# Preferred Patron Loyalty Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Preferred Patron Loyalty the right Customer Experience solution for you? Explore 109 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews --- Preferred Patron Loyalty 4.9 (109) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of Preferred Patron Loyalty Ease of use 4.8 Customer Service 5.0 ## Pros and Cons in Reviews JM Jennie M OwnerFood & Beverages, 2 - 10 employeesUsed the software for: More than 2 years. “We have many seasonal customers who have commented that they appreciate receiving our emails when they are not in our area as a way of keeping up with news. “ June 12, 2025 TS Thom S OwnerRetail, 2 - 10 employeesUsed the software for: Less than 6 months. “Does not integrate natively with all POS, though there is an API option, but for a small business that is taking on a lot“ April 3, 2024 JM Jennie M OwnerFood & Beverages, 2 - 10 employeesUsed the software for: More than 2 years. “Our customers who are here year round love taking advantage of the points program and, I believe the program has had a significant positive impact on customer loyalty.“ June 12, 2025 John M CEOMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “We've been using Preferred Patron for a number of years and it has been an excellent service for our customer retention.“ February 19, 2026 John M CEOMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “Nothing too much trouble for the team, came back to us very promptly with answers.“ February 19, 2026 ## Showing most helpful reviews Showing 1-25 of 109 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Fabricio G. Asistente personal Used the software for: 6-12 months ### "Excellent software" May 20, 2018 5.0 Pros What I like about this program is its low price, it is very powerful and easy to use, it allows you to do SMS campaigns and we benefit in sales. Cons I am very grateful to this program has helped me to raise my sales, the only thing I can criticize is that my clients have told me that on occasion is slow the program. Review Source Response from Preferred Patron Loyalty May 28, 2018 Good News! Our techs were able to identify your modem simply needed a reboot. Modems can sometimes get fouled up and experience less than satisfactory WiFi performance. A reboot often resets it back to normal operation. If the problem persists, we suggest you contact your Internet provider. RJ Rafael J. VP Information Technology and Services Used the software for: 6-12 months ### "A great experience" March 21, 2023 5.0 We are a Point of Sales Solution provider focused in the quick service restaurant space. It took a while for us to find and filtered out target partners for our system implementation needs. We finally found and have chosen the Preferred Patron Loyalty and Gift Card platform as our partner. We have completed many comprehensive and complex API integrations to our POS platform, mobile application, online ordering module and member website, in a timely fashion. During the process, we found their API to be well documented, easy to use and reliable to our integration. The support we receive from them has always been excellent and timely. They have shown us they are committed to helping us succeed and now we have a true partner we can rely on and forward with this loyalty and gift card extension to our clients. Pros \- Very high level of communication and support from all of Preferred Patron Teams.- They are willing to climb over mountains to help resolve issues.- Preferred Patron made it a true partner experience right off from the beginning. Cons none so far and wanted to stay that way. Alternatives considered [Spoonity Loyalty & Gift Cards](https://www.capterra.com/p/136602/Spoonity-Loyalty-Gift-Cards/)[DataCandy](https://www.capterra.com/p/132936/DataCandy/)[SumUp](https://www.capterra.com/p/170673/SumUp-Air/)[Clover](https://www.capterra.com/p/226864/Clover/)[White Label Loyalty](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/) Reason for choosing Preferred Patron Loyalty Commitment of support Review Source CH Cynthia H. Director Education Management Used the software for: 6-12 months ### "Preferred Patron is a great reward program." April 7, 2023 4.0 Pros Preferred Patron is a great option for rewarding preceptors that assist with the development of students. It allows them to see that they are valued and we appreciate all that they provide to our students. Cons Ensuring that we are maximizing the use of the tool Reason for choosing Preferred Patron Loyalty I enjoy working with the team there and their level of knowledge of the tool. Walking us through how we can use the tool outside of the rewards program has been helpful. as well. Review Source BW Brad W. pres Automotive Used the software for: 1-2 years ### "very happy with this service" April 16, 2024 5.0 they have been very helpful to expand our customer base and the program been easy to use and the company has been quick on answering questions we have had. overall we highly recommend them Pros help expand our customer base easy to communicate with then on customer programs the referral program makes it easy to introduce new customers from our existing customers Cons overall the program has worked for us. in the beginning we had a handful of question that were handled by the product rep. Review Source TS Thom S. Owner Retail Used the software for: Less than 6 months ### "A Positive Experience with PPL" April 3, 2024 5.0 It has delivered all that we expected and then some. We initially subscribed for month-to-month, but changed to annual since it has made a positive impact on our