will use.

Pros

Easy to get started and use. Support Staff is the best. Constantly upgrading and making the platform better. Have weekly training and informative emails featuring tips and tricks. Includes simple e-commerce functionality for landing pages.

Cons

Can’t think of any. This is an awesome platform.

Review Source

PL

Paul L.  
Freelancer  
Computer Software  
Used the software for: 2+ years

### "My Honest Aweber Review 2021"

October 7, 2021

5.0

I've had a great overall experience with Aweber. The software has been extremely helpful in launching multiple campaigns across various brands and business lines, and it allows me to see the big picture of my marketing efforts, including open rates, click rates, and top line results, all in one place as soon as you log in. It's one of the first simple email marketing tools that new affiliate marketers and those who are serious about making money online utilize.

Pros

Aweber provides a completely free subscription that is simple to use. It comes with a huge selection of templates, many more than its main competitors. Their customer support is award-winning, easily accessible tech assistance is the ultimate equalizer. Their customer service is divine in terms of hospitality. It's inexpensive and includes a landing page builder. The program gives you the option of allowing people to subscribe to your email list via single or double opt-in. Aweber has several integrations with reliable third-party tools and apps. All of their email templates are mobile-friendly.

Cons

There are less expensive choices available that offer significantly more capabilities in the marketing automation field. Also, while sending an e-newsletter, you can't include or exclude several segments. The RSS to email templates are inadequate, and they aren't editable with Aweber's regular drag-and-drop email builder. A/B testing, as well as how to use Facebook pixels and Google Analytics cookies in a GDPR-compliant manner, are not available in the landing page builder.

Review Source

Gianmarco M.  
Graphic designer  
Printing  
Used the software for: 1-2 years

### " One of the best software for email marketing"

February 9, 2023

4.0

Aweber solves the problem of having to write emails every time a marketing operation needs to be done. It allows you to create all the emails once and set up the system to send them at the times and in the ways you decide. A really great system for increasing product sales in a semi-automatic way.

Pros

basic use of the service, such as list creation, follow up, broadcasting and automations is not difficult, just a little practice and ai learn quickly. The more advanced functions require more study and practice. The feature I love the most are the automations that allow you to manage and cross-reference entries to various lists automatically based on customizable parameters.

Cons

What I love least is the fact that there are many, perhaps too many functions available, which are certainly useful, but for those who have a small business they are superfluous and create some frustration.

Review Source

Saira Y.  
Review for Aweber  
Computer Software  
Used the software for: 6-12 months

### "Saira's review on AWeber automation."

June 9, 2022

5.0

Pros

I like email campaign automation and the analytics features the most.

Cons

AWeber should give more flexibility to more list options for free account holders in AWeber.

Review Source

PB

Pedro B.  
FREELANCER  
Marketing and Advertising  
Used the software for: 6-12 months

### "Alternative Aweber for those starting out."

August 7, 2021

5.0

Aweber is great, it has benefited me in many ways with my email campaigns. I know exactly who is opening my emails and clicking on referral links or sales pages in my automations. That way I can create accurate reports for non-interacting people or buyers and etc... This is a big help to increase your sales, because you can focus a strong campaign on the right people, just by looking at the reports generated by the tool. I have an excellent relationship with aweber, the first 3 months were tense, but she helped me to get the necessary results to continue in the fight.

Pros

An extremely fantastic tool when it comes to email delivery. Incredible accuracy of my automations. Without a doubt it's one of the best I've ever used. A great help for those who are just starting out and don't have much capital to invest. Because aweber allows you to use and learn about the tool for free for 3 months. In addition to the company's integrity in providing knowledge to its customers and users, they fill their inbox with hundreds of emails almost daily, but it's just to inform about the tool and its features, free courses and lectures for better performance. aweber support is very good and fast, prompt service, they always solved problems for me immediately. Also, I used several free Landing Pages templates with fantastic layouts and almost automatic. I just needed to choose the model and just type a call to action. For everything, I recommend aweber, an outstanding service.

Cons

Negative points about this tool, I don't have. But just an addendum, for those outside the US and needing to use the tool, it's a great idea while using the free months. But if you're setting up and collecting leads in your campaigns, no results. You may get frustrated, as the payment will be a little expensive, taking into account the dollar's value in relation to other countries. But on the whole, I have no criticisms about this software.

