# SerpApi Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is SerpApi the right Data Extraction solution for you? Explore 62 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/252831/SerpApi/reviews

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SerpApi

5 (62)

[View alternatives](https://www.capterra.com/p/252831/SerpApi/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of SerpApi

Ease of use

4.9

Customer Service

5.0

## Pros and Cons in Reviews

Amirreza R

CEOInformation Services, 2 - 10 employeesUsed the software for: 6-12 months.

“It is especially useful for data extraction and web scraping tasks, and it saves a lot of time compared to building everything from scratch.“

March 24, 2026

EP

Ed P

Co-founderRetail, 11 - 50 employeesUsed the software for: Less than 6 months.

“You can't use their proxies to directly grab HTML data from random sites.“

November 19, 2024

MN

Murelh N

Web developerInternet, Self-employedUsed the software for: Less than 6 months.

“The JSON file it provides is rich with datas.“

November 24, 2025

SM

Shyam M

CTOComputer Software, 2 - 10 employeesUsed the software for: 6-12 months.

“I didnt find any thing that needs to be improved significantly. If there are any minor issues ( as they are with any product), just talking to their chat support will help resolving it.“

September 21, 2023

Amirreza R

CEOInformation Services, 2 - 10 employeesUsed the software for: 6-12 months.

“I also really like their system because it is clean, reliable, and makes data extraction much easier.“

March 24, 2026

AF

Alex F

CMOFinancial Services, 11 - 50 employeesUsed the software for: Less than 6 months.

“Support documentation is not as clear as it could be so take some trial an error to get working. When exploring the product 100 calls can get easily (accidently) used very very quickly for new users testing ideas out.“

May 17, 2022

SH

SCHEILA H

CEODesign, 2 - 10 employeesUsed the software for: Less than 6 months.

“They were very understanding of my business situation in Brazil and the high USD exchange rate.“

March 20, 2026

RB

Ramin B

CTOComputer Software, 2 - 10 employeesUsed the software for: Less than 6 months.

“The pricing page is a bit lacking.“

June 15, 2023

## Showing most helpful reviews

Showing 1-25 of 62 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Amirreza R.  
CEO  
Information Services  
Used the software for: 6-12 months

### "Exceptional support and a product built around customer satisfaction"

March 24, 2026

5.0

My experience with SerpApi has been extremely positive. The product works well, is easy to use, and provides real value for money. It is especially useful for data extraction and web scraping tasks, and it saves a lot of time compared to building everything from scratch. More importantly, their support team made a big impression on me. They treated me in a way that made it clear that quality and customer satisfaction are their top priorities. I highly recommend it.

Pros

The best part of SerpApi for me has been their support. They really showed me that customer satisfaction and quality matter more to them than just making money. Their team was helpful, responsive, and professional. I also really like their system because it is clean, reliable, and makes data extraction much easier.

Cons

I honestly do not have any major complaints. The platform has many capabilities, so it can take a little time at first to explore everything, but overall the experience has been very good.

Review Source

Arthur W.  
Founder - Engineer  
Computer Software  
Used the software for: Less than 6 months

### "Great product - even greater support"

January 17, 2025

5.0

I've been really pleased with my experience working with it, although the Go SDK has asked me to write a processing layer on top of it to have good typing. Exchanging with their developers and customer support was excellent

Pros

Fast scraping, good docs, developers are very responsive, really excellent customer support

Cons

Go SDK is non-idiomatic and could benefit from some rework, API key is displayed by default on the dashboard, lacked some info about underlying infrastructure (e.g. viewport size)

Alternatives considered

[Google Maps scraper](https://www.capterra.com/p/228041/Google-Maps-scraper/)[Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)

Reason for choosing SerpApi

Cheaper than Google's API, way faster than Outscraper

Review Source

RP

Remmy P.  
Consultant  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Extracting of publication info using SerpApi"

October 5, 2023

4.0

We needed to estimate the impact of a service that we offer to researchers by compiling the amount of publications that have resulted from the service. SerpApi eased most of the burden.

Pros

The search using DOI was very useful. It brought out exact matches to queries.

Cons

The query using bibliographic parameter brings out too many unnecessary matches.

Review Source

VR

Verified Reviewer  
Designer  
Graphic Design  
Used the software for: Less than 6 months

### "Great tool and great customer service!!"

March 19, 2026

5.0

The customer service is also really great. Super helpful. I had a quick issue and they resolved it immediately. Super nice too.

