# Frazer Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Frazer the right Auto Dealer solution for you? Explore 150 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews --- Frazer 4.7 (150) [View alternatives](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Frazer Ease of use 4.7 Customer Service 4.6 ## Pros and Cons in Reviews TW Tyler W OwnerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “This was a fantastic company before the buy out I would love to see the customer service get back to the beginning!“ January 13, 2026 TW Tyler W OwnerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “On Holidays and weekends that we are open often times they are not we have lost deals due to the system not working and having no support to help us, wait times are also crazy long to get phone support!“ January 13, 2026 CB Chip B Sales ProfessionalAutomotive, 201 - 500 employeesUsed the software for: More than 2 years. “The nice people who work in the forms department are beyond amazing and quickly get forms added and properly programmed so they print with the proper data in the proper spots.“ June 7, 2023 MB Mohammed B ownerAutomotive, Self-employedUsed the software for: More than 2 years. “costumer services trash you have to wait at least 45 mins to the line to be able to communicate, they would hang up the calls on you with no reason“ March 4, 2025 TS Tony S Sales and MarketingAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “We use Frazer for our DMS and never had any tech support issues.“ February 18, 2025 KO Katie O CSRAutomotive, 11 - 50 employeesUsed the software for: More than 2 years. “Text message feature is not as advanced as it needs to be.“ September 10, 2025 KO Katie O CSRAutomotive, 11 - 50 employeesUsed the software for: More than 2 years. “Very secure cloud based software.“ September 10, 2025 MB Mohammed B ownerAutomotive, Self-employedUsed the software for: More than 2 years. “i discourage all people to go with them system itself is good but company management is just trash by now all that maters is not the costumers“ March 4, 2025 ## Showing most helpful reviews Showing 1-25 of 150 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Patti H. President Automotive Used the software for: 2+ years ### "Frazer is the an important part of any auto dealership" April 7, 2021 5.0 Length of time a vehicle is on the lot is easy to track with this software. I am able to keep a reign on floorplan expenses too. Pros Ease of use and the customer service area. If you need anything - just call. They are informed and ready to help! Cons I would like to not add a new vendor for purchases from an individual. It would be easier if you just had an option to select individual and add information from that screen Review Source Response from Frazer Computing May 3, 2021 Hi Patti, Thank you kindly for the thoughtful review and we're glad to be able to help support Modern Day Motor Cars. It seems like you're really making the most out of Frazer, including using our Accounting features, which also puts a smile on our faces. To return the favor, we'd like to let you know that you can now enter a "One-time Vendor" for your bills that should make individual transactions quicker and easier to record in Frazer. As always, you're welcome to contact one of our knowledgeable support techs at 888-963-5369 if you should have any questions. KV Katelynn V. Owner Retail Used the software for: 1-2 years ### "Excellent choice" June 6, 2024 5.0 Pros It breaks everything down for easy use . Cons Nothing i have no complaints about this software Switched from [DealerCenter](https://www.capterra.com/p/71935/DealerCenter/) Cheaper and alot easier to use and maneuver around Review Source TW Tyler W. Owner Automotive Used the software for: 2+ years ### "Used to be great" January 13, 2026 2.0 This was a fantastic company before the buy out I would love to see the customer service get back to the beginning! Pros The features are great when they work but it has now become a call several times a week to keep my system up! At least a couple hours a week dealing with them Cons Customer service used to be second to none the best I’ve ever had from any company, they have been purchased by another company now this is hands down the worst customer service I’ve had with any dealer partner!! On Holidays and weekends that we are open often times they are not we have lost deals due to the system not working and having no support to help us, wait times are also crazy long to get phone support! Very unsettling when a customer is sitting across the desk! Review Source KB Kevin B. sales and finance Retail Used the software for: 2+ years ### "Best Value I have seen " August 25, 2022 5.0 The benefits vs cost is the number one reason dealerships should utilize Frazer DMS. Its layout is the easiest to navigate that I have come across to date. I can have an entire deal loaded, printed, and then closed quicker than all the other DMS systems I have used in the past. Pros I currently use Frazer software to desk and print car deals. I