--- title: "Wistia Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Wistia Software - reviews, pricing plans, popular comparisons to other Video Hosting products and more." source_url: "https://www.capterra.com/p/82313/Wistia/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # Wistia Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Wistia ## What is Wistia? Wistia is the complete video platform for business, with over 425,000 clients around the world. With Wistia, you can create, host, and measure the impact of your videos all in one place. The platform comes with tons of handy features, like a customizable video player, live webinar hosting, seamless integrations, industry-leading video analytics, and lots more. Plus, customer support is always on hand whenever you need a hand; just shoot us an email and we’ll get back to you in a jiffy. So go ahead and upload your videos into Wistia, import them with Wistia’s Zoom and YouTube integrations, or create new ones to power your marketing and sales efforts today. ## What is Wistia used for? [Video Hosting](https://www.capterra.com/video-hosting-software/)[Video Management](https://www.capterra.com/video-management-software/)[Video Marketing](https://www.capterra.com/video-marketing-software/) Overall rating Based on 171 user reviews Reviews sentiment Positive 96% Neutral 4% Negative 0% Starting price $19 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Wistia alternatives Highest Rated [Gumlet](https://www.capterra.com/p/207067/Gumlet/) [4.9 (202)](https://www.capterra.com/p/207067/Gumlet/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/207067/Gumlet/) [YouTube](https://www.capterra.com/p/237905/YouTube/) [4.7 (951)](https://www.capterra.com/p/237905/YouTube/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/237905/YouTube/) [Vimeo](https://www.capterra.com/p/122348/Vimeo-Pro/) [4.6 (1,089)](https://www.capterra.com/p/122348/Vimeo-Pro/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/122348/Vimeo-Pro/) [Enterprise Video Platform](https://www.capterra.com/p/183378/Enterprise-Video-Platform/) [4.6 (15)](https://www.capterra.com/p/183378/Enterprise-Video-Platform/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/183378/Enterprise-Video-Platform/) [View all alternatives](https://www.capterra.com/p/82313/Wistia/alternatives/) ## FAQs about Wistia Overview ### What problems does Wistia solve? Wistia solves the challenge of organizing large video libraries, embedding branded videos without distracting recommendations, and controlling where content can be viewed. Marketing, sales, training, and customer-success teams use viewing heatmaps, gated forms, calls to action, and CRM integrations to identify engaged prospects, improve videos, and guide follow-up. Answer based on 150 reviews Overview ### Which roles and teams benefit most from Wistia? Wistia is most used by marketing teams, content leaders, and digital marketing specialists who publish, organize, and measure video campaigns. Customer success managers use video for onboarding and customer education, while web designers manage embedded video experiences. Executives, owners, and founders review engagement data to guide content and brand decisions. Answer based on 156 reviews Overview ### What company size and industries is Wistia built for? Wistia is a complete video marketing platform built primarily for small businesses, which account for 74% of reviewers, led by Computer Software at 24%. It helps teams create, host, and measure video impact in one place, while also serving midsize businesses (18%) and Enterprise organizations (8%), particularly in Marketing and Advertising (14%) and Internet (8%). Answer based on 172 reviews Features and Usability ### What are the key features of Wistia? Wistia includes customizable branding for video player colors, logos, thumbnails, and on-video elements; video hosting and streaming for embedded playback; and reporting/analytics that tracks views, engagement, and viewer locations. It also provides privacy options to control video access and content management through folders, groups, and embedded-video location tracking. Answer based on 12 reviews Pricing ### How much does it cost and what fees or limitations are included? Wistia offers a free plan for up to 10 videos, while Plus costs $19/month, Pro $79/month, and Advanced $319/month. A free trial is available. Plans have video, user, bandwidth, and recording-length limits; reviewers report that pricing can feel high, with some citing extra integration costs and past pricing changes. Answer based on 54 reviews Integrations ### Which third-party tools and platforms does Wistia integrate with? Wistia integrates with WordPress and HubSpot CRM. WordPress supports embedding and publishing Wistia-hosted videos on websites, while HubSpot CRM can record webinar leads as marketing events and track video-view engagement data on contact records. Answer based on 17 reviews Getting Started and Support ### How easy is it to onboard and train a team on Wistia? Wistia is relatively easy for marketing teams and nontechnical users to learn, especially for uploading, organizing, embedding, and sharing videos. It offers webinars and documentation for product guidance. Reviewers describe the interface as intuitive, though admins or users managing numerous customization options may need extra time; some want a step-by-step backend tutorial. Answer based on 15 reviews Getting Started and Support ### What customer support options does Wistia offer, and how do users rate the experience? Wistia offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users generally describe the support team as friendly, responsive, flexible, and helpful, while also valuing the help center, training materials, and user community. Some reviewers have not needed assistance, so direct support experience varies. Answer based on 22 reviews Security ### How does Wistia handle data security and access control? Wistia protects video content with customizable permissions, privacy