Pros

I was able to generate hundreds of listings very quickly. this is a great tool!! I synced it up to N8N and it flows perfectly.

Cons

I didn't have any issues. I have nothing to compare it to so I don't know how other services perform.

Review Source

KS

Kevin S.  
Founder, CTO  
Marketing and Advertising  
Used the software for: 2+ years

### "Fast and reliable"

November 8, 2024

5.0

We've relied on SerpAPI for 7 years for critical real-time use cases and we've never run into a problem. What more can you ask of an API service?

Pros

Their API is faster and more reliable than anything else I've tried. It's easy to integrate, their support is excellent, and they have flexible billing that won't halt your operations if you go over your limit.

Cons

It's not the cheapest solution if you make a huge amount of requests, but for us, the speed is well worth the cost.

Review Source

CV

Claude V.  
Chief Technology Officer  
Information Technology and Services  
Used the software for: 6-12 months

### "SerpAPI: Highly recommended"

November 11, 2024

5.0

We use SerpAPI to scrape search results on the fly and as an additional way to extend our vertical thesauri coverage. The results are fast and we appreciate the stability of the API.

Pros

Integration was very easy. The documentation is clear, and the "playground" is a great way to get started with the API. The support team is extremely responsive and helped us to resolve a few initial technical challenges.

Cons

The overall experience has exceeded our expectations.

Switched from

[Bing Visual Search](https://www.capterra.com/p/180640/Bing-Visual-Search/)

SerpAPI is easier to use (like day and night) and less expensive

Review Source

DM

David M.  
Founder  
Marketing and Advertising  
Used the software for: 6-12 months

### "Exceptional customer service, totally functional product, competitive pricing"

January 13, 2025

5.0

Super-easy-to-use Google Sheets and Make.com integration. You can be up and running in an hour or two with automating your own ranking reports. Pricing is competitive with other similar products. Exceptional, and I mean exceptional, customer support from a real human being through their in-product chat.

Cons

Truly cannot think of any cons. Good price-to-value ratio.

Alternatives considered

[Keyword.com](https://www.capterra.com/p/240420/Keywordcom/)[Nightwatch](https://www.capterra.com/p/177363/Nightwatch/)[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[Advanced Web Ranking](https://www.capterra.com/p/142704/Advanced-Web-Ranking/)[Nozzle](https://www.capterra.com/p/200862/Nozzle/)

Reason for choosing SerpApi

Make.com integration, google sheets connector

Review Source

Umidjon V.  
Fullstack Web Dev  
Computer Software  
Used the software for: I used a free trial

### "Reliable, Fast, and Developer-Friendly Search API"

August 28, 2025

5.0

My overall experience with SerpApi has been excellent. It is fast, stable, and developer-friendly, providing highly accurate results without downtime. The support team is professional and quick to respond, which builds trust. I use it for SEO, automation, and data-driven projects, and it has consistently delivered beyond expectations.

Pros

What I like most about SerpApi is its incredible speed, accuracy, and reliability. The API integrates seamlessly into projects, with excellent documentation and clear examples that make development simple. It saves hours of scraping headaches and ensures consistent results.

Cons

Honestly, I haven’t experienced any real drawbacks so far. Everything works as expected, the API is well-documented, and support is responsive. If I had to mention one, it’s that I wish I had found SerpApi earlier—it would have saved me time and effort compared to other solutions.

Review Source

JV

Jose V.  
Director  
Research  
Used the software for: 1-2 years

### "Professionals with a focus on customer service"

February 24, 2026

5.0

Overall, it is very good. The customer support team works in shifts, so tickets are never left unattended. Everyone shares a customer-focused company culture and is very professional.

Pros

What I like most about them is how quickly they respond to customers and the support they provide in exchange for a very reasonable fee. The data and its quality are very good.

Cons

In general, I have no negative criticism to make. When the system changes for any reason unrelated to their system, they repair it within a very reasonable time frame.

Review Source

SH

SCHEILA H.  
CEO  
Design  
Used the software for: Less than 6 months

### "Excellent API with Exceptional Human Support"

March 20, 2026

5.0

I use SerpApi to power a custom viability calculator. From the technical implementation via Firebase to the billing support, the experience has been seamless. \[sensitive content hidden\] from the support team was a lifesaver and helped me transition to a setup that fits my current needs. I highly recommend them!

