--- title: "Frazer Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Frazer the right Auto Dealer solution for you? Explore 152 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- Frazer 4.6 (152) [View alternatives](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of Frazer Ease of use 4.7 Customer Service 4.6 ## Pros and Cons in Reviews DS Daniel S ManagerAutomotive, 2 - 10 employeesUsed the software for: 1-2 years. “I’ve been running my dealership on Frazer for a while now and it genuinely covers pretty much everything I need in one place, inventory, financing, state forms, reporting, and accounting all live under one roof instead of me juggling five different tools.“ July 29, 2026 DS Daniel S ManagerAutomotive, 2 - 10 employeesUsed the software for: 1-2 years. “The desktop version feels super outdated compared to newer cloud based tools, since it’s installed directly on my computer rather than something I can just pull up from anywhere without extra setup. If I want the hosted cloud option it costs more so there’s a real tradeoff between saving money on desktop and paying more for the flexibility of accessing things remotely.“ July 29, 2026 DS Daniel S ManagerAutomotive, 2 - 10 employeesUsed the software for: 1-2 years. “Customer support being genuinely helpful when something goes sideways has kept me from looking elsewhere, even with newer options popping up in the space.“ July 29, 2026 DE Damian E OwnerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “They will tell you that Frazier pay is $35 a month they don't tell you that there's an extra $30 a month for card pointes processing they don't tell you that there's $500 a year in bullshit fees they tack on they will tell you a rate and then several months into your contract double it in my case from 0.6 to 1.2.“ August 27, 2026 TW Tyler W OwnerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “This was a fantastic company before the buy out I would love to see the customer service get back to the beginning!“ January 13, 2026 TW Tyler W OwnerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “On Holidays and weekends that we are open often times they are not we have lost deals due to the system not working and having no support to help us, wait times are also crazy long to get phone support!“ January 13, 2026 TS Tony S Sales and MarketingAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “We use Frazer for our DMS and never had any tech support issues.“ February 18, 2025 DE Damian E OwnerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “Their app is garbage and Frazier pay...do not trust it for a second everything they will tell you is a lie.“ August 27, 2026 ## Showing most helpful reviews Showing 1-25 of 152 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use R Reviewer Owner Used the software for: 3-5 years ### "Dont get frazer pay!" September 3, 2026 1.0 Pretty hit and miss. Software is decent. Their app is garbage and Frazier pay...do not trust it for a second everything they will tell you is a lie. From the monthly bill that you're going to receive from the bogus compliance fees to the $250 a year "security bundle" on top of a $250 a year "annual service fee" which is separate from the $30 a month "card Point platform fee" and the $35 a month Frazier pay fee. They hit you for like $1,500 a year on top of profiting off of every single transaction you give them which will not follow the price that they told you it will my most recent transaction I was hit for 4.49% which is around double what squares free plan offers. Pros The software is decent. do not get Fraser pay. Unfortunately though the customer service and sales reps are untrustworthy. Cons Do not trust their salesman they will lie to you. They will tell you that Frazier pay is $35 a month they don't tell you that there's an extra $30 a month for card pointes processing they don't tell you that there's $500 a year in bullshit fees they tack on they will tell you a rate and then several months into your contract double it in my case from 0.6 to 1.2. They will tell you things like a maximum payment of 1.5% for a debit card and 3.0% for a credit card. My most recent transaction they hit me for 4.49%. Calling customer service was worthless and they refused to do anything about it. You get screwed over and they say oh well sorry we lied we're not actually willing to do anything about it but we're really really sorry so sorry we won't give you a refund or adjust the rate or anything but we're really sorry that we lied to you. Review Source R Reviewer Manager Used the software for: 1-3 years ### "Solid software for car dealers" July 30, 2026 5.0 For an independent used car dealership like mine Frazer has been a reliable backbone for running day to day operations without needing a dozen separate systems stitched