# Page 3 | Brandwatch Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Brandwatch the right Reputation Management solution for you? Explore 235 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/277011/Brandwatch/reviews --- Brandwatch 4.2 (235) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Brandwatch ## Showing most helpful reviews Showing 51-75 of 235 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use FM Faith M. Office Administrator Renewables & Environment Used the software for: 1-2 years ### "The Perfect Solution For Brand Management " November 27, 2023 5.0 Pros I like the brand management features It makes social media monitoring and management easy It comes with some analytics capabilities Cons Brandwatch has handled our needs as required and no issues Review Source Tom K. Social Media Manager Education Management Used the software for: 1-2 years ### "Expensive but useful social tool" March 13, 2020 5.0 Very positive. Pros Integration with LinkedIn. Powerful monitoring capabilities. Easy to use dashboards. Great onboarding. Reliable - never had a failed post. Cons Expensive compared to competitors. No support for gallery posts or multiple image posts on Instagram and LinkedIn. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite wasn't very reliable. Review Source VR Verified Reviewer Web Director Non-Profit Organization Management Used the software for: 1-2 years ### "A Solid Platform for Managing Social Media" November 2, 2018 5.0 Good organization that has built their platform organically rather than acquired and merged their way to increased capabilities. Pros Platform is easy to learn and use with intuitive capabilities. Calendar feature works very well in centralizing all postings. Building content and approvals process super simple. Growing data capability. Adding new features at a regular clip and support is solid. Pricing is reasonable Cons Want the platform to go deeper in the listening capability. But they are making progress Review Source AM Amy M. CUSTOMER EXPERIENCE OFFICER Non-Profit Organization Management Used the software for: 2+ years ### "Helps us do our best" November 30, 2020 5.0 Pros Falcon has helped us streamline our content publishing, and measure our effectiveness like never before. Prior to falcon we had to work with free scheduling tools that didn't do all we needed, and content was held in spreadsheets. Now we can plan, implement and measure our social offering all on one platform! Cons Whilst there are great tools to implement with a CRM system or social media to create profiles, there is not an available API for our CRM system. Measures and reports can be improved, but they are working on this all the time! Review Source JS Julia S. Manager, Advertising and Digital Food & Beverages Used the software for: 1-2 years ### "Would Highly Recommend" March 13, 2020 4.0 My overall experience with Falcon. io has been very positive. I just wish I had more time to use it to its full potential! Pros It allows one person to manage over 10 different social channels with varying levels of involvement. The reporting function is very user-friendly. Customer service is easy to access through the help feature if you ever run into issues. Cons Cost. Considering all the free open-source software available, I think the cost would limit the types of businesses that could afford this tool. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) We received a sales call and it was a time when we were inheriting 2 new brands and their social channels. We needed a better tool to manage everything. Review Source EY Enes Y. Information Technology Information Technology and Services Used the software for: 6-12 months ### "Falcon.io Review" June 11, 2022 4.0 Pros Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature. Cons There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field. Review Source sK sanu K. Scientists Education Management Used the software for: 6-12 months ### "it is a social media monitoring and analytics platform." February 14, 2023 4.0 it is a powerful tool for businesses looking to monitor and analyze social media conversations. Its comprehensive coverage, advanced analytics, customizable dashboards, AI-powered insights, and strong data privacy and security make it a valuable platform for businesses of all sizes looking to improve their social media performance and better understand their customers. Pros Brandwatch monitors millions of sources across the internet, including social media platforms, news sites, forums, and blogs. This provides businesses with comprehensive coverage of online conversations about their brand and industry.Brandwatch allows businesses to monitor social media platforms like Twitter, Facebook, and Instagram for mentions of their brand or related topics. This can help businesses to gain insights into customer sentiment, identify emerging trends, and monitor their brand reputation. Cons Brandwatch can be quite expensive, especially for small businesses. The platform's pricing is based on the volume of data being monitored and the