--- title: "ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is ActiveCampaign the right Email Marketing solution for you? Explore 2574 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/79367/ActiveCampaign/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- ActiveCampaign 4.6 (2574) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of ActiveCampaign Ease of use 4.2 Customer Service 4.4 ## Pros and Cons in Reviews MS Mark S Sales DirectorMachinery, 11 - 50 employeesUsed the software for: More than 2 years. “The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them.“ July 13, 2026 EP Eric P ERP SupervisorLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season.“ June 20, 2026 MD Mamute Nicholas D Sales and Marketing SpecialistPlastics, 11 - 50 employeesUsed the software for: More than 2 years. “Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel.“ July 6, 2026 DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“ December 14, 2025 MS Mark S Sales DirectorMachinery, 11 - 50 employeesUsed the software for: More than 2 years. “Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales representatives to prioritize the opportunities most likely to convert, while advanced segmentation allows us to personalize campaigns for different industries, customer profiles and buying behaviors.“ July 13, 2026 LW Laura W Marketing CoordinatorEvents Services, 2 - 10 employeesUsed the software for: More than 2 years. “The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value.“ February 14, 2026 MD Mamute Nicholas D Sales and Marketing SpecialistPlastics, 11 - 50 employeesUsed the software for: More than 2 years. “The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy.“ July 6, 2026 MW Mona W CEO and FounderHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: 1-2 years. “a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)“ July 3, 2025 ## Showing most helpful reviews Showing 1-25 of 2574 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Muhammad A. Software Specialist Information Technology and Services Used the software for: 6-12 months ### "Best for Creating Brand Content and for Managing Email Campaigns" October 6, 2026 4.0 ActiveCampaign provide powerful automation for product campaign its integration with Shopify and WordPress is major plus point for allowing us to connect with existing applications for centralized data. It is simple to learn and building email funnel required minutes to complete and the customizable sections make it easy to create brand content with visual editors. Pros I like how ActiveCampaign provide powerful automation options for building complex customer journeys, the ability of setting up multiple workflow help to trigger customer behavior to make marketing scalable. Integrated CRM tools regarded for keeping contact data fully organized and gives us control over email marketing with testing options. Cons Customer Support is helpful but when we create a ticket we have to wait long time for response sometimes it takes more then a week which slows down the workflow regarding running product campaign. Review Source SM Selena M. Singing Coach Music Used the software for: 2+ years ### "Very good in many ways but also incredibly frustrating" September 17, 2025 4.0 It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. Pros I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. Cons I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Kartra](https://www.capterra.com/p/184946/Kartra/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing ActiveCampaign I liked the interface; and the pricing and features for a beginner were very competitive. Review Source KS Kathryn S. Owner Professional Training & Coaching Used the software for: 2+ years ### "Unconscionable pricing practices and manipulative sales tactics" January 20, 2026 2.0 Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees. Pros I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed. Cons When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable. Reason for choosing ActiveCampaign ActiveCampaign was recommended by a trusted colleague who was available to help me set it up. Review Source Yazmin M. Owner Marketing and Advertising Used the software for: 6-12 months ### "Best choice" June 28, 2026 5.0 Pros Best tool for offers marketing automation, customer relationship management (CRM) and sales engagement tools. Cons No free plan and trial with very limited access. It might not be the better option for a small business. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) We were looking for an alternative that really cover all needs with the proper quality. Review Source JC Justin C. Financial Planner Financial Services Used the software for: 2+ years ### "Feature rich and very customizable " February 20, 2026 4.0 It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives. Pros ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc). Cons I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing ActiveCampaign It came highly recommended by a colleague, and at the time I signed up I noticed it had more customization features than alternatives and better pricing/contacts ratio. Review Source CN Christophe N. Thérapist Health, Wellness and Fitness Used the software for: 2+ years ### "An excellent contact management product that I highly recommend after using it for over 5 years." September 29, 2025 5.0 ActiveCampaign allows me to easily manage communication campaigns with my audience. Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result. Pros ActiveCampaign is a cutting-edge solution that combines contact management with artificial intelligence for truly easy use, saving valuable time when writing. Cons ActiveCampaign is a solution that is undoubtedly a little expensive once the number of contacts becomes significant. You need to quickly generate a return on investment through significant commercial activity. Review Source VR Verified Reviewer Sr People Ops Banking Used the software for: Less than 6 months ### "Not your typical campaign manager tools - way more than that!" November 8, 2025 5.0 It's a great tool that allows you to customize not only your campaigns but also the workflows needed for you to automate and save time as much as possible. It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our questions and doubts. Pros Active Campaign has a lot of native integrations with the current tech stack we have, so it allows us to seamlessly bring it onboard and start making impact in processes. The email management tools allows us to have good control over our campaigns and contacts/prospects. Cons We onbaorded this software not long ago, but so far I dont have any Cons for it. Price seems fine but I will be able to tell with time. Switched from [Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Salesforce Pardot - too expensive and did not cover our current needs. Review Source MM Maurizia M. CEO Individual & Family Services Used the software for: 2+ years ### "ActiveCampaign pros and cons" July 21, 2025 4.0 This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses. Meanwhile though, the quality of the service is great. Pros It's reliable in its stats and the way it avoids spam. I really like the way they set the automations. Cons Their price policy. It's very expensive and when you upgrade to something you basically will never be allowed to downgrade, or you will pay MORE. So you are basically stuck in giving them a lot of money, and if your list fo contacts grows, this lot will become A LOT. Review Source TS Thompson S. Attorney Law Practice Used the software for: 2+ years ### "We've stopped letting client intake follow-ups fall through the cracks." October 17, 2026 5.0 I don't write reviews often, but this has quietly solved a real problem. Clients get timely responses, we don't forget to circle back on unsigned retainers, and I'm not manually sorting through intake emails at night. Worth the cost for a small firm that can't afford a full-time intake coordinator. Pros We used to lose prospective clients just because someone forgot to send a follow-up email or check back after an initial consultation. Now, the automation handles all the intake sequences, consultation reminders, and document requests, I don't have to keep track of who needs what anymore. For a two-attorney firm like ours, that matters way more than most software we've bought. Cons The reporting dashboard shows more marketing metrics than I need as an attorney. I care about response rates and whether someone opened our retainer agreement, not heat maps. Minor complaint, since the core email tracking works fine. Review Source JP Jessica P. Marketing Automation Specialist Lead Consumer Services Used the software for: 1-2 years ### "Automation feels like a breath of fresh air" September 27, 2026 5.0 I love how the automation builder lets me set up a drip campaign that triggers a personalized email when a lead downloads a PDF, then moves them to a nurture sequence. It saved me hours and made my outreach feel personal without manual follow-ups. Pros The automation builder is a real win - drag‑and‑drop steps, conditional logic, and built‑in email templates let me set up drip campaigns in minutes. Integration with Zapier and Shopify keeps our sales data synced without writing code. Cons The interface is packed, which means the learning curve can be steep for newcomers. Documentation sometimes skips over the more advanced workflow triggers, and the pricing jumps up once you need more contacts – a bit of a snag for scaling. Review Source AC Alejandra C. Ceo and Mentor of Realtor Factory Education Management Used the software for: 6-12 months ### "Good Tool to Communicate" March 11, 2025 4.0 It has worked well for collecting my clients' data and keeping communication active via email. Pros Is easy to use. I find it really secure. Cons Good features, but pricing is a bit high Alternatives considered [Kajabi](https://www.capterra.com/p/154682/Kajabi/) Reason for choosing ActiveCampaign Yes I did, but I would change to Kajabi in the future if I would need to. I would like to have a training to know Active Camping better before I change my business tool. Review Source VR Verified Reviewer Web Developer Information Technology and Services Used the software for: I used a free trial ### "ActivCcampaign good for CRM" February 6, 2025 4.0 My overall experience with activecampaign was good because it offers CRM Pros It allows CRM features that is used to allow you to manage customer relation directly within the platform Cons It can be expensive for the small businesses Switched from [Drip](https://www.capterra.com/p/164933/Drip/) It offers CRM that is very good for making relationship with customers Review Source VR Verified Reviewer