Review Source

JR

Jean R.  
Director  
Internet  
Used the software for: 2+ years

### "A good overall product but quite expensive and quite limited"

May 5, 2022

4.0

I signed up there because there were number one and it was an easy setup. Over the years competition has been improving a lot and cutting down the price while Aweber stayed the same while raising prices. I was also disappointed when I realized I was charged multiple times for one email address (for each list), and also for unsubscribes. Have to get in touch with support for them to delete in batches. Good support, that being said. Over the years I got frustrated by using the software and how much I was paying for it.

Pros

Deliverability to subscribers inbox. Aweber is a reference and well known so email do get in people's inbox. However that has changed in recent years in my country (France). I enjoyed the drip sequence (emails are sent in order over days), but that feature is now available in competitors for cheaper, sometimes better. Customer support has been great, very fast, friendly and responsive.

Cons

Templates are quite dated and the general interface is a bit limited. For example, you can only delete 100 subscribers at a time... even if you are charged for the unsubscribed users. Pricing is quite high considering the features. Too high for the money I make with the list. Languages : some part of the software are "hardcoded" in English which is problematic for foreign subscribers.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing AWeber

Price and deliverability

Review Source

Ben T.  
Founder  
Information Services  
Used the software for: 2+ years

### "From Hero to Zero"

September 25, 2020

2.0

It's a shame Aweber fell from our grace so monumentally. I'd been a loyal customer for several years, but when things went wrong they did so so disastrously and caused real damage to our business. When you're emailing thousands of people, technical glitches are not OK, especially if they can't be explained. Ironically, it's only been moving to another provider that has really served to highlight how dated Aweber is.

Pros

AWeber was my first email marketing system and I was happy with it for several years. It's fairly easy to use despite having a rather clunky and old-fashioned interface. Email deliverability is reasonably good and the support team responds quickly. It's also staffed with people and not bots.

Cons

Sadly, Aweber completely destroyed an email campaign and lost me money. I had set up a sequence of emails and twice been on to support so they could confirm it was done correctly. When the time came, the emails went out in the wrong order, annoying customers I'd spent years building up and making our company look very unprofessional. Despite personal phone calls and apologies, Aweber seemed to lose interest and have yet to explain what happened.

Review Source

KG

Kreasan G.  
Jnr HR Business Partner  
Construction  
Used the software for: 1-2 years

### "Aweber is a game changer email campaigns tool. Easy to use."

December 30, 2023

5.0

By the best. Aweber takes the lead in streamlining email campaigns. Automation is achievable and it quite relatable.

Pros

I want to start by passing my gratitude to the customer service team for their support all along. They have made integration especially during the initial set-up easy and fun. Well organized dashboard making customization and navigation quite easy. On the performance, for the period I have used Aweber, everything has worked well and for the few tough times, the customer service team has always been present to assist. Reliability is at top notch and accuracy of results is quite dependable. I highly recommend Aweber.

Cons

Cool. I have not experienced much negativity with Aweber. It's difficulties are easy to fix.

Review Source

SB

Sam B.  
Owner  
E-Learning  
Used the software for: 1-2 years

### "AWeber: One Email Marketing Platform to Rule Them All!"

July 28, 2022

5.0

Pros

Even in the free plan, the customer service agents are there for you. Beat that if you can!

Cons

They have to make money after all. It's a part of life.

Review Source

Ismaël Huberson C.  
Founder  
Apparel & Fashion  
Used the software for: 2+ years

### "Aweber"

December 21, 2022

5.0

Pros

Aweber is without a doubt one of the best email marketing tools.It is complete and easy to use.Ideal for creating email campaigns and landing pages.

Cons

Aweber suits me to run my online business efficiently.

Review Source

ML

Michelle L.  
Owner  
Internet  
Used the software for: 2+ years

### "Is Aweber all that it chocks up to be?"

October 24, 2023

5.0

Pros

I found Aweber to be a great software - easy to use, fully loaded with functionality for any business and integrates well with any software you might currently use for your business.

Cons

For me, I have no cons that would be a deal-breaker in any way.

Review Source

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