number of users, which can make it cost-prohibitive for some businesses.Brandwatch can be complex and overwhelming for new users. The platform offers a wide range of features and capabilities, which can take some time to learn and master. Review Source JV Janina V. Social Media Specialist Wholesale Used the software for: 6-12 months ### "Efficient social media management tool" March 30, 2020 4.0 Pros We regulalrly use the content pool and calendar functionalities within the publish area. This has helped us a lot in collaborating with different countries in our company when it comes to sharing content and ideas. Cons We are current waiting for some improvements in the "measure" area. There are currently some features missing like exporting metrics/Dashboards and also some data for particular channels. Alternatives considered [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[facelift](https://www.capterra.com/p/150410/facelift/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brandwatch We have received best overall combination in terms of functionality, service and price. Switched from [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[facelift](https://www.capterra.com/p/150410/facelift/)[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) We were looking for a solution that better helps us with international collaboration Review Source HD Hilary D. Senior Social Media Coordinator Marketing and Advertising Used the software for: 1-2 years ### "Falcon Review" November 23, 2020 5.0 Pros I like the ease of use when assigning messages to my team. I also like the calendar view and the ease with which can reschedule posts. Cons My least favorite thing about Falcon is the reporting module, I'd love to see some revenue based KPIs in there as well. Alternatives considered [Sprout](https://www.capterra.com/p/175756/Sprout/) Switched from [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) Wanted a more robust product Review Source HS Hannah S. Marketing Generalist Construction Used the software for: 6-12 months ### "You can't go wrong with Falcon" January 11, 2022 4.0 Pros The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too! Cons The reporting system isn't the best. There are a lot of glitches and it's hard to manipulate the numbers the way you want, but you can get the basics. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) HubSpot was very clunky and it was hard to see a calendar of events, get approvals, and pre-plan our social strategy in Hubspot. We used word, Trello and other programs to plan and then imported it all in to Hubspot to post. Review Source SH Sophie H. Senior Social Media Executive Food & Beverages Used the software for: 6-12 months ### "Excellent so far!" March 13, 2020 5.0 Enjoying it so far, it meets all our needs and has great customer support. Pros The product is easy to use and hands down the best thing that comes with it is the constant support of their staff. Always very helpful and quick in responding to queries. Cons I think overall the platform could be a little more visual. We've previously used Dash Hudson and found this to be 100% user friendly and metrics could be understood at a glance. Reason for choosing Brandwatch It offered a customer service section within the platform which was essential to us. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite was continuously dropping, letting us down, never replying to customer support queries etc. We had a bad experience with them so when our contract came to an end we were determined not to stick with them any further. Review Source AK Antti K. Communications specialist Food Production Used the software for: 1-2 years ### "Lovely tool" November 18, 2020 4.0 I would describe myself as a satisfied user, who is still learning. Pros I like the fact that I can collect all our social media doings in one hub, and feel that thou I have been using Falcon.io for a while there is always some untapped potential, waiting to be realized. The dialogue with the company also seems to have the customers best at heart, and staying in tune is really easy. The inspirational sessions set up by Falcon.io providing inspiration from across the globe is a big plus. Cons We have some challenges with multilingual posts, and every now and then there are some small kinks in the interface that usually get ironed out pretty fast. Review Source AM Adrian M. Chief Technology Officer Marketing and Advertising Used the software for: 1-2 years ### "Lacking Customer Support and Missing Key Functionality " March 23, 2020 3.0 The salesman was of course promising the world, but after the contract was signed nobody gave a crap about the customer. Pros I liked the dashboard for reporting, however I found it challenging to share the report outside the organization. Cons No tagged products functionality for IG or FB. Weak onboarding and CS. Reason for choosing Brandwatch I felt it had robust functionality that I wasn't able to demo, but after onboarding found it was quite limited. Review Source Response from Cision March 25, 2020 Hi Adrian, Thank you