# Page 2 | Brandwatch Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Brandwatch the right Reputation Management solution for you? Explore 235 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/277011/Brandwatch/reviews --- Brandwatch 4.2 (235) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Brandwatch ## Showing most helpful reviews Showing 26-50 of 235 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MS Manon S. Associate software engineer Computer Software Used the software for: Less than 6 months ### "Insights and Analytics Reinvented" July 7, 2024 4.0 Pros It helped us identify trending topics in our industry, allowing us to engage more effectively with our audience. Cons It occasionally took longer than expected to update our social media analytics. Review Source Nikola H. Research and Analytics Specialist Management Consulting Used the software for: 1-2 years ### "Lacking in features but still useful" June 7, 2024 4.0 Pros Reporting tools are really nice and it's easy to create interesting dashboards that look nice to the client and provide helpful insights. It's also great for market research. Cons It lacks lots of features, such as various social media websites used in different countries. It doesn't have Instagram or Facebook posts anymore so it's really limited if you want to research companies based in European countries not using Twitter. Some features are also not really intuitive - for example comparing many companies on one dashboard. Review Source Juan W. Booking Manager E-Learning Used the software for: I used a free trial ### "Análisis de la experiencia con Brandwatch: una revisión exhaustiva" February 9, 2023 5.0 En general Brandwatch es una plataforma de monitorización de medios sociales que permite a las empresas recopilar y analizar datos en tiempo real de diversas fuentes en línea, como redes sociales, blogs, foros, noticias y más. Con Brandwatch, las empresas pueden obtener una visión completa de su presencia en línea, incluyendo menciones de su marca, competidores y temas relevantes. Además, el software cuenta con una amplia variedad de herramientas de análisis, como gráficos, tablas y dashboards, que ayudan a las empresas a comprender mejor los datos recopilados. También ofrece integración con otras aplicaciones y herramientas, lo que facilita la colaboración y el intercambio de información con otras áreas de la empresa. En resumen, Brandwatch es una solución completa para la monitorización de medios sociales que ofrece una amplia gama de funcionalidades para ayudar a las empresas a tomar decisiones informadas basadas en datos. Pros El software Brandwatch es una herramienta de análisis de marca y gestión de redes sociales. Ofrece una amplia gama de funciones, como la gestión de varias cuentas, integración de redes sociales y análisis de datos en tiempo real. Es una herramienta eficaz para monitorear la presencia en línea de una marca y tomar decisiones informadas. La interfaz es intuitiva y fácil de usar, lo que permite a los usuarios obtener resultados valiosos de manera eficiente. En general, es una solución de clase mundial para la gestión de marca y presencia en línea. Cons Posee un costo elevado en comparación con otras opciones en el mercado Review Source Lynan S. Founder / Chief Marketing Strategist Hospitality Used the software for: 6-12 months ### "Falcon.io is a One Stop Social Media Stop for Agencies" March 23, 2020 4.0 I shared most in the I like section. For our big client its been a godsend, with smaller clients a bit trickier. Its streamlined our content creation process and made us more consistent with posting at optimal times on different platforms than ever. Also we can get months ahead with scheduled content, like we'd always dreamed. Its freed up time for other important business things! Pros I love the dashboard interface, and the ability to switch from one Client (Project) to another. I absolutely LOVE that my team & I can post for clients on Facebook, Instagram, LinkedIn & Twitter. We even can map out Instagram stories as a part of the overarching social media strategy. As an agency owner, I like the approval capabilities for my content creator or clients to create posts and for us to be the final approval and last eyes to see a post before it goes live. And last but not least, I am a huge fan of the reporting, easy to generate reports for each platform that we can send or review for clients as frequently as need. Also was extremely helpful for end of year/new year meetings I had in December and January, I was more prepared and educated about our stats than ever before, with just a few clicks. Cons Wishing you had Pintrest posting (we use and pay for Tailwind). More education on how to use social listening. More capabilities of the apps (to approve ideally or quick switch out or fix posts). To be able to answer chats/DMs in your app, so we can track our responses through stats. Reason for choosing Brandwatch All the features in one dashboard, and the Instagram integrations. We still don't use the Ad function, even though we anticipated it and tried. Review Source GF Gaston F. Social Strategy Marketing and Advertising Used the software for: 6-12 months ### "Powerful social media monitoring" May 27, 2023 4.0 Generally positive, the tool has everything you might need to perform social media listening, however, it's slow load times make deep research a needlessly involved and time consuming process. Pros The firehose access to social media data allows to understands a brand current standing as well as it's evolution through time. Powerful analysis and visualization tools make finding insights a breeze. Cons The tool takes too long to load data and the initial monitor set up is cumbersome. If you are setting a forgetting a monitor, it's no problem, but the minute you need to tweak queries to reduce noise, your time goes out the window. Review Source VR Verified Reviewer Digital Specialist Non-Profit Organization Management Used the software for: 2+ years ### "Life is better with Falcon" March 24, 2020 5.0 Falcon helped us massively streamline our approvals process, gives us a place to quickly and easily share graphics of channel and audience insights, and has overall created efficiencies for social media management. Pros An instinctive and smooth scheduling and approval process was one of the main reasons we first considered Falcon and we then found an array of extra features that helped convince us this was a good move: an on-boarding process, an account manager, analytics that are better than native stats, listening tools, and moderation. Having all of this in one place is a timesaver. In addition to the ongoing development of the tools, such as expanding Instagram and Linked In capabilities, Falcon is a real improvement