am a huge fan of the reporting feature as well. This helps me greatly to compare specific time frames as well as calculate commissions when needed. The customer service feature is most likely the best I have come across in 20 years of working in the auto sales business. They are quick to answer questions, always has a solution, and will remotely take over the computer to assist in whichever issue we are experiencing. Cons The printers can sometimes give us issues. I am not sure why the dot. Matrix has to be powered down before each form is printed. Alternatives considered [ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) Reason for choosing Frazer The value was much higher. We also are not paying for mandatory services that will not benefit us like some other DMS companies required us to have. Switched from [ConnectWise Automate](https://www.capterra.com/p/142789/ConnectWise-Automate/) Return on investment is unmatched, as well as ease of use and the great customer service/troubleshooting team. Review Source CJ Carl J. Owner Automotive Used the software for: 2+ years ### "The Best software for Buy- Here Pay- Here with the best Support" October 26, 2021 5.0 Total Satisfaction and the best service in the software business. Pros the ease of learning it plus the great tech support we have always received when purchasing a new computer or if we had a glitch Help Desk were always quick to resolve. Cons I can't seem to think of any cons. Totally satisfied!!! Alternatives considered [Wayne Reaves Software](https://www.capterra.com/p/95110/Wayne-Reaves-Software/) Reason for choosing Frazer I had a few companies send me a disk I could try and some did not put customers info into Metro 2 format in order to report to credit bureau. Some programs wouldn't allow you to switch screens when billing out a vehicle. So programs were over priced and not as good as what we were used to. {THE SALES REP, \[SENSITIVE CONTENT\] was very great at getting us hooked up with Frazer. We still talk with \[SENSITIVE CONTENT\] a several occasions. He is a great Rep. of your company. Review Source MH MICHAEL H. Owner Automotive Used the software for: 2+ years ### "Why I have used Frazer DMS software for over 20 years" September 25, 2020 5.0 I have never in over 20 years encountered an issue with Frazer DMS software that couldn't be reconciled with a simple call to the help desk. Pros Their support team is ready and able to help us with any question, whether it is about a specific report or function, like handling a repo within the system, or an accounting question. Their support team is ready and able to help. The program is straight forward and ergonomically design with common sense and ease of use at the forefront. Cons That \[SENSITIVE CONTENT HIDDEN\] moved from Atlanta to New York state Reason for choosing Frazer For all the foregoing reasons. Switched from [Wayne Reaves Software](https://www.capterra.com/p/95110/Wayne-Reaves-Software/) Mainly at that time Frazer was more cost effective. But I never liked the fact that at our, every 2 year license renewal continuing education seminars, \[SENSITIVE CONTENT HIDDEN\] himself would speak about compliance. And even though an important issue for sure, he would "fear sell", and he always had the forms that the others didn't have. Review Source Response from Frazer Computing September 28, 2020 Hi Michael, We appreciate your feedback and thank you for the great review! Here's to another 20+ years of working together to help provide the quality software and customer service that independent dealers should come to expect! KO Katie O. CSR Automotive Used the software for: 2+ years ### "Good for BHPH Dealerships" September 10, 2025 4.0 Frazer is very easy to use and navigate. Easy to train new employees in. Very secure cloud based software. Pros The user settings and permissions are a great feature to have for any dealership with multiple departments. Uploading forms and specifying which type of deals they need to be assigned to is very handy. Cons Frazer runs a little slow at times and likes to give unspecified error messages. When setting up customers with accounts to view and pay their balance you cannot put a rule in if they have other receivables, recurring fees or repair balance so it makes it difficult when a customer is set up on a biweekly or monthly pay schedule. Text message feature is not as advanced as it needs to be. There is only one service provider that Frazer is intergraded with to do send text messages to customers. Need better features when sending batch text messages or at least have the names in alphabetical order so it's easier to take customers that have a promise date set up out of the queue of messages to send to past due accounts. Review Source TS Tony S. Sales and Marketing Automotive Used the software for: 2+ years ### "Frazer review" February 18, 2025 1.0 We use Frazer for our DMS and never had any tech support issues. Anytime during their working hours, we could get someone on the phone to help or leave a message and within hours someone