# Primo Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Primo Software - reviews, pricing plans, popular comparisons to other Salon products and more. Source: https://www.capterra.com/p/255520/Primo --- # Primo Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Primo ## What is Primo? Cloud-based software that helps hair salons and beauty centers manage appointments, clients, and tasks. It streamlines salon operations and features an appointment scheduling system. It assists with client, memberships and prepaid services management. It also includes automated marketing tools such as birthday alerts and SMS/WhatsApp notifications. Primo has specialized functions for color tracking and treatment history. It optimizes client loyalty through automated communications. ## What is Primo used for? [Spa](https://www.capterra.com/spa-software/)[Salon](https://www.capterra.com/salon-software/)[Massage Therapy](https://www.capterra.com/massage-therapy-software/) Top alternative Featured Overall rating Based on 57 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Primo?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.primosoftware.it&name=Primo) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Primo 4.9 (57) VS. [4.9 (328)](https://www.capterra.com/p/187593/Mangomint/reviews/) Starting Price Contact vendor Starting Price $165 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (57) Ease Of Use 4.9 (328) Value For Money 4.7 (55) Value For Money 4.8 (315) Customer Service 4.8 (56) Customer Service 5.0 (321) ## Primo alternatives [4.4 (1,263)](https://www.capterra.com/p/131057/ZENOTI/reviews/) Starting price $300.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.7 (3,640)](https://www.capterra.com/p/153752/Vagaro/reviews/) Starting price $23.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.8 (349)](https://www.capterra.com/p/174830/GlossGenius/reviews/) Starting price $28.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.4 (276)](https://www.capterra.com/p/172058/Meevo-2/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 84% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/255520/Primo/alternatives/) ## FAQs about Primo Overview ### Which roles and teams benefit most from Primo? Primo is most used by beauty and wellness professionals, including estheticians, hairdressers, nail technicians, and massage therapists, who need to manage appointments, client histories, and daily schedules. Salon owners, technical directors, and front-office staff benefit from streamlined booking, operational oversight, and smoother customer communication across beauty center workflows. Answer based on 57 reviews Overview ### What company size and industries is Primo built for? Primo is designed for small businesses in beauty and wellness, with 100% of reviewers from small companies and 42% in Health, Wellness and Fitness. It also serves Individual & Family Services at 28% and Cosmetics at 23%, especially for spa operations, which represent 71% of reported use cases. Answer based on 57 reviews Features and Usability ### What are the key features of Primo? Primo includes core scheduling features like appointment management, online booking, calendar management, and automated reminders via SMS. Reviewers also highlight client management with customer history and profiles, plus differentiators such as customizable reports, billing and invoicing, point of sale (POS), and marketing tools for promotions and loyalty programs. Answer based on 24 reviews Integrations ### Which third-party tools and platforms does Primo integrate with? Primo integrates with 4 third-party tools and platforms, including HubSpot CRM, HubSpot Marketing Hub, Wati, and WhatsApp. These catalog integrations cover CRM, marketing automation, and messaging connections for teams that manage customer data and communication in one system. Answer based on 1 reviews Getting Started and Support ### What training and onboarding options does Primo offer? Primo provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided setup, webinars cover shared instruction, documentation offers written reference material, and videos provide visual step-by-step guidance. Answer based on 1 reviews Getting Started and Support ### What customer support options does Primo offer, and how do users rate the experience? Primo offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users generally describe support as fast, easy to reach, and effective, with helpful, patient staff who resolve issues quickly. A few mention needing guidance early on or occasional difficulty finding features, but support is consistently rated positively. Answer based on 14 reviews Features and Usability ### Is Primo easy to use for daily business tasks? Primo makes daily business tasks easy to learn and manage, even for first-time software users. Small service businesses describe the layout as intuitive, fast, and simple to set up for appointments, billing, messages, and basic reporting, while some cloud users note internet issues can slow work when connectivity drops. Answer based on 24 reviews Features and Usability ### How well does Primo handle appointment scheduling? Primo handles appointment scheduling well with an intuitive planning calendar, reminders, and online booking options. Beauty salons and service teams value quick booking, rescheduling, client notes, and message reminders, though some users mention extra steps for certain booking tasks, cashier-linked reporting, or added costs for some appointment communications. Answer based on 18 reviews Features and Usability ### What is Primo's user interface like? Primo offers a clear, intuitive user