to daily social media management compared to where we were. Cons We're still using native tools for ads, especially Facebook but can see this changing in time. Reason for choosing Brandwatch Good customer service at contact point as well as onboarding and ongoing was important; a price consideration for NFPs was crucial; and the most complete set of solutions across different social media management duties rounds off the reasons we went with Falcon. Review Source Elie Francois E. Computer Engineer Computer Software Used the software for: 1-2 years ### "Great for analytics with customizable dashboards" April 14, 2023 4.0 Pros Brandwatch provides data visualization tools that make it easy to analyze and present data in an understandable way and it allows users to customize their dashboards to track and analyze specific metrics that are important to their business. Cons Brandwatch can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses. Review Source MV Michele V. Head of Strategy Marketing and Advertising Used the software for: 2+ years ### "market leader and first mover since 1999" September 24, 2021 5.0 always available to solve issue or arrange product training. Pros 100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need Cons to leverage it at fool capacity it require some serious skills in query wirting Alternatives considered [Onclusive Social](https://www.capterra.com/p/221928/Digimind/)[Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) Reason for choosing Brandwatch advanced product features, query editor, project and users management Review Source MB Mario B. Operaio Farming Used the software for: Less than 6 months ### "Brandwatch social" January 18, 2024 5.0 Mi ha aiutato Brandwatch nella crescita dei mio canale social con la personalizzazione di post ,piattaforma molto sviluppata Pros Mi piace di brandwatch la semplicità della creazione di post con soluzione adatte ad ogni esigenza Cons Piattaforma un po costosa il resto e un'ottima Piattaforma social Review Source RO Rynie O. Marketing assistant Marketing and Advertising Used the software for: Less than 6 months ### "How Falcon made my day to day life easier" March 13, 2020 5.0 Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help. Pros The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly. Cons I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads. Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again). Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Brandwatch \- Listening Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform. Review Source RB Roderick B. Social Media Manager Marketing and Advertising Used the software for: 6-12 months ### "Great product with lots of features but be prepared to pay!" March 23, 2020 4.0 Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile. Pros Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features. Cons Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals. Alternatives considered [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brandwatch Number of features and ability to have multiple team members/accounts with various levels of accessibility. Review Source Rono K. Web Developer Computer Software Used the software for: Less than 6 months ### "I am able to monitor my brands activity comfortably, this used to give me headache before." July 19, 2023 5.0 So far so good, I don't have sleepless nights any more, Brandwatch has got me covered! Pros I was amazed by the way Brandwatch made it easy to be in total control of my brand, from real time monitoring to their amazing analysis. Cons Their plans can be a little expensive, other than that they provide a great service. Review Source Henri H. Web designer Marketing and Advertising Used the software for: Less than 6 months ### "Brandwatch Soft Review" September 28, 2023 5.0 Thanks to dashbord, you can easily keep track of your account data. In addition, you have graphs to illustrate most figures. But unfortunately I wasn't able to get the French version of the software. Pros The best software for keeping track of your social network accounts. The extra thing I like is the "Queries" commands. Cons It's a rather complex piece of software. Don't forget to get professional help at the beginning. Review Source Tyler G. Principal Marketing and Advertising Used the software for: 2+ years ### "Great for Small - Medium Sized Business and Focused Monitoring" February 3, 2017 5.0 1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives. Pros Unlimited User Accounts, API Integrations, Excellent Customer Service Cons The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app. Review Source nE nina E. marketing assistant Music Used the software for: 6-12 months ### "it often does not work" November 23, 2020 3.0 basically the idea behind falcon is a good one, all the functions make sense and give you the possibility to run marketing campaigns more easily, especially if you have multiple channels! the problem with the whole thing is that falcon does not run smoothly. super often i have to spend hours!!!! to upload a video or image in the "create a post". sometimes it takes hours to load and then tells me that it doesn't work! i also often get error codes when posting, e.g. that something did not work and the post could not be planned - but when i go to the calendar the post is there. vice versa it is also the case that i often get gesgat it's all okay the mail was scheduled - and i receive an email from falcon that the mail could not be posted. this makes the work with falcon super unreliable and i have no good feeling to rely only on this software Pros good idea many possibilities option to operate many channels simultaneously easy way to share accounts within a company the use of different platforms (FB, Instagram, etc.) the possibility to interact with the users (to react to posts, to link comments,..) Cons very poor reliability !!! page sometimes (very often) uploads the media very slowly or not at all left integration difficult communication with users is difficult - you cannot post or comment on GIF's or images/videos, and instagram does not allow you to interact at all Review Source Jose C. bachelor Internet Used the software for: I used a free trial ### "The must-have tool for modern brands" July 15, 2023 4.0 It is extremely positive. From the moment I started using the platform, I was impressed by its power and ability to provide valuable information about my brand and consumer perception, I really liked it. Pros I love his ability to give me a complete and detailed view of my brand perception online. Thanks to its driven sentiment analysis, I was able to understand consumer opinions and reactions deeply and accurately. Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and effective action. Cons Well, since the platform offers a large amount of data and analysis, it took me some time to familiarize myself with all the functionalities and get the most out of it. Review Source Michael H. Co-Founder | Creative Director Marketing and Advertising Used the software for: 6-12 months ### "Best bang for your buck when it comes to Social media management" October 31, 2019 5.0 We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening. Pros For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up. Cons Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting. Review Source CD Cindy D. Social Media Content Exectuive Accounting Used the software for: 1-2 years ### "Falcon Review" March 18, 2020 4.0 Getting other teams to schedule has cut down my tasks in some ways, making people more responsible for their own projects and providing training for them so they've learned a new skill. Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues. Pros The calendar overview Scheduling quite easily Being able to leave notes Having a team system Cons The approval system and the access that different user roles have. Preview mode not always being accurate. Not being able to do things like tagging on pics for Twitter or needing an app to schedule certain posts on Instagram. Falcon not being able to collate all data from all channels for stats (but i know that's due to the channel permissions and not Falcon) Falcon sometimes refreshing and not saving posts, taking ages to load images. Channels being disconnected (again not entirely Falcons fault) Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) We required more services that Hootsuite could not provide us. Review Source Hannah M. Digital Community Manager Marketing and Advertising Used the software for: 1-2 years ### "Brandwatch is a bad deal" May 5, 2016 1.0 We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel. Pros In-depth analytics and word cloud features are neat. Cons Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program. Review Source Response from Cision May 5, 2016 Hi Hannah, Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap. I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps! Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly. Jasmine, Brandwatch SR Sabina R. Senior Social Media Executive Non-Profit Organization Management Used the software for: 1-2 years ### "Falcon review" March 13, 2020 4.0 User friendly, amazing support team and account managers! Pros For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease. Cons When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Brandwatch It was recommended. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Needed more features for our social media intelligence tool. Review Source JC Jose C. Data Analyst Marketing and Advertising Used the software for: 1-2 years ### "Brandwatch Review" September 11, 2023 4.0 Overall I'm very happy with Brandwatch.It delivers great results when working for Twitter or Reddit searches. Pros Brandwatch lets you have all the results possible for the queries made.It does not give an estimation of the results, but the actual number of posts that were made on the timeframe selected.It also has a great dashboards panel. Cons That it does not support TikTok and Instagram public posts.It also does not have a very good automated sentiment for mentions. We usually have to change it manually. Review Source Ben C. Digital Marketing Manager Entertainment Used the software for: 1-2 years ### "A wonderful social media tool with solid capabilities" November 21, 2018 5.0 Pros I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too. the ability to tag your posts with internal tagging is also very helpful their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in. Cons like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system. Review Source Caroline H. Education Management Used the software for: 1-2 years ### "A Porsche for your social media team " June 23, 2016 5.0 What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I'm looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we're interacting with across social media. Also, they have a very personable, fast customer support team. Pros Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org. Cons Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed. Review Source Lynne L. Jr. Manager, Social Media Non-Profit Organization Management Used the software for: 6-12 months ### "Good platform with functionalities you'd expect" December 19, 2020 4.0 Overall a good experience with Falcon.io, just too expensive Pros Normally has good & quick customer service, has all the functionalities you'd expect from this type of platform, nice analytics options Cons When our contract was up this year, we switched from Falcon.io to another platform because we found other platforms with similar functionalities for a much lower price. We had some analytics glitches at the time, but customer service to deal with that was good and helpful. At the time, I wished they had an option to publish to multiple channels at once. Reason for choosing Brandwatch In a review of several social media management platforms, we decided to switch from Falcon.io to Agorapulse. Review Source NO Nathan O. Assistant Director for Digital Marketing Higher Education Used the software for: 6-12 months ### "Tons of Analytics but clunky posting makes this platform useful, but not what we hoped" November 17, 2020 3.0 Overall, Falcon has been useful for measuring content performance, but has been disappointing in its ability to streamline work. In almost every use case we've had, the promise of full automation in scheduling posts is not quite met because of some limitation or another. In practice, Falcon is approaching abandonware status within our organization because utilization is so low - team members opting to post content directly on our platforms rather than be slowed down by Falcon. Pros We appreciate the amount of analytics data that is available inside of Falcon across our channels, as well as the ability to schedule posts across platforms well in advance. Cons There are strange limitations and inconsistent behavior using the publish module of Falcon. Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than 1080p video (and even 1080p was not officially supported - we were told to use 720p video) as well as other format and quality limitations that the content platforms themselves (Facebook, Linkedin, etc.) do not restrict. So we found ourselves wondering why we were paying for a service that allowed us to do less than what can be done for free directly on those platforms. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review Source Talk to a Capterra advisor for free and get results within 15 minutes.