would call to help us with their software. Fast forward to today... You wait for over 35 minutes on the phone for tech support then the machine comes on to leave a message to call us back. No matter how our company is suffering, we are still waiting (getting on the 5th day) to have someone to give us the pleasure of their time to help. I think the cutback in their support staff to make it perhaps profitable is hurting any business that is doing business with them. The request for tech support was done last week followed by text and email support this week and we are still waiting. God has mercy and gives patience to any business using Frazer. Pros A good DMS. This is an accounting software similar to QUICK BOOK. Cons Tech support is gone. They used to have good tech support but now we are not getting any support and our website has not integrated properly since last week. Review Source Response from Frazer Computing February 19, 2025 Tony, Frazer appreciates you providing this review. We are sorry for the inconvenience you've had. You are correct that our customer support team is typically available and quick to answer questions and resolve issues. In this instance, we dropped the ball for which we apologize. Your comments have been forwarded to make sure a support representative reaches out to you without delay. Also, we don't take a breakdown in communication lightly and will look internally at ways to improve our response to dealers. Should you want to contact us in the interim, please call 888-963-5369 or email help@frazer.com. MB Mohammed B. owner Automotive Used the software for: 2+ years ### "frazer keep you price low and get better costumer service. " March 4, 2025 1.0 i discourage all people to go with them system itself is good but company management is just trash by now all that maters is not the costumers Pros nothing likable on this company they raise price every here and there since 2019 till now went up probably $70 to $80 in raise every year $10 raise Cons costumer services trash you have to wait at least 45 mins to the line to be able to communicate, they would hang up the calls on you with no reason Review Source Response from Frazer Computing March 20, 2025 Thank you for the feedback. We are sorry to learn of your dissatisfaction with aspects of our company. Thank you for acknowledging the value of our DMS products. We believe we provide the best in the industry. To contact our support team should not be difficult. We apologize and take complete responsibility for any communication issues. We'll look at our process and for ways to improve service. It's our intention to keep the costs of products and service in line with the industry. If you have questions about your account, please contact us at 888-963-5369 or help@frazer.com. TS Thor S. Director Automotive Used the software for: 1-2 years ### "Frazer is excellent" November 27, 2024 5.0 Excellent, this company has the finest support I have ever encountered Pros Its ease of use and its intuitive process Cons There was not enough integration to handle leads Review Source FL Forrest L. President Automotive Used the software for: 2+ years ### "What a great value for a car dealership" June 13, 2024 5.0 We have been using Frazer for almost 10 years now and will continue for many years to come. Pros Frazer has been there at every corner to make sure things go smoothly. Very easy to use and quickly prints the forms. Cons They didn't buy me a cup of coffee, other than that nothing wrong. Review Source RD RUSH D. MANAGER Automotive Used the software for: 2+ years ### "Thanking \[SENSITIVE CONTENT HIDDEN\] in the computing Dept. For going beyond everyone else." April 22, 2021 5.0 I needed help with expanding a couple of forms for our By Here Pay Here car lot. Other service reps (99% of the time are on the ball and extremely helpful) could not help with typing up a form. However I was transferred to \[SENSITIVE CONTENT HIDDEN\] and BOY! Lucky me. He was very helpful and where 2 other reps had said no...he said yes and did the task in the same few hours and emailed it to me for my review. Are you kidding? This rep is an asset to Frazer. I am really appreciative of his can do attitude and customer service mind set. People like him are a breed apart. \[SENSITIVE CONTENT HIDDEN\]. Thank you. This is the only other way to let your company know what diamond they have in you. Be proud of your work. You earned it with me. Have a blessed day. Pros Ease of use. Simplicity of the program and decent client care. Cons Realy not much to dislike. If I had to say something then, the customer service at times will not think outside the box to help the client until you ask for management Review Source Response from Frazer Computing May 7, 2021 Hi Rush, Thank you kindly for the great feedback. It's good to know you find Frazer easy to use and can find the help you're looking for immediately 99% of the time. With regard to that 1%, forms can be a tricky topic due to the inherent legalities that come with them. This is why our support techs recommend