business. Pros \- Easy to implement - Easy to use - very intuitive - Ease of registering new members - Allows instant communication with all members for distribution of important information - Encourages return visits from customers Cons \- Does not integrate natively with all POS, though there is an API option, but for a small business that is taking on a lot - There could be some improvement to the Campaign module for event based activity. Reason for choosing Preferred Patron Loyalty Combination of cost and features - it does the right things without being too expensive or too difficult to use. Review Source JM John M. Owner Retail Used the software for: 2+ years ### "Very reputable Company" February 16, 2024 5.0 My overall experience with Preferred Patron has been exceptional. Their Customer Service Rep is \[sensitive content hidden\] . \[sensitive content hidden\] has always been my go-to person if I have a question or need help making changes in the program. He is pleasant to deal with and efficient at what he does. \[sensitive content hidden\] is a great asset to Preferred Patron. Pros I have used Preferred Patron for my Loyalty Rewards program since October 2017. It is a great system and a program that I use every day. The program is easy to use and explain to customers. I cannot say enough good things about the program and the company. Cons Nothing that I can think of. Preferred Patron has provided everything I can expect from them and the software. Reason for choosing Preferred Patron Loyalty I liked what they offered, and at a reasonable rate. Review Source Kelly G. Member Computer Software Used the software for: Less than 6 months ### "API integration flawless and works great!" January 21, 2019 5.0 We wanted to give our customers a easy way to review their earned points and super simple one click way to redeem their points... this was accomplished flawlessly using the Preferred Patron solution! Pros The most awesome part of the API integration was quick to market, it actually only took our developer 6 hours to implement and have a working demo... if fact they didn't have one feature and the Preferred Patron developer turn around a new API for us to integrate with in mere hours! They are very easy to work with and the API documentation is very well documented and easy to follow... it made our job super easy to launch and didn't encounter any bugs with their API's or missing info in the docs... great job guys! Cons None, the API preformed exactly as we needed and worked great. Review Source Luimer D. Coordinador de Redes Used the software for: Less than 6 months ### "Excellence campaign, excellence options" April 29, 2018 5.0 With the campaigns we get more directly to our customers and we benefit in sales Pros It is powerful but simple, low cost but it works wonders, we liked that they had the free trial shows how capable this platform can be, you can create marketing campaigns through sms Cons We have not had any problems with this platform, I hope we do not have it yet, we also hope that it will continue to be updated as the world progresses Review Source Response from Preferred Patron Loyalty May 22, 2018 Thank you for the positive feedback... In terms of continued updates... fear not! We are always investing in and incorporating new technologies into our solution. We just released our replacement Mobile Wallet app and soon will be releasing a completely new Cloud interface for cashiers, again leveraging today's most popular technologies! PM Paul M. tattoo artist Used the software for: Less than 6 months ### "So far so good... GREAT SUPPORT EVERY TIME" June 15, 2018 5.0 hopefully new customers Pros Just got is so Im figuring things out . Signed up a customer last night. Looking forward to what it will do for our tattoo studio.. we stopped using FIVE STARS because they never call you back. 5 stars should be called -100 stars. WORST REWARDS PROGRAM EVER... DONT BE FOOLED BY 5 STARS... You want the right program then go with these guys... Cons seems good so far... LOOKS EASY TO USE. Well be running promotions today and sending out the text messages. Review Source JS Jason S. Sales/Oporations manager Building Materials Used the software for: 1-2 years ### "Does exactly what we needed it to do." May 18, 2018 4.0 Pros It's very easy to use and takes only a short while to learn. Importing data is very efficient once formatted correctly. Cons Aesthetics. That is a bit nitpicky but if I need to describe what I like least in a 100 characters or less it would be the aesthetics. Review Source AP Anna P. Restaurant Manager Food & Beverages Used the software for: 6-12 months ### "Amazing Loyalty Porgram" April 16, 2024 5.0 This has been a great experience all around. The customer support has been amazing and the set up was a breeze. Highly recommend. Pros Super easy to use and very user friendly - very easy to set up and great customer support Cons The only con would be that I wish I started using this software sooner. Review Source RW Robert W. VP Leisure, Travel & Tourism Used the software for: 1-2 years ### "Preferred Patron Loyalty" February 13, 2024 5.0 Very Happy, I will be integrating our other main reservation system with this program. looking forward to doing this. Pros Customer support is incredible, And helping setup was very easy; although there are so many things you can use it for, we still have not made full use of the program. Cons I would say, in general, with any complex program, there are many things that you can use this program, so needed to decide what parts of the program are needed and prioritize them. Reason for choosing Preferred