# Zoho Campaigns Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Zoho Campaigns the right Email Marketing solution for you? Explore 314 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/253223/Zoho-Campaigns/reviews --- Zoho Campaigns 4.3 (314) [View alternatives](https://www.capterra.com/p/253223/Zoho-Campaigns/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Zoho Campaigns Ease of use 4.2 Customer Service 4.3 ## Pros and Cons in Reviews MM Michele M Team CoordinatorTelecommunications, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing marketing emails.“ August 20, 2025 RR Richard R IT Support ManagerReal Estate, 11 - 50 employeesUsed the software for: 6-12 months. “at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not validated.“ June 16, 2025 IA Imogen R. A Digital Marketing SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “We were able to run multiple client campaigns using one platform instead of different ones, which helped us to keep everything organized and consistent.“ May 11, 2025 RR Richard R IT Support ManagerReal Estate, 11 - 50 employeesUsed the software for: 6-12 months. “Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been straight forward.“ June 16, 2025 Anurag S administrative assistantMental Health Care, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already well name brand in the market.“ February 20, 2025 AA Adegboyega A Ticketing AgentLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “Unfortunately, Zoho Campaigns doesn’t offer website builder and landing pages creation tools.“ July 16, 2024 AB Amos B Principal IT OfficerComputer Software, 51 - 200 employeesUsed the software for: Less than 6 months. “I like the easier integration of the Zoho campaigns with social media tools and the email to ease marketing on social media and emails“ August 13, 2024 RR Richard R IT Support ManagerReal Estate, 11 - 50 employeesUsed the software for: 6-12 months. “We are alsos suffering with high bounce rates, still looking into this one.“ June 16, 2025 ## Showing most helpful reviews Showing 1-25 of 314 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Emin Z. Co. Owner - Sn. Developer Internet Used the software for: 6-12 months ### "More practical than others with its user-interface" January 11, 2025 5.0 We switched from another service to Zoho Campaign. Zoho has an interface that all our staff can use easily. That's why we preferred Zoho. Pros We generally use it for regular email and a/b testing. Its interface is quite useful compared to other services. The drag and drop feature in the automation menu is also very practical. Cons There may be more ready-made email templates. Contact list import may be more practical. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Zoho's interface seemed simpler to us. Our employees had difficulty using Mailchimp. Review Source RR Richard R. IT Support Manager Real Estate Used the software for: 6-12 months ### "Zoho Campaigns - Emails campaigns with slcik Integration with your CRM" June 16, 2025 5.0 Overall, a good experience, marred by a few teethign troubles. Good interation and overall works well with the workflows. You do need to understand your processes to ensure that you setup your workflows to work as expected, check your emails to see if they are being bounced or delayed. Other than that it works well. Pros Really easy to use interface, makes the selections and choices easy to use. Strong integration with other products in particular across our Zoho Platform. Workflows make the process so much easier to manage, and changes as and when required, on the fly can be invoked. Cons We have had some issues with the deliverability of emails. at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not validated. Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been straight forward. We are alsos suffering with high bounce rates, still looking into this one. Alognwith email delivery being delayed for uto 24 hour hrs for some reason, agin still looking into this Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Zoho is our core CRM and we wanted more integration Review Source Anurag S. administrative assistant Mental Health Care Used the software for: Less than 6 months ### "zoho campaigns automated email marketing tool" February 20, 2025 3.0 overall experience with Zoho Campaigns is average good Pros zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already well name brand in the market. Cons some user not feel good and finds some bugs,but it can be managed Review Source DA Dharmpreet A. Backend Software Developer Financial Services Used the software for: 2+ years ### "Zoho Campaigns in Financial Services Marketing Automation " January 13, 2026 5.0 With Zoho Campaigns, I am able to create and send personalized marketing emails which leads to high ROI. Pros Zoho Campaigns is among the email marketing tools and automation tools that I use for our financial services. Lead nurturing is the best thing that I like most about Zoho Campaigns because it send drip sequences which guide prospects from initial contact to conversion. Cons I use a wide array of Zoho tools and therefore whenever I lack some features I always acquire them via Zoho and non-Zoho external Apps integration. Review Source VR Verified Reviewer Managing Director E-Learning Used the software for: 1-2 years ### "Tight integration in the Zoho world is a true benefit - Usability can improve" September 26, 2024 4.0 Overall, good experience. Especially as it is so tightly integrated with other Zoho apps. We will continue using it for newsletter campaigns and some nurturing automations. Pros The direct integration with Zoho CRM, TrainerCentral and other tools of the Zoho cosmos is great. Email design, contact list management and automation and workflow logic are in place and ready to use. Cons Onboarding to the tool and general usability can be improved. I have to say that it takes quite some time to understand the functionality and navigation in the tool. Loading speed of the platform (as a secondary factor of usability) can be better. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Zoho Campaigns because of existing usage of other Zoho apps, like CRM, Trainercentral etc. Review Source CS Connor S. Brokerage Operations Associate Financial Services Used the software for: 2+ years ### "Great for your marketing emails" October 11, 2024 5.0 We have been using Zoho Campaign for a few years now and it has been great in our marketing efforts. Pros Zoho Campaigns is easy to use for those who are new to building email campaigns. It is entirely "drag and drop" for all text and image elements. Cons We wish that the "plain text" emails were more built out so we could use it to send organic looking emails. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Zoho Campaigns is better suited to our needs and integrates with our other apps. Review Source TQ Tyler Q. Director of Business Development Transportation/Trucking/Railroad Used the software for: 6-12 months ### "Email Marketing with Zoho Campaigns" September 26, 2024 4.0 We switched from Mailchimp to Zoho Campaigns for integration with our Zoho CRM and cost savings, and after a bit of a learning curve, I'm glad we did. It offers a good variety of templates for email marketing and has made it easy to create great looking campaigns for our company. The integration with Zoho has provided us with valuable insights. Just be patient with the initial learning curve. Pros Once you get to know how the interface works is very easy to use for creating and managing our email campaigns. Just a bit of a learning curve on some of the advance features with workflows. Once set up the automation and workflow setup has been a huge time saver and has improved our overall engagement with customers. The integration with our Zoho CRM provides great analytics and reporting on which campaigns are performing well, allowing us to refine our overall game plan. Cons The user interface is a bit cluttered and can be overwhelming at first, especially with some of the advanced features. I just wish it were more intuitive at first. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The integration with Zoho CRM and cost savings were our main reasons for the switch. Review Source MM Michele M. Team Coordinator Telecommunications Used the software for: 2+ years ### "Email Marketing Automation Solution that I Highly Recommend to SMEs and Mid-Sized Businesses " August 20, 2025 4.0 Pros Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing marketing emails. I also like that Zoho Campaigns has a robust integration capability that allows me to access a lot of features in one place. Cons Even though Zoho Campaigns lack advanced features, I do not have any experience it as a bug since I have integrated with external applications. Review Source CD Chourouk D. Marketing Manager Mechanical or Industrial Engineering Used the software for: 2+ years ### "A comprehensive platform for all sizes of businesses." August 5, 2025 4.0 Zoho campaigns is very affordable and cost effective to all sizes of businesses looking for a reliable email marketing tool Pros Zoho Campaigns is a remarkable tool fir email marketing. The software is easy to deploy due to its user friendly interface and responsive customer support services providers. I like the ability of the software in email campaigns management and real-time insights. Cons The software has a robust design and sms enabled. I have not experienced notable drawbacks during implementation process. Review Source VR Verified Reviewer Lead Computer Software Used the software for: 6-12 months ### "Simplicity in Marketing " April 9, 2025 4.0 Positive and simple. Somethings don't need to be overcomplicated. Pros The live support option makes understanding technical issues, bugs or user error a lot more simple. Cons I don't like the fact that the subject in the email I followed by an unchangeable line. It looks unprofessional. Review Source VR Verified Reviewer VP Marketing and Advertising Used the software for: 1-2 years ### "No need for MailChimp or other mailing software " October 28, 2024 4.0 Like I said, very easy to use and the fact that it integrates so well with Zoho CRM makes it even better. Just love it! Pros Very easy to use and the fact that it integrates so well with other Zoho products Cons They are somewhat limited in their features, but all the important ones are there Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Zoho Campaigns Zoho One is a cheaper and more complete solution Switched from [VBOUT](https://www.capterra.com/p/152819/Vbout/) Switched everything to Zoho One so that it works with the CRM Review Source RB Regie B. Owner Retail Used the software for: 1-2 years ### "ZOHO Campaigns- Why use anything else? " September 19, 2023 5.0 Easy to use. Great and quick support. Pros Easy to learn, use and access. I like the integration features. Cons None at this time. I've used other email marketing software and this is the best Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp wasn't as easily integrated with my email and other applications. Review Source FP Filipe P. Co-Owner Leisure, Travel & Tourism Used the software for: 2+ years ### "Send email and SMS that really sell" August 8, 2024 4.0 Zoho Campaigns allows us to achieve the work of a larger team with limited resources. Pros Cut your costs and win more customers by trusting Zoho Campaigns. It's more efficient and reliable. Contains templates which are fully customizable to offer the best. Saves time with it's pre-built automations that drives sales up. Target the right people with the right message. It's magnificent. Cons Zoho Campaigns is what I have been looking for, no cons. Review Source AB Amos B. Principal IT Officer Computer Software Used the software for: Less than 6 months ### "Easier and affordable to use" August 13, 2024 5.0 Pros I like the easier integration of the Zoho campaigns with social media tools and the email to ease marketing