# ProMax Unlimited Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about ProMax Unlimited Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more.

Source: https://www.capterra.com/p/87111/ProMax-Unlimited

---

# 

 ProMax Unlimited Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

ProMax Unlimited

## What is ProMax Unlimited?

ProMax has been leading the industry in automotive software for 25 years, and offers the only complete solution for your dealership. From our award-winning Desking and CRM modules, to our industry-first Compliance solutions and Pre-Screen products, to Lead Generation, Inventory, ILM, Dealer Websites, Direct Mail and more, ProMax

## What is ProMax Unlimited used for?

[Auto Dealer](https://www.capterra.com/auto-dealer-software/)

Overall rating

Based on 24 user reviews

Reviews sentiment

Positive

71%

Neutral

8%

Negative

21%

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for ProMax Unlimited?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.promaxunlimited.com&name=ProMax Unlimited)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### ProMax Unlimited

3.9 (24)

VS.

[4.9 (1,479)](https://www.capterra.com/p/71935/DealerCenter/reviews/)

Starting Price

Contact vendor

Starting Price

$99

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.7 (24)

Ease Of Use

4.8 (2,363)

Value For Money

3.8 (21)

Value For Money

4.8 (2,206)

Customer Service

3.8 (23)

Customer Service

4.9 (2,185)

## ProMax Unlimited alternatives

[Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/)

[4.6 (2,363)](https://www.capterra.com/p/178449/CarsForSale/reviews/)

Starting price

$99.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/178449/CarsForSale/)

[AutoManager](https://www.capterra.com/p/10010509/DeskManager/)

[4.9 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/)

Starting price

$50.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10010509/DeskManager/)

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

[4.7 (150)](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

[Scan123](https://www.capterra.com/p/126440/Scan123/)

[4.5 (62)](https://www.capterra.com/p/126440/Scan123/reviews/)

Starting price

$379.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/126440/Scan123/)

[View all alternatives](https://www.capterra.com/p/87111/ProMax-Unlimited/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Reporting/Analytics

5.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Website Integration

5.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Seamlessly integrates with 3rd party websites

Contact Database

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Financing Management

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Financing arranged by the dealership

Inventory Management

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Track and manage inventory levels to maintain proper supply

Lease Tracking

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Monitor the process of lease agreements

ProMax Unlimited 13 features

For auto dealerships that operate using the "Buy Here, Pay Here" method

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

A collection of customer information such as contact details, demographics, previous interactions, etc.

Financing arranged by the dealership

Track and manage inventory levels to maintain proper supply

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Monitor the process of lease agreements

For new car dealerships

View and track pertinent metrics to find patterns and gain insights from data

Track and monitor operations on the sales floor

Manage in-house automobile service department

For used/pre-owned car dealerships

Seamlessly integrates with 3rd party websites

Get Advice

We can help you find the software with the features you need.

Features

3.7 (23)

3.7

Based on 23 reviews

## Pricing

Value for money

3.8 (21)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

3.8 (21)

3.8

Based on 21 reviews

## Integrations

[

Covideo](https://www.capterra.com/p/190001/Covideo/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.8 (23)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.8 (23)

3.8

Based on 23 reviews

## User reviews

Overall rating

3.9

Based on 24 reviews

Filter by rating

5(12)

4(5)

3(2)

2(2)

1(3)

Mentioned topic

Sorted by most recent

NL

Nikki L.

Business Development Manager

Automotive

### "User Friendly organization!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

October 18, 2023

ProMax is great at helping to organize our customer base and keep everything in one platform.

Pros

I love how easy it is to run reports in ProMax and to sort prospects by various filters.

Cons

Some of the data imports were a bit frustrating as many of the fields didn't get filled in. I've had to go through manually and update/fix several thousand customers.

Switched from

[AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/)

There are many things that users can't do in AutoRaptor.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

HE

Heidi E.

Credit Manager

Financial Services

### "You are leaving money on the table if you are not using ProMax Unlimited"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 21, 2022

ProMax makes follow up with customers easy as can be!

Pros

The desking module is top notch. It maximizes profit and helps dealers sell more cars. The texting module is also a huge help with communication.

Cons

There are a few features that can be a bit clunky but overall a great product.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JD

Jason D.

Senior Product Specialist

Automotive

### "The industries best kept secret for CRM, ILM and Desking"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 3, 2022

Best customer support in the industry, powerful desking and leasing tools and outstanding value.

Pros

Easily manage your website's inventory from the CRM, The report titled "Store Traffic Report" is integral in running the dealership in 2022 for its deep interaction with all lead sources, timing, conversion metrics etc.

