# Page 5 | Brandwatch Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Brandwatch the right Reputation Management solution for you? Explore 235 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/277011/Brandwatch/reviews --- Brandwatch 4.2 (235) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Brandwatch ## Showing most helpful reviews Showing 101-125 of 235 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use KC Kim C. Social Media Manager Marketing and Advertising Used the software for: 1-2 years ### "Falcon Use For 2 Years" March 21, 2020 4.0 Very easy to schedule content out. Pros The platform is very easy to use and the support team is quick to help on any issues! I'm most happy that Instagram has made it capable for Falcon users to choose the thumbnail on videos that are being posted. Cons There are general glitches in the platform with posts, scheduling, lables, notes, ect. I also wish that Instagram posts could be deleted directly from the platform, just like Facebook and Twitter. Many new issues with adding an Instagram account into the platform as well. Review Source mH megan H. marketing coordinator Publishing Used the software for: 1-2 years ### "Review of Falcon.io" March 18, 2020 4.0 Helps a lot for day to day scheduling posts. Pros The metrics are very clear and pretty easy to use once everything is setup. Cons Overall, there is far too much clicking just to schedule a post. And then if you copy/paste a post it's even more painful. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Needed a change, and Falcon offered unlimited social channel connections Review Source RA Radosvet A. SMDC Retail Used the software for: 1-2 years ### "An OK platform" March 13, 2020 3.0 Pros It's quite easy to work with. And if there's a problem with the platform the support is awesome. Cons Had a very long period where scheduled for promotion posts were not publishing. Had the same problem recently (February 2020), so if i wasn't paying attention i would have lost a day or two. Has only the basic formats that you can schedule. And the phone app was quite useless, because it just sent the content to the phone without publishing it. Review Source KT Khanh T. Content Executive Marketing and Advertising Used the software for: 6-12 months ### "Friendly user experience but there are some things need updating in Publish and Engage" March 13, 2020 5.0 Falcon saves me a lot of time in managing social media, doing reports, and finding high-quality materials as well. Pros Everything is easy to use even no-training. I can upload and edit photos directly when creating a post. I also receive feedback and notes right there on the post as well as the post engagement. What i like most is the content pool where i can find material from other country's fanpages. Cons There are 2 things need to be improved. - Publish: I cannot create advanced forms of Facebook post, such as poll vote, canvas. - Engage: The comment and messages replied on Facebook are still marked as unread on Falcon until i mark them as read. I need a synchronization here. Review Source David S. Marketing Specialist Consumer Goods Used the software for: 6-12 months ### "Best Social CRM for scalable businesses and agencies" October 7, 2020 5.0 Pros Easy of use and customization for large teams and businesses which house a lot of different social media accounts. Cons Can be quite challenging with different social media platforms which dont "talk" well with each other. Also no ability to pull in instagram DMs. Review Source VR Verified Reviewer Content Marketing Strategist Marketing and Advertising Used the software for: Less than 6 months ### "Good software, but limited on IG" December 3, 2019 4.0 I use Falcon to schedule social media posts for multiple clients. Pros I like that I can post to all social platforms from one location, and I can tag and track specific campaigns. Cons Still doesn't have functionality to post multiple images or videos to IG and they have not updated their emojis so newer emojis show up as question mark boxes. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Sprout social didn't have the ability to tag and track specific campaign posts. Review Source GW Gordon W. Web Editor Publishing Used the software for: 1-2 years ### "Falcon Review" November 18, 2020 4.0 Pros Easy to see all of the posts that are scheduled on the different platforms, including their times of publications. Makes workflow management easy. Cons Image editing is a little challenging and I've had technical difficulties with it. No way to easily search all of your social media audience for information like location, industry, etc. Review Source MH Mitchell H. Graphics & Marketing Coordinator Wholesale Used the software for: 2+ years ### "Social media management made smooth!" March 16, 2020 4.0 A great solution for managing social media accounts, especially when handling many accounts across a number of channels. I currently manage 12 accounts and Falcon.io has made it easier to handle and view past/present posts at a glance. Pros Content pool File handling Image editor Help & support Import/export of posts Cons Hub app does not always update to show scheduled posts Publish app is limited Review Source MK Matt K. Digital Marketing Specialist Financial Services Used the software for: 1-2 years ### "Good social media scheduler and monitoring system." March 23, 2020 5.0 Pros I like the ease of scheduling social media posts. They tend to keep up with the platforms' changes pretty well. Cons The analytics leave a little to be desired, though they do seem to be developing those capabilities at the moment. