# folk Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about folk Software - reviews, pricing plans, popular comparisons to other Contact Management products and more. Source: https://www.capterra.com/p/251534/folk --- # folk Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 5, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) folk ## What is folk? folk is like the sales assistant your team never had. Our CRM is simple, integrated, and proactive. The tool of choice for over 4000+ award-winning service businesses around the world. folk does the busy work for you, so you can focus on building real relationship - Sync all your inboxes and centralize your history of interactions - Import contacts from anywhere on the web with our folkX extension - Find emails and contact details with 1-click Enrichment - Customize pipeline views and collaborate on deals as a team - Automate workflows with over 6,000+ integrations - Send messages, schedule multi-step sequences, and personalize faster with templates Client management is complicated enough, your CRM doesn’t have to be… ## What is folk used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Contact Management](https://www.capterra.com/contact-management-software/)[Small Business CRM](https://www.capterra.com/small-business-crm-software/) Overall rating Based on 46 user reviews Reviews sentiment Positive 96% Neutral 2% Negative 2% Starting price $30 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for folk?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.folk.app&name=folk) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### folk 4.5 (46) VS. [4.5 (4,451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $30 Per User, Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (46) Ease Of Use 4.4 (4,352) Value For Money 4.5 (44) Value For Money 4.3 (3,488) Customer Service 4.5 (44) Customer Service 4.4 (3,496) ## folk alternatives [4.4 (18,766)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month [4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Highest Rated [4.7 (722)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month [4.5 (820)](https://www.capterra.com/p/152769/eWay-CRM/reviews/) Starting price $20.00 Per User, Per Month [View all alternatives](https://www.capterra.com/p/251534/folk/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Management 4.4 (26) 76.92% of 26 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Data Import/Export 4.0 (21) 85.71% of 21 reviewers that rated this feature as important or highly important Import and export data to and from software applications Lead Management 4.1 (21) 71.43% of 21 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Customizable Fields 4.0 (20) 90.00% of 20 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Email Management 4.3 (18) 83.33% of 18 reviewers that rated this feature as important or highly important Manage, store and organize emails within the system or via third-party apps Sales Pipeline Management 4.1 (18) 83.33% of 18 reviewers that rated this feature as important or highly important Pipeline view and tracking lead status folk 40 features Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Software's ability to perform similar action on multiple similar files simultaneously Synchronize with other calendars to view mutual availability and schedules Notifications/alerts for upcoming events or tasks Manage contact details and communication with clients Provides a channel for team members to share media files, communicate, and work together Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customize data fields to support various needs and use cases Import and export data to and from software applications Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Defines specific deal parameters to negotiate and secure deals Track and maintain donor relationships throughout various stages/activities including contact information and previous outreach Assemble applications and processes by dragging over and arranging pre-built components Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Software specialized for non-profit organizations Designed for small businesses Track interaction history by documenting conversations for contacts Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Tools designed to streamline the process of lead generation and management for sales teams Timed notification for any upcoming task, deadline, appointment, or activity View and track pertinent metrics to find patterns and gain insights from data Pipeline view and tracking lead status Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Search and filter data across systems to locate required information by entering keywords or certain criteria Share contacts with other applications like Gmail and CRM Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.1 (46) 4.1 Based on 46 reviews ## Pricing Value for money 4.5 (44) Free Trial [View pricing plan details](https://www.capterra.com/p/251534/folk/pricing/) Standard $30.00 Per User,Per Month Premium $60.00 Per User, Custom $100.00 Per User,Per Month Value for money 4.5 (44) 4.5 Based on 44 reviews ## Integrations [ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/)[ LinkedIn Sales Navigator](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/)[ Breeze](https://www.capterra.com/p/156024/Clearbit/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (44) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (44) 4.5 Based on 44 reviews ## User reviews Overall rating 4.5 Based on 46 reviews Filter by rating 5(25) 4(19) 3(1) 2(0) 1(1) Mentioned topic Sorted by most recent MH Michelle H. Advocacy Lead Civic & Social Organization ### "Folk is great! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 13, 2025 Pros Great integration options with LinkedIn, Gmail etc. It is user friendly and so simple to get started Cons Looking forward to integrations with Asana and Fathom - but the team is always working on improvements. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reasons for choosing folk Folk is more user friendly and cost effective Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Mike S. Founder Health, Wellness and Fitness ### "Solid CRM tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 October 2, 2025 Solid product that still has a little ways to go. The price is right but not having an app is a bit of a struggle for me. Pros It has a clean interface and integrates well with my email platforms. It's easy to look customers up and read previous communications Cons Lacking an app. Not a fan of using a web browser all the time as I use it at different times of the day and end up opening many browsers via my phone. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Thomas B. cofounder Transportation/Trucking/Railroad ### "Folk review for pelican cycles" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 22, 2025 I used Folk as a substitution to Hubspot that was way too complicated and dense and big for me. Folk is much easier to configurate, to track clients and deals. I strongly recommend. Pros Ease of use: perfect mix between airtable and a crm + easy to configure Team has been helpful and reactive when needed, to help me set my first trackers and also to connect it to my website. Also the Linkedin plugin works well Cons Dashboard are still a bit WIP but it's making progress. From 6 months ago when I started using it to today it's already much better Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Too complicated and expensive. I didn't wanted to spend more for them Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TM Tracy M. Director of Custom Training Education Management ### "Small but Mighty" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 10, 2025 truly loved it from the very beginning and knew it could help me and my team. the onboarding help from folk was super helpful. Pros It's relatively easy to use, designed for a small business and helps me keep track of my work. The enriching feature is so helpful! That's been a game changer. Cons I'd love to be able to "schedule send" email campaigns and create more customizeable dashboards to fit our group. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) budget contraints and the time needed to reconfigure for our use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SK Steven K. Engineer Writing and Editing ### "A CRM That Stays Out of Your Way" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 24, 2025 I've rolled my own CRM and used a few others but this is the first one that worked without getting in my way. The plugin reminds me that I can add contacts from places other than LinkedIn and I haven't felt this tuned into my network in a very long time. Pros The merging function has to be my favorite component. Not only will it merge the contacts but it lets you select which portions of each contact to use for the final record without smashing it together willy-nilly. Cons It wasn't super clear which features were premium and which were in the free tier when I started the trial. But it was also a learning curve, so take that with a grain of salt. Switched from [Notion](https://www.capterra.com/p/186596/Notion/) I needed something I didn't have to maintain on my own. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TF Tristan F. CFO Utilities ### "Best CRM <3" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 9, 2025 It's the best, we use it for different work streams, it's super collaborative and it's also evolving fast. Pros It's super intuitive, powerful, and robust as well ! I honestly adore the chrome extension allowing you to browse LinkedIn and add directly from here Cons I'm not sure, I like pretty much everything. I'd say maybe a shame that chain emails are not accessible at our level. Switched from [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) Not the best tool to do that honestly, it's not built for CRM Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CW Cullom W. Director of Finance and Investor Relations Oil & Energy ### "Good product but could be better with a few simple tweaks!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 June 4, 2025 Overall, good experience and perfect for small/mid-sized companies that aren't looking to customize every little aspect of a CRM. Out of the box solution works well, but really wish there was more visibility into number and timestamps of email opens/clicks and the ability to automate emails based on this information. Pros Good product for the cost. User friendly out of the box solution that is very simple to get up and running. Cons Lack of visibility into number of opens and clicks on email sequences, as well as timestamps. Also, no ability to automate follow-up emails based on email clicks/opens. It's my understanding that this data is already tracked, so why not make available to the user? Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [Attio](https://www.capterra.com/p/259360/Attio/) [Copper](https://www.capterra.com/p/141642/Copper/) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reasons for choosing folk User friendly platform, easy to get up and running without having to customize things too much Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS Sophia S. Project Management Non-Profit Organization Management ### "Reliable Support and User-Friendly CRM" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 2, 2025 From our initial call with the sales agent to our recent feature requests, everyone at Folk has been incredibly kind and genuinely focused on helping. Working with Folk has been smooth and straightforward, and getting support from their team has been just as easy. No matter the question, we've always received prompt and helpful responses! Pros It's user-friendly, makes it simple to stay organized, and isn’t cluttered with unnecessary customizations. For our team, it delivers exactly what we expected from a CRM tool - making partner management more transparent and easier to coordinate across different people. Cons At the moment, we're still missing a few very specific features. The good news is that we requested them, and the team is actively working on solutions. That's what we call excellent customer service! Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Only part of the team was using Salesforce, but we wanted a solution that could be used organization-wide. Salesforce felt too complex and overwhelming for our needs. Alternatives considered [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reasons for choosing folk The tools, simplicity and also the Nonprofit Discount. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC Marshal C. Cinematographer and Podcast Host Broadcast Media ### "Folk Review from a Creative Freelancer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 8, 2025 Simple. Easy to use. Less is more allowing me to adapt my Notion workflow with all the features I want for a CRM built right in. Pros It feel like home. Coming from being a Notion user it was like you build the CRM I have been trying to hack together for year. The fact that you can pull info from LinkedIn and IG with one click saves so much time and the reminders as so helpful for following up. Everything I need, nothing more, all in one place. Cons Pricing. I am Canadian so the dollar really hurts me. As a first time user and fan I'd love to receive a discount for the first year like other software companies have. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User General Partner and CEO Financial Services ### "Helping me get a little more organized" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 28, 2025 Pretty good, but have only just been getting organized. Have not used email functionality and Im worried keeping my contacts updated in folk will be difficult...have over 6,000 to go through as a first time set up. Pros Simplicity and low price point. Import from gmail and Zapier functionality may be handy Cons Not able to see list of all contacts easily. Not intuitive enough to suggest groups based on gmail imports. Wish there were suggested groups from LinkedIn like -former colleagues, School connections, etc Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/251534/folk/reviews/) Popular comparisons [HubSpot CRM vs folk](https://www.capterra.com/compare/152373-251534/HubSpot-CRM-vs-folk) [Salesforce Sales Cloud vs folk](https://www.capterra.com/compare/61368-251534/Salesforce-vs-folk)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. 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