submitting custom forms directly to our forms department for review from within Frazer's built-in Form Request feature. That being said, you are correct, \[SENSITIVE CONTENT HIDDEN\] is a gem that exemplifies the Frazer way and we're glad to hear you treasure his work as much as we do! DE Dawn E. Operations Manager Automotive Used the software for: 2+ years ### "Best DMS for all" April 1, 2024 5.0 I have used Frazer at numerous dealerships I have been with. This is hands down the most easy to use & navigate. Pros The pricing on this product is fabulous! If you are an independent dealer this is the best DMS on the market Cons There is not a whole lot I can say regarding dislikes I have with Frazer. Review Source Response from Frazer Computing April 2, 2024 Thank you for taking your time to post this review. Frazer Computing greatly appreciates the acknowledgement. We believe our DMS is the best in the industry, and you've helped validate it. We thank you for your continued business. AH Aaron H. Sales Manager Automotive Used the software for: 2+ years ### "Their service will not be beat" February 4, 2021 5.0 They are just exceptional. We have been with Frazer for 20 years and I cant think of a single bad experience with them. Pros Their customer service. The software itself is extremely user friendly. But ultimately it is the customer service that makes them unbeateable. If we have an issue or a question, it is handled immediately. When you call, you are not put on hold for 20-30 minutes. They pick up in seconds. Everytime I have called I have felt like the upmost priority. I've had issues that truly didnt even pertain to them. Issues that I was unsure who to reach out to. And they have been the ones to help. Just an extremely awesome group that goes above and beyond for their customers. Cons Any of the features that I have had an issue with in the past, they have always worked their best to customize to fit our needs better. Obviously different companies will have different needs. But I truly have no complaints when it comes to their software and service. Review Source Response from Frazer Computing February 24, 2021 Hi Aaron, Thank you kindly for the excellent review! We hang our hats on providing the best support possible regardless of the issue at hand and your comments made our team's day. Here's to another 20 successful years of working together! LB Linda B. Owner Automotive Used the software for: 2+ years ### "Must have for Used Auto Dealers" December 1, 2020 5.0 We list all our inventory on Frazer, we do all our sales through this software, and we send all vehicle info from Frazer to our website and advertisers. Pros Frazer is easy to use and always is there to help, if you have a problem. If have used Frazer for over 20 years and have seen many wonderful changes over the years. Frazer is always trying to improve and meet the needs of the dealers using them. They also are fair with their pricing. Cons I have discussed this with my staff and we can not come up with a problem. I know this is strange, but we are very thankful for Frazer. Reason for choosing Frazer The person that showed us the demo of Frazer was very informative and the price was very good. Review Source Response from Frazer Computing December 17, 2020 Hi Linda, We appreciate you taking the time to share your experience with Frazer and are very thankful for the opportunity to help your business with day to day operations as well. Hopefully, we will have the privilege of continuing to provide you with quality software and services for 20 plus more years to come! SF Sadaf F. Manager Automotive Used the software for: 2+ years ### "Best Program for Automotive Dealerships" July 1, 2022 5.0 Pros Easy process with inventory management, prospect management, and client management Cons I feel like it is great as it is and can't think of anything else to make it better! Review Source tD tiago D. owner Automotive Used the software for: 1-2 years ### " \[SENSITIVE CONTENT\] iS THE BOMB DOT COM" August 31, 2021 5.0 Mostly \[SENSITIVE CONTENT\].... \[SENSITIVE CONTENT\] is Frazer, Frazers best asset right there... needs a raise, and a promotion. DEAD SERIOUS. HE HELPS PEOPLE. Pros not so much the software(i mean, frazers great and all) BUT, \[SENSITIVE CONTENT\]... he's the man. Cons None, I HAVE NOTHING BAD TO SAY, ONLY GOOD THINGS ABOUT \[SENSITIVE CONTENT\].. Reason for choosing Frazer mainly \[SENSITIVE CONTENT\]... he helps me make money. im telling you.. HE'S THE MAN Review Source CR Carlos R. Sales Retail Used the software for: 2+ years ### "Truly Great for a moderate Dealer! " October 21, 2017 5.0 Made selling cars EASY! Pros I really love that everything is straight up. You can basically train anyone very easily. When I first started the program, I was thrown in by management. I called support with small things I couldn't understand and they would log in to my desktop and guide me step by step. They really took time and put effort into teaching their customers how to use the software. The sales screen is easy, inventory is