# Brandwatch Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Brandwatch Software - reviews, pricing plans, popular comparisons to other Social Media Marketing products and more. Source: https://www.capterra.com/p/277011/Brandwatch --- # Brandwatch Software Review 2026: Features, Integrations, Pros & Cons Last updated on April 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Brandwatch ## What is Brandwatch? Brandwatch’s industry leading Social Media Marketing solution is everything you need to discover, attract, and engage customers on social. Collaborate seamlessly with one shared calendar, bringing all your social platforms together. Manage your community with one easy-to-use inbox. Leverage our official partnerships with Meta, Twitter, Tik Tok and more. Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. ## What is Brandwatch used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/) Recognitions Shortlist Overall rating Based on 255 user reviews Reviews sentiment Positive 85% Neutral 13% Negative 3% Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... - Brand Management / 2025 - Reputation Management / 2025 - Social Media Analytics Tools / 2025 - Social Media Marketing / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Brandwatch alternatives Highest Rated [4.7 (704)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.7 (86)](https://www.capterra.com/p/207396/GiveMe5-ai/reviews/) Starting price $119.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.3 (669)](https://www.capterra.com/p/141842/Weave/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/277011/Brandwatch/alternatives/) ## Who uses Brandwatch? Based on Capterra reviews from the past 6 years Talk to a software expert to get a free software list tailored to your business needs Company size Based on 105 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 105 reviews Marketing 49% Marketing 49% IT & Software Development 11% Consulting 11% Research & Development 7% Others 22% Top industries Based on 105 reviews Marketing and Advertising 53% Non-Profit Organization Management 15% Retail 13% Computer Software 12% Other 7% ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Social Media Integration 3.8 (49) 79.59% of 49 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Reporting/Analytics 4.0 (48) 70.83% of 48 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Sentiment Analysis 3.9 (23) 73.91% of 23 reviewers that rated this feature as important or highly important Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Workflow Management 3.7 (23) 39.13% of 23 reviewers that rated this feature as important or highly important Create, design and manage workflows for repetitive tasks Contact Management 3.8 (22) 36.36% of 22 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Multi-Account Management 4.5 (20) 50.00% of 20 reviewers that rated this feature as important or highly important Manage and post content across multiple social media accounts and platforms simultaneously Brandwatch 119 features An @mention is a way to tag or notify a specific person about a message/post Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Tools for the systematic analysis of various types of data or statistics Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval Track and analyze various metrics such as demographics, psychographics, behavior and other insights Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Establish rules for automatic propagation of social media posts across one or more channels Automatic reply functionality for incoming messages Automatically create schedules based on business needs or employee availability and qualifications Compare key metrics for the business against prominent players in the industry Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. Monitor social media posts or web that mention a particular brand Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Organize and group data or items based on various criteria Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Evaluating strengths and weaknesses of companies with the same target audience Track activity of your competitors Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Automated identification of relevant content for future sharing and reposting Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Integration with third-party CRM systems Encourage your customers to promote your company by providing materials, tools, and reward programs Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Graphical representation of data Manage digital assets Assemble applications and processes by dragging over and arranging pre-built components Receive and/or send email notifications for urgent updates, requests, or other information Tracks metrics that provide insight into how a user interacts with any interface or product Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query Find & retrieve relevant data or documents Use AI to generate content in the form of text, images, videos, etc. Track the usage of certain hashtags Identifies and categorizes objects, patterns, or specific features within an image Edit, touch up, and convert images for publishing Store and manage images Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Monitor and collect information from social media based on specific keywords Track and monitor a specific set of keywords Enable businesses to implement machine learning algorithms on business data such as sales and revenue Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. Collect and maintain structured information that describes data or content Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Process and analyze human language in text or audio form Identify, track, and respond to negative feedback Categorize words in a text with a particular part of speech, depending on the definition of the word and its context. A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Schedules specific times for content to appear on social media platforms, blogs, websites etc. Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor and manage customers' perceptions about a business, product, or service Planning and managing of resources and procedures to mitigate the impact of events and incidents Automatically monitor and receive alerts for any new online reviews Share internal and external reviews on social media platforms Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Automatically calculate score after the assessment Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Allow users to access multiple services after entering their login credentials once Create and manage advertising campaigns on social media networks Monitor social media sites for specific keywords Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Addition of necessary external data, applications, tools, or features Set up connections to third-party platforms to improve business processes Identify recurrent themes or topics Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes An extended application or connector that enables users to perform additional services with their current set of tools Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 3.9 (248) 3.9 Based on 248 reviews ## Pricing Value for money 3.8 (187) ### Starting price Free trial not available [View all Pricing Plans](https://www.capterra.com/p/277011/Brandwatch/pricing/) Value for money 3.8 (187) 3.8 Based on 187 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ OneDrive](https://www.capterra.com/p/161304/OneDrive/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Box](https://www.capterra.com/p/148766/Box/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (219) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (219) 4.4 Based on 219 reviews ## User reviews Overall rating 4.2 Based on 255 reviews Filter by rating 5(104) 4(112) 3(32) 2(4) 1(3) Mentioned topic Sorted by most recent JH Jordan H. Social Media Coordinator Retail ### "Thank you!!" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 4/10 May 15, 2026 I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had. This was the first ever social media management platform that I used and it was the perfect introduction. I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of room to grow! Pros I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status. Labelling made our content easy to distinguish. The concept of social listening was great, and I'm excited to see how the platform builds this out. Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her. Cons The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match. It made it hard to rely on the platform. The process of connecting channels and having to refresh and stabilise the connection was not user friendly. I found that more of our complex issues were not able to be efficiently solved by the online customer service team, and some issues dragged out for weeks. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PW Poppy W. Social Media Specialist Retail ### "Thanks for all the hardwork Brandwatch!" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 May 13, 2026 The team were super lovely, it was sad to say goodbye after working with them for so long. Overall experience was good, however missed a few opportunities for us! Pros Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly. The high level of support from our account manager and the customer service team ensures that any inquiries are resolved efficiently or have an answer. Cons We found that Brandwatch's product roadmap often lagged behind its competitors. Additionally, we experienced frequent data inaccuracies from restrictive API limitations. From a usability standpoint, the listening module was unintuitive and lacked the detail we required. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SO Stefanie O. Customer success Accounting ### "Complete Platform with Strong Data Coverage" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 May 8, 2026 The platform is very comprehensive compared to others on the market, the customized reports make a big difference, and I really like the data coverage. Pros What I liked most about Brandwatch was the Security, Analytics and Reporting capabilities, along with the strong data coverage and customizable reports. Cons What I liked the least about Brandwatch was the Bugs and Issues. At the beginning of the year, I had some problems with bugs when uploading data to the platform, and when there were updates to the Dashboard layout, I felt like things became a bit unstable at first. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MD Matisse D. Comms Automotive ### "Everything You Need, All in One Place" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 8, 2026 Fantastic, I am able to easily create reports, manage all social media platforms and simply copy social content onto other platforms. Pros Brandwatch brings analytics and reporting together in one place, making it genuinely easy to use. Having everything in a single platform saves time and removes the hassle of jumping between tools — it just works. Cons If I had to name one downside, it would be the cost. Brandwatch sits at the premium end of the market, and for smaller teams or organisations with tighter budgets, that price point can be a real barrier. That said, I want to be clear — I don't think the cost is unjustified. The platform delivers. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite was too limited for what I wanted, I found I was still having to manually monitor all my social media content across multiple platforms that was wasting time and proving inefficient. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NG Nica G. Student Education Management ### "An amazing social listening platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 7, 2026 Overall, I had not used Brandwatch before, but it is a platform that I will use for marketing a lot in the future. It is a great resource that provides amazing insights to support research. Pros I enjoyed the vast amount of data that Brandwatch provided. The easy downloadable graphs made my research very easy. The customer support was also very helpful when I had issues. Cons There was not much about Brandwatch that I did not like. I wish the data extended further back for certain searches. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Communications officer Utilities ### "Reporting is well worth it " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 4, 2026 Pros The reporting function and using labels to make data valuable. The approvals process works well for our team with one person reviewing and publishing. Cons The inability to make alt text mandatory when scheduling a post. Linked In sentiment not being included when exporting engage reports. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RT Ruth T. Social Media Coordinator Retail ### "Brandwatch Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 May 4, 2026 Overall experience was relatively good, our customer support was amazing and regularly checked in when possible. Pros I enjoyed the benchmark function of Brandwatch, it was easy to read and understand when doing a competitor analysis. The publish function was also very straight forward and easy to use. Cons Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DA Daniel A. Senior Market Intelligence and Consumer Insights Analyst Marketing and Advertising ### "Where data turns into real decisions" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 4, 2026 My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. Pros It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. Cons Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. Alternatives considered [STILINGUE](https://www.capterra.com/p/215232/STILINGUE/) [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) Reasons for choosing Brandwatch We chose Brandwatch for its stronger data depth, more advanced analytics, and the flexibility to scale across multiple clients. It gives us more robust insights and adapts better to different use cases compared to alternatives like Stilingue and Sprinklr. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AD Aneri D. Student Non-Profit Organization Management ### "Reflections for using Brandwatch" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 May 4, 2026 Brandwatch is a sophisticated and capable tool that meaningfully supported our research. The learning curve was steep but rewarding, and features like Categories and dashboard templates gave us infrastructure that would have taken much longer to build from scratch. At the same time, the limitations around demographic coverage, map customization, and mention-level usability are genuine gaps that affect research quality. With targeted improvements in these areas, Brandwatch could be an even stronger platform for projects that sit at the intersection of social listening and policy-relevant research. Pros The dashboard templates were a genuine highlight. Brandwatch offers a wide range of pre-built components that made it relatively fast to set up a functional dashboard and start visualizing data. The sheer variety of chart types and layouts available meant that for most of our research questions, there was a component that could do the job. The Categories feature was particularly valuable — it allowed us to structure what was otherwise a tangled web of conversation topics into clean, analyzable segments. For a project dealing with five distinct conversation topic areas across three species, this feature alone saved significant time and brought a level of clarity to the data that would have been very difficult to achieve manually. Brandwatch's AI summarization tool, Iris, was also useful when working through large volumes of mentions. Being able to quickly surface key themes from bulk data helped us move faster during the analysis phase and gave us a starting point for deeper qualitative investigation. Cons The dashboard templates, while excellent in concept, were sometimes restrictive in practice. A clear example was our attempt to build a US state-level heat map. The city and state data was already present in our dataset, but the map component only offered a world map view with no option to zoom or lock to a specific country. We had to build this visualization externally, which added unnecessary work. Allowing users to set a default geographic scope for map components, or providing region-specific map options, would resolve this quickly. Iris, while useful, has a tendency toward repetition. Across large datasets it frequently cited the same mention to support multiple different insights, which made it feel less like a rigorous analytical tool and more like a pattern-matcher looking for something to say. The insights would benefit from more deduplication logic and a clearer signal about how many unique mentions are actually informing each summary. On the UI side, one issue that consistently caused friction was interacting with smaller or non-peak data points on line charts. The hover tooltip tends to obstruct the very point you are trying to click on, making it difficult to drill into quieter periods of a time series — which are often just as analytically interesting as the spikes. A simple fix such as a click-to-pin tooltip or a scrollable mentions panel triggered by any point on the chart would make a meaningful difference. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AZ Alex Z. Digital Strategy Consultant Public Relations and Communications ### "Consultant" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 May 4, 2026 It works well for certain things but I find I often have to supplement some things/metrics with different platforms. Pros I love the AI-generated themes + narratives for the mentions. It really helps organize the mentions for the period into distinct categories. Cons Less flexibility around the reporting period parameters. Sometimes I want to look at a specific timeframe, and it won't let me. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Cost and budgeting purposes for the team Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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