settings, and domain-based embedding controls that can restrict videos to selected domains, Wistia channels, or broader web access. Videos remain stored until users share a link or embed code. Reviewers note that download workarounds can still bypass protections, so encryption is not complete. Answer based on 11 reviews ## Features AI summary Based on 1,411 Video Hosting reviews Capterra data shows that buyers of video hosting software rank the following features as their top priorities: - **Audio/video file upload** (**49%** of reviewers rated this feature as critical) - **Privacy Options** (**45%**) - **Video Streaming** (**51%**) Wistia supports all three features reviewers rate as most important: **Audio/video file upload**, **Privacy Options**, and **Video Streaming**. Together, these capabilities help businesses upload and manage video content efficiently, control who can access it, and deliver reliable playback to viewers, allowing teams to share media securely and create a better viewing experience. Audio/video file upload 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Upload audio and video files Privacy Options 4.3 (12) 58.33% of 12 reviewers that rated this feature as important or highly important Allows users to secure content and data for any use. Video Streaming 4.6 (14) 85.71% of 14 reviewers that rated this feature as important or highly important Allows users to view videos without downloading media files Third-Party Integrations 4.5 (8) 75.00% of 8 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Customizable Branding 4.7 (14) 64.29% of 14 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Reporting/Analytics 4.4 (14) 64.29% of 14 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Wistia 92 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Account Based Marketing: Provide personalized marketing content - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Annotations: Highlight content and/or make notations about parts of content - API: Application programming interface that allows for integration with other systems/databases - Audience Analytics: Track and analyze various metrics such as demographics, psychographics, behavior and other insights - Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) - Audio Capture: Record audio or import/upload audio files - Audio Mixing: Combine and manage multitrack recordings - Audio/video file upload: Upload audio and video files - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Brand Overlay: Branding videos with company logo - Bulk Uploading: Upload multiple documents at once - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Chat/Messaging: Communicate using direct chat or messages within the system - Closed Captions: Process of displaying text on a television, video screen, or other visual display - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Email Reminders: Reminders sent via email - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Management: Schedule and manage the logistics of activities and other gatherings - Event Scheduling: Plan an event's time and location - File Management: Create, save, and store files - File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more - Image Library: Store and manage images - Interactive Content: Allow the audience to interact or engage with the content - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Live Chat: Ability to chat online in real time - Live Streaming: Live stream to multiple devices simultaneously - Live Streaming Production: Producing & broadcasting a variety of live video content over the internet, spanning live events, presentations, webinars & interviews - Media Library: Collection of images, videos and other digital content that can be used - Moderation: Controls/tools to moderate the session - Multi hosts: Allow multiple participants to present/co-host. - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multimedia Support: Supports various file formats - Multiple Format Support: Includes a variety of messaging formats including industry-specific (EDIFACT, HL7, X12) - On-Demand Recording: Record the audio of phone conversations for quality assurance purposes - On-Demand Webinars: Allow users to schedule a webinar with registration and record the webinar automatically in the cloud. - Performance Monitoring: Monitoring and measurement of relevant metrics to assess the performance of IT resources - Polls/Voting: Enable custom polls/voting to facilitate decision-making or increase engagement - Presentation Streaming: Broadcast live or pre-recorded presentations, including slides, videos, and multimedia content, over the internet - Privacy Options: Allows users to secure content and data for any use. - Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments - Q&A Management: Allow users to collaborate and ask questions regarding folders and/or documents within the system - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-time Broadcasting: Broadcast live video streams - Real-Time Data: Receive data and information in real time - Recording: Record live video calls to play later - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Scheduling: Plan availability and assign specific time slots for tasks and resources - Screen Capture: Save a screenshot of your desktop as an image - Screen Recording: Record and save a video file of what is happening on a computer screen - Screen Sharing: Digitally share screen view with others - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Session Recording: Record active support and chat sessions for auditing and training - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Streaming: Stream directly to social media channels - Social Promotion: Market event via social media tools - Social Sharing: Allows businesses to share their videos on social media. - Speed Adjustment: Adjusting the speed of a video clip - Split/Multi-Screen: Split the screen or display multiple presenters - Subtitles/Closed Captions: Automatically create subtitles/closed