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Outgrew Hootsuite. The platforms are pretty similar though. Review Source DO Dave O. Digital Marketing Manager Media Production Used the software for: 6-12 months ### "The best option available" March 13, 2020 4.0 Very good, it's not perfect but I'm a big fan. Would recommend to others. Pros Publish, Engage and Measure are the best features for me. I do a lot of reporting and measure is great for time-saving on that. Cons Bulk-labelling would be incredibly useful. The new engagements reports don't sync up correctly with our current reporting but I'm very excited to see that get up and running properly. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[X Pro](https://www.capterra.com/p/144330/TweetDeck/)[Buffer](https://www.capterra.com/p/143492/Buffer/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brandwatch the level of reporting and the scheduling instagram posts and videos Review Source DW Deneé W. Consumer Engagement Specialist Food & Beverages Used the software for: 6-12 months ### "Making Tasks Manageable" December 3, 2020 4.0 Pros Falcon Engage is critical for my team's daily functions, and I love being able to log in and see my workload right off the bat. Having this tool cuts down a lot of task management and allows our team to work together efficiently to knock out hours worth of engagement tasks in an organized, streamlined way. Cons Not sure if there's a mobile app, none of my coworkers use it if there is, but I've used Falcon on my mobile browser while away from my desk - I wish it were a tad more mobile friendly. Always zoomed too far in or out, difficult to navigate the page without messing up feeds, etc. Review Source KB Kristian B. Head of digital Marketing and Advertising Used the software for: 2+ years ### "A good-looking tool for measuring social presence" March 13, 2020 4.0 It's great for measurement across various channels and our clients are happy with the out-of-the-box reports. Pros We solely use the software for measurement and it works great for us. It makes is really easy to visualize how our clients perform across multiple social platforms at once. The export options are good and the generated reports look great. It would be even better if the reports allowed for further customization; advanced period comparison, layout options etc. Cons The measurement view could be better organized when working with multiple clients. It can be difficult to focus in on one client at the time without using filters. Also, it can be really slow but that could be down to the amount of data being processed or the use of Angular :-) Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brandwatch Because of the company's reputation and recommendation from fellow marketeers. Review Source WT Weronika T. Manager Furniture Used the software for: I used a free trial ### "Brandwatch" May 29, 2023 4.0 My experience with Brandwatch has been positive, as it offered robust social media listening and analytics tools that provided valuable insights for brand management. While there were challenges in terms of complexity and pricing, it significantly contributed to our understanding of online conversations and market trends. Pros One aspect I liked most about Brandwatch was its powerful social media listening and analytics capabilities. The platform's advanced sentiment analysis, real-time monitoring, and comprehensive reporting provided valuable insights into brand reputation, customer sentiment, and market trends. Cons One drawback I experienced with Brandwatch was the complexity of the platform, requiring some time and training to fully utilize its features and customize the monitoring parameters. Additionally, the pricing structure could be a limiting factor for smaller businesses or organizations with limited budgets. Review Source Marina C. President Internet Used the software for: I used a free trial ### "My essential tool to manage and connect with my online community" July 18, 2023 5.0 This platform has given me a lot of data about my brand and my social media presence. With its ability to analyze and monitor large volumes of information in real time, I have been able to get a comprehensive view of my audience and market trends. Pros What I liked the most is its ability to gather and analyze large amounts of social media data quickly and efficiently. Cons The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets. Review Source NS Natalie S. Marketing Executive Logistics and Supply Chain Used the software for: 1-2 years ### "Great platform to use!" December 3, 2020 4.0 Pros I like the ease of creating and scheduling posts. Although I have not used to it's full extent, I also like the measuring dashboards. The customer service is also top-class. Cons I dislike that you have to use the Hub app to approve Instagram posts. It would be more beneficial to have it under one application. Review Source JP Justine P. Manager - Client Services and Strategy Marketing and Advertising Used the software for: 6-12 months ### "Falcon.io" March 19, 2020 4.0 Pros Customer service is prompts and helpful. The calendar view for upcoming scheduled posts is helpful Cons Always seems to be under maintenance, disconnected accounts happens frequently, previews have issues with spacing/layout requiring the browser to be refreshed which is just annoying, lots of improvements that can be made but overall a decent software to use Reason for choosing Brandwatch n/a Switched from [Sprout](https://www.capterra.com/p/175756/Sprout/) A client suggested that we use this software instead. Review Source SG Shane G. Sr. Digital AE Marketing and Advertising Used the software for: 2+ years ### "Falcon Gets Things Done" March 13, 2020 5.0 Pros We use Falcon to