together. It’s not the flashiest software out there and the interface shows its age a bit but it does exactly what it needs to do for inventory, financing and compliance without constantly breaking or needing a workaround. Customer support being genuinely helpful when something goes sideways has kept me from looking elsewhere, even with newer options popping up in the space. I’d recommend it to another independent dealer who wants something dependable and reasonably priced over something trendy but untested. Pros I’ve been running my dealership on Frazer for a while now and it genuinely covers pretty much everything I need in one place, inventory, financing, state forms, reporting, and accounting all live under one roof instead of me juggling five different tools. Setup for adding a new vehicle is fast and I can pull an inventory report in seconds when I need to see what’s actually sitting on the lot. Customer service has been solid too, whenever I’ve had a question or something wasn’t working right I got someone on the phone who actually knew what they were talking about instead of getting bounced around. Pricing is also reasonable compared to other DMS options I looked at before committing, especially for an independent lot like mine that doesn’t need enterprise level pricing tacked on. Cons The desktop version feels super outdated compared to newer cloud based tools, since it’s installed directly on my computer rather than something I can just pull up from anywhere without extra setup. If I want the hosted cloud option it costs more so there’s a real tradeoff between saving money on desktop and paying more for the flexibility of accessing things remotely. The interface isn’t the most modern looking thing out there and it can take a little getting used to if you’re coming from something more visually polished. Some newer features like their payment processing or mobile companion app still feel like they’re catching up compared to the core DMS functionality. Review Source R Reviewer Owner Used the software for: 3-5 years ### "Used to be great" January 21, 2026 2.0 This was a fantastic company before the buy out I would love to see the customer service get back to the beginning! Pros The features are great when they work but it has now become a call several times a week to keep my system up! At least a couple hours a week dealing with them Cons Customer service used to be second to none the best I’ve ever had from any company, they have been purchased by another company now this is hands down the worst customer service I’ve had with any dealer partner!! On Holidays and weekends that we are open often times they are not we have lost deals due to the system not working and having no support to help us, wait times are also crazy long to get phone support! Very unsettling when a customer is sitting across the desk! Review Source R Reviewer CSR Used the software for: 3-5 years ### "Good for BHPH Dealerships" November 27, 2025 4.0 Frazer is very easy to use and navigate. Easy to train new employees in. Very secure cloud based software. Pros The user settings and permissions are a great feature to have for any dealership with multiple departments. Uploading forms and specifying which type of deals they need to be assigned to is very handy. Cons Frazer runs a little slow at times and likes to give unspecified error messages. When setting up customers with accounts to view and pay their balance you cannot put a rule in if they have other receivables, recurring fees or repair balance so it makes it difficult when a customer is set up on a biweekly or monthly pay schedule. Text message feature is not as advanced as it needs to be. There is only one service provider that Frazer is intergraded with to do send text messages to customers. Need better features when sending batch text messages or at least have the names in alphabetical order so it's easier to take customers that have a promise date set up out of the queue of messages to send to past due accounts. Review Source Patti H. President Used the software for: 3-5 years ### "Frazer is the an important part of any auto dealership" April 8, 2021 5.0 Length of time a vehicle is on the lot is easy to track with this software. I am able to keep a reign on floorplan expenses too. Pros Ease of use and the customer service area. If you need anything - just call. They are informed and ready to help! Cons I would like to not add a new vendor for purchases from an individual. It would be easier if you just had an option to select individual and add information from that screen Review Source R Reviewer sales and finance Used the software for: 3-5 years ### "Best Value I have seen " September 5, 2022 5.0 The benefits vs cost is the number one reason dealerships should utilize Frazer DMS. Its layout is the easiest to navigate that I