Pros

The customer support is phenomenal. They were very understanding of my business situation in Brazil and the high USD exchange rate. The API is very stable and integrated perfectly with my Firebase setup to power my viability calculator on WordPress.

Cons

I have no negative points about the service itself. The pricing in USD can be a challenge for small international businesses, but the support team makes up for it by being flexible and truly helping their customers grow.

Review Source

VR

Verified Reviewer  
Consultant  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great to check if a domain is running a Google Ad"

November 25, 2024

5.0

Very easy! I used it with Clay and the API integration was smooth

Pros

The ability to see if domains are running google ads!

Cons

Nothing! It's great and met my needs. I will use again if I ever have the need.

Review Source

tM

troy M.  
consultancy  
Capital Markets  
Used the software for: Less than 6 months

### "easy queries"

January 24, 2025

5.0

The service is easy to start, and they have responsive, helpful customer support

Pros

Easy to use and fast, I was able to query google flight data

Cons

The price seems like a lot as a student but its competitive relative to others

Review Source

DF

Dominic F.  
Director of Marketing  
Market Research  
Used the software for: Less than 6 months

### "Recommend SerpApi - Seamless and Easy"

March 10, 2025

5.0

I used Serpapi for a one-time python script scrape, results were great, interface and overall use was easy.

Pros

Easy seamless use. Was used for one-off need. Will use again and recommend.

Cons

Everything worked smoothly, no complaints

Review Source

NN

Nicole N.  
Founder  
Information Technology and Services  
Used the software for: 1-2 years

### "Great API for Google Events"

May 1, 2024

5.0

Great company to work with. Happy to launch with their support.

Pros

Easy to configure and get going. Great response and customer support.

Cons

Pagination requires multiple calls, but that is pretty standard.

Review Source

AB

Avi B.  
Founder and CEO  
Retail  
Used the software for: Less than 6 months

### "The best API solution we found to extract Googles' services data"

December 23, 2023

5.0

The development team thought the documentation is great and that it's really easy to deploy. Response time are fast enough for our needs (and can be faster with additional payment).

Pros

\* The documentation is great and easy to get \* The support team and service is AMAZING - very responsive and willing to assist \* We needed mussing items to be extracted and SerpAPI delivered this request in few days! That's not something you see everyday! \* It's not the cheapest solution you can find - but for us it was reasonable and affordable considering the above advantages and that we get exactly what we need

Cons

I just wish they had another pricing tier for really early stage businesses/projects - which would make it probably easier and faster for us to sign up. Even though, comparing to the other alternatives which we tested - I believe we got the best value for money with SerpAPI.

Review Source

TL

Tom L.  
Founder  
Civic & Social Organization  
Used the software for: Less than 6 months

### "Total Game Changer!"

June 1, 2023

5.0

Pros

SerpAPI is honestly a game-changer. Their Google Search API, combined with OpenAI using Langchain Agents is like having a superpower. It really lets the LLM genie out of the bottle and provides almost endless use cases for applications that can intelligently fetch real-time data. Plus, the SerpAPI team is super helpful and responsive. Bottom line, if you're building with AI and need real-time data, you seriously need to check out SerpAPI.

Cons

honestly, no complaints. Implementing it was incredibly seamless and I'm extremely happy with the output.

Review Source

RS

Roberto S.  
Artist and developer  
Arts and Crafts  
Used the software for: Less than 6 months

### "Good job SerpApi!"

June 15, 2023

5.0

Serpapi is a game-changer in the realm of search engine data. It's a robust, reliable, and efficient service that provides access to Google's search API, making it an invaluable tool for developers, marketers, and data analysts alike.

Pros

What sets Serpapi apart is its ease of use. The API is well-documented, with clear instructions and examples that make it accessible even to beginners. The integration process is smooth and straightforward, and the support team is always ready to assist with any queries or issues. best customer service

Cons

Depending on the volume of data you need, Serpapi can become quite expensive. While the pricing is reasonable given the service's capabilities, it may be prohibitive for small businesses or individual users with limited budgets but they offer a free plan and the possibility to gain free extra credits

Review Source

RH

Rick H.  
Senior Software Developer  
Computer Software  
Used the software for: Less than 6 months

### "Very nice product. "

May 6, 2023

5.0

Pros

I had no idea how to do, what I wanted to do. I chatted with a SerpApi person. \[sensitive content hidden\] was an extremely good communicator, and very knowledgeable. Plus, they have example implementations, so you can see how the inputs affects the outputs. Extremely helpful. And of course, last but not least, the software works and does its job.