very much for taking the time to leave us a review! I'm sorry to hear that you were disappointed with your onboarding experience. Our team at Falcon prides ourselves on our commitment to customer service, and we want to make sure you're getting full value from our platform. With that in mind, please reach out to me or to your CSM if you would like to schedule further trainings! I would be more than happy to help with this. Best, Kathleen from Falcon DH Daniela H. Social Media Manager Consumer Goods Used the software for: 1-2 years ### "Good tool with many features" November 18, 2020 3.0 It's a good tool but it could definitely be improved. Pros The best thing about Falcon is how easy it is to schedule content. Cons It is very complex to use and requires a lot of time to really understand all its features. I think it can be a very good resource for market research and understanding your own community better, but it often fails to deliver on daily tools (like not being able to directly post carousels or videos properly), or setting up reports that include an engagement rate for the account or post. Many things still have to be done manually or using other platforms. The community management tool is pretty useless. Review Source NS Nathan S. Marketing Executive Intern Food & Beverages Used the software for: 6-12 months ### "Good and easy to use, does the job (for the most part)" November 23, 2020 4.0 Pros Falcon is very easy to use for scheduling social media posting and analysing the data and insights. The graphs available when analysing the data are particularly useful and user friendly to interact with and understand and for simple scheduling posts, Falcon makes it very easy to do so. The customer support team is always quick to respond to any queries I might have and usually do a good job of fixing any issue I am having. Cons Where Falcon could improve is with it's scheduling system. As it stands, Falcon cannot be directly used on desktop to schedule or post carousels on Instagram. This can be done by using their Falcon Hub app, but is a pain to use, and still rather than schedule posts, it simply populates the necessary fields into the Instagram app itself. Review Source VR Verified Reviewer Growth Manager Computer Software Used the software for: Less than 6 months ### "Great Social Media and Web Listening Platform" March 27, 2024 5.0 Overall Brandwatch has been great for its robust features, including real-time monitoring, customizable dashboards, sentiment analysis, influencer identification, and competitive benchmarking. Also I like the user-friendly interface and the ability to easily generate insightful reports and visualizations. Pros Ability to setup various different queries which can you help monitor not just your brand, but also competitors and industry trends. Cons I have been using the standard package, but it was too expensive Review Source Liliana A. GED Marketing and Advertising Used the software for: I used a free trial ### "improving my brand" June 18, 2023 5.0 What really stands out from my experience with Brandwatch is the ability to receive real-time alerts on any unusual activity or emerging crisis that may affect my brand. Pros I love how I can constantly monitor my brand and receive real-time alerts on any unusual activity or emerging crisis. The platform uses artificial intelligence to provide insights into consumer sentiment and reactions online. Cons The learning curve can be a bit steep at first. This platform has a wide range of features and capabilities, which can be overwhelming at first. Review Source VS Vinko S. Head of Operations Marketing and Advertising Used the software for: 1-2 years ### "Falcon.io makes it easy" March 27, 2020 4.0 It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless. Pros Very easy to use and the data collection is brilliant. Customer support is out of this world. Cons Lack for social listening analytics. In this sense it feels a bit light-weight. Twitter content performance data is limited. Boolean search queries are too limited for complex search queries. Alternatives considered [Synthesio](https://www.capterra.com/p/160240/Synthesio/)[Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) Reason for choosing Brandwatch Quality of the data was top notch. The tool is very easy to use and the support is out of this world. Review Source Lisa Rose G. Social Media Marketing Manager Consumer Goods Used the software for: Less than 6 months ### "Falcon.io has made my job so much easier!" March 6, 2017 5.0 Pros From community management to reporting, the Falcon.io platform offers organizational tools for every aspect of social media. The layout of this platform is super user friendly and easy to navigate. If myself or any member of my team ever has a question, our Falcon rep/Customer Support has been the prefect go-to resource. They offer assistance and even suggestions on how our company can make use of the platform. We love Falcon! Cons It did take a little bit of time to get used to the dashboard; this may be due to the sheer volume of options that