Cons

The login process is clunky and the inability (although changing soon) to login on a MAC

Switched from

[CDK Global](https://www.capterra.com/p/122988/CDK-Global/)

Career change

Alternatives considered

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)

[DealerCenter](https://www.capterra.com/p/71935/DealerCenter/)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

WS

william S.

president

Automotive

### "review of pro max"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 20, 2021

Pros

The number of reports that help us determine how To value a vehicle or turn it

Cons

I have been using it for a few years and the last upgrade made it easier to use

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RS

Rob S.

Owner

Automotive

### "Poor sports "

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

January 20, 2020

The experience and customer service was good until we decided to invest in more advanced technology . The reps were “offended” and became unprofessional . Offered very limited help with the things and assistance needed for the transition . Nobody likes to lose business to a competitor , but the tone and professionalism should remain in tact To at least guarantee the return of the customer if the other product didn’t work out . You gain nothing by taking that stance but stand to lose potential opportunity with that customer or their colleagues . “It’s not like you’re going to SEND us referrals” Is the exact response.

Pros

Cost was reasonable for the product. Reasonable for entry level

Cons

Functionality . Need to go screen to screen to gather pertinent information . Compared To vin solutions it is definitely entry level software that showed its true colors when compared side by side with a more advanced product

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DS

Donna S.

Manager

Automotive

### "Promax "

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

December 5, 2019

It’s okay. I do at times miss our old Systems more.

Pros

It’s easy to navigate if you have proper training. It does maximize the quality of answering leads for the company and making sure nothing is missed

Cons

Integrations are difficult. Too many screens can be worked from. You have to click a lot to get back and forth with what you are trying to do.

Switched from

[AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/)

To maximize sales starting with answering leads quicker and more efficiently

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KS

Kevin S.

Sales

Automotive

### "Thumbs up ‼️‼️"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 28, 2019

Pros

Great software, easy to use. Utilize it daily.

Cons

Sometimes force closes. Still makes duplicate entries.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

LS

Lindsey S.

Internet Manager

Automotive

### "easy to use"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

October 18, 2019

Promax is easy to use, it is self explanatory. Typically new associate who use promax on a daily basis do not require much additional training, which allows them to get straight to work!

Pros

This software is easy to use and navigate. the leaderboard function is motivational and helps you know where you stand for the month. I most often use the bookout feature to make sure the appropriate equipment is used for pricing, which is easy and self explanatory.

Cons

Working in the automotive industry we use several different programs for business. Many of these programs do not work together which can be irritating. Promax seems to work well with most other programs, however there is always room for improvement.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Business Development Manager

Automotive

### "User Friendly"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

August 31, 2019

This software made it easy to manager our customer leads Track Appointments, shows and solds

Pros

This software is very easy to learn and navigate Offers great in app training Customer service is always easy to reach

Cons

I doesn't have a good mobile app It doesn't combine duplicate leads without doing it manually

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Marketing Strategist

Marketing and Advertising

### ""Leading the industry" can't be true when your system is built around outdated software."

2.0

Overall Rating

2.0

2.0

Ease of Use

1.0

1.0

Features

2.0

2.0

Customer Service

4.0

4.0

Likelihood to Recommend

4/10

August 23, 2019

The software only functions on Internet Explorer which has not only been announced by Microsoft to be discontinued but is also one of the worst-performing web browsers currently in use (although I think the only people who still use it are doing so solely for this software). I cannot access ProMax without removing security protocols from my private server (which I refuse to do and isn't required with most cloud-based software) so I needed an extra cheap laptop just for the purposes of accessing the customer desking and prospecting features. The user interface is very outdated and can be somewhat confusing given the terminology within the system (for example, customer search is referred to as "recall" within ProMax). The training resources available are ABSOLUTELY useless and offer no meaningful information despite a basic overview of the functionality. If you can't figure out how to perform a simple task, there is NOT adequate support available on the web or in their training--you have to call customer service. The email campaign functionality almost never functions correctly. Even when connected to our email domain, most emails sent from the system end up in a contact's spam folder. Also, all mass e-mails automatically are prefixed in the subject line with "ADV:" which is a completely ridiculous function (and likely the only thing causing e-mails to bounce or end up flagged as spam. Honestly, just spend a bit more for a CRM and desking solution that isn't built to fail.

Pros

The price is about the only good point about the software (and why our dealership made the switch from DealerSocket), but the functionality simply isn't worth what is spent.

Cons

Requires Internet Explorer (a browser no longer supported by Microsoft) to function. I cannot access ProMax without removing security protocols from my private server. The user interface is very outdated and the terminology can be confusing. The training resources available are ABSOLUTELY useless. The email campaign functionality almost never functions correctly. All mass e-mails automatically are prefixed in the subject line with "ADV:"

Switched from

[Auto/Mate](https://www.capterra.com/p/51450/DealerSocket/)

Solely based on price--but this was a mistake

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/87111/ProMax-Unlimited/reviews/)

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)