Cons

I was unable to make the results I got using SerpApi match the results I got by using Google directly. I need to learn more about the interface? Time will tell.

Review Source

MH

Michael H.  
General Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great Service!"

March 28, 2023

5.0

Pros

The API has been easy to implement, and their customer support is solid. Our team has been happy with this service and would recommend it to others.

Cons

So far, nothing negative to add here really.

Review Source

JR

Joshua R.  
Professor  
Education Management  
Used the software for: 1-2 years

### "Big fan of SEPRAPI"

February 22, 2023

5.0

Pros

This is powerful to use for academic research.

Cons

The cost is a bit high, but it is worth it to me.

Review Source

AF

Alex F.  
CMO  
Financial Services  
Used the software for: Less than 6 months

### "Programmatic SEO Data "

May 17, 2022

4.0

Pros

Easy to use API & GSheet integration Wide range of Google search operators to crawl Fast crawling and retrieval of data Great customer support

Cons

Support documentation is not as clear as it could be so take some trial an error to get working. When exploring the product 100 calls can get easily (accidently) used very very quickly for new users testing ideas out. An ability to limit results whilst testing would be useful.

Review Source

MN

Murelh N.  
Web developer  
Internet  
Used the software for: Less than 6 months

### "Simple and straightforward"

November 24, 2025

5.0

As said in pros, coming from Google's documentation, SerpAPI offers a relaxing experience. I use it on one website to retrieve reviews. The free plan is does a lot for small project. The JSON file it provides is rich with datas. I recommend. In addition, the team responds quickly.

Pros

\- Ease of Use & Learning Curve : The document would help a lot any beginner, but if you at least working on creating a website, it is so easy to use that we not not really have to talk about "learning curve". As a PHP web developer, I set it up in one hour or less, taking my time to see what I could do. A beginner have take 2 hours maybe (most likely, for most of the time, looking for Google's ids and stuff). Coming from Google's documentation, SerpAPI offers a relaxing experience. - Web Scraping & Data Extraction : SerpAPI does what it says and it does it very well by providing a well sourced and structured JSON file. - Value for Money : I am doing fine with free plan. It gives you 8 reviews (your sort it by date or score, as you wish), width a decent amount of calls/month. The paid plan are not that expensive either, but i do not have the need yet.

Cons

Nothing to say. Only using one offer I did not encounter something that would make me say "that's bad"

Review Source

VR

Verified Reviewer  
Senior Programmer  
Information Technology and Services  
Used the software for: I used a free trial

### "Senior Developer"

July 16, 2025

5.0

Excellent - I am going to sign up to one of their paid plans. Well worth the money - much much better than crawling yourself.

Pros

The support is fantastic! And the data returned is of good quality too. Friendly, fast and to the point.

Cons

To be honest there isn't much i could complain about their services. They make up for gaps left by google and others.

Review Source

BM

Brennan M.  
Director  
Military  
Used the software for: Less than 6 months

### "Great Product even for Beginners"

June 6, 2025

5.0

I use SerpAPI to make LLM prompt chains and AI Agents. So this API system was very very helpful to me.

Pros

I'm new to coding so simplicity is really important. The SerpiAPI team has done a great job putting together all of the functionality in a simple to understand format. I use SerpAPI for several use cases and I just think they've done a great job with the overall product.

Cons

There's not much to not like. What they have works so well I just hope they continue expanding to connect into other systems.

Alternatives considered

[Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)

Reason for choosing SerpApi

Ease of use, expansive library of sources.

Review Source

TH

Tommy H.  
Founder  
Computer Software  
Used the software for: Less than 6 months

### "Great product, amazing service"

August 7, 2025

5.0

Great product, easy to connect to, and amazing customer service. I'll be using SerpAPI for future products!

Pros

SerpAPI is super easy to connect with Lovable to pilot projects quickly. I used SerpAPI to connect to retailer for my AI shopping site. It was able to retrieve real time product data easily. Customer service team is also super amazing and responsive.

Cons

I don't have any issues with SerpAPI yet. Overall easy to integrate and great customer support when I needed it.

Review Source

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