have come across to date. I can have an entire deal loaded, printed, and then closed quicker than all the other DMS systems I have used in the past. Pros I currently use Frazer software to desk and print car deals. I am a huge fan of the reporting feature as well. This helps me greatly to compare specific time frames as well as calculate commissions when needed. The customer service feature is most likely the best I have come across in 20 years of working in the auto sales business. They are quick to answer questions, always has a solution, and will remotely take over the computer to assist in whichever issue we are experiencing. Cons The printers can sometimes give us issues. I am not sure why the dot. Matrix has to be powered down before each form is printed. Review Source R Reviewer Owner Used the software for: 3-5 years ### "The Best software for Buy- Here Pay- Here with the best Support" October 28, 2021 5.0 Total Satisfaction and the best service in the software business. Pros the ease of learning it plus the great tech support we have always received when purchasing a new computer or if we had a glitch Help Desk were always quick to resolve. Cons I can't seem to think of any cons. Totally satisfied!!! Review Source R Reviewer Owner Used the software for: 3-5 years ### "Why I have used Frazer DMS software for over 20 years" September 28, 2020 5.0 I have never in over 20 years encountered an issue with Frazer DMS software that couldn't be reconciled with a simple call to the help desk. Pros Their support team is ready and able to help us with any question, whether it is about a specific report or function, like handling a repo within the system, or an accounting question. Their support team is ready and able to help. The program is straight forward and ergonomically design with common sense and ease of use at the forefront. Cons That \[SENSITIVE CONTENT HIDDEN\] moved from Atlanta to New York state Review Source R Reviewer Owner Used the software for: 1-3 years ### "Excellent choice" June 10, 2024 5.0 Pros It breaks everything down for easy use . Cons Nothing i have no complaints about this software Review Source R Reviewer OWNER Used the software for: 3-5 years ### "FRAZER IS MY RIGHT HAND" March 3, 2020 5.0 FRAZERS SIDEKICK DOESNT PROPERLY UPLOAD THE PICTURES TO MY WEBSITE Pros THE INTEGRATION BETWEEN FRAZER AND ALTS OR ETAPS IS SO HELPFUL, AND OFFERING OUTSIDE FINANCING THROUGH THE PLATFORM HELPS CREATE AN INCREASE IN SALES BECAUSE OUR CUSTOMERS CAN LEAVE FINDING THE FINANCING TO US. Cons I WOULD ONLY ASK HOW TO GET SIDEKICK TO WORK Review Source R Reviewer Finance Manager Used the software for: Less than 1 year ### "Inexpensive and good customer service" November 7, 2022 5.0 Pros The software is pretty straightforward and easy to understand, especially in the context of putting customer information in and printing out documents for a deal. Their tech support team is great and is always quick to fix any problems we are having, we would keep Frazer for the excellent customer service alone. Cons The reporting system could be better. It would be nice if getting an excel spreadsheet of customer emails was easier than the current system. Review Source R Reviewer sales Used the software for: 3-5 years ### "Frazer is a must have for all large and small dealerships" November 10, 2021 4.0 Frazer has assisted us in staying in compliance with OOOC and allowing us to breeze through audits, which is awesome. Pros The customer service is out of this world!! Always quick to answer and happy to help. If they are not able to help they can always find someone who can, Cons The only Con I can attribute to the software is that due to location they are an hour behind us and customer service opens at 9 which makes it 10 my time. There have been times I needed to get ahold of someone earlier. Review Source R Reviewer owner Used the software for: 3-5 years ### "Great Software Manager" January 8, 2024 5.0 Overall best investment for our dealership. I have told mulitple dealers to get frazer and their add ons! Pros It makes doing paper work take half of the time then it used to. You type in their information once and then click all the forms you need and they print right off and all you need to do is sign! I also love the fact you can have the app and check what is in yout inventory from your phone. Cons I have no cons on Frazer! It is a great price and you can call and quickly get any issues resolved. Review Source R Reviewer General manager Used the software for: 3-5 years ### "Great SOFTWARE " July 9, 2024 5.0 My experience with Frazier is highly recommended to any car dealer Pros Compared to other crm software Frazier is a complete breeze Cons When i first started using Frazier we couldnt not do autopay now we can. Greaf change and growth Review Source R Reviewer Owner