help cross-post across multiple social media platforms along with reporting on those and listening to our audience. It really keeps us in touch with what's going on. Cons Sometimes we have issues with disconnections of our accounts so that's definitely an issue but doesn't happen frequently. Review Source TH Trent H. Assistant Director of Marketing Education Management Used the software for: 6-12 months ### "Great product and helps a lot in social media management and scheduling" March 27, 2020 4.0 One feature to add would be having the ablility to retweet/share a post on specific or multiple channels at the same time. Pros The ease of copying and scheduling multiple posts to different platforms. And the overall calendar view is a great way to see what is coming up and where you are missing things. Cons Sometimes the measure feature does not match up with the original platforms which makes it difficult to keep track of results. Switched from [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) More opportunities Review Source DG Dawn G. Owner Retail Used the software for: Less than 6 months ### "Comparable to Hootsuite With Added Analytics" January 30, 2021 5.0 When it comes to scheduling posts for social media, this software is one of the easiest to use. I really like the fact that all posts show up on a calender that is easy to navigate, add to, change, and delete from. Comparing past and current audience data has proven to be very helpful as well. Pros Hootsuite has been a long time favorite software of mine, but one thing they lack is in depth analytics of social media activity. This software allows me to manage social media posts in a similar way to Hootsuite. I can create posts and schedule them on a calendar to be published on specific dates and times. I really love this interface, because it allows me to view all of my posts on an actual calender- which is great for organizational purposes. I can also easily see audience data and compare past audience interactions to more current content I've created. Cons Perhaps it's simply my slow internet- but sometimes I will attempt to schedule a post and it will not save correctly and I'll lose the post entirely. This is a common issue I've found across all social media management platforms, and I know that it may be in part to my own internet issues, but it is the largest fault I've found while using Falcon. Review Source VR Verified Reviewer Communication Specialist Higher Education Used the software for: 6-12 months ### "Audience Engagement " November 17, 2020 5.0 Helps greatly with increasing overall audience engagement Pros Workflow management automations are great. Cons Ability to schedule to multiple platforms simultaneously Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Streamline our comms solution to one main provider via Cision Review Source LW Leslie W. Senior Communications Associate Hospital & Health Care Used the software for: 2+ years ### "Needs improvement." November 17, 2020 4.0 Pros Dashboard view of the content, ease of sharing, tracking. Cons Falcon is slow to adopt features that native platforms introduce. For example, Twitter began allowing us to caption videos and it's been more than a year and still not offered on Falcon. Mobile apps are clunky and unreliable. Review Source AE Adam E. Social Media Marketing Manager Gambling & Casinos Used the software for: Less than 6 months ### "Review..." March 18, 2020 4.0 Positive! Customer service is great and we're getting a lot of value out of the product. If the final few things we need were in the platform it would be perfect. Pros The levels of data that are available for reporting. The publishing capabilities and how easy it is to publish. Cons Dashboards should sort a lot of these, but having Twitter stats on a post by post basis, having greater analysis of labels, making it easier to retrospectively tag labels, and having dashboards which can show full content performance metrics that matter to us across all platforms (specifically Facebook, Twitter, Instagram, YouTube). Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Cost, adding of social listening, and more analysis functions. The ability to differentiate between paid social impact and organic social was key for us. Review Source DC Dan C. Social Media Lead Retail Used the software for: 6-12 months ### " Review " March 18, 2020 5.0 Improved cross platform scheduling, listening and reporting considerably, bringing a number of tools together under one roof. Pros Good communication, easy to use interface and happy to help account management team. Cons Reporting dashboards are all well and good but the exportable reports do not offer enough of a visual representation of performance, it’s all excel. Switched from [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) Awful interface, too complicated and poor account management Review Source KJ Kristen J. Marketing manager Publishing Used the software for: 2+ years ### "User friendly" March 13, 2020 4.0 Pros This is fairly intuitive and have some good analytics you can grab. I like being able to search for content from my other team members and like the ease of sharing assets in the software. Cons It is somewhat difficult to see what posts I have scheduled. I wish it were easier to tell. Review Source Csilla B. Digital Content Marketing Manager & Media Coordinator Biotechnology Used the software for: 2+ years ### "Easy to use scheduling tool" November 23, 2020 4.0 Pros ease of use, user friendly content and channel overviews (calendars) Cons integration with LinkedIn (data analytics), video uploading Review Source Talk to a Capterra advisor for free and get results within 15 minutes.