Falcon provides. This will take some time to adjust, but if you have a Falcon Rep, the training they provide is very helpful here. I wish Falcon offered scheduled publishing to Instagram and Pinterest, but I don't think any social media management platforms offer that at this time. Review Source KF Katy F. Communications Coordinator Government Relations Used the software for: 6-12 months ### "Some great features" March 23, 2020 4.0 It is a great product that allows us to Monitor and Engage better than we did previously. Pros Engage function is really great. The scheduling function is great for Twitter, Facebook, the new Share function is great for sharing drafts with people not on the platform - can you add the share function to every draft page so you don't have to add Labels to get the right content? Cons 1\. You can't boost from the page. This means that any post you are putting money behind, you have to use creator studio for. 2. Multiple photos to Instagram. Again, need to deflect to Creator Studio for this. 3. I feel the Calendar functions could be better so that you can use it more in planning. Switched from [CoSchedule Marketing Suite](https://www.capterra.com/p/158290/CoSchedule/) No one used Coschedule Review Source EM Elisa M. Marketing Manager Non-Profit Organization Management Used the software for: 6-12 months ### "Good software but fairly steep learning curve" May 22, 2022 4.0 Pros There are some powerful features of this software such as social listening and the publishing works really well. The customer support is excellent with continual free training from a personal account manager. Cons I've found that Falcon requires a steeper learning curve to get new staff to access and effectively use all of the features. It has been a little "glitchy" at times also Review Source NC Nicole C. Social Media Specialist Marketing and Advertising Used the software for: 1-2 years ### "Doesn't have everything, but better than the rest!" March 13, 2020 4.0 I've used Hootesuite and Sprout Social for other clients, and Falcon.io is my favorite to use. It's a very easy to learn platform. Pros Right now the best two things that Falcon offers is an easy to use calendar-at-a-glance as well as allowing you to schedule multiple image Instagram posts. No other platforms seem to have the right Instagram capabilities right now and that alone puts Falcon ahead of the rest. Additionally, if you tag your posts for different campaigns, or any other variables, you can sort by those tags in the calendar view to see how your month or week is looking. Cons One of our biggest KPIs is Engagement Rate, and the reporting side of Falcon is still slowly coming along. Sometimes its still easier to just pull natively from the platform. But they still offer some great reporting features. I think there is still a chance you can't schedule video on Twitter. Review Source Mary Grace S. Senior Strategist Marketing and Advertising Used the software for: 6-12 months ### "Vital to Serving Our Clients" September 22, 2022 5.0 Pros Brandwatch was used to write recommendations to our clients based on tone and volume of conversations happening around their brands. The software effectively drew out sentiment, context, and the quantity of messages incoming. This alerted us to crisis moments, informed how to move forward in pivotal cultural situations, and was a reliable resource for audience insight gathering. Cons The software is extremely powerful, which is good, but makes it rather clunky to use when first starting out. That being true, our insights team was largely the gatekeepers around the brandwatch software, but once I got in and started figuring it out, it was not an issue. Review Source Dave L. Strategy and User Experience Marketing and Advertising Used the software for: 1-2 years ### "Strongest Listening Tool on the Market" June 2, 2016 5.0 I've used BrandWatch on several national accounts. While the query structure can be tedious (although they've recently released a Query Wizard), the queries are powerful and accurate—if you do them right. I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.) Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation. Pros Scary-accurate Pulls in more conversations than most tools Pro level analytics Sentiment tool is a LOT better than others I've tried Reports are attractive Nice integration with Clarabridge for text mining Cons Fairly expensive Sometimes tough to filter out spam Not a good beginner tool Review Source rJ rikke J. Social Media Editor Political Organization Used the software for: 2+ years ### "Satisfied" November 17, 2020 4.0 Very professional and always helpfull. Pros We use engage on an everyday basis - it helps us to constantly be aware of what is going on on our social media channels. It gives us an easy overview to quickly get a suggestion of how much time we have to spend on community management on the specific day. Cons Could use more features in the mobile app. Reason for choosing Brandwatch I had previous experience with Falcon. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.