Marketing Director Computer Software Used the software for: 2+ years ### "Great for smaller businesses, not so great for enterprise" December 6, 2024 4.0 The app is almost too easy and too simple, which isn't what a more enterprise company would want. It's more of a small to medium business tool. The quality of support also isn't fully there when something goes wrong. Pros Super easy to use. Modern UI and very active support team. Clean documentation. Their development team were also quite supportive in helping us build an integration with them. Cons I find their automation and customization functionality is limiting. Because of that, we use another tool like Keap to send most of our emails. I don't think our developers find it as friendly to use as other tools available. Also, although they were supportive in helping us build an integration, once we had a problem - that's where the assistance stopped. If something goes wrong, they don't know or don't have the resources to fix it. Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) MailChimp's automation functionality was practically non-existent. Keap is what we used for everything, but in order to keep our sender score up, we needed to add another email sender for smaller campaigns. Review Source SR Stephanie R. CEO Online Media Used the software for: 2+ years ### "Easy to use for Non-Tech-People like me!" December 4, 2024 5.0 I am a very happy user since severeal years. Pros Very easy to handle for sending campaigns to my community. Cons Sometimes it is a little bit difficult to unterstand which plan I need. Review Source Saskia M. Senior Director Sales Marketing Restaurants Used the software for: 1-2 years ### "Highly recommended, user-friendly, and helpful" August 15, 2023 5.0 We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims. Pros We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online. Cons We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/) ActiveCampaign is a great solution for small and medium-sized businesses who need centralized management and visibility into their email marketing campaigns. I enjoy the ease with which I can create professional-looking email marketing campaigns that I know will be sent on time, every time. The ability to monitor the efficacy of individual campaigns provides me with the information I need to fine-tune my plan and try out new avenues. It's the one business resource whose worth I've never questioned. All of my clients are right at my disposal. Review Source CF Claudio F. CEO Financial Services Used the software for: 2+ years ### "Good tool but too expensive" November 5, 2025 4.0 Good experience, but the price is excessive. We are considering changing services. Pros The multitude of features Cons The price is very high. Review Source CJ Céline J. Social Media Manager Consumer Services Used the software for: 2+ years ### "Not worth the price " August 12, 2025 5.0 Pros ActiveCampaign is packed with good features like task automation, which helped us handle our usual tasks quickly. Features like chat made it easy to interact with our clients and leads during marketing campaigns. I also find it easy to use even though it’s a pretty robust software. Cons Its price keeps going up over time, but we can’t really say the same about its features, which can be disappointing. We also noticed that getting in touch with human support tends to be impossible. Review Source WH Wilberth H. Asesor Inmobiliario Real Estate Used the software for: 2+ years ### "A happy user" August 8, 2025 5.0 I enjoy creating automatizations and very visual email designs. Also, all the information I get about prospects is very useful for strategy. Pros The automatization tools are very useful and give me flexibility to design any strategy that is best for my business. Cons I feel it is slow in general, and it would be very nice to make it faster when navigating the platform. Review Source MH Marcus H. CEO Internet Used the software for: 2+ years ### "A powerful tool but time to move on" December 29, 2024 3.0 I used ActiveCampaign extensively for a long time and heavily relied on its advanced automations, dual taxonomy system, and versatile API. It was a powerful tool that offered great flexibility and helped manage complex workflows effectively. However, over time, the pricing became steep, and the platform felt slower and more complicated to navigate. While it served me well for years, I eventually felt a sense of relief after switching to a simpler, more efficient solution. ActiveCampaign is undoubtedly powerful, but for me, its complexity and cost eventually outweighed its benefits. Pros ActiveCampaign stands out for its robust complexity and flexibility, making it ideal for those who want more than just a basic email marketing tool. The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows. The two taxonomies—tags and lists—provide excellent organizational capabilities, making it easy to manage contacts at scale. Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms. Cons While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. Additionally, the system has become slow and overly complex, which can be frustrating for users who want efficiency. There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s still a drawback for such a premium-priced service. The combination of higher costs and reduced performance can make it less appealing for some users. Review Source AG Ana G. Freelancer Marketing and Advertising Used the software for: 2+ years ### "There's a reason ActiveCampaign is a leader in the industry" March 2, 2025 5.0 ActiveCampaign is reliable, stable, and a behemoth in the industry for a reason. I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support tickets when we do have problems. Haven't had the best communications with account managers for clients - long response times, unclear communcations. But overall, once it's setup, ActiveCampaign runs like a charm. Pros Robust CRM and email marketing - every contact has their own history, complete with ecommerce integrations - making it really easy for customer support and lead nurturing Cons It's a bit pricey for small businesses, and there are more affordable solutions that can do similar things - though not as stable as ActiveCampaign Switched from [Drip](https://www.capterra.com/p/164933/Drip/) Drip was too complicated and expensive... Review Source RJ Ramos J. Senior Researcher Education Management Used the software for: 6-12 months ### "A versatile email automation and customer engagement tool" March 17, 2025 5.0 Pros I like its advanced automation builder which has been instrumental in helping us to create complex workflows. I also like the tag based contact management which allows you to organise contacts effectively. Cons The pricing scales up quickly as the number of contacts increases which makes it quite expensive in the long run. Review Source ST Sarah T. Health Coach Health, Wellness and Fitness Used the software for: 2+ years ### "My experience with AC" January 3, 2025 5.0 Overall fast to handle, without having had any experience in that field. Pros It's mostly intuitive and easy to learn. Great for segmenting contacts. Creating blocks to reuse in emails Cons sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting Review Source LH Louise H. Front Office Manager Hospitality Used the software for: 2+ years ### "ActiveCampaign helped us reign in marketing with its incredible campaigns management features." October 25, 2024 5.0 The experience since the start has been incredible in every possible way. ActiveCampaign has been a very rewarding marketing tool that has helped us run very successful marketing campaigns to promote our business. It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns. Pros After the first implemention, our transition to ActiveCampaign was made smooth by the short learning curve. There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups. We are pleased by the quality of the support services we get from ActiveCampaign support team. ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes to make the campaigns even more productive. Cons Everything about ActiveCampaign has been in check. There is nothing unpleasant about any of its features. Review Source MM Melanie M. Founder Commercial Real Estate Used the software for: 2+ years ### "Consistent since 2020" December 2, 2024 5.0 I have been a customer since 2020, and I have stayed because it just works really well for me. Pros Once you get the hang of it, the software is easy to use. Just like any software, the learning curve is always a challenge, but support is always available. The price isn’t too bad for what you get. Cons The learning curve, but it is to be expected. Review Source FG Francesco G. Partner Marketing and Advertising Used the software for: 2+ years ### "Used to be best in class: now they're somewhat lagging behind" January 5, 2024 3.0 WARNING: this review is more of a heads-up for Active Campaign, in case they ever read it :) The product is great, with very high performance and an easy set up if you are not a newbie in the marketing automation space. However: - the prices have gone up consistently without a serious improvement in features -despite their position in the market, their integration with woocommerce requires manual coding when it comes to syncing anything different than standard order statuses. In our case, it often happens with Woocomerce subscriptions. This does not mean that you cannot achieve a perfect sync of your ecommerce data, only that the time and testing required would substantially increase the price for our end clients (agency here). This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign. Pros The automation management system is really one of the best on the market. As mentioned, you might have to struggle for deep, manual integration if you have specific ecommerce needs (i.e. subscription products whose membership status needs to trigger actions in the automations) but a part from that their approach is still the best on the market for that, you even have an automation map to keep track of how automations connect to each other. Cons Right now definitely a) the cost: there is a lot of fresher solutions that come for a fraction of AC's licence cost and perform as much as good, if you are willing to close an eye on usability and some specific features. b) data export: AC tries to discourage your migration to other platforms. I.e.: if you want to export all your contacts with the information of the lists they are in, you will have to export each list separately. Also, you can't export ecommerce data together with the contacts, you will need to resync your new platform with your ecommere Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.