on social media and emails Cons Pricing is extremely expensive for this solution and I would appreciate if they reduce the pricing Review Source EO Esther O. Head Operations and Sales Financial Services Used the software for: 2+ years ### "Zoho Campaigns Review Published & Established by Esther" May 1, 2024 3.0 Pros Zoho Campaigns enables me to schedule and send mass messages to customers in real-time. Cons It offers few templates for creating and personalizing messages. Review Source VR Verified Reviewer Business Operations Analyst Marketing and Advertising Used the software for: 1-2 years ### " An Effective Tool for Automated Email Marketing" February 19, 2023 5.0 My overall experience with Zoho Campaigns has been positive. I found the platform to be user-friendly and easy to navigate. I was able to quickly get up and running with the platform, as it offers helpful tutorials and support. I appreciated the automation features, which enabled me to save time and increase efficiency. I also found the reporting and analytics to be useful in tracking the performance of my campaigns. That being said, I did find the design options to be limited and the price to be a bit higher than some of its competitors. Pros 1\. Automation Capabilities: Zoho Campaigns offers triggers and scheduled emails, allowing users to increase efficiency by automating their campaigns.2. Connectivity: With Zoho Campaigns, users can sync data across their entire organization, as it integrates with a variety of third-party apps, such as Salesforce and Google Analytics.3. Detailed Reports: The platform provides users with in-depth reporting and analytics to track the performance of their campaigns.4. A/B Testing: Zoho Campaigns enables users to compare different versions of their emails to determine which performs the best.5. Mobile Optimization: Zoho Campaigns emails have been optimized for mobile devices, so that recipients can view them clearly on their phones or tablets. Cons 1\. Contact List Limitations: Zoho Campaigns does not support contact list imports from external sources.2. Design Restrictions: The platform does not offer a wide range of design options, which may reduce the creativity of users.3. Automation Limitations: Depending on the size of a user's contact list, the automation capabilities of Zoho Campaigns may be limited.4. Limited Support: Zoho Campaigns does not offer telephone support, making it difficult for users to get assistance quickly. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) For more user friendly option and features. Review Source CBK Charles Boampong K. Calbert Professional Institute Computer Software Used the software for: 1-2 years ### "Engaging Email Marketing Software" November 23, 2023 5.0 I like the user-friendly interface; it makes it easy for all my team members with little or no technical background to use it. Pros The integration with Zoho CRM provides cohesive environment for managing customer data and executing targeted campaigns. Cons I find the pricing structure of Zoho Campaigns to be complex, and cost can increase based on factors such as the number of subscribers. Review Source Siva R. Digital marketer Food & Beverages Used the software for: 2+ years ### "Extraordinary tool at budget price" October 16, 2023 5.0 Now I can add more contacts with maximum monthly sends Pros Extraordinary tool for email marketing to send bulk emails. Its the only tool with more contacts plus more send at a budget price Cons They have premium templates but they can add few more Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Zoho Campaigns price. maximum monthly send Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) price Review Source Colin M. Consultant Information Technology and Services Used the software for: 1-2 years ### "Powerful email marketing campaign management" September 20, 2018 4.0 Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house. Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff. Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well. Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers. However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution. Pros \- integration with G Suite and Zoho CRM - nice analytics dashboard - A/B Testing - Personalised content - Includes features normally only found in much more expensive martech products - Good solution for handling GDPR compliance - Easy to configure sign-up forms on web pages, e.g. in Wordpress Cons \- Lots of options to configure; expect to spend quite a bit of time getting this setup initially - Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want - Interface not always as intuitive as it could be Review Source BV Bhuavneswaran V. Marketer Financial Services Used the software for: 1-2 years ### "Amazing Product" October 10, 2023 5.0 Zoho Camapaigns are our go to email marketing solution that we use to send updates to our customers. Pros It's native integrations with Zoho CRM another zoho ecosystem, are amazing. We are able to use these tools to dynamically segment our users and send them the weekly and daily news reports that you want to send. Also, the automatic unsubscribed users across all the email list is also a great feature so we don't annoy our users again and again who want to be removed. Cons Maybe one thing that I dislike about Zoho campaigns is that they could actually work on a lot more customization and it comes to graphs and charts. But then maybe this is very specific to my industry, but I think adding on top of that would be super useful for us. Review Source AC Alexis C. BI Analyst Information Technology and Services Used the software for: 1-2 years ### "Keep your customers informed" July 15, 2023 5.0 By having it integrated with the CRM, I have had a better understanding of what the contacts do with the campaigns received. We've been able to take better follow-up actions for campaign openers and clickers. Pros Very easy to create a stylish and informative template. Excellent for segmenting