easy, bill entering is easy. I mean it is an easy software. I love this and recommend it for sure. They even ask their customers for more ideas! We all get to vote on the idea and if it reaches enough votes, they will implement it in the system! Cons I think what I dislike about the software is that it is not customizable. You can't change the backgrounds and such. There is no room to change the colors to match your business or anything like that. It is not huge set back however, it is still great. Review Source JRR J R R. owner Automotive Used the software for: 2+ years ### "10+ years & still COMPLETELY SATISFIED" May 7, 2019 5.0 One word: FANTASTIC! Pros I had & ran new car stores for 20 years before becoming an independent dealer. Used to pay $1,000 a month for what Frazer does. Of course, I do not need service department, or warranty or factory communications. But, this software does everything I need to sell cars. I never have been disappointed with their service or commitment. There are many more complicated and more expensive providers that are not as easy or complete. Cons I wish I had set up the accounting side since day one. I can't figure out to go back or set a new start date for accounting. But, this will not stop me from being a customer. Review Source JG Julie G. Office Manager Automotive Used the software for: 2+ years ### "Frazer " July 3, 2023 5.0 Pros The ease of taking payments over the phone is what i like most Cons i have not found anything i dislike about Frazer Review Source nK norbert K. Owner Retail Used the software for: 1-2 years ### "Amazing program at an affordable price. " March 5, 2020 5.0 Frazer is making it so that my inventory/marketing/sales is all in one place. It even keeps a cloud record of my policebook so that I dont have to worry about it. Pros This software makes managing a dealership very easy. It integrates with your finance lenders and marketing sources very easily. Customer service support is always helpful. They can log into your computer and help you with literally anything you need. If there are forms that are not uploaded they can upload them to the software for you. Cons There are no cons everything works as it should. Review Source Response from Frazer Computing June 9, 2020 Hello Norbert, We hope this message finds you well and wanted to say thank you for the gracious remarks. Your feedback is always appreciated and we look forward to continuing to help support you and your business! SB Straub B. Owner Automotive Used the software for: 2+ years ### "second to none customer service " July 16, 2019 5.0 Benifit of having my DMS and my accounting system in one. I have no need for quickbooks Pros Easy to use. Great customer service from online chat to calling customer service they will mirror your computer and get done what you need done. Explain everything along the way. We use as our DMS and our accounting system. Cons They have come a long way with integrations . Now integrate with our online messanger service . Only con would be they dont yet integrate with all the lending services. Reason for choosing Frazer test trial was easy to use Review Source jG juan G. owner Automotive Used the software for: 2+ years ### "GREAT CUSTOMER SERVICE" February 11, 2021 5.0 EXCELLENT Pros ITS A SIMPLE SOFTWARE TO USE!! PRICE IS GREAT !! Cons WISH CUSTOMER SERVICE WAS 24HR 365 DAYS OF THE YEAR !! Review Source Response from Frazer Computing February 25, 2021 Hi Juan, Thanks for taking a moment to leave your thoughts and we're glad you find Frazer of value and easy to use! While we may not be on the phones in person 24/7/365, our live support hours have been recently expanded to 10 AM-8 PM(EST) Monday-Friday and 10 AM-5 PM on Saturdays. You're always welcome to contact us off-hours as well and we will be certain to get right back to you as soon as possible. GR Grant R. Owner operator Automotive Used the software for: 2+ years ### "Frazer is the best bang for the buck for small dealers " April 3, 2019 5.0 One man operation and makes all documents and forms smooth and fast with minimal work. Highly recommended. Pros Quick to setup forms and print all necessary documents in one click. Enhances productivity on every deal. Used it for years and likely won't switch. Nothing beats it for the price. Cons I wish there was a mobile connectivity function. Also wish there was a chat app or way to quickly ask support questions without picking up the phone and calling. Review Source SC Sarah C. Manager Automotive Used the software for: 2+ years ### "This is it. Period." July 20, 2019 5.0 Very easy, great customer service. Pros Amazing system, it can literally do anything, it constantly updates and can talk to many other different systems and websites. It can handle your accounting, inventory, service work etc. it’s literally your one stop shop. And their support team is beyond helpful and very easy to communicate with. Cons No cons I love this system refuse to change Reason for choosing Frazer Soooo many options within the system Review Source Similar Products Featured