captions - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Video Archiving: Allows the upload and storage of videos within the system - Video Call Recording: Record and playback video calls - Video Creation: Create original videos from scratch - Video Editing: Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions - Video Hosting: Store, stream and distribute video content across various online platforms. - Video Management: Store and manage online video content - Video Marketing: Helps businesses market their videos - Video Monetization Tools: Allow users to live stream from your platform for a fee - Video Streaming: Allows users to view videos without downloading media files - Video Tagging: Allows videos to be tagged with an identifier to enable easier search - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors --- Features 4.5 (163) 4.5 Based on 163 reviews ## Pricing Value for money 4.3 (130) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/82313/Wistia/pricing/) Plus $19.00 Flat Rate,Per Month It includes: - 100 Archived Media - Email Integrations - View Stream - 3 users - 1 TB Bandwidth - Order Human-Generated Captions & Transcripts - Remove Wistia Branding - 30 min. Max Length (per screen/webcam recording) - Background Music - some tracks - Basic Calls to Action - 75 Media Limit Pro $79.00 Flat Rate,Per Month It includes: - 500 Archived Media - 60 min. Max Length (per screen/webcam recording) - Background Music - all tracks - Lead Capture Forms - Custom Calls to Action - Password Protection - 5 Channels - 500 Media Limit - Google Analytics Integration - Heatmaps - Exporting Data as CSV - Compare Media - A/B Testing - 1 hr. Included Live Event Duration - 100 Live Attendee Limit - Event Registration - Q&A and Polls - Chat - Email Reminders/Confirmations - Simulcast - 5 Users - 1 TB Bandwidth - Live Chat & Priority Support Advanced $319.00 Flat Rate,Per Month It includes: - Marketing Automation Integrations - Facebook ads Integration - 2 hr. Included Live Event Duration - 500 Live Attendee Limit - Event Customizations - 20 Users - 1 TB Bandwidth - Customer Success Manager - 60 min. Max Length (per screen/webcam recording) - Background Music - all tracks - Unlimited Channels - 2000 Media Limit - 2500 Archived Media Premium Custom Quote Available It includes: - Unlimited Channels - Background Music - all tracks - Single Sign-On (SSO) - 5000 Archived Media - 60 min. Max Length (per screen/webcam recording) - 4 hr. Included Live Event Duration - 2500 Live Attendee Limit - Unlimited Users - Unlimted Media - 2 TB+ Bandwidth Value for money 4.3 (130) 4.3 Based on 130 reviews ## Support, customer service and training options Customer Service 4.6 (127) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (127) 4.6 Based on 127 reviews ## User reviews Overall rating 4.7 Based on 171 reviews Filter by rating Counts reflect reviews available in this feed. 5(125) 4(39) 3(7) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful ST Student Student Used the software for: Less than 1 year ### "The best tool to hosting your videos " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 26, 2022 It is amazing using this software to host videos and make them. It has a very friendly interface and very good support from the platform. Also, the free version is a handful, and the premium plans are not expensive to buy. Pros It is incredibly easy to upload and manage videos on this software, aside from the fact of hosting a great number of videos online. Also, is easy and very intuitive to manage content on Wistia Cons There are almost no problems with this software. However, it is important to say of analytics is not very accurate and does not have support for oriental languages. Andrew M. Marketing Technologist Used the software for: 3-5 years ### "Love Wistia features and service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 3, 2020 I personally have loved using Wistia. It is very user friendly and intuitive. The staff at Wistia are awesome and responsive to inquiries. I would highly recommend them. Pros There are many things to love about Wistia. Some of the key things that I liked most are: - The simple user interface - The ability to customize for conversions (end screens, chaptering, CTA's etc.) - The ability to connect to HubSpot CRM with a more holistic picture of a lead to see what video content they have engaged with - The ability to duplicate videos for different locations to isolate performance data -The ability to provide our channel with video's and evaluate their performance - The ability to replace a video without having to update all the locations it exists. This option is awesome because you have the choice to keep the statistics or start fresh -The ability to make a channel and customize the channel for like content to keep the viewer engaged with like content - The ability to have various teams in Wisitia from Marketing, Sales, Support, UX etc and isolate access - The fact that they are continually putting out new features that are beneficial at various stages of the marketing and sales funnel Cons \-I wish it would a little easier to customize end screens and CTA's. It would be nice if there was templates you could use and alter for these with your own content and brand. Or if there was a marketplace to purchase high converting designs. - It would be nice to be able to customize the channel page more with your own brand fonts and layout options. Again pre-done templates for this would be a great feature. DD Directora de educación especial Directora de educación especial Used the software for: Less than 1 year ### "The best option to "post" online video that can be played online" 3.0 April 16, 2018 Pros What I like most about Wistia is that it supports a large number of formats and automatically manages downsampling. Which means that the platform internally generates several versions of the same video to release the most appropriate depending on the connection speed of the person who needs to watch the video. Cons