Patron Loyalty Show me the program, and I really liked it. Review Source DM Donna M. Owner & General Manager Used the software for: ### "Preferred Patron is "Boss" in this industry!!!" April 20, 2016 5.0 I learned about Preferred Patron from one of our patrons (a dentist), who was currently using this product and saw that I was using Royalty Rewards. Upon comparing our experiences and cost, I knew immediately that I had to contact Preferred Patron, which I did soon after. Upon learning of the various options, pricing and available resources, I could have kicked myself for having spent more than 3 times as much for a product that offered less in the areas that mattered most to our business. As a business owner who is also a CPA, I use the cost-value approach in managing our financial & other resources. Two of my biggest contentions with Royalty Rewards are: 1) their products and services are bundled in such a way that you MUST pay for what you don't need, use or care about, therefore a higher price tag is forced upon you; and 2) they have a convoluted way of calculating ROI (Return on Investment) that makes it seem that because of their product, your returns are higher. This could not be more false because they are included in the equation, clients that you have cultivated and retained prior to signing up with them. The bottom line is that we was not getting the value we needed for what we were paying and another solution was necessary. For me, Preferred Patron is "Boss" because they understand that their role is to help the business owner keep current patrons happy while acquiring new ones ... it's that simple! They do this by providing an excellent product with options to CHOOSE from, based upon what is right for your business and budget with the option to upgrade your plan as as your business grows. I signed up with Preferred Patron about six months ago and intentionally waited this long to do a review because for me, service and support is equally, if not more important than price. Some company are great during the acquisition phase then leaves you to fend for yourself ... not Preferred Patron! From the inception to a today (literally), they have responded to ALL of my request for support whether it is explaining features in the software or signing in to my computer and providing step-by-step guidance on how to get a critical promotional email formulated and sent out ... they have responded timely to all of my request for help and support. Thank you Brett et al. ... from the inception to today, you've always taken the time to provide the help I needed. Review Source LE Laurie E. President Consumer Electronics Used the software for: 2+ years ### "Customer support is amazing for this product" February 2, 2022 5.0 Customers love free stuff, Preferred Patron helps us help them and not lose money. Pros Even though it was not the easiest for me, as a non-technical person to learn, once \[SENSITIVE CONTENT\] with customer service walked me through it, I felt much more confident and I really liked the product. It's easy for our customers to use and that is the most important factor. Cons No negatives, once you learn how to use the program, it's pretty easy. Review Source GN Giles N. CEO Information Technology and Services Used the software for: 1-2 years ### "Powerful and flexible loyalty and reward platform" February 27, 2024 5.0 Excellent experience to date from a technology and support stand point. Pros Highly flexible and configurable platform with ease of integration through powerful API. Customer focussed support and account team willing to go the extra mile. We have integrated the platform for multiple clients and it has been well received. Cons None to report with the platform and from our clients Review Source DD Donna D. Patient Accounts Manager Cosmetics Used the software for: 2+ years ### "This is a very user friendly and effective software to help keep track of our clients" April 27, 2018 5.0 To be able to keep track of our clients on the last time they have been in our office Pros I like the verifying e mail toggle to make sure that the clients have given us a good email address. Cons the birthday and miss you points we have set up does not always work. I have to make sure I click the correct points in 2 different places to make sure that the points take effect Review Source Response from Preferred Patron Loyalty April 30, 2018 Hello Donna. Thank you for your feedback. We're glad to hear, after a solid 2.5 years on our system, that it continues to demonstrate value to your business. Good News! I was able to quickly identify the problem you are experiencing with automatic point credits and applied the necessary changes to your account to make all that work! Going forward, any point credits associated to any of your campaigns will automatically deposit to the members accounts! (This was simply as setup parameter not being enabled on Birthday, Anniversary and Miss You campaigns in your account.) Thank you again The Preferred Patron Staff CC Carlo C. Owner Gambling & Casinos Used the software for: Less than 6 months ### "Best in the Market!!" May 8, 2019 5.0 We were struggling to find a cost effective way to distribute promotions without incurring excessive advertising costs. We can now offer our customers controlled promotions at different levels based on data that's being collected from our customers without any extra effort from us. Our customers are doing the work for us and bringing the data to us... The software does the rest!!! Pros The software is many levels deep and is easy to use at every level. Whether you're an end user, cashier or system