# AdButler Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about AdButler Software - reviews, pricing plans, popular comparisons to other Ad Server products and more. Source: https://www.capterra.com/p/93247/Ad-Butler --- # AdButler Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) AdButler ## What is AdButler? With over 20 years of digital advertising technology experience, AdButler has created a robust platform with a wide range of solutions. AdButler engineers are available to support clients, create custom business logic, interfaces, and workflows. Solutions include: Display Ad Server, Self Serve Market Place, Programmatic Ad Server, Native Ad Server, Video Ad Server, Email Ad Server, Mobile Ad Server, Digital Out of Home Ad Server, API Ad Server, Demand-side platform, Global CDN ## What is AdButler used for? [Demand Side Platform (DSP)](https://www.capterra.com/demand-side-platform-software/)[Ad Server](https://www.capterra.com/ad-server-software/) Overall rating Based on 49 user reviews Reviews sentiment Positive 96% Neutral 4% Negative 0% Starting price $179 Per Feature, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## AdButler alternatives Highest Rated [Genius Monkey](https://www.capterra.com/p/233827/Genius-Monkey/) [5.0 (12)](https://www.capterra.com/p/233827/Genius-Monkey/reviews/) Starting price $5000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/233827/Genius-Monkey/) [GroundTruth](https://www.capterra.com/p/177731/Groundtruth/) [4.6 (22)](https://www.capterra.com/p/177731/Groundtruth/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177731/Groundtruth/) [DecenterAds](https://www.capterra.com/p/10003179/DSP/) [4.5 (2)](https://www.capterra.com/p/10003179/DSP/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10003179/DSP/) [OrbitSoft Ad Server](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/) [5.0 (2)](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/#reviews) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/) [View all alternatives](https://www.capterra.com/p/93247/Ad-Butler/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Ad Inventory Management 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage advertised inventory that is featured and tracked across marketing campaigns Audience Targeting 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Bidding Strategies 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Acquire advertising inventory or impressions that are used to place ads on various channels Campaign Management 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Multi-Channel Marketing 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) ROI Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts AdButler 30 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Manage advertised inventory that is featured and tracked across marketing campaigns Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. Manage advertising space and its sales within your network or publication Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Manage digital banner ads on company websites or affiliate partner websites Acquire advertising inventory or impressions that are used to place ads on various channels Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Add customized logos and colors to align with company branding Create and send email blasts/campaigns Self-serving platform to help advertisers manage their ads on apps or mobile web. Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Ads served to users as part of the flow of their online browsing experience. Newsletter/Email Ad Serving A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Receive data and information in real time Active monitoring of systems, applications, or networks View and track pertinent metrics to find patterns and gain insights from data Type of ad serving that helps add placements and serves ads that contain multiple files like video, audio, or image. Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Create and manage advertising campaigns on social media networks Set up connections to third-party platforms to improve business processes Ads displayed directly within a video player Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.3 (49) 4.3 Based on 49 reviews ## Pricing Value for money 4.6 (43) [View pricing plan details](https://www.capterra.com/p/93247/Ad-Butler/pricing/) Essentials $179.00 Per Feature,Per Month It includes: - 1 mil Impressions included - 10 Advertisers included - Basic Reporting included Value for money 4.6 (43) 4.6 Based on 43 reviews ## Integrations [ Stripe](https://www.capterra.com/p/123889/Stripe/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (42) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (42) 4.6 Based on 42 reviews ## User reviews Overall rating 4.5 Based on 49 reviews Filter by rating 5(27) 4(20) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Marketing Director Food & Beverages ### "interesting ad tracking" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 5, 2022 The beverage company where I work promotes testing campaigns and this software has allowed us to monitor them enriched because it is also suitable for other personnel in the company to give their vision of everything inside. Pros Because of the ease of access, advertisers and frequency can switch over smoothly, ensuring that the advertising budget is distributed equally among all participants. Advertisers are pleased with how their ad appears in the system and how quickly and efficiently things load. Thanks for everything you've done for me over the years. Cons Campaigns can be set up using a separate link for additional users in our organization in some cases. I don't want them to have to log in through a separate link. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OH ORLA H. COO Entertainment ### "The right product for us" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 22, 2021 Overall I am really impressed with how the team at Ad Butler have supported us, over and beyond the initial setup. They listen to ideas and feedback and when they are the right fit, they implement. I like working with companies like Ad Butler that understand that software is always evolving and that having conversations with clients really helps. Pros We tried a few different ad systems before we found Ad Butler. Being able to self manage advertisers and keep content relevant to our site is really important to us. Ad Butler has worked with us every step of the way, always willing to have a call, go over feedback and make updates at a consistent pace. Cons Sometimes the workflow isn't obvious or easy to navigate but that is part of the feedback loop that we have with Ad Butler and the dedicated support really makes a difference. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VH Varun H. Director - Product Hospital & Health Care ### "Adbutler as an adserver" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 30, 2020 Good Pros Out of the box functionality and the feature set available Cons Custom development takes a lot of time and team often missed their timelines Reasons for choosing AdButler API access and features available Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JM Jordan M. Developer Airlines/Aviation ### "API is very useful " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 29, 2020 The support at Adbutler was amazing. I usually hit a reply within hours and the tone of the support was always positive and supportive Pros The support is top notch! Once I figured out what I needed to do in regards to th API I was able to completely automate our monthly ad process. I also developed a web portal that allows our end users to manage there own placements/artwork Cons The API documentation was very hard to understand. This was my first really API integration so basic examples and order of operations would have been helpful. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JR Jervin R. IT Manager Broadcast Media ### "Adbutler" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 23, 2020 Pros Easy to deploy and been using it for multiple websites. Cons In terms of features, I would suggest having the ability to schedule the ads per day. For example, ads will be only running every Tuesday and Thursday for a month. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor December 28, 2020 HI Jervin. Thanks for your review. Regarding your comment, I believe we have available the add scheduling feature you are looking for. CM Chad M. President Publishing ### "Easy to use with lots of useful data......" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 December 22, 2020 Pros It is very easy to use and the analytics make sense. Cons The Interface can sometimes be a bit confusing. Reasons for choosing AdButler The company I was previously at, I implemented it there and I used it almost daily so I really am not familiar with other products..... I was happy with Ad Butler enough that I didn't research other products. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor December 24, 2020 Thanks for your review Chad. Let us know if there is anything else we can be of assistance. BW Bradley W. CEO Sports ### "Great Product & very happy! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 22, 2020 Displaying ads to our users where and when we need to contact them Pros Its integration and setup on our backend. Cons Sometimes tricky to broadcast new media. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GN Gaetan N. Digital Designer Online Media ### "By far the most user-friendly service of its kind" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 22, 2020 After weeks of research, AdButler ended up being the best option for us, and really the only one that made sense. We are a medium-size company who run ads a few times per year, and had no prior knowledge in digital ads whatsoever. The platform is easy to use, and tutorial videos and customer service will help along the way. Pros As easy to use as this can be; very helpful and responsive customer support; flexible pricing options; clear reports; useful tutorial videos; ability to preview and change content in real-time. Cons Recurring monthly plans only (we only need it a couple of weeks every 3-6 months). Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LF Luis F. CTO Marketing and Advertising ### "Usage of AdButler for ads and video rolls for promotional marketing platform b!Play" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 22, 2020 We wanted an ad platform supporting banners and video rolls to include in our own promotional marketing platform (b!Play) to show ads for branded content, and it was easy and inexpensive to start with this one, Very happy with it Pros Very easy to start with and to setup, we have everything we needed to start, banners with custom and standard formats, and video rolls working perfectly with our video players (Azure Media Player and JWPlayer) Easy to get most of the statistics in the portal. Cons Some statistics are sometimes not easy to setup, and at first it is a little bit of hard to configure the ads and understand everything is going on. The user interface seems a little bit "old" and not so user friendly sometimes. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MP Matteo P. Freelance Consultant Newspapers ### "Great product at a stellar price" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 22, 2020 Pros The product is really easy to setup and integrate, entry-level to mid-tier feature set, great price for the product in the end Cons The interface and some user flows might be better, some bugs here and there but here ally fixed quick Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor December 24, 2020 Thanks for the review Matteo. 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