interface that helps teams manage appointments, clients, and daily operations without much training. Salon staff and front-desk teams like the simple layout and cloud access from different devices, though some users find the graphics basic and want faster navigation between features or more automated invoice workflows. Answer based on 13 reviews ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Appointment Management 4.9 (27) 81.48% of 27 reviewers that rated this feature as important or highly important Manage various aspects of appointments including booking, rescheduling, canceling For Salons and Spas 4.8 (24) 66.67% of 24 reviewers that rated this feature as important or highly important Specific for use in spas and salons Client Management 4.9 (23) 78.26% of 23 reviewers that rated this feature as important or highly important Manage contact details and communication with clients Point of Sale (POS) 4.6 (21) 57.14% of 21 reviewers that rated this feature as important or highly important Accept and process customer payments for products or services using hardware and software Inventory Management 4.6 (14) 64.29% of 14 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Calendar Management 4.7 (13) 76.92% of 13 reviewers that rated this feature as important or highly important Track and manage schedules and meetings via an integrated calendar Primo 64 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage various aspects of appointments including booking, rescheduling, canceling Schedule appointments via a calendar Automatically create schedules based on business needs or employee availability and qualifications Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients Scan barcodes to ensure accurate pricing and label tracking Create, manage, and send invoices or bills to customers Create, update, and manage bookings, itineraries, and reservations Track and manage schedules and meetings via an integrated calendar Synchronize with other calendars to view mutual availability and schedules Schedule in-person or online classes Electronic storage of stakeholder contact information Manage contact details and communication with clients Private online space that lets businesses securely share documents and provide information access to clients Record client information and feedback Automated reminders and confirmations for booked appointments and events via text or email A collection of customer information such as contact details, demographics, previous interactions, etc. Access previous interactions or concerns to maintain customer relationships Add customized logos and colors to align with company branding Alter the layout and content of reports Import and export data to and from software applications Track products that are for sale at a reduced price or part of coupon promotions Assemble applications and processes by dragging over and arranging pre-built components Create and send email blasts/campaigns Track employee schedules, availability, and performance across projects and tasks Plan an event's time and location Specific use for barbershops Specific for use in spas and salons Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Transactions that typically involve face-to-face interactions between the payer and the payee Track and manage inventory levels to maintain proper supply Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Access software remotely via mobile devices Notifications via mobile devices Manage and support multiple locations Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service Book meetings and appointments through a website or digital platform Accept, record, and reconcile financial transactions A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Accept and process customer payments for products or services using hardware and software Design, communicate, and distribute incentives to perform a specific action Active reporting of data and metrics Schedule repeating appointments based on a duration of time Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Manage the rescheduling of appointments Track and monitor reviews of products or services Plan availability and assign specific time slots for tasks and resources Send promotional campaigns or transactional messages via text messages Send messages via SMS Reminders sent via SMS/text message Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Schedule shifts for staff/employees, track hours worked, and manage staff payroll Track and manage the scheduling of tasks Set up connections to third-party platforms to improve business processes Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period Record, update and manage waiting lists Track the position in queue in real-time Seamlessly integrates with 3rd party websites Get Advice We can help you find the software with the features you need. Features 4.8 (57) 4.8 Based on 57 reviews ## Pricing Value for money 4.7 (55) ### Starting price Free trial available Value for money 4.7 (55) 4.7 Based on 55 reviews ## Integrations [ WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Wati](https://www.capterra.com/p/204314/WATI/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (56) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (56) 4.8 Based on 56 reviews ## User reviews Overall rating 4.9 Based on 57 reviews Filter by rating 5(52) 4(5) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent SB Sara B. Parrucchiera Cosmetics ### "un gestionale che non può mancare nel suo salone" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 8, 2025 sono molto soddisfatta il programma è intuitivo e pino di funzionalità che mi aiutano a lavorare meglio ed a fatturare di più Pros semplicità d'uso ed assistenza rapida e precisa Cons nulla da segnalare ad oggi il programma fa più di quello che mi occorre Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 9, 2025 Grazie Sara, ci hai raccontato in fase di consulenza iniziale, che hai valutato varie soluzioni gestionali, ma alla fine hai scelto Primo in Cloud, siamo felici di aver soddisfatto tutte le tue necessità SD Salvatore D. Direttore tecnico Marketing and Advertising ### "Soddisfatto e contento " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 16, 2024 Si dal primo utilizzo è stato primo amore. È un susseguirsi di nuove funzionalità rilasciati in tempo breve. Pros Versatilità, facilità di utilizzo, funzionalità di marketing, assistenza. Cons Nulla, ma mi piacerebbe l'integrazione con un sistema di Intelligenza artificiale. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AD Adelina D. Onicotecnica Cosmetics ### "Ottimo prodotto" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 14, 2024 Contenta su tutto quello che utilizzo momentaneamente solo su cellulare e sono soddisfatta Pros Mi piace la disponibilita e la velocita di risposta su qualsiasi dubbio che mi sia sorto durante l utilizzo dell'applicazione considerando che non sono molto portata con il pc Cons Per ora non posso dire nulla che non mi sia piaciuto Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. FA FABIO A. ESTETICA Health, Wellness and Fitness ### "GESTIONALE PERFETTO PER ATTIVITA' DI ESTETICA AVANZATA" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 13, 2024 rispetto ai primi anni ho notato un progressivo miglioramento Pros evoluzione della reportistica e del sistema di marketing automation Cons NESSUNA CRITICITA' DA EVIDENZIARE. SIAMO SODDISFATTI Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LO leisy O. Estetista Cosmetics ### "Leisy Beauty recensione primo" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 28, 2024 Pros Gestione degli appuntamenti e controllo di gestione Cons Ad oggi non ci sono particolari svantaggi nella gestione di primo, sarebbe bello implementare una interfaccia automatica per la gestione delle fatture di costo (con il sistema di fatturazione elettronica) cosi da creare una mappatura automatica di alcuni dei miei costi di gestione Reasons for choosing Primo Mi ha permesso di fare un salto di qualità dalla gestione manuale delle mie agende (mie e dei dipendenti) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 14, 2024 Grazie mille per il tuo prezioso feedback positivo! Ci impegniamo costantemente a fornire il miglior servizio clienti e siamo lieti di sapere che ci stiamo riuscendo. Grazie ancora! KG Kathia G. Estetista Cosmetics ### "Praticità " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 March 6, 2024 Pros Primoincloud è un prodotto davvero piacevole e facile da comprendere anche da chi come me è alle prime armi con l’agenda elettronica. Ottima la possibilità di aprire tichet x ogni problematica che non si riesce a risolvere… Lo uso da gennaio e fino adesso tutto ok! Cons Se proprio devo dire qualcosa consiglierei di impostare un appuntamento fisso in diretta x la prima installazione Switched from [Calendly](https://www.capterra.com/p/148036/Calendly/) Pessimo e caro tutto in inglese nessuna assistenza in italiano Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RM Raffaele M. Parrucchiere Health, Wellness and Fitness ### "Primo in Cloud " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 3, 2024 Pros Appuntamenti online, promemoria messaggio cliente. Cons Alcune funzioni per la prenotazione. Troppi passaggi. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AA Alice A. estetista Arts and Crafts ### "Mi ha salvato l'organizzazione lavorativa!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 1, 2024 buona tutto sommato, mi ha aiutata sotto tutti i punti di vista Pros Funzionalità avanzate di calcolo, gestione indici produttività dipendenti Cons promemoria ai clienti e il fatto che rispetto al precedente è più lungo modificare e segnare gli appuntamenti o spostarli, prima era molto più veloce Reasons for choosing Primo perchè 8 anni fa in fiera sembravano i ppiù competenti Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VM Vita maria D. Estetista Health, Wellness and Fitness ### "Eccellente " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 1, 2024 Eccellente Da consigliare Molto facile da usare Pros Facile da usare Economico E grafica eccellente Cons Per ora nulla Sto ancora iniziando a lavorare Switched from [Venere](https://www.capterra.com/p/165656/Venere/) Per il costo alto E ler provare altro sul mercato Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KG Katiuscia G. Estetista qualificata Health, Wellness and Fitness ### "Se non ci fosse Primo …" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 29, 2024 Direi che posso classificare questo gestionale perfetto 👌 facile da scoprire non complesso o complicato Pros Credo sia un gestionale perfetto e funzionale su tutti gli aspetti organizzativi e previsionali ,non solo per gestire gli appuntamenti ma per dare modo al titolare di organizzare e programmare in modo efficiente il lavoro. Mai come prima abbiamo bisogno di gestire i numeri e questo gestionale è fantastico Cons Direi assolutamente niente , non ci sono stati momenti che mi sono trovata male e sempre stato molto funzionale Reasons for choosing Primo Grazie ad un collega esperto nel settore Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/255520/Primo/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Mangomint vs Primo](https://www.capterra.com/compare/187593-255520/Mangomint-vs-Primo)