administrator you have easy access to the all the information you need. In addition to this if there are ever any problems you need only call and the friendly staff at Preferred Patron will always come through with a fast and effective solution. Our business has grown as a direct result of this software and we have seen an immediate return on our investment. We can now cater better to our loyal customers with customized promotions that make them feel unique to our business. I would strongly recommend this software to anyone looking to improve their customers experience!! Cons Nothing comes to mind. We are very happy. Review Source JH John H. Chief Executive Officer Entertainment Used the software for: 1-2 years ### "Service, Options, and Professional" October 25, 2018 5.0 The staff at Preferred Patron is second to none! They are always available even during evening and weekend hours. They all have such a strong knowledge of the software and it's capabilities that calling in for help is quick and easy. They all have the ability to demonstrate and suggest ways to better use the tools available and drive profits to our bottom line. Selecting Preferred Patron as our loyalty program partner was absolutely one of our best business decisions this year. Pros The software allows you so many options for promotion that your customers always feel like something new is coming at them. The ability to design for each of our 11 locations, yet keep core promotions running simultaneously has been a key to our sales growth. Cons I have not experienced any "cons" with Preferred Patron Review Source BS Bryan S. Store Owner Used the software for: ### "The Preferred Patron Loyalty Program is Perfect for Us!" February 8, 2016 5.0 Two years underbelt and I'm still very satisfied! I operate a small chain of self-serve yogurt cafes with two check-out registers at each store. I had originally thought about a tablet system by Belly. I see it in use a 7-Eleven. However, I wanted a spend based system instead of a visit based "check-in" style solution, as I believe a family of 5 deserves more credit than a individual customer, so a "check-in" based solution would not work that well for us. I was initially hestitant about using a cashier facing system. I was concerned that our lines would get backed up if we had to spend time enrolling new customers, as we often have a line out the door. Let me tell you, with this program I quickly learned this was not an issue at all. New customers are simply handed a new card, which we swipe for points immediately on their first visit. Customers earn points based on purchases but cannot redeem those points until they first activate their card online, providing name, email, and phone, either from home or using our in-store customer tablet! There's even a nice "reminder" sticker on the face of the cards, with all necessary directions for activation on the web! The program runs on a tablet, so it takes little counter space, and it's quick and simple for our cashier's to apply customer points based on sales. Another aspect I really appreciate is the ability to process Gift Cards (at no extra cost) using this system. No more tracking partial balances for paper certificates in a hand written notebook! I can't say enough about this system and the support that has comes with it. It works flawlessly and efficiently! Review Source MG Melissa G. Owner Used the software for: ### "Patron Flex is FANTASTIC!" June 18, 2010 5.0 We wish we would have found these guys soooner! They have given us support, ideas, and excellent customer service. When we first set it up, they took all the time we needed to answer questions and help us implement the program exactly how we wanted it. and designing it to fit our unique needs. The program is effortless, effective, and powerful. We can't say enough good things about what this company and its product have done for us. We'll never use anything else. Pros Before we found Preferred Marketing's "Patron Flex" system, we were spending $400-$600 PER MONTH with a loyalty system that was slow and cumbersome. Now, for a fraction of the price, we have information at our fingertips. We can implement programs and promotions with a few simple keyboard strokes. Our customers always know how many points they have and what rewards they're eligible for. We don't have to depend on the postal system to mail birthday cards or updates. "Patron Flex" is a fantastic system invaluable to our marketing and overall success. Cons None. On an extremely rare occasion, I've had to ask a question after regular business hours, and the contact is made through e-mail rather than a person-to-person conversation. While I always prefer direct human contact, the e-mail method works well with quick and accurate answers to my inquiries. Review Source AG Abigail G. Senior Marketing Coordinator Used the software for: ### "University of Wyoming Athletics Student Rewards Program" February 16, 2011 5.0 This program has been great for our rewards program for our athletics events. We have seen a great increase in our student attendance and accredit that to our rewards program. This wouldn't be possible without use of Preferred Market Solutions. It has been a great product and very easy to use. I would highly recommend it to anyone! Pros We were looking for a program to fit our unique plan to reward our students for attending our athletics events. We wanted to reward our students with a points program that would allow them to redeem their points as a gift card at a local sponsor that sells University of Wyoming merchandise. Preferred Market Solutions was very helpful in setting