contacts according to specific topics. It is very good for tracking emails and additional actions. Cons Even though template customization has improved quite a bit, I still feel there are possible improvements, for example importing videos, layout options can be improved. They are small things that do not affect the good of the software at all. Review Source Rexie M. Company Owner Automotive Used the software for: 6-12 months ### "Easy to use email marketing" December 28, 2022 5.0 Zoho Campaigns has helped our business to manage email marketing both to retail and trade clients. It's easy to use and gives us email performance data which allows us to see who takes interest in our campaigns so that we can target their company for new business. Pros This software is easy to use and offers templates and guides to creating effective emails. You can see email performance tracking data as well as unsibscribe performance. Cons There are still some fields which it would be good to be able to bulk edit. The email builder can be fiddly at times when trying to fit a lot of content into an email. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Zoho Campaigns Pricing- this was part of Zoho One package Review Source AN Anouar N. Marketing in Youtube All Social Media E-Learning Used the software for: I used a free trial ### "A beautiful platform specialized in email marketing, I liked it" April 10, 2023 5.0 My experience is only 14 days. I was trying it. I liked it. I recommend it to anyone. They really specialize in email marketing. The prices are suitable for everything.There are other platforms that are more professional and more advanced. Pros Excellent prices, accessible to all, and a free trial that I tried for a period of 14 days. It is beautiful. When you prepare the first email, it means that the first message is waiting until it is approved after it is sent.There are templates that you can draw an email marketing message as you like, beautiful designs, and design a message exactly as you wantEmail can be tracked from all aspects of this zoho campaigns product has several optionsI think I will subscribe to a paid plan. Cons There is nothing negative and if something comes up I will say it to people who are interested. Review Source DR Derek R. Web Developer Graphic Design Used the software for: 1-2 years ### "A power tool... when it's working properly" December 22, 2020 4.0 Overall, the experience has been good, but it's taken a lot of work to get to this point. Admittedly, we may be stretching the system a bit more than the average user, but we're not doing anything groundbreaking. I've had to (through testing and trial-and-error) get everything working myself because often times the first-tier of support doesn't understand the software that well. Second-tier support has almost always been extremely helpful, but you're usually stuck waiting a couple days to hear back from them. Pros We're using workflows in Campaigns to send automated messages based on customer data, and have created quite the intricate web of workflows over the last year. While it's taken some trial-and-error to get things where we want, we have a 12-week long program that runs without any user input, allowing us to focus on elements of the program that DO require our attention. One of the main reasons we went with Zoho Campaigns (and CRM) was the monthly cost compared to other options. Cons There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches. For example, I have a weekly workflow that starts on Tuesday morning with an email, then sends another email on Friday, and finishes with a move to the "next week" workflow the following Tuesday. If the system hiccups and "misses" the window for that Friday email, the user sits in the workflow until NEXT Friday, and does not move on to the next week as they should. As a result, I've had to build failsafes into my workflows that allow me to manually force folks into our out of weeks (ugh!). Review Source VR Verified Reviewer General Manager Marketing and Advertising Used the software for: 1-2 years ### "DO NOT RECOMMEND" August 25, 2015 2.0 We are a tech publisher sending around 50,000 eNewsletters per week. On the face of it Zoho Campaigns seems well laid out and particularly attractive when you read that it is integrated with Zoho CRM - which was one reason we went with it. It also provides good reporting of meta data - another major reason we chose to use it. And then you start to get into the nitty gritty. First impressions are pretty good. But when you dig deeper and you find that screens and integrations have been designed that don't actually work, the integration with Zoho CRM doesn't work, subscriber management forms lack flexibility, data handling is dreadful, fields are duplicated, forms lack flexibility. So you jump onto forums and start digging around and find there are significant defects and obvious bugs that have been hanging around for years. Here's just one simple example - we uploaded employee numbers - now when users use the standard form, the dropdown (configured with 5 options) now has every single value that was loaded as a dropdown option. In the end you lose confidence that the guys that support the product have any idea what they are doing, and certainly Zoho is not investing in fixing it. I am also increasingly concerned that the reputation of the sending servers is poor and costing us in high bounce rates due to security policies. We have managed to work around the frustrations and get a working model in place, but email reputation is a black box and I lack any confidence that these guys are managing it well. My advice - look at other options. Pros Do not take it at face value. Cons Many bugs that are not getting fixed. Reasonably well designed software but very badly implemented and obviously lacking any robust test/fix cycles. Review Source Response from Zoho August 27, 2015 We regret the inconvenience caused. 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