# ProMax Unlimited Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is ProMax Unlimited the right Auto Dealer solution for you? Explore 24 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/87111/ProMax-Unlimited/reviews --- ProMax Unlimited 3.9 (24) [View alternatives](https://www.capterra.com/p/87111/ProMax-Unlimited/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of ProMax Unlimited Ease of use 3.7 Customer Service 3.8 ## Pros and Cons in Reviews JD Jason D Senior Product SpecialistAutomotive, 11 - 50 employeesUsed the software for: More than 2 years. “Best customer support in the industry, powerful desking and leasing tools and outstanding value.“ March 3, 2022 ## Showing most helpful reviews Showing 1-24 of 24 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jason B. Sales Manager Used the software for: 6-12 months ### "OK CRM" May 4, 2018 3.0 Pros I like how easy Promax is to use. Its a very simple program thats getting a little outdated. Great for just getting started Cons Lots of bugs and crashes. Nothing worse than working a deal and then boom everything you did is gone. Review Source NL Nikki L. Business Development Manager Automotive Used the software for: 2+ years ### "User Friendly organization!" October 18, 2023 5.0 ProMax is great at helping to organize our customer base and keep everything in one platform. Pros I love how easy it is to run reports in ProMax and to sort prospects by various filters. Cons Some of the data imports were a bit frustrating as many of the fields didn't get filled in. I've had to go through manually and update/fix several thousand customers. Switched from [AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/) There are many things that users can't do in AutoRaptor. Review Source VR Verified Reviewer Marketing Strategist Marketing and Advertising Used the software for: 6-12 months ### ""Leading the industry" can't be true when your system is built around outdated software." August 23, 2019 2.0 The software only functions on Internet Explorer which has not only been announced by Microsoft to be discontinued but is also one of the worst-performing web browsers currently in use (although I think the only people who still use it are doing so solely for this software). I cannot access ProMax without removing security protocols from my private server (which I refuse to do and isn't required with most cloud-based software) so I needed an extra cheap laptop just for the purposes of accessing the customer desking and prospecting features. The user interface is very outdated and can be somewhat confusing given the terminology within the system (for example, customer search is referred to as "recall" within ProMax). The training resources available are ABSOLUTELY useless and offer no meaningful information despite a basic overview of the functionality. If you can't figure out how to perform a simple task, there is NOT adequate support available on the web or in their training--you have to call customer service. The email campaign functionality almost never functions correctly. Even when connected to our email domain, most emails sent from the system end up in a contact's spam folder. Also, all mass e-mails automatically are prefixed in the subject line with "ADV:" which is a completely ridiculous function (and likely the only thing causing e-mails to bounce or end up flagged as spam. Honestly, just spend a bit more for a CRM and desking solution that isn't built to fail. Pros The price is about the only good point about the software (and why our dealership made the switch from DealerSocket), but the functionality simply isn't worth what is spent. Cons Requires Internet Explorer (a browser no longer supported by Microsoft) to function. I cannot access ProMax without removing security protocols from my private server. The user interface is very outdated and the terminology can be confusing. The training resources available are ABSOLUTELY useless. The email campaign functionality almost never functions correctly. All mass e-mails automatically are prefixed in the subject line with "ADV:" Switched from [Auto/Mate](https://www.capterra.com/p/51450/DealerSocket/) Solely based on price--but this was a mistake Review Source DS Donna S. Manager Automotive Used the software for: 6-12 months ### "Promax " December 5, 2019 4.0 It’s okay. I do at times miss our old Systems more. Pros It’s easy to navigate if you have proper training. It does maximize the quality of answering leads for the company and making sure nothing is missed Cons Integrations are difficult. Too many screens can be worked from. You have to click a lot to get back and forth with what you are trying to do. Switched from [AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/) To maximize sales starting with answering leads quicker and more efficiently Review Source JD Jason D. Senior Product Specialist Automotive Used the software for: 2+ years ### "The industries best kept secret for CRM, ILM and Desking" March 3, 2022 5.0 Best customer support in the industry, powerful desking and leasing tools and outstanding value. Pros Easily manage your website's inventory from the CRM, The report titled "Store Traffic Report" is integral in running the dealership in 2022 