The least I like about Wistia is that you can only create a free account with limited options that allows you to upload up to 50 videos, to upload in large amounts must be paid. Juan F. Multimedia Production Specialist Used the software for: 3-5 years ### "The video platform your Business Needs" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 10, 2023 Wistia has lots of features that have helped my company grow and save time. We have worked smarter and not harder thanks to Wistia. Pros So many things, like the CTR, but if I have to choose one, I would say is the "replace media" feature. This has helped me replace media that needed some updates, and that is embedded in many places, without having to upload or embed again. Cons For the moment, I haven't encountered a problem with the platform, and when I do, or I need help, Wistia helps me out with great customer service. (I can really say it is the best customer service I have ever experience) Dave A. Marketing operations manager Used the software for: 3-5 years ### "Simply the best!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 7, 2023 Trusted partner for all our video hosting and marketing. Pros Rock solid performance, excellent feature set, comprehensive documentation, integrations that work out the box. Cons User management features could be more comprehensive, but definitely not a deal breaker. Benjamin A. Owner Used the software for: Less than 1 year ### "I've tried it, but found other solutions for my needs" 5.0 November 25, 2021 Wistia was great to use and easy to use, but it came down to how much I was paying for what I was needing. If you're an organization that has the expenses to support the cost of Wistia, go for it. If you're a small business or a business that watches every nickel and dime you spend, consider other sources. Pros Wistia offers a ton of features, but none that swayed my decision in using it to house my video content. It's clean, reliable, it works, and does a great job from a marketing standpoint. It's easy to use and that kind of reliability and ease of use only comes when you pay premium for a Saas product like Wistia Cons It's way expensive. My of my needs could be used with Youtube, Vimeo, Spotlightr (formerly known as VooPlayer), Amazon's S3, or other services that provide their own video hosting platform. DM Director Marketing Director Marketing Used the software for: 3-5 years ### "Easy Video Mgmt and Deployment" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 8, 2021 Very positive. With the ability to setup turnstiles and gated videos, we were able to integrate them into our inbound campaigns. Also, linking videos to our ecom website allowed us to demonstrate a clear ROI after the first couple of months. Pros Easy and intuitive interface to manage, deploy and track all of our videos. You can then configure each video to allow or not allow customers to share, download, etc. Super easy to embed videos on your websites or within email campaigns. Also like that solution allows you to easily convert your videos to various sizes, dimensions and file fomats. Cons The Soapbox offering, which is a free tool that allows users to make videos, is great but its setup as a separate offering. Would be most ideal if this was more integrated into the base Wistia platform. MC Marketing Consultant Marketing Consultant Used the software for: Less than 1 year ### "Solid At Protecting Content" 5.0 December 4, 2019 Wistia has been great to help secure video content and make it look more original than if we hosted on other platforms like Vimeo or Youtube. Pros Wistia is by far the best major player at protecting the content you put up. There are always ways to work around security if someone really wants to download your content, but so far Wistia has been the best. Cons The price point isn't cheap when you consider you could host for free on other platforms, but it's a small price to pay to have content that looks professional. As long as you're earning an income based on the video content you're storing on the site, it shouldn't be a big issue. DM Digital Marketing Systems Manager Digital Marketing Systems Manager Used the software for: Less than 1 year ### "Great brand protecting video solution" 4.0 January 6, 2021 We have managed to use Wistia to collaborate with videographers in a way that has enhanced our editing and project management experiences greatly. Combined with the ability to embed completed videos with impressive analytics, Wistia is ticking several boxes. Pros The ability to restrict the embedding of videos to certain domains combined with the improved user experience while viewing the video—through the lack of recommended videos—make Wistia a very appealing video embedding solution. Cons Although the interface is simple (pro), that can sometimes be a con as it appears minimalistic in features. Most of the features I was looking for are there, they're just not as noticeable as I'd like them to be. Will G. Client Success Director Used the software for: 3-5 years ### "Everything Wistia Does Makes Video Hosting Better!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 19, 2019 I think that Wistia is SOOO easy to do business with. I will continue to use them as long as I host video and am able. Amazing company, awesome product! Pros I love how easy Wistia is to use. I'm a fanboy...I'll admit. I've used Wistia to host our orgs marketing and training videos for the last 4+ years and they make the process so simple. Loading videos, setting up chapters, sharing links, embedding in our help center. I also have used the metrics to help identify where are videos are getting looks to. Simply put, Wistia makes it easy to host videos. Cons I don't really have anything I don't like. I suppose some of the save/edit buttons aren't always the most apparent, when editing advanced functions of videos. [View all Reviews](https://www.capterra.com/p/82313/Wistia/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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