up the program and making sure it it went off without a hitch. We had little knowledge on what we were doing prior to working with them and have had no problems with our Rewards Program. We are able to print off reports, change point values depending on the event and prevent students from swiping their card more than once at each event. Each of our student workers have been able to work with the program and it is essentially fool-proof as nothing can be done that can't be fixed. It is a great program and has been perfect for our needs! Cons We haven't had any problems with the product. Review Source AB ASHLEY B. Marketing Manager Used the software for: ### "BEST loyalty software/program available.Outstanding marketing capabilities! Extremely BENEFICIAL!" October 12, 2012 5.0 Cannot articulate enough the ease of use and integration for us into our business, especially because we are not the typical industry that offers a loyalty/reward program. This software and design of the Preferred Patron program allows us to set the standard for customer loyalty rewards in the auto repair industry. The benefits continue to grow as we use the program and develop it more and more. Pros \-Customer Service is incredible. I have never experienced such great & reliable service. -Our account manager was very knowledgable & helpful by working with us through the entire development of our loyalty program. -Software is extremeley user friendly and easily customizable to fit our business. -Training and support is extremely informational and allows an easy integration into our standard operating procedures. -There are endless marketing possiblities with this software and our customer's response is overwhelmingly positive. Cons \- The only con would be that my lack of knowledge in developing a loyalty/reward program made it difficult to create the reward list. Our account manager was successful in not only walking us through using the program but also assisted in developing our reward schedule and promotional ideas. Review Source LJ Leighann J. Certified Orthodontic Assistan Used the software for: ### "Our Patients Love Patron Flex" March 23, 2012 5.0 Our experience with Preferred Patron has been fantastic. Their customer service and support is unmatched. We've never had a question or request that wasn't addressed promptly. It's made our Alvetro Ortho Rewards program the talk of the town. We love this program! Pros Prior to implementing the "Patron Flex" system, we gave wooden nickles to our orthodontic patients which could be redeemed in our office for rewards. Patients often lost the nickles, and it was difficult to track whether patients had received and redeemed them. With Patron Flex, our patients have no worry of losing their earnings, and we love having the ability to track points earned and redeemed, as well as easily recognize patient birthdays and anniversaries. Many similar programs targeted to orthodontists require patients to redeem points online, taking away the personal aspect of a patient stopping by our offices to pick out the reward they've been saving for. Preferred Marketing Solutions has been fantastic every step of the way. Training our staff to use the program was a breeze, and being able to customize the system for our purposes has been easy and invaluable. Cons Absolutely none! Review Source JN Jeanie N. CCO Used the software for: Less than 6 months ### "Outstanding, Excellent, and Punctual" October 12, 2017 5.0 Couldn't be more grateful to have come across preferred patron. They're honestly the best investment you'll ever make and can rely on them to the fullest. Customers are fully satisfied and i love using it! Pros User Friendly, Professional, Customisable, Affordable, Reliable, Multi Functional, plenty of marketing campaigns to choose from, capability to suit your business needs as well as your customers, and so much more! Review Source Response from Preferred Patron Loyalty October 12, 2017 Thank you Jeanie. It's been a pleasure supporting your team during the launch of your MoM&PoP Community Loyalty Program across Long Island. We are impressed at how fast you hit the ground running, building an impressive base of participating merchants, in such a short time frame. We're confident in your success and proud to be powering your MoM&PoP program with our Preferred Patron technology! The benefits to the Long Island Community and associated charities is certainly a win-win for everyone! RL Richard L. Owner Used the software for: ### "Quality Program Creates Increased Sales" July 20, 2009 5.0 Establishing customer loyalty has always been a struggle. Problem solved! This program has enabled us to achieve substantial results. Patronflex has created excitement with our customers providing increased sales and is the tool for future promotions and continued success. The support after the purchase has been awesome and I can't wait to see the new features that will be added in the future. Pros We are currently using the customer loyalty program and gift cards. This program has helped rejuvenate our customer base. Staying in touch with our customers by using the automated e-mails in itself has created excitement. It helps us prove that we are all about customer service. Being able to have immediate access to the detailed reports concerning our "in process promotions" enables us to plan future promotions that will produce increased sales. Cons Patronflex being our first and only customer loyalty program has surpassed all of our expectations which creates a problem in trying to determine a "con" about this program. 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