for its deep interaction with all lead sources, timing, conversion metrics etc. Cons The login process is clunky and the inability (although changing soon) to login on a MAC Alternatives considered [Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[DealerCenter](https://www.capterra.com/p/71935/DealerCenter/) Switched from [CDK Global](https://www.capterra.com/p/122988/CDK-Global/) Career change Review Source CF Chris F. GM Retail Used the software for: 2+ years ### "Criminals!!!" August 20, 2019 1.0 These guys use to be the best in the business. Not anymore. Terrible customer service. I signed up 3 different stores with Promax. I use to be their biggest fan. I've been using their software for 10+ years. Back when rep was the CEO, this was a good company. Now every decision is cold and calculated. I didn't figure it out until I attemped to sign up a 4th store with them. Nothing but empty promises. When we attemped to go live their servers were down for days. I reached out to rep. He was my salesman for all 3 stores I setup before. Even he said this isn't the company they use to be. Customer loyalty means nothing to them anymore. What's really sad is when signing up the 4th store, they made lots of promises that were broken. We did not receive the services we were sold and way beyond the time line they were promised. Promax broke the agreement by not providing the services we were sold. Now we cancelled service because they failed to even get us live. We were never setup with a functioning product. They broke the agreement and are now trying to keep us under the contract. Criminals!!!! Pros Nothing! These guys are crooks and now they are trying to collect on services that were never provided. Cons Horrible customer service, Nothing but empty promises Review Source RS Rob S. Owner Automotive Used the software for: 2+ years ### "Poor sports " January 20, 2020 3.0 The experience and customer service was good until we decided to invest in more advanced technology . The reps were “offended” and became unprofessional . Offered very limited help with the things and assistance needed for the transition . Nobody likes to lose business to a competitor , but the tone and professionalism should remain in tact To at least guarantee the return of the customer if the other product didn’t work out . You gain nothing by taking that stance but stand to lose potential opportunity with that customer or their colleagues . “It’s not like you’re going to SEND us referrals” Is the exact response. Pros Cost was reasonable for the product. Reasonable for entry level Cons Functionality . Need to go screen to screen to gather pertinent information . Compared To vin solutions it is definitely entry level software that showed its true colors when compared side by side with a more advanced product Review Source LS Lindsey S. Internet Manager Automotive Used the software for: 2+ years ### "easy to use" October 18, 2019 5.0 Promax is easy to use, it is self explanatory. Typically new associate who use promax on a daily basis do not require much additional training, which allows them to get straight to work! Pros This software is easy to use and navigate. the leaderboard function is motivational and helps you know where you stand for the month. I most often use the bookout feature to make sure the appropriate equipment is used for pricing, which is easy and self explanatory. Cons Working in the automotive industry we use several different programs for business. Many of these programs do not work together which can be irritating. Promax seems to work well with most other programs, however there is always room for improvement. Review Source VR Verified Reviewer BDM Automotive Used the software for: 1-2 years ### "You Get What You Pay For" June 27, 2019 2.0 Horrible. Poor customer service for a poor product. Pros Being able to send all scheduled emails out at once Cons I needed 2 monitors using Promax. The screen has 2 options, full or too small to use 1 person at a time in a customer record 1 customer record open at once No skate alert Sales rep advocated for our BDC to close and Promax take over. Sales rep came in for an encore training of software but instead went over scripts and work flow. Review Source VR Verified Reviewer Business Development Manager Automotive Used the software for: 1-2 years ### "User Friendly" August 31, 2019 5.0 This software made it easy to manager our customer leads Track Appointments, shows and solds Pros This software is very easy to learn and navigate Offers great in app training Customer service is always easy to reach Cons I doesn't have a good mobile app It doesn't combine duplicate leads without doing it manually Review Source HE Heidi E. Credit Manager Financial Services Used the software for: 2+ years ### "You are leaving money on the table if you are not using ProMax Unlimited" December 21, 2022 5.0 ProMax makes follow up with customers easy as can be! Pros The desking module is top notch. It maximizes profit and helps dealers sell more cars. The texting module is also a huge help with communication. Cons There are a few features that can be a bit clunky but overall a great product. Review Source mE michael E. sales Automotive Used the software for: 2+ years ### "Promax is easy to use!!" March 18, 2019 4.0 loved it, wish it had an app. Pros How straight forward it is to use. Dont need much training to get use to it. Cons recalling. Wasnt the easiest task to recall a customers info Review Source wS william S. president Automotive Used the software for: 2+ years ### "review of pro max" March 20, 2021 5.0 Pros The number of reports that help us determine how To value a vehicle or turn it Cons I have been using it for a few years and the last upgrade made it easier to use Review Source KS Kevin S. Sales Automotive Used the software for: 2+ years ### "Thumbs up ‼️‼️" November 28, 2019 5.0 Pros Great software, easy to use. Utilize it daily. Cons Sometimes force closes. Still makes duplicate entries. Review Source BR Ben R. Sales Manager Used the software for: 2+ years ### "Great CRM" March 20, 2018 4.0 Pros This system is easy to use from the floor to admin. Updates all the time for better service and connects great with our lenders Cons System crashes a few times a day. Not sure if thats on their end or with our internet connection. Its nothing crazy but hurts when in the middle of a deal Review Source PC Preston C. Manager Automotive Used the software for: Less than 6 months ### "Awful - worst piece of software I have used since the 90's" August 30, 2018 1.0 Terrible. From the first time I opened I could tell that whoever designed it had no thought about the user and zero experience in the automotive industry and very little technical ability. By far the worst application and delivery of any software in the 21st century. Pros Nothing, the whole system it terrible to use. Nothing about it is intuitive, it's constantly having problems, and it is forced to be ran in Internet Explorer Cons Everything, you have to add each car individually for the salesmen to be able to have access to the car which creates extra work for management. The mobile version (not the app since they don't have one, but the mobile site) is by far the worst version of anything I've every seen. And the geniuses who designed it decided to make a new domain for this mobile site instead of doing what the should have done and either make a sub domain or just make the full version compatible with all browser to be compatible across all devices instead of only some windows products. Review Source JC Julia C. Finance Manager Used the software for: 2+ years ### "Have been using it for 3 years. Love IT" July 16, 2018 5.0 Pros So easy to use, If you are not the most tech savey. Love the text option, most people dont like to talk on the phone Cons Times out to fast, Hate that i have to log in every other minute. Other than that it would be great. Review Source TF Thomas F. GSM Automotive Used the software for: 2+ years ### "Great software CRM is very effective with ease of use.." September 12, 2016 5.0 On a day to day basis, this gives me a great view of my two stores and the daily activity of my sales and finance staff. Pros Cost effective Cons Integration with some of the smaller DMS Review Source ML Mackenzie L. Service Manager Used the software for: 1-2 years ### "I use this program daily for inventory. " July 16, 2018 5.0 Pros This product is easy to use and has alot of tools to help keep my inventory correct. It allows multiple users which is also nice. Cons There is alot of add ons available but all of them cost extra. The price of the program i already quite high Review Source BE Brandon E. Consultant Automotive Used the software for: 2+ years ### "Great Mangerial Tool" August 13, 2018 4.0 Pros Great managers tool can structure and submit deal poo ull credit quickly and easily Cons Very difficult for new sales people to train on for CRM functionality Review Source rH robin H. manager Automotive Used the software for: Less than 6 months ### "Not the most user friendly CRM" May 24, 2019 4.0 Pros ProMax did what it was supposed to in terms of distributing leads and helping the sales department maintain proper followup. Cons It is not the easiest software to navigate through. I have used several CRMs in my 9 years in the car business and this was one of my least favorite. It seems redundant, like you have to go through so many steps and clicks to accomplish anything. Review Source TF Tony F. Gsm Automotive Used the software for: Less than 6 months ### "1990s deaking" September 3, 2018 1.0 Terrible, we were told you can do anything. Sales rep won’t even call me back. Thank god it was only a one year deal. I won’t continue and I am not even using the desking. I will continue with my cdk desking Pros The soft pull of credit and incentive integration Cons Old and slow takes forever to load, incorrect incentives calculations on new gm vehicles, limited lease calculation Review Source JM Jesse M. Used the software for: ### "ProMax Unlimited is a great tool for Special Finance and Websites" November 4, 2016 5.0 We have used ProMax Unlimited for special finance and website package and it has proven very effective in our dealership needs. Review Source RS Ron S. DP Used the software for: ### "Sales Manager" January 4, 2016 5.0 Loved working with that team! Customer service was second to none and the software is very easy to use. Review Source Similar Products Featured