# Marvin Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Marvin Software - reviews, pricing plans, popular comparisons to other Customer Experience products and more. Source: https://www.capterra.com/p/254609/Marvin --- # Marvin Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 23, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Marvin ## What is Marvin? HeyMarvin is an AI-native customer insights platform that helps fast-moving teams turn unstructured feedback into clear, actionable insights. From interviews and tickets to surveys and sales calls, HeyMarvin connects to the tools you already use—making insights discoverable, traceable, and instantly usable across the org. Whether you’re in product, research, marketing, or sales, HeyMarvin helps everyone become a researcher—so your next decision always starts with the customer. Visit HeyMarvin.com to book a demo and see the new features our customers are calling “super-impressive — a HUGE shift in the research field.” ## What is Marvin used for? [Qualitative Data Analysis](https://www.capterra.com/qualitative-data-analysis-software/)[User Experience (UX)](https://www.capterra.com/ux-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/) Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Marvin alternatives Highest Rated [4.9 (189)](https://www.capterra.com/p/196428/Delve/reviews/) Starting price $18.00 Per User, Per Month [4.6 (97)](https://www.capterra.com/p/174077/Dovetail/reviews/) Starting price Contact vendor for pricing [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month [ATLAS.ti](https://www.capterra.com/p/171500/ATLAS-ti/) [4.7 (142)](https://www.capterra.com/p/171500/ATLAS-ti/reviews/) Starting price $10.00 Per User, Per Month [Learn More](https://www.capterra.com/p/171500/ATLAS-ti/) [View all alternatives](https://www.capterra.com/p/254609/Marvin/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Import/Export 4.9 (9) 100.00% of 9 reviewers that rated this feature as important or highly important Import and export data to and from software applications User Research Analysis 4.7 (7) 114.29% of 7 reviewers that rated this feature as important or highly important Analyze and gain insights into user experience Data Visualization 4.7 (6) 83.33% of 6 reviewers that rated this feature as important or highly important Graphical representation of data Categorization/Grouping 4.8 (5) 120.00% of 5 reviewers that rated this feature as important or highly important Organize and group data or items based on various criteria Collaboration Tools 4.0 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together Data Coding 4.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Processing and organizing collected information to a set of meaningful and cohesive categories for further analysis Marvin 40 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Highlight content and/or make notations about parts of content Application programming interface that allows for integration with other systems/databases Organize and group data or items based on various criteria Provides a channel for team members to share media files, communicate, and work together Add customized logos and colors to align with company branding Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Processing and organizing collected information to a set of meaningful and cohesive categories for further analysis Process of gathering, measuring, and analyzing accurate data Import and export data to and from software applications Manage and store data in a database Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Use AI to generate content in the form of text, images, videos, etc. Combining elements of both quantitative and qualitative data to conduct research Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Manage and support multiple languages Supports various file formats Allows users to manage data from a number of sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Analyze and gain insights into data in real-time Receive data and information in real time Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Allow users to access multiple services after entering their login credentials once Apply statistical/mathematical models to sets of data Attach digital tags to documents and assets for identification, search, or monitoring purposes Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Analyze and gain insights into user experience Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.7 (12) 4.7 Based on 12 reviews ## Pricing Value for money 5.0 (9) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/254609/Marvin/pricing/) Free $0.00 Value for money 5.0 (9) 5.0 Based on 9 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Asana](https://www.capterra.com/p/184581/Asana-PM/)[ Google Meet](https://www.capterra.com/p/176572/Google-Hangouts/)[ Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (12) 4.9 Based on 12 reviews ## User reviews Overall rating 4.8 Based on 12 reviews Filter by rating 5(9) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent RO Rebecca o. Research lead Gambling & Casinos ### "Focusing on user needs and their urgency " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 17, 2025 Pros Their strong focus on user needs and the urgency with which they address customer pain points are truly commendable. I'he been working with marvin in different contexts and companies, and they always impress me Cons This is a bit challenging to answer because I genuinely enjoy using the tool. However, I feel that having only one way to display results can sometimes limit flexibility. Offering more options for presenting results could improve the overall experience Switched from [Dovetail](https://www.capterra.com/p/174077/Dovetail/) I had a lot of difficulties using Dovetail. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 3, 2025 Rebecca, thank you so much! We love working with you. RD Robert D. Senior User Experience Researcher Education Management ### "Marvin is Amazing!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 20, 2024 Marvin has been an invaluable analysis tool and has help to proliferate research across our organization. Pros I love how recorded interview sessions are seamlessly transcribed and notes can be taken in real time. The analysis tools help you parse beyond the noise and find key points that matter. All this is then easily translated into insights that can be shared across the organization. Cons The interface can be a little complex but there is a lot of functionality. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 3, 2025 Thank you so much, Robert! RS Rosielli S. UX Researcher Telecommunications ### "Marvin is the tool you need to do research" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 22, 2024 It has been a wonderful experience since I started using Marvin to my research work, it facilitates and accelerates all the job and my researches are more assertive with the help of the tool. Pros Marvin accelerates the user researcher job, helping with all the data work, recording and letting taking notes of the interview, which is helpful on the analysis phase of research. Also, the AI features helps a lot to categorize and organize the data. Cons I guess the board feature can improve, because today it is not possible to customize the board so easy as it is on other tools like Miro. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 3, 2025 We're so happy to hear that Marvin has accelerated your research. Thank you for sharing! BL Benjamin L. Program Diretor, Design Innovation Higher Education ### "After trying several platforms, Marvin is my research workspace of choice" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 20, 2024 Pros So many things. The core functionality is straightforward, clean, and focused. Capturing content, transcribing, coding, and sharing is all much cleaner than how our processes once were. The thoughtful implementation of AI is great and I trust the team to keep moving with intention on these implementations. In the end, Marvin is the platform that has helped me genuinely pursue a vision of research built with cumulative effect, clearly traceable chains of evidence, and highly transparent research documentation. It makes it easier to do all the things I learned in my training about the "right way" to do the work. Working with this platform I've gotten to know the team behind it as well (because they're also SUPER responsive) and I am excited to see where they'll bring this platform, because something tells me it will push my own thinking into new frontiers of what is possible. Cons If I had my preference, I would make Marvin our primary repository for knowledge management around product development. Marvin is home to everything research and insight, and I wouldn't honestly suggest they should veer out of that lane because they are great specialists in a field poised for revolution with specialist tools. But the major seam in our work is still persistently being able to track those chains of evidence from the presentation or roadmap built on top of the research all the way back to the original recordings, survey questions, and journal entries all stored in Marvin. To REALLY get it right we need to rethink some of our workflows and storytelling to live in this platform a little bit longer (because they have plenty of functionality to do that storytelling that we just aren't making the most use out of.) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 3, 2025 Thank you so much, Benjamin! If we had our choice, we'd be your team's primary repository too. We're here when you're ready! Pedro V. Founder and Consultant Design ### "The best tool for User Research" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 14, 2024 Pros It's the most complete tool that I've used and I'm always trying new ones. The AI capabilities are amazing and looks like every feature was made to save time from users, without disrespecting the research process at all. Cons It can be a huge challenge to approve the cost if the company is in a country which does not have Dollars ($) as the main currency. It can be very expensive. Switched from [Dovetail](https://www.capterra.com/p/174077/Dovetail/) Alternatives considered [Condens](https://www.capterra.com/p/217476/Condens/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 3, 2025 Thank you so much, Pedro! This is amazing to hear. Nayra S. User Researcher Information Technology and Services ### "I tool made for researchers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 9, 2024 Pros Marvin is currently an essential tool in my daily routine as a user researcher. They meet all the basic needs of the researcher's role in a way no one else does, making the core of our work much easier and more efficient. Cons The possibility of creating insights into our research process. Once the company creates the culture of searching Marvin for information about the customer, this feature helps a lot to summarize the findings and spread the knowledge. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 3, 2025 Thank you, Nayra! Please let us know how we can help you share insights with your company. VS Victoria S. Head of Growth Research ### "Standout Qual Research Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 May 8, 2024 Pros Ability to aggregate, review, share, tag, analyze qual conversations (and also control access and permissions) has totally accelerated my own workflows as well and made it easier to share what needed to be share with the team. Team is smart, responsive, and invested in satisfaction in success. It's not a major lift or headache to implement or learn -- which for a fast-paced, lean team like mine, was absolutely essential. Cons AI capabilities (as expected), namely transcription, aren't yet perfect but I'm sure they'll get there with time and as the tech evolves. We also wouldn't pay for a separate research repository tool in addition to this, but some capabilities native to those products aren't as much the focus with Marvin. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AH Aviad H. Product Manager Internet ### "I compared several products and Marvin won" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 8, 2024 Out entire product and design team uses Marvin, when working on a new feature we collect video snippets to share context with the teams working on the feature, stakeholders and other PMs. We put these snippets in our one-pager and PRDs. Pros 1) Very powerful search and AI GPT-style "ask me anything" that allows me to make sense out of hundreds of hours of videos. 2) Very easy to organize and share video snippets. 3) Speech to text that works very well, in several languages. 5) Great team that is always striving to gather feedback and constantly improve the product. Cons The flows of moving between the main screen and projects are a bit confusing as they have a different side navigation, it took a bit getting used to. The recording bot sometimes takes a bit long to join Google Meet if invited manually. Alternatives considered [Maze](https://www.capterra.com/p/200860/Maze/) Reasons for choosing Marvin Free tier, ease of use, feature set, pricing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AB Anna B. Sr UX Researcher Consumer Goods ### "Marvin - helping us get organized" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 8, 2024 We are overall very happy with what we use Marvin for. Pros Marvin allows us to quickly process and tag many hours of recorded research sessions. It equally allows to then cross link all those tags, for a speedier analysis. The team is very responsive to feature requests. Cons Marvin is fairly new software so some of the features are still being designed and added. Reasons for choosing Marvin Marvin had a much more robust tagging and transcript functionality Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EM Elwin M. Research Lead Research ### "A great tool that cuts down the time we spend on analysis" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 8, 2024 As a business we love using Marvin. It gets quite challenging to use Marvin with multiple languages but the team seem very receptive to feedback which is great to see! Pros Really easy to organise your findings and label up your themes Really great user interface that feels familiar and is easy to grasp Cons The transcription can be a bit hit and miss, with punctuation sometimes missing etc. For cross market projects, the translation feature can sometimes be poor Although the AI tools can be useful, they still have quite a long way to go to be super helpful Reasons for choosing Marvin The AI tools were superior vs. others in the market Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/254609/Marvin/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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