Used the software for: 3-5 years ### "Must have for Used Auto Dealers" December 2, 2020 5.0 We list all our inventory on Frazer, we do all our sales through this software, and we send all vehicle info from Frazer to our website and advertisers. Pros Frazer is easy to use and always is there to help, if you have a problem. If have used Frazer for over 20 years and have seen many wonderful changes over the years. Frazer is always trying to improve and meet the needs of the dealers using them. They also are fair with their pricing. Cons I have discussed this with my staff and we can not come up with a problem. I know this is strange, but we are very thankful for Frazer. Review Source R Reviewer Manager Used the software for: 3-5 years ### "Best Program for Automotive Dealerships" July 4, 2022 5.0 Pros Easy process with inventory management, prospect management, and client management Cons I feel like it is great as it is and can't think of anything else to make it better! Review Source R Reviewer Sales and finance Used the software for: 1-3 years ### "Great for any sized auto dealership!" August 2, 2024 5.0 I loved it any the customer service was awesome. I am thinking of going back. Pros All the paperwork you need is right there!! And financing options!!! Cons I can't remember if it ships my inventory out to other places or not. And it doesn't host me a website. It's been a while, maybe they do now. Review Source R Reviewer president Used the software for: 3-5 years ### "pass month lots of problem" November 1, 2019 1.0 Pros almost noting , lots of problem we do need to call every day to run diagnostic on our computer Cons some of people on customer service so nice and talk to us realy helpful and some of them like \[SENSITIVE CONTENT HIDDEN\] just want to go and live , no pation to resolve our problem, i keep ask for problem he do not tell me a clear answer , its been over a month we need to contact customer service every sigel day , some time 2 time a day and our work station geting disconnect from main computer , i need someone to contact me and we figure out what is wrong so we could resolve this matter Review Source R Reviewer Owner Used the software for: 3-5 years ### "Frazer auto management" July 10, 2022 5.0 Pros I use this program every day. I love the ease of it . You cannot beat the price. Cons I have no fault with this program. Are used in daily basis. The price can’t be beat. Review Source R Reviewer Owner Used the software for: 3-5 years ### "Frazer automotive software" December 30, 2020 5.0 Doing tax work is very easy If you want something specific there are Hundreds of reports you can run Always positive. Been a customer for over 20 years. Good company to do business with Pros Ease of use. Cost is excellent. Problems solved very quickly. Good employee attitudes Cons I don’t dislike anything with the software Review Source R Reviewer VP Used the software for: 3-5 years ### "Great product" November 26, 2020 5.0 Customer support is always easy to access. Improvements to the software are constantly being done to keep you in compliance. Pros Frazer understands the needs of used car dealers. Improvements are constantly being made to keep up to date. Cons Nothing. It is exactly what we need. There really is nothing negative to say. Review Source R Reviewer Office & Sales Used the software for: 1-3 years ### "Good basic platform" November 5, 2020 4.0 Pros It is easy to add inventory. The system updates nightly. Cons Searchable criteria is minimal. Basic reports are easy to create, but if you are looking to report specific information, it's next to impossible to modify. Review Source R Reviewer OWNER Used the software for: 3-5 years ### "FRAZER SOFTWARE" December 19, 2020 5.0 Pros This company has the best support of any company that I have ever dealt with, I have used this program for many many years and have never had any problems. Cons Never had a problem in all the years that I have used it. Review Source R Reviewer Office manager Used the software for: 3-5 years ### "Amazing customer service & great product!" July 23, 2018 5.0 Allot Pros We LOVE this software, it's very user friendly and if you get stuck on something or need them to create a report for you they are always helpful & always come through. We have been using this for 5+ years & love it! Cons That it doesn't have a mobile app or mobile option for when not in office. It would be great if they would create an app and be current with technology of mobile phone use. Review Source R Reviewer GM Used the software for: 3-5 years ### "A must have for accounting" March 16, 2022 5.0 Good experience...good customer service Pros Keeps track of our BHPH customers. Also make accounting tasks easier Cons Difficult to delete vehicles taken in on trade Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.